essential information for decision makers in more than … mp2018.pdf · essential information for...
TRANSCRIPT
‘18THE GLOBAL BEVERAGE INDUSTRY JOURNAL
Essential information for decision makers in more than 100 countries
JANUA
RY 2018 – DECEM
BER 2018
DRINKS DESIGN & DEVELOPMENT • INGREDIENTS • PROCESSINGPACKAGING • MARKETING • DISTRIBUTION
WATERS • JUICES & NECTARS • RTD TEAS & COFFEES • DAIRY • ENERGYSPORTS • FUNCTIONALS • CARBONATES
– The Soft Drinks International Conference –
Published since 1888
‘18
PO Box 49187 Wimborne BH21 9HU United Kingdom Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 www.softdrinksinternational.com
Published since 1888
Reach the people who can sign the order……and get more business locally and around the world
“If you have got a good business, advertise and keep it;if not, advertise and get one”
We said this in our first issue over a century ago andit’s still true. Advertising is a fast, powerful andunfiltered way to tell your story, highlight your bestpoints and deliver the business results you need.Today, communication plans are more sophisticatedand media choice more diverse, but the fundamen-tals still apply:
Soft Drinks International is still the firstchoice for the beverage industry.
DISTRIBUTIONSDI has a broad readership within the industry. Byadvertising in Soft Drinks International you canreach the CEO, Financial Controller, Board Directoror Plant Manager, who will sign off the purchase…and sign the cheque.
l GLOBAL DISTRIBUTION
5,000+ copies distributed monthly in over 100countries.
l MONTHLY MAILING TO SUSCRIBERS
Around 4,500 copies of Soft Drinks Internationalmailed to regular subscribers.
l WIDELY READ AND CIRCULATED
35,000 business readers. Because it is paid for, eachcopy is circulated to relevant personnel and read byan average of seven individuals.
l TARGETED EVENTS
1,000 copies per month (average) distributed atcarefully selected trade fairs and conferencesworldwide.
More than 100 years of reporting to the non-alcoholic beverage industry...Originally founded in 1873 as the Mineral Water &Allied Trade review, Soft Drinks International hasbeen reporting on, and reporting to, the globalnon-alcoholic beverage industry for more than 100years. However, we take our start from The British& Colonial Mineral Trade Journal of 1888, forwhich we hold a complete archive. From drinksdesign through ingredients, processing, packaging,marketing and distribution, SDI remains focusedon all aspects of the trade.
Introduction
‘18
PO Box 49187 Wimborne BH21 9HU United Kingdom Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 www.softdrinksinternational.com
Published since 1888
The trusted journal
Our subscribers are very busy decision-makers. Tobe effective and successful they need informationfrom many countries about every aspect of theirindustry. But they don’t have time to read dozensof publications. Instead they get all the informationthey need in one concise source – Soft DrinksInternational.
l COMPLETE COVERAGEThe only journal devoted to the creation,manufacture, distribution and marketing of allnon-alcoholic beverages.
l GLOBAL COVERAGEOur unique global network of journalistsprovides must-read comprehensive news plusin-depth analysis and features.
l EASY TO FIND SECTIONSGreat design and layout mean that all thisinformation is easy to find and read.
l TRACK RECORD First choice among decision-makers for over130 years. Still at the top by looking to thefuture.
l INDEPENDENT Soft Drinks International is completelyindependent, and therefore totally unbiased inits reporting and coverage.
l SOURCE FOR MEDIA AND GOVERNMENTS Soft Drinks International is the journal or recordfor the industry. A full archive is lodged with theBritish Library and its editorial team is oftenconsulted by respected media, and officials.
l SOURCE FOR INDUSTRY BODIES ANDMEMBERSIncluding all members of the British Soft DrinksAssociation, plus members of the AmericanBeverage Association, the Australian BeveragesCouncil, the China Beverage IndustryAssociation, the International Bottled WaterAssociation, the International Society ofBeverage Technologists, plus many more.
l THE RIGHT FREQUENCYMonthly – 12 issues a year, perfect for insightfulanalysis and essential news digest.
l ENHANCED ONLINEsoftdrinksinternational.com provides currentnews, a searchable trade directory, an archive ofpast issues, which combine with the magazineto make an irresistible and valuable resource.
HOW THE EDITORIAL BENEFITS YOU
Soft Drinks International has the best editorial.That means that the people you need to reach –your existing AND prospective customers – readSDI regularly. To generate real commercial benefits make sureyou send us your news plus article/interviewideas to work with your adverts in an integratedcampaign.
‘18
PO Box 49187 Wimborne BH21 9HU United Kingdom Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 www.softdrinksinternational.com
Published since 1888100.00%
Beverage Producer / Brand Owner 46.00%Industry Supplier 39.00%Distributor / Retailer 9.00%
5.00%Other 1.00%
100.00%
Sales / Marketing / Business Development 35.00%CEO / President / MD / Owner / Chairman 17.00%
15.00%19.00%10.00%
Government / Legislative 1.00%Consultant 1.00%Financial / Analyst 1.00%Other 1.00%
RETENTION
JOB FUNCTIONBUSINESS TYPE
100.00%
Beverage Producer / Brand Owner 46.00%Industry Supplier 39.00%Distributor / Retailer 9.00%
5.00%Other 1.00%
100.00%
Sales / Marketing / Business Development 35.00%CEO / President / MD / Owner / Chairman 17.00%
15.00%19.00%10.00%
Government / Legislative 1.00%Consultant 1.00%Financial / Analyst 1.00%Other 1.00%100.00%
UK 35.00%European Union 29.00%Europe (non EU) 6.00%North America 15.00%Central & South America 2.00%Middle East 5.00%Africa 2.00%Asia & Australasia 6.00%
100.00%
12+ months 39.00%6-12 months 25.00%3- 6 months 19.00%up to 3 months 17.00%
100.00%
UK 35.00%European Union 29.00%Europe (non EU) 6.00%North America 15.00%Central & South America 2.00%Middle East 5.00%Africa 2.00%Asia & Australasia 6.00%
100.00%
12+ months 39.00%6-12 months 25.00%3- 6 months 19.00%up to 3 months 17.00%
GEOGRAPHIC DISTRIBUTION
Targeted
ALGERIAANTIGUA & BARBUDAARGENTINAAUSTRALIAAUSTRIABAHRAINBARBADOSBELGIUMBELIZEBERMUDABRAZILBULGARIACANADACAYMAN ISLANDSCHILECHINACOLUMBIACOSTA RICACÔTE D’IVOIRECROATIACYPRUSCZECH REPUBLICDENMARK
DOMINICAN REPUBLICECUADOREGYPTEL SALVADORESTONIAFIJIFINLANDFRANCEGERMANYGHANAGIBRALTARGREECEGREENLANDGUAMGUATEMALAHONG KONGHUNGARYICELANDINDIAINDONESIAIRANIRAQIRELAND
ISRAELITALYJAMAICAJAPANJERSEYJORDANKENYAKOREA - REPUBLIC OFKUWAITLATVIALEBANONLIBYALITHUANIALUXEMBOURGMACEDONIAMADAGASCARMALAYSIAMALTAMEXICOMOROCCONETHERLANDSNEW ZEALANDNICARAGUA
NIGERIANORWAYOMANPAKISTANPANAMAPAPUA NEW GUINEAPERUPHILIPPINESPOLANDPORTUGALPUERTO RICOQATARROMANIARUSSIAST KITTS & NEVISSAN MARINOSAUDI ARABIASENEGALSINGAPORESLOVAKIASLOVENIASOUTH AFRICASPAIN
SRI LANKASURINAMESWEDENSWITZERLANDSYRIATAIWANTANZANIATHAILANDTRINIDAD & TOBAGOTUNISIATURKEYUNITED ARAB EMIRATESUNITED KINGDOMUKRAINEURUGUAYUSAUZBEKISTANVENEZUELAVIETNAMYEMENZAMBIAZIMBABWE
Distributed each month in more than 100 countries
Distribution
‘18
PO Box 49187 Wimborne BH21 9HU United Kingdom Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 www.softdrinksinternational.com
Published since 1888
JANUARYFeatures Superfruits
Health & NutritionHygiene & CIP
Labelling Coding & Marking
Beverage focus Dairy & DairyAlternatives
Regional profileGlobal Review
Partner Events
Editorial Calendar
EDITORIAL: We welcome insight from the industry and look forward to discussing editorial opportunities. All contributions are subject to editorial review and approval.Blatant ‘advertorial’ will be charged as if advertising. The editorial calendar is provided as a guide only and may be subject to change.The copy deadline for editorial contributions is the 20th day of the month prior to the month of publication, e.g. 20th January for the February issue.
Contact – Email: [email protected] Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494
BevExpoEvent previews
The editorial calendar is intended as guide, and as such may be subject to change. Suggestions for subjects not listed, or requests to include submissions for subjects atalternative times, are always welcome.
FEBRUARYClean labelOrganics
High PressureProcessing
Pouches & HybridLogistics
Functional Drinks
Middle East
GulfoodDubai Drink
Technology Expo
MARCHFlavours
CarbonationProduct
DevelopmentCaps & Closures
Factory of the future
Children’s Drinks
North America
Anuga FoodTec
APRILFunctional Ingredients
Plant DesignSleeving
Packaging DesignEnvironment
Sports Drinks
India
FoodexVitafoods Europe
MAYNovel & Exotic Fruits
Authenticty andTraceabilityTreatment &Purification
PET Packaging
Health & Wellness Drinks
East Europe
JUNEEmulsifiers &
StabilisersAseptic Filling
Carton PackagingPrivate Label
Vending & Dispense
Carbonates
Africa
JULYFeatures Botanicals
PremiumisationMixing & Blending
Laboratory and PilotScale Production
Recycling
Beverage focusPackaged Water
Regional profileAustralasia
Partner Events
Event previews
AUGUSTColours
InclusionsProcess Technology
Glass PackagingWarehousing &
Materials Handling
Energy Drinks
Japan
SEPTEMBERSweeteners
Beverage InnovationTesting & InspectionInformationTechnologyEnd of Line Packaging
Adult Soft Drinks
Indonesia
PPMA ShowSIAL
OCTOBERNatural Ingredients
ProductReformulation
Bottling & FillingPlastic Packaging
Sustainability
Juices & Nectars
China
Gulfood ManufacturingBrau Beviale
NOVEMBERFibres & TexturantsFlexible Production Metal Packaging
Robotics andautomationDirect Print
RTD Teas & Coffees
Latin America
Food Matters LiveH & Ni Europe
DECEMBERIngredients
Healthy AgeingFiltration
Bulk ShippingRetail
Smoothies
West Europe
Soft Drinks StrategyConference
BevTech
Active Performance &Sports Nutrition Summit
BevTech Europe
Protein Summit
‘18
PO Box 49187 Wimborne BH21 9HU United Kingdom Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 www.softdrinksinternational.com
Published since 1888
1 2-3 4-6 7-12Double Page Spread £5,243 £4,456 £3,670 £3,408
Full Page £3,495 £2,971 £2,447 £2,272
Half Page £2,097 £1,782 £1,468 £1,363
Third Page £1,748 £1,485 £1,223 £1,136
Quarter Page £1,258 £1,069 £881 £818
Eighth Page £755 £642 £528 £491
InsertionsSize
DISPLAY - per insertion
1 2+Lineage £72 £62
Lineage + Logo £103 £88
Display £134 £113
Style
BUYERS’ GUIDE - per annum, per column cmEntries
BUBBLING UP - per insertion
Advertising - Print
All prices are quoted in £GBP and are subject to VAT where applicable. Prices can be agreed in €Euro or $USD at the time of booking.Advertorial can be considered and will be charged at display rates. Agency discount is 15%.BOOKING DEADLINE: 15th day of the month prior to month of publication, e.g. 15th January for the February issue.COPY DEADLINE FOR ARTWORK: 20th day of the month prior to month of publication, e.g. 20th January for the February issue.
with bleed426mm x 303mm
400mm x 270mmDouble Page
Spread
with bleed216mm x 303mm
186mm x 270mmFull
Page with bleed216mm x 147mm
186mm x 132mm
1/2 PageHorizontal
with bleed103mm x 147mm
90mm x 132mm
1/4Vertical
90mm x 63mm
1/8
with bleed103mm x 303mm
90mm x 270mm
1/2 P
age V
ertica
l
with bleed70mm x 303mm
57mm x 270mm
1/3 P
age V
ertic
al
with bleed213mm x 100mm
186mm x 85mm
1/3 Page strip
with bleed213mm x 75mm
186mm x 60mm
1/4 Strip
with bleed426mm x 147mm
400mm x 132mm
1/2 Page Spread
with bleed134mm x 303mm
2/3Page
with bleed134mm x 201mm
1/2Page
Island
121.5mm x 186mm
121.5mm x 270mm
1 2+Semi Display (sixth page) £115 £98
Size Entries
MECHANICAL DATA – page size: A4 (210mm x 297mm) Bleed = 3mm
CONTACT - Email: [email protected] Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494
£295
£395Up to 25gUp to 10g
INSERTS - loose, per thousand Other options,including bound-inavailable.
A trade directory of products and services,published within each issue of Soft DrinksInternational.A 42mm width entry runs for a period of12 months and can be updated at anytime.Bonus – each entry in the print versionwill be complemented by a free listing inthe online version of the Buyers’ Guide.
Designed to promote the introduction ofnew products or services, this one-sixthpage includes a colour picture, adescription of at least 100 words, plusfull contact details.
Special positions +10% and subject to availability.
‘18
PO Box 49187 Wimborne BH21 9HU United Kingdom Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 www.softdrinksinternational.com
Published since 1888
120 x 300Home Page (portrait) £750
Buyers’ Guide (portrait) £750
Run of Site (portrait) £500
Footer (650 X 120 pixels, landscape - all pages)
120 x 200£600
£600
£425
£750
120 x 150£500
£500
£300
Size (pixels)Location
BANNER ADVERTISEMENT - per calendar month
Advertising - Online
ONLINE BUYERS’ GUIDE - 12 month listing1
Listing £1102+£95
Size Entries
120 x 150pixels
120 x 300pixels
120 x 200pixels
FOOTER (runs through all pages)650 x 120 pixels
The Soft Drinks International website complementsthe print version and provides a valuable resourcefor the global beverage industry. Its clean, unclut-tered design is easy to navigate, allowing advertise-ments to stand out, without detracting from thecontent ;
• News - industry news, updated regularly.• Feature - each month, an article is selected fromprint version for publication online.• Buyers’ Guide - an online directory, searchable bysector and country.• Archive - a pdf copy of the print version is placedon the website two months after publication.• Events Diary - a listing of major international,industry exhibitions and conferences.
Banner advertising is available on all pages, though a premium is charged for the home pageand the buyers’ guide page, where visitors tend tospend more time. A premium is also charged forthe ‘footer’, which runs throughout all pages.
Animated content is welcome, and a click-throughis provided to your website.
120 x 300pixels
120 x 200pixels
FOOTER (runs through all pages)650 x 120 pixels
Home Page
Buyers’ Guide
120 x 100pixels
120 x 150pixels
‘18
PO Box 49187 Wimborne BH21 9HU United Kingdom Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 www.softdrinksinternational.com
Published since 1888
Helping you reachyour marketAt Soft Drinks International, we’ve been helpingbusinesses reach the global non-alcoholic beverage industry for many decades. Like you,we’re here to serve the industry over the long term.
Many of the world’s leading players regularly entrustSoft Drinks International with their media cam-paigns, and the fact that they return year after yearis testament to the value they attach to the title.
For us, it’s a question of relationships – and we lookforward to working with you, and to help you getmost from your budget.
So, if you want to reach the industry, let’s discussyour needs and where appropriate, build a tailoredpackage designed to deliver the results you require.An affordable package, that might include a mixture of print advertising, supported by onlineadvertising – and perhaps, combined with editorialto reinforce your message.
Call: +44 (0)1202 842222 oremail:[email protected]
You’ll be in great company...