eric leins - independent creativity · award-winning copywriter award-winning journalist...
TRANSCRIPT
221 Village LaneBoise ID 83702 [email protected][208] 608.2004
Professional Summary & Highlights EDUCATION & SKILLSBachelor of Arts UCLAPsychology (Clinical & Experiment-Research emphasis)
Bachelor of Arts UCLAPhilosophy
Public SpeakingPerformed in front of large audiences (400+) and small groups
Page DesigningWordPress / iWork Creative Suite / Microsoft Office / Adobe (basic)
Copy EditingAP style guide proficient / former English teacher
Social Media Communication Strategist & Content Developerfocused on branding
Article & Blog Writing and EditingHealth care, Veterinary medicine, Law, Finance, Human Interest, Music
Award-winning Writer & Editor Journalism/Technical Writing/Advertising
California Newspaper Publishers Association Best Spot News Coverage 2004 (Gilroy High School Lockdown); American Council of Engineering Companies 2005, 1st Place (Auger Falls Restoration Project); Silver Rockies Award 2008, 2016 (30s TV Spot for Western Idaho Fair | Explainer Video, Kordata Inc).
Comedy Writer Saturday Night Live
Wrote contributing material for Norm Macdonald and Colin Quinn for Weekend Update fake news segment.
Public Speaker True Story Project, LLC
Lead writer and storyteller for True Story, a performance art group combining inspirational storytelling with live music. We have played for :
• TEDxBoise
• Treefort Music Fest | Storyfort
• Story Story Night
• Idaho Songwriters Association
• GoddessFest | GreenFest | Modern Art
• Nuyorican Poets Cafe (Manhattan)• Cafe International (San Francisco)• The Egyptian Theatre (Boise)
Messaging Strategist | Creative Director Independent Creativity, LLC
Collaborated with various Treasure Valley clients as well as companies around the country:
• Boise Philharmonic (social media messaging)• Idaho Songwriters Association (social media messaging, Web development)• Beyond Indigo (veterinary website copywriting)• Advantage English (Web development, marketing collateral)• QuinStreet (blogging)
Matt Long Director of Digital Advertising / Albertsons208/371.4870
Kim Kane Project Manager / ID Dept. of Health & Welfare208/334.4953
Wayne Green (retired) Editor / The Wall Street Journal760/505.7196
Janus Cercone Screenwriter & Playwright / Leap of Faith310/456.2001
Roger Cole Director of Marketing / Boise Philharmonic208/344.7849
REFERENCES
Eric LeinsAward-winning Copywriter Award-winning Journalist Experienced, AP-style Editor
Tanya Vaughan Director of Digital Marketing / DaviesMoore208/484.1147
OBJECTIVE: CopywriterPORTFOLIO: Click HERE to check out my work
Medical Copywriter UHG | ID Dept. of Health & Welfare | Healthwise
Wrote and edited evidence-based medical articles; Co-created Optum's web content style guide; Concepted and wrote TV, radio and print ads; Rebranded the Healthwise corporate “story”
Corby Goade Project Manager / ID Dept. of Health & Welfare208/334.5972
Lea Sharp Publisher / United Health Group678/773.3020
Award-winning Copywriter Award-winning Journalist Experienced, AP-style Editor
“If you’re looking for a writer who can bring creative ideas to the table, as well as add value to branding and business strategy, you don’t need to look any further than Eric. He’s a positive influence to a company’s culture and has some impressive editing skills, too.”
– Tanya Vaughan / DaviesMoore (formerly)
“Along Eric’s life path, he makes it a priority to help those around him to be the best they can be. Eric has expanded the definition of what I thought was possible to achieve in my profession.”
– Gigi DeBaun / Freelance Client
TESTIMONIALS
“I hired Eric once, precisely because of the collaborative muscles he flexed in his career. In a short time, I saw Eric had creative chops, too, and he quickly began writing and editing copy and designing documents for my creative production team. He has developed himself into precisely the rock star creative person with a savvy business sense you now seek. He'd be my first choice with which to start building a brand.”
– Matt Long / Albertsons
WORK HISTORYCopywriter | Messaging Strategist | Copy Editor 2016 – 2017DaviesMoore
Created TV, radio and print ads as well as developed digital branding and other marketing collateral (websites, blogs, social media & email messaging) for clients such as: ✓ Idaho Department of Health & Welfare, Healthwise✓ Bardenay, Jakers✓ Axiom, Title One✓ Agent Cubed, Kordata (won a 2016 Silver Rockies Award for explainer video)
Copywriter | Copy Editor 2010 – 2011, 2015United Health Group (myOptumHealth.com)
Researched and wrote up to 5 articles per week for a $93 billion corporationEdited 100% of the content team’s articles and revised the myOptumHealth style guide to better align with industry standards and digital communicationWrote headlines, tag lines, summaries and other copy for special mar-comm projects deemed high priority by publisher and managing editor
Copywriter | Messaging Strategist | Copy Editor 2008 – 2009CLM Marketing & Advertising
Concepted and wrote marketing material, from website content and outdoor ads to radio and television commercials for clients such as Idaho Department of Health & Welfare, Jacksons Food Stores and MonsantoDirected voiceover talent in roughly 12+ commercial radio productionsCoordinated multiple video projects for the Idaho Department of Health & WelfareEnsured 100% accuracy of all marketing materialWon a 2008 Silver Rockies Award for Western Idaho Fair TV spot
Copywriter | Copy Editor 2006 – 2008DBSI Group of Companies
Wrote and edited executive summaries, marketing collateral and internal educational material for a national investment real estate firm with nearly $1 billion in total assetsWorked with Compliance Department to ensure 100% accuracy
CONTRACT WORK
✓ Technical Editor (J-U-B Engineers | Capital One) 2005✓ Copywriter, Copy Editor (Independent Creativity) 2012 – 2016✓ English Teacher (AEON Tokyo, Japan) 1993 –1994, 1997 – 1999
221 Village LaneBoise ID 83702 [208] 608.2004
Eric LeinsOBJECTIVE: Senior Content Editor
Eric LeinsOBJECTIVE: Copywriter
PORTFOLIO: Click HERE to check out my work
Reporter | Editor 1999 – 2005Ramona Sentinel | Del Mar Times | Gilroy Dispatch | Boise Weekly
Wrote 500- to 1000-word sourced articles, up to 2 per day, on deadline and in AP styleWon 2004 California Newspaper Publishers Award for Best Spot News Coverage (Gilroy Dispatch: Threats to Teacher Trigger School Lock Down)Covered a variety of beats: City Council, Development & Land Use, Education, Water District, Fire & Police and Human Interest over 6 years in California and BoiseMentored and supervised by a retired Wall Street Journal reporter and bureau chiefPromoted to Editor at Ramona Sentinel, managing reporters, freelancers and interns