ENTREPRENEURSHIP SUMMER SCHOOL HONG KONGSURVIVAL GUIDE

“THERE WILL BE ENOUGH TIME TO SLEEP IN THE GRAVE”Benjamin Franklin

Designed by ThY/LAB

INDEX

CONNECT WITH US 5 WELCOME 6

ABOUT US 7

OUR BATTLES 8

WHAT WILL YOU DO? 9 Entrepreneurship Summer School Hong Kong

Methodology of the school

PROGRAM 12

THE SPEAKERS 14 VENUES 18 How to get to HKU

Map of HKU

THE TEAMS 20

CONNECT WITH US

WI-FIHKU Open WI-FI

WEBwww.entrepreneurshipsummerschool.asia

www.thinkyoung.eu

TWITTER@ThinkYoungTW

#entrepreneurshipschool

FACEBOOKwww.facebook.com/thinkyoung

Group: www.facebook.com/groups/ESSHongKong2013

LINKEDINThinkYoung Office

Group: Entrepreneurship School

5

WELCOMEBenjamin Franklin was one of the Found-

ing Fathers of the United States, a leading

author, printer, political theorist, politician,

postmaster, scientist, musician, inventor,

satirist, civic activist, statesman, and dip-

lomat. Most of all he was an entrepreneur,

someone who was willing to launch him-

self into a new venture and accept full re-

sponsibility for the outcome.

Everyone says enthusiasm, capacity to

overcome failure, and determination are

all necessary elements to become a suc-

cessful entrepreneur. But how do you find

the right idea, the right contacts, as well

as access to finance ,along with finding

the ability to advertise most effectively?

This is what young people need to know

when starting their journey as an entre-

preneur.

Our aim is to give you the opportunity to

find an answer to all these questions.

In the Entrepreneurship Summer School

Hong Kong, this is done in an innovative

and interactive framework that will give

you the chance to learn firsthand from

successful entrepreneurs.

At ThinkYoung, we truly believe that youth

is the engine that drives the future, and

that young entrepreneurs are the future of

the economy.

Our mission is to foster entrepreneurship

and lobby for three key points: access to

education and mentorship for young en-

trepreneurs, elimination of the stigma of

failure, and less bureaucracy for start-ups.

Be entrepreneurial,

ThinkYoung team

6

ABOUT US

What is ThinkYoungThinkYoung is a think-tank concerned with young people.

Why do we exist?

Rather simple, we are the next generation.

We believe it is imperative to empower and provide a voice

for young generations.

Through a variety of programs we aim to get our voices

heard by decision-makers.

ThinkYoung currently boosts a network of more than 250.000

young individuals involved in student organisations, and

various corporate and institutional connections in Europe

and Asia.

We are now based in Brussels and Geneva, aiming to es-

tablish an office in Hong Kong to unfold our Asia activities.

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OUR BATTLES

EntrepreneurshipBecause young entrepreneurs are key to innovation and growth, we are acting to in-

spire young Europeans, boosting confidence levels and encouraging them to pursue

entrepreneurial dreams.

EducationThis is a particularly focal point at ThinkYoung. We invest in young people’s education

with a vision to create better citizens for tomorrow. Our goal is to develop an infra-

structure where we offer highly beneficial learning programmes.

EnlargementWe want to show young Europeans the diverse living conditions and the variety of

cultures within our continent. We think that mutual understanding is the first step in

improving integration and therefore European strength.

EU/AsiaWe aim to connect the European young generation with their Asian counterparts.

Through this, our goal is to extract the best practices in educational, entrepreneurial

and environmental cultures from the two environments, additionally highlighting simi-

larities and acquiring a greater degree of awareness.

Energy and EnvironmentWe want to ensure young Europeans have a say and allow them to raise their voice

on the matter. We want to improve a network across Europe, whilst sharing and en-

hancing knowledge on this topic.

8

WHAT WILL YOU DO?

Entrepreneurship Summer School Hong KongFollowing the success of the Entrepreneurship Summer Schools in

Brussels, ThinkYoung and the University of Hong Kong are presenting

the 1st edition of the Entrepreneurship Summer School Hong Kong.

No professors or teachers, only real entrepreneurs, ready to share their

ideas, experiences, and knowledge. In Hong Kong we welcome 40 par-

ticipants from various cultural, creative and occupational backgrounds,

offering a true international experience. The event will take place at the

grounds of the University of Hong Kong.

In addition to our workshops, we will provide a morning trip to the Hua-

wei HQ’s in Shenzhen to witness an example and hotbed of innovation

and entrepreneurial spirit.

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The ESS is unlike any other entrepre-

neurship learning program out there. This

is due to its unique methodology which

is driven by the idea that Entrepreneur-

ship goes beyond opening a business; it

is a life which enables people to turn their

ideas into action.

Therefore, we believe being a student of

entrepreneurship means you should learn

in a proactive and direct manner. This is

why at the ESS Hong Kong you will find

no professors, no books, and no lectures;

only real entrepreneurs passing on real

business experience directly to you, giv-

ing invaluable knowledge you cannot find

in books.

Active participationBy concentrating on concrete projects,

you can effectively work in teams to de-

velop the necessary skills to establish and

achieve goals, as well as gain confidence

through truly experiencing the satisfaction

of building upon your own ideas.

Each workshop output will be generated

by you, the participants, as it is your task

to interview the established entrepreneurs

to seek their views, principles, and (good)

practices, on a series of themes relating

to entrepreneurship. Each interview will

be designed and reviewed by teams of

nine who will be assigned their themes in

advance.

You will create your own guideThe overall goal is for each team to de-

velop their own outline guide to entrepre-

neurship, gathering information on all the

themes from interviews with each speak-

er. On the final day the eight teams will

give a formal presentation of their guide

and outcomes.

How it works: teams, speakers, themes.Overall, there are 41 participants that form

5 teams of 9 students.

There are 4 days of workshops.

Every day is divided into 2 sessions: morn-

ing and afternoon. In total 40 participants

will attend 5 workshop sessions.

Methodology of the School

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What happens in the interview rooms?Each of the 5 teams in the room is given

20 minutes with each speaker to interview

him or her about one of the 4 themes.

Each time the speaker rotates, the inter-

view theme changes as well. This means,

that each team and each class gets to

cover every one of the 4 themes.

It’s all about you!The invited speakers are here to act as

mentors, to inspire and to guide you.

However, the success of the workshops

relies much more on your own efforts.

The workshop output will be generated

entirely by you and your fellow partici-

pants. You learn to work in a team and to

collaborate with other entrepreneurs.

Remember, two heads are better than

one!

The workshop format gives you practi-

cal first-hand experience of organising

a learning event – real entrepreneurship

in action, not simulated business games.

The competitive element reflects the com-

petitive environment in which all entrepre-

neurs must survive.

Themes of the School:1. Entrepreneurial idea

2. Market and media

3. Resourcing your Entreprise

4. Networking

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PROGRAM*

08:30 - 09:15

09:30 - 13:00

13:00 - 14:00

14:00 - 17:30

MON 12th TUE 13th

BREAKFAST BREAKFAST

RULES OF THE GAMEWITH ANDREA GEROSA

SESSION WITHRAPHAEL COHEN

LUNCH LUNCH

SESSION WITHTIN HANG LIU

SESSION WITHCAROLA VAN DER

BRUINHORST

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*Timetable is subject to changes

WED 14th THU 15th FRI 16th

BREAKFAST BREAKFAST

LUNCH LUNCH LUNCH

VISIT ATHUAWEI HQ

SESSION WITHCHERYL WILSON

SESSION WITHJENNIFER CHAN

SESSION WITHROBERT VAN

HUNSEL

BUSINESS IDEAPITCHING SESSION

ENTREPRENEURSHIPGUIDE PRESENTATION

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THE SPEAKERS

CAROLA VAN DEN BRUINHORST /Founder of Hong Kong office of Loyens & LoeffCarola van den Bruinhorst (1965), tax adviser, founded the Hong

Kong office and has been heading it since late 2011. She advises

internationally operating groups and funds on their Dutch, EU or

other international acquisitions, and other cross-border transac-

tions, such as corporate structuring and restructuring, financing

and joint ventures. Previously she worked in Milan, New York and

Amsterdam.

JENNIFER CHAN /Founder of Delta ThinkJennifer has an unparalleled knowledge of business from the per-

spectives of owner, manager and operator. She has developed

long-term relationships with reputable companies, NGOs, govern-

ment institutions and professional firms in the Benelux regions,

as well as in Hong Kong and China. Recognised as a successful

entrepreneur, she also holds advisory positions in various institu-

tions, including the Hong Kong General Chamber of Commerce,

the Shenzhen Association of Trade in Service and the Economic

Development Board Rotterdam.

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RAPHAEL COHEN /Founder of Hotel QuicklyRaphael is the CSO and Co-Founder of HotelQuickly, Asia’s larg-

est last-minute hotel booking app.

As a serial entrepreneur, Raphael also founded the online graph-

ic design outsourcing company Corporate Edesign, as well as

CGHK Export, a China-focused trading company. He graduated

from the University of Toronto with a Bachelor of Commerce, and

exchanged to the University of Hong Kong and Shanghai Jiao-

tong University. Raphael was born and raised in Paris, but lived in

Toronto, Shanghai, Singapore, Ho Chi Minh City and Hong Kong,

which is also the reason why he speaks 6 languages and travels

so much.

twitter:@raphaelcohen23

ANDREA GEROSA /Founder of ThinkYoungWorking with and for young people since 2002, andrea started his

career at university joining the junior enterprise network.

Today he is the founder of a non profit think tank for youth (www.

thinkyoung.eu), a consulting company focused mainly on student

housing (www.kefren.ch), a series of summer schools for young

entrepreneurs (www.entrepreneurshipsummerschool.com) and a

co - working space for start-ups (www.tunnel15.ch).

Recently andrea has been appointed to the executive board of

Rentxpress SA, an agency that enables travellers to rent, plug &

play accommodation all around the world (www.rentxpress.com).

twitter:@andreagerosa

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ROBERT VAN HUNSEL /Founder of Media Group Asia ltdRobert, born and raised in the Netherlands, has a very diverse

background. At a young age he started as a singer and worked

with many acts which enabled him to travel to many places, per-

form on many stages and work with great and talented people in

the international music industry.

In 2011 Robert moved to Hong Kong to start Media Group Asia ltd.

a media & creative investment company where he has worked on

many different projects and build up a network in Greater China

and Singapore.

twitter:@mediagroupasia

TIN HANG LIU /Founder of SEOLAB and CityfanTin Hang Liu is the founder of SEOLAB (SocialMedia division), an

italian company with top clients like the Benetton Group Worldwide

(United Colors of Benetton, Sisley, Playlife), Fox (Fox, National

Geographic, History Channel), Kimberly Clark (Scottex, Teresita,

Kleenex) and CEO/founder of Cityfun, a startup company that fo-

cuses on reviews of local business in partnership with the biggest

media group in Italy, Gruppo Editoriale L’Espresso. Previously, he

was the director of Italchina, an international company concerned

with mergers & acquisitions, consultancy and corporate manage-

ment. He is also a teacher at IULM University where he lectures

about Social Media Marketing and Online Strategies for students

at a Master Level.

twitter:@TinHangLiu

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SUE KIM /Founder of LIBBLERSue is the co-founder of LIBBLER, an innovative online career de-

velopment company providing essential career skills to students

and young professionals and connecting them with the right de-

velopment opportunities. She has a diverse set of experiences

working in different industries (management consulting, finance

& startup) and countries (Korea, Argentina, US, China, Taiwan,

Egypt and now Hong Kong). Prior to LIBBLER, Sue has led a

number of strategic initiatives in operation, technology and client

management in global companies. Her latest role was at UBS In-

vestment Bank where she worked as COO of APAC Operations,

overseeing the business management, organizational strategy

and talent development across Asia. Her number one passion is

helping students reach their maximum potential. Just in the last 2

years, Sue has spoken at more than 35 workshops and confer-

ences addressing 3000+ students on career strategy, leadership

skills and innovation.

CHERYL WILSON /Founder of Charitable ChoiceCheryl has more than 15 years of international commercial ex-

perience in the areas of business development, sales and mar-

keting. She provided advice and facilitated market entry for nu-

merous foreign investors during her tenure with the Hong Kong

SAR Government. Moved by the generosity of Hong Kong people

yet alarmed at the income disparity that exists in this city, Cheryl

founded Charitable Choice in 2010 to provide an alternative to

traditional gift giving and to help those in need.

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VENUESHow to get to HKU

Once arrived in Hong Kong, we suggest that you acquire an Octopus Card (available

in every MTR station). The Octopus Card can be used for payment in many retail

shops in Hong Kong, from convenience stores, supermarkets, fast-food restaurants,

to other point-of-sale applications such as service stations and vending machines.

The University of Hong Kong is situated in Pok Fu Lam Road in Hong Kong Island and

it’s easily reachable by Bus.

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Transit directions to The University of Hong Kong

From Sheung Wan MTR Station:

1) Walk to Hollywood Terrace; Queen’s Road Central

About 4 mins (240 m)

2) Take Bus 91 towards Ap Lei Chau Estate

(8 mins, 7 stops)

3) Hong Kong University West Gate;

Pok Fu Lam Road

4) Walk to The University of Hong Kong

About 4 mins (210 m)

Travel time: about 17 mins

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Map of HKU

Ranked as the No. 1 University in Asia, and 22nd in the world (QS World University

Rankings), the University of Hong Kong (HKU) attracts tens of thousands of talented

applicants each year for its undergraduate degrees. With top-tier teaching staff se-

lected from around the globe, its world renowned research, an extensive international

exchange networks and opportunities, a focus on experiential learning, a large inter-

national student population, a vibrant campus life, and a virtually 100% employment

rate for all graduates over the last 6 years, HKU today attracts some of the world’s

most outstanding students, particularly from around Asia.

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ROOM 3.01JOCKEY CLUB TOWER3RD FLOOR

RESTAURANTHAKING WONG BUILDING

YOU CAN ENTER/EXIT TROUGH THE WEST GATE

BUS STOPPOK FU LAM ROAD

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BLUE TEAM RED TEAM PINK TEAM

YELLOW TEAM GREEN TEAM

Chan Nga Man, Annie

Chun Ka Po

Michelle Lui

Yaxin Zheng

Phoom Ungtrakul

Emiel Dignouts

Arthur Faviero

Melanie Schweiger

Alexey Savin

Oliver Ng Ue Tung

So Wai Kwan Sophia

Chow Ho Man

Richard Yin

Po Hsun Wang

Mohammed Berrekkal

Wutikorn Yuphawatthana

Mahoney Turnbull

Sun Yilin

Wong Tsz Lam

Jiabo Wu

Joanna Cui Jieyan

Kim Jieun

Vladimir Fernand Jacky

Rene Vroonen

Alisa Khusnutdinova

Nicolas Michel Guillaume

Yan Mengjia

Li Jian

Philip Fan

Kim Da Hye

Laura Warnier

Alla Vasiuta

Simon Gergolet

Trinadh Naga

Xia Fanbing

Chu Tik Man

Wei Xie

Steven Chang

Carlo Tang

Kristian Hertel

Anzor Daurov

Muhammad Prasetyo Iman

THE TEAMS

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CONTACTSErvis Micukaj+852 97915270

asia@thinkyoung.eu

Alberto Gerosa+852 64254187

alberto@thinkyoung.eu

Davide Arosio+852 96052476

davide@thinkyoung.eu

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WWW.THINKYOUNG.EU