OUR TEAM

SabinaDesigner

alsouu.blogspot.co.uk

CharlotteBrand Strategist

StefanieDesigner

http://limonolims.tumblr.com/

CharlotteBrand Strategist

AmandaMarketing Director

luxurychildrenswear.wordpress.com

HayleyCreative Director

hayleycarter95.wordpress.com/

AshlieCreative Director

ashliewentglobalsourcing.tumblr.com

Product

Etienne is a new, classy brand creating luxury, ethical wear for young girls aged 8-12. Our products will be ethical, fashionable and com-fortable. We will specialise in the use of fur, wool and feathers, which will all be sourced from road kill, farm wastage and animals that have been used for the meat industry. Our main target mar-ket will be middle class people who have strong ethics and morals. We want to make a difference in the world and help young girls to understand the importance of ethics and contributing to society.

The leather that we use will come from cows that are reared for organic beef that are cared for in exceptional conditions and that have access to fields and grass. We will work closely with a cou-ple of beef farmers who we can easily stay in contact with and monitor the well being of the animals as we are strictly against animal cruelty and feel there is absolutely no excuse for it.

Any fur that features on our garments will either come from animals that are being used for their meats, or they will come from animals that have been killed on the roads (15 million raccoons die as roadkill in the U.S. every year) that would’ve otherwise been thrown away to rot, decompose and be eaten by other animals. We are against this kind of wastage as we believe animals deserve to be made the most of. Our beautiful feathers came from birds at Bulgarian ostrich farms, who live happy lives and naturally shed their feathers annually.

Every year we choose a different charity to donate 3% of our prof-its to. This year we are choosing to donate to Friends Of The Earth.

Ostrich feathers

In Gome Rositza, Bulgaria there is an ostrich farm where the birds are well looked after and naturally shed their feathers annually.

The farm doesn’t know what to do with them all so had just been giving them away. We contacted them and now have a regular

supplier of high quality feathers at a low cost. We are sure that there are many more farms and breeders in a similar position so hope to make contacts with them as our business

grows.

Store

Our first store will be in Marylebone. Although this rent in this area is expensive it give us more chance of at-tracting our target customer who could be shopping in the district. In our first year we plan to rely mostly on online sales while we try to generate more publicity surrounding our brand. We aim to also have stores in Brighton and Bath. These have shopping areas with lots of independant stores and attract a lot of fairly affluent customers who are looking for something dif-ferent. They are both fairly pituresque towns where the whole family might visit for a shopping trip/ day out.

LOGO

We really liked the double meaning of the E letter also doubling up as a heart. This communicates our love for the environment and is also a friendly and approachable graphic that young girls can relate to. We chose the blue from our colour pallette so that all our individual designs looked consistant.

MARKETING

Since we didn’t have any photography our main focus for the promotional material was explaining the journey we had taken and the story behind the brand. The fashion style illustrations communicate our trend led designs and the older person in the picture implies that our aim is to educate young people to con-sider the ethics behind their clothes and not be wasteful.

We decided to choose London’s Under The Bridge for our launch event as it is in a cool, urban area and is in a busy cen-tal location. At the event we will have a catwalk show so that the press and future customers can see our products for the first time. Afterwards we will host an aution to raise money for the charity we have chosen to support in our first year- Friends of the Earth. This way everybody knows that one of our main priorities is how we can give back to organizations and com-munities world wide.

PRESS RELEASE

New children’s wear brand Etienne are hosting their launch event on Wednesday 30th September at London’s Under the Bridge where we can expect to see their debut collection run on the catwalk.

For those of you who haven’t heard of them, they claim to use only ‘ethical fur and leather’ in their collections, their Brand Strategist, Charlotte Chapple says “please don’t get the wrong im-pression, we are not vegetarians, we simply care about the way animals are treated and are strictly against fur farms and unnecessary waste, whether its using animals that are used for meat or animals that have been killed on the roads, we want to make the most of every single one of them”. Don’t expect to see any pretty summer dresses from this unique brand, but instead on trend, classic outfits that are similar to what you might see on a London Fashion Week catwalk show.

The launch is going to host an auction for old vintage fur coats that otherwise would have been thrown away and 100% money raised will be donated to the charity, Friends of the Earth who they are in connection with. There will also be food available, and everything on offer will be organically produced as well as entertainment for children including face painting and a ball pit.

The launch starts at 6.30pm and we are expecting a few big names to attend including Bri-gitte Bardot. They are going to 100 places open to the public at the launch so if you’re inter-ested in attending make sure you get down to Stanford Bridge early. There will also be a “lim-ited number of each garments available to purchase there and then at a discounted price before they go on sale to everyone” according to Etienne’s Marketing Director, Amanda Green.

Notes to Editors • Designer/s: Sabina Ismailova and Stefani• Creative Directors: Ashlie Went and Hayley Carter• Our age range is 8-12 and we design specifically for girls.• Boutique prices• Stores in Brighton, Bath, and have plans for Moscow

WEB ACTIVITY

We only have a Facebook and Twitter account currently but have plans to launch an Instagram a few weeks before our launch party so that our hopefully growing fan base will have lots of exciting imagery to excite them before the opening. For now our website will mostly feature illustrations instead of photography as we want to maintain anticipation for the collection before we launch it. We will give subtle hints on our social media such as color pallettes and fabric swatches to keep our audiences engaged with the pages.

Facebook- facebook.com/EtienneKidsTwitter- twitter.com/EtienneGirlsWebsite- bringoutthelife.businesscatalyst.com