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    International Management

    Dr. Thomas Prosser

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    Thinking about popular

    representations of the EU...

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    Thinking about popular

    representations of the EU...

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    Lecture structure I Historical development of the EU

    II EU institutions and their functions

    III Key achievements of the EU and its effects on firms IV Common criticisms of the EU

    V Economic crisis and the future

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    Historical precedents for European

    integration The Roman Empire

    The Holy Roman Empire

    The Catholic church and notion of Christendom European imperial ambitions of Louis XIV and

    Napoleon

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    Immediate pressures for closer

    European integration Germany had invaded and occupied France three

    times in seventyfive years by 1945

    Experience of two world wars and the Holocaust A European Germany, not a German Europe

    Thomas Mann

    Crucial to remember that the primary motivation for

    the creation of the European Communities was thedesire to avoid further European wars

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    The European Communities 1951 Treaty of Paris establishes the European Coal and

    Steel Community and includes France, Germany, Italy,Belgium, Netherlands and Luxembourg

    European Economic Community and EuropeanAtomic Energy Community established by the samecountries in 1957

    Three communities gain a common set of institutionsunder the 1965 merger treaty

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    The European Communities 1985 Schengen Treaty

    1986 Single European Act

    1992 Maastricht Treaty creates European Union 1997 Amsterdam Treaty

    1999 Introduction of Euro

    2001 Nice Treaty

    2004Enlargement of EU to 25 member states

    2007 Lisbon Treaty

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    The European Union: the key

    actors The European Commission

    The Council of the European Union

    The European Parliament The European Court of Justice (ECJ)

    The European Central Bank (ECB)

    The European social partners (ETUC, BusinessEurope, UEAPME, CEEP)

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    The European Union: the key

    actors

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    Enlargements of the EU 1973: Denmark, Ireland and the UK

    1981: Greece

    1986: Portugal and Spain 1995: Austria, Finland and Sweden

    2004: Malta, Cyprus, Hungary, Poland, Latvia,Lithuania, Estonia, Czech Republic, Slovenia, Slovakia

    2007: Bulgaria, Romania

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    So, whats driving the process of

    European integration? The need to guarantee European peace

    Economic drivers: free trade, a single currency and a

    single market all benefit economic growth The development of an European cultural identity:

    because (some!) European citizens begin to feel moreEuropean, there has been a gradual shift in loyalty to

    the idea of the EU. Freedom of movement has helpedwith this.

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    So, whats driving the process of

    European integration? The EU institutions themselves: institutions like the

    European Commission have gradually sought toincrease their power since their creation.

    The EU is a common response to globalization:individual member states are less viable in aglobalized, competitive world

    General process of spill-over: because EU institutionshave acquired more and more power, firms andnational elites increasingly look to them to lobby.

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    EU achievements: economic

    integration Customs Union completed by 1968 no tariffs

    between members, common external tariff

    1979 Cassis de Dijon case permitted EU to enforcesingle market

    1985 Single Market White Paper (almost 300 barriersto go by 1992)

    Fiscal barriers, physical barriers, technical barriers 1987 Single European Act

    Creation of single market by 1992

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    EU achievements: economic

    integration European economic integration has had several

    benefits for member states

    Greater specialization between member states Countries tend to become more efficient as they

    compete with other member states

    Introduction of reforms that have made member state

    economies more efficient

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    Benefits of European economic

    integration for firms Firms able to achieve greater economies of scales

    Access to hundreds of millions of consumers

    Firms tend to become more efficient as they competewith firms in other member states

    Creation of Euro-company

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    EU achievements: the Euro Euro was established by the provisions of the 1992

    Maastricht Treaty

    In order to join the Euro, member states had to complywith a series of fiscal and monetary criteria

    The Euro was introduced in January 1999

    The first coins and banknotes came into circulation in

    January 2002

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    Benefits of the Euro Trade becomes easier between countries because there

    is no longer fluctuation in exchange rates

    Helps complete the single market Loss of national ability to determine monetary

    policy/constrains on fiscal policy means that memberstates are likely to become more competitive

    Helps create a common European identity and makestravel between member states easier

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    Benefits of the Euro for firms Reduction in exchange rate costs

    Reduction in uncertainty associated with f luctuatingexchange rates

    Helps entry into new European markets

    Increases the ability of firms to compare costs acrossEuropean sites and to make their operations more

    efficient

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    EU achievements: Freedom of

    movement The EU has always promoted the rights of citizens in

    member states to freely travel to and work and residein other member states

    These rights have been guaranteed by a series ofDirectives

    1985 Schengen Agreement abolished borders between

    countries signatory to it Twenty-six European countries are in the Schengen

    Zone and it covers over 400 million people

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    Benefits of freedom of movement

    for firms Greatly increased pool of skilled workers

    Often decreases wage costs though competition inlabour markets

    Immigration often helps decrease tax burdens on firms

    For these reasons firms tend to view immigrationpositively it is public opinion that tends to be hostile

    to mass immigration

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    EU Social Policy There also exists a body of EU law and policy that

    exists to strengthen social rights in member states

    European structural funds (European RegionalDevelopment Fund, European Social Fund)

    Advanced body of equal opportunities legislation

    Employment protection legislation that concerns the

    rights of workers to be informed and consulted,working time regulation, and protection of the rightsof atypical workers

    Advanced body of health and safety legislation

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    What are the advantages of

    European social policy? If there is a common market, then there has to be a

    common social policy

    Prevents social dumping: the lowering of socialstandards due to immigration and offshoring

    Idea of common EU social citizenship that is foundedon a strong European social model

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    Implications of European social

    policy for firms Often entails a greater regulatory burden many firms

    (particularly in the UK) thus oppose much Europeansocial policy

    However it helps firms to coordinate HR policiesacross European countries

    Can also be advantageous for firms based in member

    states where there are high existing levels of socialpolicy regulation

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    Thinking critically about the EU: a

    democratic deficit? One of the key criticisms that is made against the EU

    is that it is undemocratic

    The argument is that power is concentrated in thehands of unelected bureaucrats, and that they havegradually wrested power from nationally electedparliaments

    This objection has much to it; political scientists havedescribed the EU as less democratic than thetraditional nation state

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    Thinking critically about the EU: does

    the EU smother us with red tape? One of the key allegations that is made on the political

    right, and particularly in the UK, is that legislation thatemanates from the EU places very high burdens on firms

    It should be noted however that in countries like Francethe EU is often criticized for its pro-business agenda; thereaction to EU regulation often depends on pre-existingnational regulatory traditions

    Furthermore, the volume of EU regulation has declined inmany areas in recent years, and soft law (non-legallybinding guidelines) are increasingly popular at the EU-level

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    Thinking critically about the EU: has it

    unleashed uncontrolled immigration?A further critique of the EU (on the political right and

    left in many Western European countries) is that it hasunleashed uncontrolled mass migration

    This argument has been made with more and moreforce since the accession of ten new member statessince 2004

    Most old member states (with the exception of UK,

    Ireland and Sweden) imposed restrictions on the entryof immigrants from the new member states

    But, isnt the EU all about freedom of movement?

    Particular worries about the future accession of Turkey

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    Disadvantages of the EU for firms Increased competition has led to many firms

    becoming bankrupted

    Break up of national monopolies

    Increased regulation

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    Crises in the 2000s EU split over the invasion of Iraq in 2003

    French and Dutch voters reject the proposed EUconstitution in referendums in 2005

    The sub-prime crisis affects global economies from thesummer of 2007

    In 2008, real economies begin to be affected and

    outputs fall and unemployment rates rise

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    EU sovereign debt crisis Partly as a result of the economic crisis, several

    Eurozone countries were severely indebted by 2008

    The yields on Government bonds from many Eurozone

    countries (the rate at which these countries borrowmoney from financial markets) went up after a seriesof strikes by financial markets

    As a result, three Eurozone countries (Greece, Ireland

    and Portugal) needed emergency loans in 2010-11 There was a big political backlash against these

    countries and the EU in general in many NorthernEuropean member states

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    EU sovereign debt crisis

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    EU sovereign debt crisis

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    The future

    Will the EU be able to weather the current crisis?

    If so, will an Eurozone emerge with greater economicand fiscal powers?

    How will the EU be able to respond to concerns aboutits legitimacy?

    What about future enlargements? Will Turkey and

    Ukraine enter the EU in future years?

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    Questions?