erin day's portfolio

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E v e n t A d

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Date: May 16, 2015

Course: Communications 130 Section 04 Visual Media

Instructor: Jason Reeder

Programs used: Microsoft Word

Description: A color flier to promote a fictional benefit event (Battle of the Bands) for The Fender Music Foundation, designed on Microsoft Word. The Message is that NYU Steinhardts Dept. of Music and Performing Arts Professions is sponsoring a benefit event, Battle of the Bands, for The Fender Music Foundation to support music education. I would like the audience to attend this hip event while also being able promoting a good cause. My audience is young adults and adults willing to support music education while appreciating and enjoying some local musicians and their music.

Objectives: Comprehend image sizing (how pixels and inches work together)Find, scan and import a high-quality image. Create a full-bleed design. Choose a color scheme and typeface(s) that work for your message and audience. Learn to use only Word design features without using any Adobe programs, including Photoshop

Process: After deciding on an image to use, I scanned it in at 300dpi using my Epson Scanner so if I enlarged it it would be around 150ppi. I then went into Photoshop to make sure it was an acceptable image size. Since, it was a tad to large I reduced the resolution to 290 pixels/inch in Photoshop and then inserted it into my document on Microsoft word. I then made the image the background of the flier by enlarging it and made sure it was full-bleed and in the position I wanted. Then after I added in all the other design elements and completed my design, I gathered critiques. The critiques helped me quite a bit, I fixed all the alignment issues and print errors having to do with contrast and color. After I had finalized my design, I saved it as an Adobe PDF and printed it. I then trimmed the edges, I had a hard time with this due to a dull blade on my exacto knife.

BATTLE OF THE BANDS

Sponsored by NYU Steinhardts Department of Music and Performing Arts Professions

Come support music education

by attending this two day event

where you can enjoy music from

local bands while supporting

music education programs across

the country. All revenue will

benefit The Fender Music

Foundation.

Admission: $10 at the door

Rockwood Music Hall

June 19th

-20th

7 p.m.

B r o c h u r e

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Date: July 12, 2015



Programs used: InDesign, Illustrator, Photoshop

Description: A two sided (duplex) offset folding brochure. My message is to come take guitar lessons at Birmingham Music Shop! It is easy, fun, and enjoyable for everyone. The audience is the general public, those interested in taking guitar lessons.

Objectives: Set up and align a two-sided, folded document. Create an original, new logo and use it in a brochure. Incorporate quality images. Incorporate at least four quality images, not including the logo. One should be clipped in Photoshop and text-wrapped in InDesign so the text follows the cutout shape of the image. Write at least 250 words of original copy in at least three paragraphs, headers, and subheaders. Trim for a full bleed and print in duplex (two-sided) color.

Process: After setting up the offset layout in Adobe InDesign, I began designing a brochure about Guitar Lessons available at a music shop. After sketching my basic ideas, I started and traced a guitar image using the pen tool. I place it so that half would be on the front cover and half still be visible on the inside when the brochure was opened. I then choose some free images that I thought would go along well with my message/purpose, placed them, edited them accordingly, and then re-linked them. I then created a logo in Adobe Illustrator for the music shop and my brochure. I had a general idea where I wanted my body copy and, after writing it, placed that in my design. I added other elements. like geometric shapes to add some visual interest and assist my color scheme.

G u i t a r L e s s o n s a t B i r m i n g h a m M u s i c S h o p

Located on Main St . in the C entre Plaza , Suite 304Santa Cruz, CA

(1)661.973.8223

Birming

ham

Mus

ic

Lessons for al l ages!

We oer a total of four group sessions, each having a specic age group. We also oer one on one lessons with our qualied instructors.

Class and Lessons: Ages 5 to 8 meet MWFAges 9 to 11 meet Tuesdays and ursdays Ages 12 to 17 meet SaturdaysAges 18 & up meet either on Wednesdays or Saturdays

For one on one lessons and additional information, contact the shop at the number (1)661.973.8223

Jam with friends!Why take guitar lessons? Well, not only will it be enjoyable for you in learning a new and fun skill, but you

can share your new knowledge with friends and family!

If our service and teaching is not satisfactory or eective, we will accommodate

you according to your needs, just let one of our employees know and we will gladly take care of it.

Place: We are located on Main St. in the Centre Plaza, Suite 304 in Santa Cruz, California (right next to Borders and Dinks Deli).

Date: Sign ups start August 2nd and end September 16th.

For more information call us at (1)661.973.8223!

M o n t a g e

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Date: May 31, 2015



Programs used: Photoshop

Description: An inspirational montage made by the blending of two or more images, and the use of typography. For my message, I wanted to share this insight and quote I love with others, that they really are important days in your life, the turning points. The audience is the general public and people who, or want to, embrace life.

Objectives: Use the FOCUS design process with strong focal point and flow, unify a layout with a consistent theme and dominant spiritual message, and learn to blend two or more images together gradually, using masks. Demonstrate more advanced Photoshop skills for layout with multiple elements, use a mask to apply a filter to one part of the image, and apply typography principles.

Process: I first started out by scouting for potential images and which would fit best with the inspirational quote i was intending to use. After finding several I could use, I started imagining where I would position the quote and going over the benefits of each option. After narrowing it down to two images, I began designing two different designs in Photoshop and intended to choose the better one after each was done. After editing and designing the images, although I liked one over the other, one did portray my message far better and was more visually appealing. Now that I had decided which design to pursue and refine, I played around with the typography, its effects, and blending of the second image on top of the background image by using the brush tool on the layers mask in Photoshop in order to make sure it looked how I wanted.

B u s i n e s s C a r d

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Date: June 14, 2015



Programs used: Adobe Illustrator

Description: A personal business card. I am trying to market myself as a clean, organized, and capable individual to my audience, potential employers.

Objectives: Use the basic tools in Illustrator & InDesign, create a new logo to fit a company or personal image, do not imitate existing logos or use previous designs, and dont use photos or live trace. Use the new logo to design consistent layouts for a business card. Apply typography rules, keeping small copy and keep designs simple with light watermarks and drop shadows and plenty of white space.

Process: After researching different ideals for inspiration, I sketched a few ideas for my personal logo then designed it in Adobe Illustrator and used it in my design for my business card. I adjusted and finalized it after a couple of critiques to adjust spacing, alignment, and color.

Erin Day

[email protected]

https://erinxtinaday.wordpress.com/

Freelance Writer & Designer

Erin Day

[email protected]


Freelance Writer & Designer

L e t t e r h e a d

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Date: June 14, 2015



Programs used: InDesign, Illustrator

Description: A matching letterhead to my personal business card. I am trying to market myself as a clean, organized, and capable individual to potential employers.

Objectives: Use the basic tools in Illustrator & InDesign, create a new logo to fit a company or personal image, do not imitate existing logos or use previous designs, and dont use photos or live trace. Use the new logo to design consistent layouts for a business card and matching letterhead. Apply typography rules, keeping small copy and keep designs simple with light watermarks and drop shadows and plenty of white space.

Process: After researching different ideals for inspiration, I sketched a few ideas for my personal logo then designed it in Adobe Illustrator and used it in my design for my business card. After I had designed my business card, I designed a matching letter head in Illustrator as well. I adjusted and finalized both after a couple of critiques to adjust spacing, alignment, and color.

DErin Day

661.904.2928

[email protected]


21058 Kingscrest Dr.Saugus, CA 91350

F l i e r

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Date: May 10, 2015



Programs used: InDesign

Description: Black and White Flier to promote a graduate leadership conference to graduating seniors to learn effective leadership skills. My message is to have graduating seniors come gain leadership skills by attending Vouant Communications three-day seminar. The audience is graduating seniors seeking an edge in business and the workplace.

Objectives: Apply the design principles and use appropriate typography, incorporate basic InDesign skills to improve basic flier layout, retrieve image and logo from links, and create a project folder with image, logo and InDesign document to keep links in InDesign intact.

Process: After sketching out four different possible designs I could go with, I narrowed it down to just one Id want to pursue for this project. Then, after I had designed my actual flier on the program InDesign, I decided to stray from my original sketch just a bit to add more visual interest. I always kept my original idea in mind though in order to not distract from the message and purpose at hand. I simply made the image larger and less opaque to act as a sort of background. After making sure all the elements were aligned with something else and that the design maintained the hierarchy and visual flow I wanted, I gathered various critiques and opinions to help me realize and fix any problems my design had. So, in the process of revising my design, I lightened the image and placed a gray semi-transparent text box behind the body copy so that the text would not be overpowered or hard to read. Once I was happy with my design after revision, I then finalized it and printed it.

g r a d u a t e l e a d e r s h i p c o n f e r e n c e

D o y o u w a n t t o h a v e t h e c o m p e t i t i v e e d g e i n b u s i n e s s ?

Come learn how at Vouant Communications annual Graduate Leadership Conference.

Vouant Communications is devoted to hepling tomorrows leaders gain essential leadership skills in the workplace. During this dynamic three day seminar, attendees will meet with top executives of Vouant Communications to discuss breakthrough leadership techniques, while cultivating attributes of leadership that will market to any employer.

Conference is available to graduating seniors. Space is limited.

Registration and more information available at http://www.vouantcomm.com/leaders

O c to b e r 2 1 st | 8 a . m . - 5 p . m . L i n co l n C o nve nt i o n C e nte r

g r a d u a t e l e a d e r s h i p c o n f e r e n c e

D o y o u w a n t t o h a v e t h e c o m p e t i t i v e e d g e i n b u s i n e s s ?

Come learn how at Vouant Communications annual Graduate Leadership Conference.

Vouant Communications is devoted to hepling tomorrows leaders gain essential leadership skills in the workplace. During this dynamic three day seminar, attendees will meet with top executives of Vouant Communications to discuss breakthrough leadership techniques, while cultivating attributes of leadership that will market to any employer.

Conference is available to graduating seniors. Space is limited.

Registration and more information available at http://www.vouantcomm.com/leaders

O c to b e r 2 1 st | 8 a . m . - 5 p . m . L i n co l n C o nve nt i o n C e nte r

L o g o s

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Date: June 7, 2015



Programs used: Illustrator

Description: Logo for the company All Day Plumbing & Construction The message is that this company does both tasteful plumbing and construction work. It is directed toward the general public that may be in need of the companys services.

Objectives: Create three completely different, original logos to fit a company or personal image that will appeal to the audience. Market research: gather opinions from at least ten people about which logo appeals most to them.Use only the Illustrator tools to create and draw your logos. (No Illustrator pre-fabricated flares, symbols, etc.. No photos or live-tracing. You may use an image or drawing as a guide to trace it with the pen/pencil, but delete the image before submitting.)Refine one logo with variations for color

Process: After sketching a few ideas, I designed three possible very different logos in Adobe Illustrator. After doing that I asked my classmates, peers, and family which they liked best out of the three and they all seemed to like my third design much more than the others. Although this was my least favorite design because I spent the least amount of time on it, I took what they said as to why they liked it and the critiques I gathered on it and began to revise it accordingly. Previously the text was not inside the handle of the wrench and the wrench was smaller, but I and my critics liked my idea of having the text inside the wrench shape. My critics and I also like the color scheme from one of my other logo options I had designed due to its better contrast and visual appeal. So, I applied it to this logo design. I then finalized my design and adjusted it for a grey scale and color background version.

All Day Plumbing and Construction Inc.

All Day Plumbing &Construct ion Inc.



W e b P a g e

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Date: June 27, 2015



Programs used: Notepad++, Illustrator, InDesign

Description: A webpage was created to showcase this logo I created. It includes, but is not limited to, the process of creating the logo, rationale for color choices, appeal to target audience, and design skills. The message I am trying to get across is that I am well-learned in design, design principles, and programs used for such to my audience, potential employers.

Objectives: Size and optimize an original logo as a .png for a web page so the long side is 300 500 pixels, and write content to describe the process of creating your logo and how it appeals to a target audience. Acquire a working knowledge of HTML. Acquire a working knowledge of CSS. Identify hex colors to match logo, using Photoshop color picker. Process: I used Notepad++, Adobe Photoshop, and Illustrator for this project. The majority of my project was done on Notepad++ when editing the css and html for my website. I only used the adobe programs to adjust and format the images on the webpage, both the logo and background. Some of the more specific principles I kept in mind throughout designing this webpage were repetition and contrast. After editing some things in my HTML document, I linked a pre-made CSS document to it and began the editing process in order to fit my design and showcase my logo. Some specific things I did, was choose colors that either matched or were similar to the ones used in my logo with the help of Photoshop in getting their hex codes or rgba numbers if I wanted to adjust their transparency. I also adjusted many of the margins and padding to get things spaced out nicely, I made sure to keep the principle of proximity in mind as well.

P h o t o d e s i g n

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Date:



Programs used: Photoshop

Description: Use photography and editing skills to incorporate into a full-bleed design that follows a color scheme. Message: Ad to showcase shoes sold by the company/brand Guess. Audience: General public.

Objectives: Learn basic photography skills. Use a digital camera to take a quality image, then download it. Adjust image levels, saturation, color balance, sharpen tool on separate layers for NDE (non-destructive editing). Size and crop the image, then place on an 8.511 page layout. Use layers to design text, and repeating graphic elements in Photoshop.

Process: After taking multiple pictures and narrowing it down to two that were better than the others, I edited both photos on Photoshop. Then I designed two different designs, one for each photo. After my critique, I decided to use one design over the other and then just adjusted the placement of some design elements and added a drop shadow to the text. After printing, I trimmed the white border off in order to make it a full-bleed design.

May 24, 2015

erin day's portfolio

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