PROGRAMME

ERA Convention 2011 Growth Again! Amsterdam 7-9 June 2011

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PICTURESOF LAST YEAR’S CONVENTION

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Dear ERA Members,

I wish to welcome you all to the association’s sixth annual convention, taking place alongside the International Rental Exhibition in Amsterdam. As the title of our convention tells us, times are improving for rental in Europe with our industry expected to start experiencing growth again in most countries. Presentations throughout the convention will be looking at how companies are facing recovery and roundtables will discuss how rental companies can seize opportunities in various aspects of their operations.

Last year, part of our convention focused on the potential for the development of the rental industry in Central and Eastern Europe. The industry is increasingly organizing itself in those markets, notably through the creation of national rental associations in Turkey, Romania, Bulgaria and Russia. The past year has also allowed us not only to look inwardly at Europe, but also to form important ties with other rental industry associations around the world, many of whom are represented at this year’s convention.

The ERA has also been active in representing member’s interests throughout the year. Our committees have been re-organised from our experience over the years to better tackle the concerns of the rental industry in the current climate. These reformed committees have not taken it easy however, continuing the high delivery rate we have come to expect over the last 5 years. A catalogue of the achievements and deliverables from this activity can be found at the back of this brochure. Reports from these committees will also form an important part of our convention.

I look forward to meeting as many of you as possible during our time in Amsterdam and wish you all a very interesting time.

Yours sincerely,

Michel PetitjeanSecretary General

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LOGISTICS / USEFUL INFORMATION

The International Rental Exhibition and ERA Convention are being held at:

Amsterdam RAI Exhibition and Convention CentreEuropaplein 221078 GZ Amsterdam, Netherlands

DIRECTIONS

FLOOR PLAN 1Registration and Buses

FLOOR PLAN 3: ERA ConventionFLOOR PLAN 2: International Rental Exhibition Hall

l To reach rooms Amsterdam, The Hague and Rotterdam see Floor Plan 2, below.

l Room D503 is located on the 5th Floor of the Elicium building. To reach the Elicium building from either the IRE Exhibition or ERA Convention, you must first return to the registration area. See Floor Plan 1, below.

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ADDITIONAL INFORMATION

VISITS TO RENTAL DEPOTS

As part of the European Rental Association Conference participants have the opportunity to visit two leading rental companies in the vicinity of the convention centre on Tuesday 7 June.

BOELS is a Netherlands based rental network with over 210 branches in eight European countries including 109 branches in the Netherlands alone. It employs 1700 people and its catalogue includes construction equipment and site accommoda-tion as well as party and event furnishings and DIY tools.

WORKX is a Netherlands based rental company with over 400 employees, providing among other things cranes and lifting machines, power temperature control, access and handheld tools as well as rental services.

BUSES / TRANSPORTATION

All buses for the Rental Depot Visits and European Rental Awards Dinner will depart from the Entrance to the RAI Convention Centre. See Floor Plan 1.

Buses for the Rental Depot Visits will leave punctually at 13.10 from the entrance to the RAI Convention Centre for those participating in the depot tours and will return to the RAI Convention Centre at 15.30.

The timing for buses to the European Rental Awards Dinner can be found opposite.

For Side Events, Speakers and Panels, contact:

Michel Baumgartner +32 475 961 135David Howard +32 486 504 768Michel Petitjean +33 607 372 403

For Registrations to the ERA Convention and Rental Awards Dinner, contact:

Benedicte Lambert +32 476 655 733

The European Rental Awards will be presented at the European Rental Awards Dinner which takes place in the Okura Hotel on Wednesday 8th June. The Okura Hotel is located at: Ferdinand Bolstraat 333, 1072 LH Amsterdam and is only a 15 minute walk from the RAI Exhibition Centre, following the route below.

Buses will also be available to transfer attendees from the entrance to the RAI Convention Centre to the European Rental Awards Dinner. Two buses will depart punctually for the European Rental Awards Dinner at 18.30 and 18.50.

Reception drinks will be served at 19.00.Guests will be seated to dinner at 20.00.

Buses from the Okura Hotel to the Novotel Amsterdam City located close to the RAI Convention Centre, will depart at 23.15 and 23.45.

EUROPEAN RENTAL AWARDS

USEFUL ONSITE PHONE NUMBERS

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HEADLINE SPONSORS

SUPPORT SPONSORS

SHORTLISTED COMPANIES

Large Rental Company of the year (turnover > €15 million) sponsored by

Rental Safety Award sponsored by

GAM (Spain)GAP Group (UK)HSS Hire (UK)

GAP GroupHewdenHSS Hire

Rental IT Award

A-PlantHSS HireKiloutouSpeedy Hire

Manufacturer of the Year

Small Rental Company of the year (turnover <€15 million)

Industrial Access (Romania)Dromad Hire (Ireland)Rentforce (Netherlands/Russia)

Rental Product of the Year

HH-Intellitech (GlasLift 500-4)JCB (3CX/4CX ECO backhoe loader)MEC Aerial Platforms (Titan Boom 40-S)Teletower Access Solutions (Teletower)Z-Safety Services (Z-Matic)

Rental Marketing Award

HSS HireRamirent

ERA/IRN Rental Person of the Year

Winner to be announced on the nightEl-BjornVolvo

EUROPEAN RENTAL AWARDS 2011

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Possibility of visit of rental depots of Boels and Workx in the vicinity of the RAI Conference and Exhibition Centre.

Departure by bus at 13.10 from the RAI’s main entrance.

Tuesday 7 June 2011

ERA Convention 2011 PROGRAMME

Registration and visit of international rental exhibitionNB: Participants make their own arrangements for lunch

11:00 - 16:30

13:00 - 16:00

ROUNDTABLE: Manufacturers facing recovery

How equipment manufacturers face their challenges and does this impact on the purchasing strategies of the rental companies?

Speaker Lorenz Kleist, IHS GlobalPanelists Gérard Déprez, Loxam Michael Kneeland, United Rentals Pierre Boels, Boels Verhuur Martin Holmgren, Cramo Jean-Christophe Girou, Manitou Alexandre Saubot, Haulotte Anders Barreng, Volvo Europe Alan Blake, JCBModerator Murray Pollok, International Rental News

16:30 - 18:00

International Rental Exhibition inauguration cocktail

Open to participants to the ERA Convention and Exhibitors at IRE Show.

18:00 - 19:00

RoomAmsterdam

ERA Stand in Exhibition Hall (lot 520)

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Wednesday 8 June 2011 Morning

ROUNDTABLE: Scaffolding

Regulations and Products development - Rental by Superficie versus Rental by Weight and differences in expertise and processes

Speakers Reid Cameron, Harsco Infrastructure Mika Pynttäri, RamirentModerator Gerry Cooper, National Access and Scaffolding Confederation - UK

ROUNDTABLE: IT / Software integration

How new technologies impact processes in the rental industry.

Speakers Derek Robson, Result Group Edwin Wijers, Boels David Downie, HSSModerator Gian Luca Benci, Assodimi

ROUNDTABLE: National Rental Associations

Speakers Graham Arundell, Hire Association Europe Stefan Ponea, Romanian Rental Association Durval Gasparetti, Brazilian Rental Association Yoshitoshi Kadoguchi, Japanese Rental and Leasing AssociationModerator Michel Petitjean, European Rental Association

9:00 - 10:00 Room D503

9:00 - 11:00

Room The Hague

Room Amsterdam

BREAK - Networking and visit of IRE Show 10:00 - 11:00

PROGRAMME

COMMITTEE REPORT: Safety And Sustainability

Speaker Kevin Minton, Construction Plant-hire Association

COMMITTEE REPORT: Equipment Technology And Theft

Speaker Martin Holmgren, Cramo

11:00 - 12:00 Room D503

Room The Hague

ERA Stand in Exhibition Hall (lot 520)

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Wednesday 8 June 2011 Late Morning / Afternoon

ROUNDTABLE: Family-Owned Rental Companies

Place, strengths and weaknesses of the family-owned rental companies - Specifications in commercial strategies and in financing - Are they more reactive and/or more profitable than the large companies?

Speakers Mark Anderson, GAP Group Marzia Giusto, Nacanco Jaap Fluit, BredenoordModerator Michel Petitjean, European Rental Association

11:00 - 12:00 RoomAmsterdam

12:00 - 14:00 BREAK - Networking and visit of IRE Show NB: Participants make their own arrangements for lunch

PROGRAMME

PLENARY SESSION

l Welcome Address, Gérard Déprez, ERA President l Construction Update, Eduardo Rodriguez Priego, IHS Global l Contractor Vision of the Rental Market, Mats Paulsson, Strabag Scandinavia

14:00 - 15:30 Room Amsterdam

15:30 - 16:30

EUROPEAN RENTAL AWARDS DINNER19:00 - 23:00 Hotel Okura

BREAK - Networking and visit of IRE Show

PLENARY SESSION

l Leasing Accounting Standards, Jeff Eisenberg, Riwal l Trends in the US Rental Industry, Chris Wehrman, American Rental Association l Trends in the European Rental Industry, Murray Pollok, International Rental News

16:30 - 18:00 RoomAmsterdam

ERA Stand in Exhibition Hall (lot 520)

ERA Stand in Exhibition Hall (lot 520)

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Thursday 9 June 2011 Morning

European Rental Association General Assembly9:00 - 10:00 Room Amsterdam

10:00 - 11:00

11:00 - 12:00

BREAK - Networking and visit of IRE Show

ROUNDTABLE: Equipment End-of-Life Strategies

What are the options for equipment at the end of life and what about final disposal?

Speakers Dr. Georg Sick, Mecalac / CECE Guylain Turgeon, Ritchie Bros. Auctioneers Dale Asplund, United Rentals David Downie, HSSModerator Michel Petitjean, European Rental Association

ROUNDTABLE: Review of financing

Investment Analyst view of the industry in terms of financing structure and conditions and in terms of companies valuations

Speakers Ari Järvinen, Danske Bank Martti Ala-Härkönen, CramoModerator Jeff Eisenberg, Riwal

ROUNDTABLE: Social Networks

What can be the impact of social media on rental companies’ marketing strategies?

Speakers Asif Latief, Ashtead Plant Hire Patrick Rizzo, LoxamModerator Michel Baumgartner, European Rental Association

LUNCHEON12:00 - 14:00

RoomAmsterdam

RoomRotterdam

Room The Hague

PROGRAMME

ERA Stand in Exhibition Hall (lot 520)

ERA Convention Area

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Thursday 9 June 2011 Afternoon

COMMITTEE REPORT: Promotion

Speakers Jörg Bachmann

COMMITTEE REPORT: Statistics

Speakers Marianne Chalcraft, Lavendon Michel Petitjean, European Rental Association

ROUNDTABLE: Equipment Theft

Latest developments with regards to anti-theft registers, programmes and mechanisms

Speakers René Beukema, Verhuurnet Kevin Howells, Datatag Patrick Sheeran, KosranModerator Michel Baumgartner, European Rental Association

14:00 - 15:00 RoomRotterdam

PLENARY SESSION

l Guest Speaker, Michelle Provoost l Closing Address, Gérard Déprez, ERA President

15:00 - 16:00 Room Amsterdam

FAREWELL COCKTAIL16:00 - 17:00

Room Amsterdam

Room The Hague

PROGRAMME

ERA Stand in Exhibition Hall (lot 520)

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Mats Paulsson,STRABAGMats Paulsson is CEO of STRABAG for Scandinavia. A long-time civil engineer and specialist for infrastructure and industry, Mats has previously held positions with Skanska and, before becoming CEO of STRABAG, spent 10 years with PEAB where he was deputy CEO responsible for Civil Infrastructure and Industry in PEAB AB and CEO of PEAB Industry AB.

PLENARY SESSION SPEAKERS

Eduardo Rodriguez Priego, IHS GlobalEduardo Rodriguez-Priego is EMEA Director of IHS Global Insight Construction and Manufacturing Industries Consulting Services. He offers services related to market sizing, market potential and market growth in key construction and manufacturing related industries, such as contracting, building materials, heavy equipment, and rental services. He has hands on experience in the construction and real estate sector, where he has held positions as engineer and manager in Spain, UK, Romania and Germany. Eduardo is a qualified MSc Civil Engineer and holds an Insead MBA.

Jeff Eisenberg, RiwalJeff Eisenberg has spent 16 years in the rental industry. He started and led Genie Financial Services in Europe, providing finance for large and small rental companies all over the world. Since 2000 he has held senior positions in a number of European rental companies, as well as his own consultancy for rental companies, financial institutions and equipment manufacturers. In July 2008 he joined Netherlands based Riwal working specifically with acquisitions and finance.

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Chris Wehrman, American Rental AssociationChris Wehrman is Chief Executive Officer and Executive Vice President of the American Rental Association (ARA), representing equipment rental companies and manufacturers and suppliers of rental equipment. ARA’s member locations number approximately 7,500 worldwide. The Association has a 51-member staff and is headquartered in Moline, Illinois, U.S.A., with an office in Washington, D.C. to manage government affairs. Chris is responsible for the administration and management of the Association, its subsidiaries and related entities. She is also responsible for coordination of the ARA Board of Directors and implementation of policies established by the Board.

Murray Pollok, International Rental NewsMurray Pollok has worked as a journalist at KHL Group for 18 years. He initially worked on International Cranes magazine followed by five years editing KHL’s Access Interna-tional title, covering the aerial platform market. In the last 10 years he has been editor of International Rental News (IRN) and was founding editor of the publication. Mur-ray has been reporting on the construction equipment and rental industries for over 15 years. Before becoming a journalist, Murray worked as a civil engineer on projects in the UK, Asia and Africa. He holds BSc and MSc degrees in engineering from Glasgow University and Southampton University.

Michelle Provoost, Guest SpeakerDr. Michelle Provoost is an architectural historian who specialises in historic preser-vation, urban planning history and theory and contemporary urban development. Since 2008 Dr. Provoost has served as Director of the International New Town Insti-tute (INTI) in Almere, the Netherlands. INTI is now considered the leading organiza-tion related to New Towns, with an extensive lecture and conference series, global network of researchers, and considerable publications. Prior to her work with INTI, Dr. Provoost worked as Program Director for WiMBY!, an urban regeneration project in Rotterdam-Hoogvliet. This intensive eight-year project resulted in a number of buildings, art projects, an exhibition and a publication: WiMBY! Future, past and pre-sent of a New Town or: The Big WiMBY! Book (2007).

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ERA Achievements2006 - 2011

1. PROMOTION OF RENTAL

l PUBLICATION OF ANNUAL REPORTS ongoing

l LAUNCH OF ERA WEBSITEas a central focal point with in-formation on the rental industry in Europe collected from various sources.

l PUBLICATION OF 2 NEWSLETTERS:the web-based Rental Weekly on rental industry news and the e-mailed Association news (Every 2-3 months) destined to members only. ongoing

l CONCEPT AND LAUNCH OF INTERNATIONAL RENTAL EXHIBITIONco-organised by the ERA and International Rental News. First edition in 2008, next edition ta-king place in June 2011.

l PARTICIPATION TO TRADESHOWSto promote the rental concept (BAUMA, Intermat, Maszbud, Samoter, Executive Hire Show…) and speeches delivered regularly to conferences on construction equipment or at meetings of national rental associations. ongoing

l DEVELOPMENT OF THE “RENT VS. BUY CALCULATOR”available on our website and used by several major rental compa-nies on their own websites.

l DEVELOPMENT OF PROMOTION TOOLSfor the use by ERA Members, such as “Good Reasons to Rent” posters and a “Discover Rental Guide”. ongoing

l SUPPORT TO THE CREATION OF NATIONAL RENTAL ASSOCIATIONS IN SEVERAL COUNTIRES ongoing

2. STATISTICS

l PUBLICATION OF “BEST ESTIMATES”on the rental industry with knowledge derived from various industry experts.

l PUBLICATION OF EURO-PEAN EQUIPMENT RENTAL INDUSTRY REPORTEurope-wide statistics on the rental industry. ongoing

l LAUNCH OF THE QUARTERLY “RENTAL CONFIDENCE TRACKER”surveying business sentiments and trying to identify trends in the rental industry. ongoing

l CONCEPT AND LAUNCH OF 3 EDITIONS OF THE EUROPEAN RENTAL AWARDSin partnership with International Rental News. The next edition taking place in June 2011.

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3. EU AFFAIRS

l OPERATOR’S LICENSES AND TRAINING:Contacts with other European trade federations on the issue to support mutual recognition between member states in the long term.

l ESTABLISHMENT OF RELATIONS WITH EUROPEAN COMMISSION OFFICIALS,European trade federations in the construction industry (FIEC, ECED, CECE), and with other bodies (CEN). ongoing

l CROSS-BORDER TRANS-PORTATION OF EQUIPMENT:Report, Meetings and letters to the European Commission on the issue to attract its attention.

l PRODUCTION OF GUIDELINES FOR DRAFTING SAFETY INSTRUCTIONS/LEAFLETS

l INPUT INTO THE EUROPEAN COMMISSION’S GUIDEon the Machinery Directive to reduce the impact of this legislation on rental compa-nies. ongoing

l PRODUCTION OF BEST PRACTICES GUIDANCE ongoing

l ADOPTION OF “IN-SERVICE INSPECTION OF WORK EQUIPMENT BEST PRACTICE STATEMENT”

4. SUSTAINABILITY

l PRODUCTION OF A GUIDE “SUSTAINABILITY IN THE RENTAL INDUSTRY”to support rental companies implementing CSR policies including factsheets which will illustrate some issues mentio-ned in the guide with concrete examples of achievements / actions taken by rental compa-nies and the benefits delivered.

5. GENERAL RENTAL CONDITIONS

l PRODUCTION OF A FRAME-WORK FOR GENERAL RENTAL CONDITIONS FOR B2Bavailable in English, Italian, German, French and Spanish.

l DEVELOPMENT OF A CEN WORKSHOP AGREEMENTon General Rental Conditions for B2C with shared copyrights and shared distribution rights with the national members of CEN. ongoing

7. EQUIPMENT THEFT

l PRODUCTION OF THE ERA GUIDE FOR THEFT PREVENTION:guidance document on best practices and on existing anti-theft devices and systems for use by national rental associa-tions and by rental companies.

l EU FUNDED STUDY ON CONSTRUCTION EQUIPMENT THEFT IN EUROPEContacts with FIEC, ECED, CECE and LEASEUROPE to raise the issue of equipment theft on the European agenda. Project to be

launched with the European Commission on reviewing the status of equipment theft in Europe and proposing solutions and actions. ongoing

6. EQUIPMENT TECHNOLOGY

l WORKING GROUP STARTED IN NOVEMBER 2010:Two subgroups working on Operations and Maintenance (total cost of ownership, effective maintenance and spare parts management) and Equipment Design (built-in security and maintenance devi-ces, customization of offering for rental companies). ongoing

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