Where should we go?

What should we do?

Who is to help us?

Computer not

functioning

properly

Bad

NetworkWe need more

equipments

No internet

connection

N2sys is an IT service provider who

offers services in the areas of

• IT maintenance

• Data connectivity,

• IOT

• IT solutions.

Why are we in such

situation?

How do we intend on

solve?

What challenges

are we facing?

In growth stage after 8+ years

Lack of advertising and promotions

Decentralized work spheres

Gaps in market segmentation

No Specific target market

Challenges

Feasible Solutions

Target Specification

• Demographic

• GeographicAdvertising

• Poster

• Digital Marketing

Public Relations

Sales Promotion

• Membership card

• Reference card

• Discount Card

Introduction of new services

Direct Selling

4- Last 6

months

• Overall Bangladesh

3- 3rd 6 months

• New geographical area-

• Chittagong

2- 2nd 6 months

• Increasing coverage

• Dhanmondi

• Mirpur

• Motijheel

• Tejgoan

Phase 1- 1st 6

months

• Providing coverage

• Baridhara

• Uttara

• Bashundhara

• Banani

• Gulshan

Geographical

Companies

Meeting breakeven points

Highly dependable on IT

Commercial Businesses

Newly Introduced ones

Government Offices

Foreign Ministry

Education Ministry

Health Ministry

Demographical

Digital Marketing

Regular Facebook page Update

Regular Web Page Update

Search Engine Optimization

Online Store

• No regular updates

• Irrelevant updates

More

1. Service related Info

2. Graphical Interface

Needs Search Engine Optimization

Online Store

Public Relations

• Comment

• Review

• Sharing Experience

• News Paper

• Leaflet

• Press Release

• New Service

• Introducing New Products

Sales Promotion

Membership Card

Reference Card

Discount Card

Security measures

Introduction of new services

Direct Selling

Auto-response System

Emailing Clients

Video-Conference

Providing expertise, consultancy directly online

1stH

alf • 3,456,000

BDT

• 5,000,000 People

2ndH

alf • 2,764,800

BDT

• 4,000,000 People

3rdH

alf • 3,456,000

BDT

• 3,000,000 People

4thH

alf • 5,529,600

BDT

• 50,000,000 People

Overall cost in newspaper, leaflet, press release and

advertising for increasing coverage according to geography

Coverage Basis

The Cost Comparison includes-

IT Engineer:

• BDT 500.

Pay per click (google certified):

• BDT 1000.

Certified analytics professionals:

• BDT 1000.

Expert web consultants:

• BDT 1500.

Creative designers:

• BDT 500.

Content writers:

• BDT 500.

Graphics designers:

• BDT 500.

Programmers and digital professionals:

• BDT 500

Total cost of 4 phases is 15,206,400 BDT

Average cost is 14,400,000 BDT

Extra money on hand 806,400 BDT

Public Relations-

• Newspaper 80,000 BDT

• Leaflets 70,000 BDT

• Press Release 100,000 BDT

• Public Response in Social Media 500,00 BDT

Cost in PR 300,000 BDT

Transportation 250000 BDT

Storage 100,000 BDT

Total 350000 BDT

Total cost of 2 years(BDT)

Setup and Maintenance 300,000

Marketing 100,000

Total 400,000

REVENUES Total Expected Reach 62,000,000

Expected Response (50% of reach) 30,000,000

Expected Revenue (300000*1000) 300,000,000

REVENUES

Market entry strategy-

• IT Service Providing

Product and brand launch

• Online Store

Competitive intelligence data

• Analysis of participants in our industry

Market analysis,

• Reviewing and responding to changes

IT Maintenance

Internet and Data

Connectivity

Networking

Hardware Solution

Server Solution

CCTV Solution

Access Control

Smart Home

Solution

Web Development

App Development

Our Products and Services

Based on the above calculations we can conclude that the funds will be efficiently

utilized and yield higher return by improving our performance and generating higher

demand.