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European Location Study 2010Positioning technology providers: Evolving landscape and opportunities

7th May 20101Overview and methodologyFeatures and benefits of the studySponsorship opportunities123European Location Study 2010- General PresentationText23Overview and methodologyThe European Location Study is a unique offerIt is the only study analysing All the positioning technologies All the location capable devicesAll the markets and opportunities in LBSFor the benefits of technology providers, the LBS service providers and the mobile operatorsBased onMore than 50 interviewsAssessment of all the leading playersExtensive secondary researchA team of experts

Key leading companies interviewed include:

Strictly Confidential134Overview and methodologyThe European Location Study covers all the basesThe study will show you:The full extend of location applications and the devices that powers themHow todays positioning technologies match the demand How each technologies work and compare Who are the leaders and losersPlus you will get:3 case studies of models that worksMain players strategiesOverall quantitative analysisExpected growth calculations to 2014Independent, reliable and well informed evaluation of the key trends

200 pages

50 interviews

18 location technologies 16 vertical markets analysed

6 months

1 Study Strictly Confidential145Features and benefits of the studyThe full spectrum of location enhanced ApplicationsThe study looks at the whole range of LBS and location enabled device that powers them An analysis of the each location markets by device types An overview of the key location based services such as

eCall, E112, Indoor location, Location based advertising and marketing,location based social networking

Strictly Confidential256Features and benefits of the studyStrictly Confidential2Todays positioning technologies do not match the demand Find out exactly what are the location requirements for the key applications

and get a detailed assessment of the challenges location technologies are facing today

Taxonomy of positioning needsLocation based services matrix

How location technology needs are met across all location applications

67Features and benefits of the studyStrictly Confidential2The study analyses and compare 19 positioning technologies Detailed explanation of how all the key positioning technologies work in plain English

Straight forward and neutral analysis of how they compare: cost, speed, accuracy, power consumption.

Comparison table of the main location technologiesLocation technologies accuracy comparison78Features and benefits of the studyStrictly Confidential2The positioning value chains are complex and rapidly evolvingGet a clear picture of the location landscape with our overview of all the key players and their capabilities

Graphic representation of each positioning ecosystems and market infrastructures Positioning value chain analysis

89Features and benefits of the studyStrictly Confidential2A full rundown of the entire LBS market in numbers Examination of the business models for each technologies

Evaluation of the major trends, opportunities and risks per technology, markets and players type

Quantitative assessment of each addressable markets

Market share of Navigation device evolution

Mobile Location gaming: a market worth playing

Availability of cell-ID in European mobile networks (in%)910Features and benefits of the studyStrictly Confidential2 and a complete model of the positioning market2006 2014 quantified analysis of:The in-vehicle positioning marketThe mobile positioning marketThe consumer electronics positioning market

Expected growth calculations of the following marketsGPS, GNSSWi-Fi positioningPositioning sensors (MEMS)Network based solutions

In-line fitted in-car GPS Units sales (million units) 1011Features and benefits of the studyThe European Location Study gives you more than an in-depth analysis Get quantifiable trends, the main players strategies in the positioning market, and recommendations with:5 ways to prove the business case for operators to invest in locationEvaluation of the network based positioning technologies, business models and service opportunities7 key transforming factors that will redefine positioning and LBSPLUS! 3 Case studies demonstrating the winning strategies

Strictly Confidential211Overview and methodologyFeatures and benefits of the studySponsorship opportunities123European Location Study 2010- General PresentationText12The Free Study:

Distributed to 50 000 LBS professionals through our trusted network

Advertised in the pressPress releasesthrough sponsor websiteThe Full Study

Includes quantitative analysis

Includes markets and players analysis

2,900 or 2,900 + 900 with full quantified market analysis table The European Location Study is made of 2 elements: Sponsorship opportunities31314Sponsorship opportunitiesThe Gold sponsorship package brings unparalleled benefits:Strategic analysistailored to your company needs:Full Study Full market modelBespoke analysis of the study findingsContact details of at least 50 intervieweesDirect introduction to 10 interviewees2 free hours of consulting with PTOLEMUS after study and final presentation of the studyInternational publicity, visibility and brandingOverall prime position brandingSponsor mentioned in press release and on international news sitesOne-page introduction to the study2-page presentation of sponsorBack-cover advertisementFree report marketing campaign

GOLD 20,000Strictly Confidential31415Sponsorship opportunitiesThe silver sponsorship package brings your company status among the industry leadersStrategic analysistailored to your company needs:Full Study with market numbersContent and intelligence exchangeBespoke analysis of the study findingsContact details of at least 50 intervieweesDirect introduction to 10 interviewees2 free hours of consulting with PTOLEMUS after study

Superior visibility and PR for 3 monthsOverall branding level 2Sponsor mentioned in press release and on international news sitesOne-page presentation of the sponsorSend own press releaseLarge logo on report coverFree report marketing campaign

SILVER 10,000Strictly Confidential31516Sponsorship opportunitiesThe Bronze sponsorship package puts your company on the mapStrategic analysistailored to your company needs:

Full Study with market numbersContent and intelligence exchangeDirect introduction to 5 interviewees

Superior visibility and PR for 3 months

Overall branding level 3Sponsor mentioned in press release and on international news sitesHalf-page presentation of the sponsorSend own press releaseLarge logo on report coverFree report marketing campaign

BRONZE 5,000Strictly Confidential316