european cmo conference - program
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www.cmo-conference.orgTRANSCRIPT
Program Day 1: Sept. 29, 2011
Richard PrendervilleHead of Global Brand Marketing, Reebok
Richard PrendervilleHead of Global Brand Marketing, Reebok
New Growth Paradigms- Brand as growth driver- New consumer trends- Brands in the digital age
Architect of Apple´s brand building retail strategy, now VP Worldwide Sales and Ownership Experience, Tesla Motors
George Blankenship It's Hard to Change the World- Branding your innovations- Changing 100 years of tradition - Learning from leaders in retail
Innovation
Innovation
Country Head, Bayer HealthCare Pharmaceuticals, Croatia
Luca Crippa Growth Strategies in Pharma- Identifying untapped growth- Aligning growth drivers - Managing growth inhibitors
Global Brands
Chief Marketing Officer, HavaianasRui Porto Strategic Role of Creativity
- Taking local ideas global- Role of creative excellence- Managing a global brand
Creative Excellence
Chief Marketing Officer, Electrolux MaryKay Kopf Women: The Biggest Growth
Market of All- women: rising economic and digital force- connecing and engaging with women - women-centric approach to design and innovation
Innovation
Federico J. GonzalezSenior VP Marketing & Sales, Euro Disneyand Disney Destinations EMEA
The Disney Experience- Total customer focus- Culture of excellence- Learning from Disney
Global Brands
Pricing in the Digital Ageis your price right? - Pricing as growth driver- Strategic price setting- Identifying the “right price”
Nico KleynDirector, Head Strategy and Pricing, DeloitteCMO Leadership
Networking Nightat Tesla Motors Flagship Store, Zurich
Organization &Capability
Driving Growth in the Digital AgePanel: Growth in the Digital Age With SimonClift, George Blankenship, Federico Gonzalez,Rui Porto and Richard Prenderville
Day 2: Sept. 30, 2011
Peter DahlstromSenior Partner, McKinsey & CompanyLeader, EMEA Digital Marketing Practice
The Consumer Decision Journey- Consumer decisions process- New empowered consumers- Consumer driven marketing
AJ van TriestChief Marketing Officer, BWP, a joint venture between of Coca-Cola and Nestlé
Driving Growth Globally- Driving growth globally- Global innovation- Connecting with global consumers
former Chief Marketing Officer, Unilever
Simon Clift Winning Global Brands- Characteristics of winning brands- Global Brands Study™ insights- Purposeful positioning
Marc de Swaan AronsCo-founder and Chairman, EffectiveBrands
Global Marketing: Success Factors- Drivers of marketing effectivness- Case study: Unilever/OMO:
“Dirt is good”
Global Brands
Global Brands
CMO Leadership
Alexander von SchirmeisterVice President of Marketing, Operations andAdvertising, eBay Europe
The Art and Science of ModernMarketing:How to trade-off target segments,countries, verticals, touchpoints andchannels?
Hanns-Peter CohnChief Executive Officer, Vitra
Peter KowalskyChief Executive Officer, Bionade
CMO Leadership
08:00 – 08:50
08:50 – 09:00
09:00 – 09:35
09:35 – 10:10
10:10 – 10:45
10:45 – 11:15
11:15 – 12:00
12:00 – 13:30
13:30 – 14:15
14:15 – 15:45
15:45 – 16:00
Organization &Capability
Networking Breakfast
Welcome
Networking Break
Lunch
Closing
Rui PortoChief Marketing Officer, Havaianas
Creative Excellence
Cult BrandsHow to establish and market a brand to become a cult and a success beyond bordersDirected by the Berlin School of Creative Leadership
08:00 – 09:00
09:00 – 09:10
09:10 – 09:50
09:50 – 10:30
10:30 – 11:00
11:00 – 11:40
11:40 – 12:20
12:20 – 13:30
13:30 – 14:00
14:00 – 14:40
14:40 – 15:20
15:20 – 15:30
15:30 – 16:30
16.30 – 17.00
17:00 – 17:45
19:00 – 21:00
Networking Breakfast
Welcome
Networking Break
Lunch
Transfer
Knowledge Sessions: Social Media, B2B Marketing, Innovation
Networking Break
Closing
Day 2: Sept. 30, 2011
Day 2: Sept. 30, 2011
Peter DahlstromSenior Partner, McKinsey & CompanyLeader, EMEA Digital Marketing Practice
The Consumer Decision Journey- Consumer decisions process- New empowered consumers- Consumer driven marketing
AJ van TriestChief Marketing Officer, BWP, a joint venture between of Coca-Cola and Nestlé
Driving Growth Globally- Driving growth globally- Global innovation- Connecting with global consumers
former Chief Marketing Officer, Unilever
Simon Clift Winning Global Brands- Characteristics of winning brands- Global Brands Study™ insights- Purposeful positioning
Marc de Swaan AronsCo-founder and Chairman, EffectiveBrands
Global Marketing: Success Factors- Drivers of marketing effectivness- Case study: Unilever/OMO:
“Dirt is good”
Global Brands
Global Brands
CMO Leadership
Alexander von SchirmeisterVice President of Marketing, Operations andAdvertising, eBay Europe
The Art and Science of ModernMarketing:How to trade-off target segments,countries, verticals, touchpoints andchannels?
Hanns-Peter CohnChief Executive Officer, Vitra
Peter KowalskyChief Executive Officer, Bionade
CMO Leadership
08:00 – 08:50
08:50 – 09:00
09:00 – 09:35
09:35 – 10:10
10:10 – 10:45
10:45 – 11:15
11:15 – 12:00
12:00 – 13:30
13:30 – 14:15
14:15 – 15:45
15:45 – 16:00
Organization &Capability
Networking Breakfast
Welcome
Networking Break
Lunch
Closing
Rui PortoChief Marketing Officer, Havaianas
Creative Excellence
Cult BrandsHow to establish and market a brand to become a cult and a success beyond bordersDirected by the Berlin School of Creative Leadership