ethical behaviour. ethical behaviour and social responsibility planning ahead—study questions:...
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Ethical Behaviour
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Ethical Behaviour and Social Responsibility
Planning ahead—study questions:1. What is ethical behaviour?2. How do ethical dilemmas complicate the
workplace?3. What types of things might corporations
do to show that they have a social conscience?
4. Is it a corporation’s responsibility to be socially aware or should they be a strictly profit-driven entity?
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Ethics
• Code of moral principles.
• Set standards of good and bad and right and wrong.
Ethical behaviour
• What is accepted as good and right in the context of the governing moral code.
What is Ethical Behaviour?
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• Ethical behaviour should also be legal in a
just and fair society.
• Legal behaviour is not necessarily ethical
behaviour.
• Personal values help determine individual
ethical behaviour.
Law, Values, and Ethical Behaviour
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Ford Motor Company Case Study
• Read the case study on Ford Motor Company and answer the following questions:
1. From a corporate perspective, what are some of the pros and cons of Ford’s decision to not recall vehicles? What was their logic?
2. From a social perspective, what are some of the pros and cons of Ford’s decision to not recall vehicles?
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• From a corporate perspective, what are some of the pros and cons of Ford’s decision to not recall vehicles? What was their logic?
• PROS: More cost effective (on paper), no recall = minimal negative publicity, build/sell more Pinto’s, money saved can be invested elsewhere (production facilities, new technologies, etc.)
• CONS: Greed vs. human life, horrible image for Ford, questionable quality of vehicles, lawsuits and legal fees, low employee morale
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• From a social perspective, what are some of the pros and cons of Ford’s decision to not recall vehicles?
• Pros: reduced layoffs of employees working on the Pinto, survivors made a lot of money from lawsuits, cars were less costly, this case provided a good example of corporate corruption to society, providing jobs
• Cons: caused deaths and injuries, unethical – what else are corporations hiding from society?
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Views on Ethical Behaviour
Utilitarian view of ethics: greatest good to the
greatest number of people.
Individualism view of ethics: primary commitment is to
one’s long-term self-interests.
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Moral-rights view of ethics respects the fundamental
rights of all people.
Justice view of ethics fair and impartial
treatment of people according to rules and standards.
Views on Ethical Behaviour
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Cultural relativism:
• Ethical behaviour is always determined by cultural context.
Ethical imperialism:
• Behaviour that is unacceptable in one’s home environment should not be acceptable anywhere else.
Cultural Issues in Ethical Behaviour
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Management Fundamentals - Chapter 3 11
Figure 3.2 The extremes of cultural relativism and ethical imperialism in international business ethics.
Source: Developed from Thomas Donaldson, “Values in Tension: Ethics Away from Home,” Harvard Business Review, vol. 74 (September-October 1996), pp. 48-62.
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How Companies Can Respect Values
Respect for human dignity Create culture that values employees,
customers, and suppliers. Keep a safe workplace. Produce safe products and services.
Respect for basic rights Protect rights of employees, customers, and
communities. Avoid anything that threatening safety, health,
education, and living standards.
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How Companies Can Respect Values
Be good citizens Support social
institutions, including economic and educational systems.
Work with local government and institutions to protect environment.
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Ethical Dilemmas
• Ethical Situations