eu-osha campaigning and awareness raising activities · eu-osha campaigning and awareness raising...

Safety and health at work is everyone’s concern. It’s good for you. It’s good for business.

EU-OSHA campaigning and awareness raising activities

Violaine ROGGERI

Communication & Promotion UnitVisit:EU-Partnership

1&2 December 2015

Bilbao, Spain

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www.healthy-workplaces.eu

Awareness raising & campaign activities

I. Sound and efficient networks

II. Awareness raising activities/Campaigning (current Healthy

Workplaces Campaign 2014 - 2015)

III. Promotional activities

IV. Conclusions

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Focal Points

• 1 per EU Member State (MS)= 28

• 1 per candidate or potentially candidate country to the EU(AL, KO, BH, TK, FYROM, SR)

• 3 EEA /EFTA MS (NO, ICE, LICH)

• Each runs a tripartite network: governments, employers and workers

• Appointed by their governments

• Acts as coordinator for information flow to and from MS

• Provide information and feedback on our initiatives

• Actively participate and support our campaigns:− European Campaign Assistance Packages− Awareness Raising Packages

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Healthy Workplaces Campaign Partnership

• Official Campaign Partners (102 partners)

− Pan-European and International Entreprises and associations from both

public and private sectors;

− Giving visibility to the partnership and to their campaign activities:

campaign website, promotion of their activities, use of social media;

− Networking opportunities;

− Benchmarking activities organised by our Official Campaign Partners and

Steering Group coordinated by the Agency;

− Official Campaign Partners coordinate their awareness raising activities at

the workplaces and with their networks.

− Selection during the first year of the bi-annual campaign;

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Official Campaign Partners (102)

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Official Campaign Partners (102)

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• Campaign Media Partners (34 partners)

− Enthusiastic journalists and editors around Europe;

− Dedicated to OSH topics;

− Articles on Campaign or other OSH topics;

− Journalists’ visits to entreprises;

− Participation to round-tables;

− Visibility and raising their profiles.

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Campaign Media Partners (34)

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European Social Partners

• Represent interests of the workers and employers

• Crucial and mandatory to engage with social partners

European Institutions and their networks

• Presidencies of the EU Council

• EU Institutions

Other European Agencies with an interest in the campaign topics

• CEDEFOP (European Centre for the Development of Vocational

Training)

• EUROFOUND (European Foundation for the Improvement of Living

and Working Conditions)

• FRA (EU Fundamental Rigths Agency)

• EIGA (European Institute for Gender Equality)

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European Enterprises Network (EEN)

• Supported by the European Commission to help small and medium-

sized enterprises (SMEs) make the most of business opportunities

in the EU and beyond;

• Biggest network at European level (>600 members in > than 50

countries, e.g: chambers of commerce and industry, technology

centres, universities and development agencies);

• Knowledge of their clients' strengths and needs enabling services

tailored approach;

• Powerful databases enabling knowledge-sharing;

• OSH is compulsory for all entreprises in the EU;

• « OSH Embassadors » : direct contact persons.

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II. Awareness raising Campaigns

Healthy Workplaces Campaigns

• Healthy Workplaces Campaigns

• European Campaign Assistance Packages (ECAP)

• Awareness Raising Packages (ARP)

• Campaign key events/EU-OSHA events

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II. Awareness raising Campaigns

Healthy Workplaces Campaigns

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Key objectives of a Stress and psychosocial risks

Campaign 2014-15

Raising awareness about the growing problem with stress and

psychosocial risks;

Focus on the positive effects of successful psychosocial risk

management;

Increasing the enterprises’ practical knowledge related to

recognising and preventing psychosocial risks at work;

Providing and promoting the use of simple, practical tools

and guidance for managing psychosocial risks and stress in the

workplace

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Healthy Workplaces for All Ages Campaign 2016-17

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Key objectives of the Healthy Workplaces for All Ages

Campaign 2016-2017

Promote sustainable work and healthy ageing from the beginning

of working life

Highlight the importance of prevention throughout working life

Assist employers and workers (including in SMEs) by providing

information and tools for managing OSH in the context of an

ageing workforce

Facilitate information exchange and good practice

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II. Awareness raising & Campaign activities

ECAP (European Campaign Assistance Packages)• 30 Focal Points• Awareness raising and promotion activities:

− Seminars for national networks− Seminars for national partners− Press Conferences− Journalists and experts round-tables− Journalists’ visits to workplaces− Professional articles− Press releases− Radio call-ins

ARP (Awareness Raising Packages)• 30 Focal Points• Awareness activities:

− OiRA seminars− OSH information sessions− Photos exhibitions− Films screenings (on Campaigns’ topics)

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II. Awareness raising & Campaign activities

Key Campaign Events /Awareness raising activities

• Presentation of the future campaign to potential partners (1 every 2 years -1st year of HWC)

• EU Campaign Launch: Press Conference with EC Commissioner (1 every 2 years-1st year of HWC)

• Official Campaign Partners Ceremony (1 every 2 years – 2nd year of HWC)

• Good Practices Awards Ceremony (1 every 2 years – 2nd year of HWC)

• Events in cooperation with the Presidencies of the EU Council (2 per year)

• Benchmarking activities with the Official Campaign Partners (several per year)

• European Summit on Healthy Workplaces Campaign (1 every 2 years – 2nd yearof the HWC)

• Participation to International Exhibitions and Fairs

• Participation to DOK Leipzig

• Europe Day and European Week events

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II. Awareness raising & Campaigns

Healthy Workplaces Good Practices Awards

• Outstanding and innovative contributions to workplace safety and

health;

• Demonstrate benefits of adopting good OSH practice;

• Through a effective management combined with workers’

participation;

• Successfull implementation of interventions and demonstrable

outcomes;

• Sustainability of interventions.

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II. Awareness raising & Campaigns

• First selection at national level by the Focal Points

• Independent Jury

• Good Practice Awards Ceremony (in cooperation with the EU

Presidency event)

• Press releases

• Journalists visits to awarded and commended companies

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II. Awareness raising & Campaigns tools

Campaign website

Publications and promotional materials

Napo films

Newsletters (OSHmail et Campaign)

PR and Media activities and actions

Social networks

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Campaign website (in 25 languages)

• European and national campaign events

• Weekly news on Campaign themes

• Official Campaign Partners, Media Partners and other networks

• Key publications

• Expert reports

• Guides & other online tools

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Publications (25 languages)

• Campaign guide

• Publications and reports

• Leaflets

• Standard PPTs adaptable

• Etc.

Promotional Material (Campaign branded)

• Pens

• Cotton bags

• Key-rings

• Lanyards

• USB keys

• Etc.

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Napo films and Napo character : http://www.napofilm.net/en

• Hero of cartoon series,

• Employee working in any industry or sector,

• Normal person- neither good nor bad, neither young nor old (neutral)

• Likeable character,

• Identify hazards or risks,

• Makes suggestions to improve safety and work organisation,

• Its costume travels around Europe to support HWC activities,

• Napo for teachers’ toolkit

http://www.napofilm.net/en

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III. Campaign Promotional and PR activities

Newsletters

• OSHmail (information on our activities and latest developments)

• Campaign newsletters

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Media and PR activities

• Press Conferences

• Press releases

• Professional articles

• Web teasers

• Radio call-ins

• Social media

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Social Networks

• Twitter

• Facebook

• LinkedIn

• Youtube

• Flickr

• Slideshare


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IV. Conclusions / Recap

Networks

• Involve and engage social partners;

• Look for partners to spread information and reach workplaces.

Awareness raising activities/Campaigning

• Give a tempo to campaigning activities throughout the year;

• Availability of campaign material in EU 25 languages and possibility

to translate into more.

Media and PR activities

• Keep the interest of the media, attract specialised OSH media and

create partnerships;

• Frequently communicate with the different networks;

• Use social media adequately.

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Violaine ROGGERI

[email protected]

Thank you

For more information

mailto:[email protected]

eu-osha campaigning and awareness raising activities · eu-osha campaigning and awareness raising...

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