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| unearthered | Episode 1 | Marketing Suites

EPISODE 1

Marketing Suites

Expert partner

Before you put your development on display, make sure you’ve looked at all the details.

Here’s a 101 from some of the world’s best.

2 unearthered | Episode 1 | Marketing Suites

DEFINITIONSA Display Suite (sometimes also called a Display Apartment or Display Floor) is typically used to refer to a physical space that, in its purest form, represents the actual product on the market, such as an apartment, a retail space or commercial office space.

A Marketing Suite is a space that does the broader job of explaining the entire development or precinct and is generally also used to deliver presentations, conduct negotiations and complete transactions.

A Sales Suite is often a hybrid of both of these spaces, demonstrating aspects of the product as well as facilitating sales.

Unearthed takes you inside property marketingWhat technologies should I use? How do I find the right team? When should I brief my designer? How much budget should I allocate? We’ve covered the globe, talking to experts from developers to branding consultants, architects to sales agents, and technologists to designers, bringing you the latest thinking and tested wisdom from the world’s best property marketers.

Each monthly episode of Unearthed shows you the trends, takes you behind the case studies and offers the inspiration to help you raise the bar on your next marketing project. Unearthed: It’s what’s really happening inside property marketing.

CONTENTS

Typical Timeline and Strategy 3

Investment 4

Case Study #1: Battersea Power Station 5

T.F.Y.P. (Traps For Young Players) 6

Jargon 7

Case Study #2: Opera Residences 9

Dream Team 10

Briefing Checklist 11

W.O.W (Words of Wisdom) 11

Technology 12

Sector Differences 13

Crystal Ballers 14

Case Study #3: Happy Haus 15

Connect with the experts 16

Worksheet 18

unearthered | Episode 1 | Marketing Suites 3

STRATEGYThe suite experience is usually the ‘middle chapter’ of the customer journey, after the initial marketing campaign has created interest and before the customer enters the negotiation and decision-making phase. The strategic role of the suite is to deliver on the promises made by the ‘awareness campaign’ and to move the customer from ‘being interested’ to ‘demanding detail’. Sales and leasing agents prefer suites that can answer most of the ‘big issue’ questions, so they can focus on discovering the right product fit for each potential customer. A good strategy Will define, at a minimum, your value proposition, your brand pillars,

category commitments and your main target audiences. A great strategy will clearly show you how to put that thinking into action.

Use this simplified program as your planning baseline, then build out the detail to accommodate the features of your project. Add separate overlays for marketing collateral, launch events, sales campaigns and digital support.

Your timeline also gives you line-of-sight to the interdependencies between each stage your program, indicating elements that need to remain consecutive and those that can progress in parallel. un.

Developer’sBrief, written

in conjunctionwith agents

(2 weeks)

Design Process(4weeks)

12 weeks10-12 weeks

Finalised Designsubmitted for DA

(6 weeks, dependent on

local authorities)

DA and CC approved

Construction and Fitout (8 weeks)

Graphics Design and Artwork

(6 weeks)

Open /Launch

(OC issued)

GraphicsProduction

(2 weeks)

Interiorbump-in(4 weeks)

Graphics Install

(2 weeks)

TYPICAL TIMELINEWhile our experts agreed that every project is different, the general consensus on the overall program for a typical mid-sized

residential suite was for a 12-week construction period from the time of DA. Of course, there is plenty of work to be done even before DA, as you can see:

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INVESTMENTOur panel of experts was polled to provide some ballpark estimates on how to allocate your budget for a typical display suite. Some of our experts advised investing more heavily towards particular elements, these figures represent the weighted average.

It’s important to remember that you’ll need to allocate separate budgets to elements such as sales collateral, launch event, media support, PR and digital. While these are all important elements of the Marketing Suite campaign, they are not strictly part of the suite itself and should have their own budget allocations.

We’ll tackle these areas in future Unearthed Series.

Almost all our experts recommended having a contingency budget of an additional 5% set aside to deal with variations and express fees to meet hard deadlines. The general rule: money is always harder to find at the end than the start. un.

Developer’sBrief, written

in conjunctionwith agents

(2 weeks)

Design Process(4weeks)

12 weeks10-12 weeks

Finalised Designsubmitted for DA

(6 weeks, dependent on

local authorities)

DA and CC approved

Construction and Fitout (8 weeks)

Graphics Design and Artwork

(6 weeks)

Open /Launch

(OC issued)

GraphicsProduction

(2 weeks)

Interiorbump-in(4 weeks)

Graphics Install

(2 weeks)

60% Design & Construction & Landscaping

15% Graphics, Design and Production

10% Interiors

5% Project Management and Approvals

5% On-site Technology

5% Collateral & staffing


IT’S IMPORTANT TO REMEMBER THAT YOU’LL NEED TO ALLOCATE SEPARATE BUDGETS TO ELEMENTS SUCH AS SALES COLLATERAL, LAUNCH EVENT, MEDIA SUPPORT, PR AND DIGITAL.

CASE STUDY #1:

Battersea Power Station Mixing commercial with luxury residential

This £8bn urban regeneration site on the edge of central London is one of the largest of its kind in the world. The master-planned mixed-use precinct is rapidly taking shape in and around the shell of the WWII era coal-fired power station, requiring a long-term, multifunctional approach to the sales and display suite experiences.The main display suite began life on the roof of the power station itself, but was always intended to move around the site as various construction phases went active. Highlights include the massive physical model of the power station which splits apart and rolls back on custom hydraulics, allowing prospective tenants to literally ‘walk inside’ the commercial spaces.

As the two luxury residential buildings – one each from superstar architectural firms Foster + Partners and Gehry Partners – moved into sales mode, the marketing team constructed a dedicated two-level display apartment that incorporated an informal gallery space, showcasing the life and work of the architects involved.

Due to the scale of the development and the in-ternational interest it generated, the marketing team worked with their agency to design multiple satellite marketing suites, targeting the local audiences in key cities around the world, all going live in the same 24-hour window to effect a simultaneous global launch.

At this scale, a guiding strategy is mandatory. Wordsearch London helped develop the driving philosophy of “We don’t do ordinary” to help position Battersea Power Station for all of the various segments and stakeholders.

www.batterseapowerstation.co.uk

The bold interiors at Battersea are designed to inspire and create a sense of occasion. Image: Battersea

Residential customers want to understand the experience, commercial customers want to understand the space. Great marketing suites manage both. Image: Battersea

It’s tempting to re-create your best stock as a display suite. It may be smarter to re-create the stock you most need to sell. Image: Battersea


Expert partner

www.batterseapowerstation.co.uk

| unearthered | Episode 1 | Marketing Suites

Project Muddiment – suites are complex, moving tasks with many

stakeholders and specialists requiring constant guidance. Invest in a dedicated Project Manager or appoint (and pay for) a lead PM from one of the contributing vendors.

It’s dark in here – a dedicated display lighting plan will ensure all those

expensive graphics and interiors can actually be seen at all times of the day.

Planning to fail – of all the plans you need to get done (and finalised), floor

plans and plates are the ones that affect almost everything else. Do them early and resist changing them.

Make it obvious – unless you tell them otherwise, visitors to your sales suite

will always want use a beautiful bathroom, even if it isn’t connected to the plumbing. As awkward and unpleasant as it sounds.

Disclaimers – have them in your display suite, even if you already have them

on your printed collateral and website. In some locations, it’s a legal requirement.

Accessibility – again, local regulations will vary, but forgetting wheelchair

access and disabled parking is, at the very least, poor form. And even worse branding.

Who’s minding the kids? – Even if families aren’t anywhere in your target

market, expect at least some suite visitors to bring children. Provide safe spaces and (quiet) distractions. Or learn some Wiggles songs.

The water’s nice – everyone loves a water feature, except the council safety

inspector, who may demand you put a big, ugly fence around it, right now.

Excuse the mess – no point having a beautiful, minimalist interior if it’s covered

in boxes, bags, coats and so on. Design plenty of hidden ‘working storage’ for all the random bits and pieces you need to keep a suite operating.

That’ll hold ‘em – it’s tempting to build walls as light as possible, in case you

need to move them. What happens when you need to hang a giant (and heavy) flat panel or finishes board on them? Gravity usually wins.

Plug & play - light boxes, contrary to their name, are generally not light.

They, do, however, need light. Design ahead to ensure you have load-bearing walls, sufficient power and proper ventilation.

Tilt it that way – everything looks simple in plan view, but without the

matching elevations (and the skills to read them) you only have half the story. Pay for all angles to be developed in your set of plans and distribute them widely.

T.F.Y.P. (Traps For Young Players)

These are the typical mistakes and ‘rookie errors’ that sometimes occur during the production process, generally stemming from budgetary & time pressures. Knowing these pressure points ahead of time and having a mitigation plan in place can save you literally thousands of dollars. Remember that a plan is your best shortcut.


JARGONEvery profession defines itself by the language it employs, and ours is no different. What continues to amaze is the way people sit in meetings and nod as jargon goes whizzing by, even though no-one is quite sure what’s really being said. Don’t be that property professional. We at Unearthed always recommend asking the user of particularly arcane jargon to define their catchphrase. Meanwhile, here’s our cheat sheet for suites:

Bathroom seals – not the semi-aquatic mammals with whiskers, but the physical seal around the doors and windows of any ‘live’ or operable bathrooms you have in your suite. Some authorities require double seals, or you won’t get your OC.

B.O.H – short for Back of house, this refers to all the areas of a suite not accessible or visible to the visitor or public. Staff lunch areas, store rooms, bathrooms, deal and transaction rooms. Be aware of sight lines. Nothing shatters a purchaser’s dreams faster than seeing the ugliness behind the curtain.

Bump In/Bump out – these are the production phases when things such as furniture or technology or event equipment physically move in and out of a space. Plan to physically protect any existing finishes or equipment during a bump, as removalists & installers are generally paid for speed, not accuracy.

CC – short for Construction Certificate, this is the legal authorisation required in most locations before any kind of construction can commence, even if you’re only constructing a temporary display suite. Importantly, the CC will specify the hours you are allowed to work on the site, which can significantly impact your timeline.

CGIs – short for Computer Generated Images and sometimes also called renders or visualisations. These are the pictures of projects that haven’t been built yet and allow customers to literally ‘see’ what a space might be like to live, work or shop in. An incredibly complex process in its own right and one that Unearthed will explore in depth in an upcoming episode.

Elevations – this is fundamentally the side view of a plan, as seen from a particular compass direction. Most people can basically understand a Plan View (top down), but Elevations Views can be tricky, so ask for an explanation.

Finishes Boards – a display of samples of the finishes available in the final, delivered product. Hugely important to the purchaser yet, strangely, often left to the last minute to create and display. Obviously, you can’t create the finishes board before you lock down your finishes schedule.

Finishes Schedule – a detailed, approved and signed-off list of the exact material finishes (timbers, paints, metals, carpets, stones and so on) that will be available to purchasers or tenants of the final product.

Fit out – refers to all of the interior elements that go into your marketing suite, from the interior walls, to the benches and cupboards, carpets, paints, lights and so on. Fundamentally, if you can’t pick it up once it’s been installed, it’s part of fit out.

GSA, NSA, GBA, NLA, NIA – these are short for Gross Saleable Area, Net Saleable Area, Gross Building Area, Net Lettable Area and Net Internal Area, respectively. These are all different ways of describing the size of the building, internally and externally.

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While there are minor (yet important) varia-tions between them, and there are several more besides the ones listed here, the important thing is to standardise your definitions early and ensure everyone is speaking the same ‘area language’ throughout the project.

OC – short for Occupation Certificate, this is the legal authorisation required in most locations before you can put people in the space and start using it for commercial purposes. Even if it looks complete and feels like it is ready to go, without an OC, it simply isn’t. Know what it takes to get the OC issued ahead of time and factor that in to your timeline.

Sales Track – sometimes called a Sales Flow or Sales Journey, this is a “time & motion” view of a customer’s journey to, through and out of a suite environment, rather like a set of instructions for a dance. Good Sales Tracks are filled with detail about what happens at each point and you can use them to inform your scope and briefs.

Shop drawings – these are the full set of detailed schematics you’ll need to understand the space including lighting, electrical plans, elevations and cavities. Protip: many smaller firms don’t automatically supply ‘shop drawings’, so ask.

Vision Strip – this is the thick strip of frosting on large plates of glass such as sliding doors and full-length windows to stop people walking into, or through. They are unattractive, but don’t let your interior designer reduce these below the minimum required by your local authorities, or your OC can be revoked. un.

Small details can make or break the display experience for potential buyers. Allocate time to quality control before you go to market. Image: The Property Agency


CASE STUDY #2:

Opera ResidencesShowcasing Sydney’s best location delivers record results.

The final residential opportunity next to one of the world’s most photographed architectural icons called for a display experience like no other. Developers MacroLink and Landream engaged the strategic and creative partnership of Wordsearch and The Property Agency to create a marketing campaign that culminated in an exclusive launch event and sales day on the top floor of the existing site.

The real pressure, however, came from the clock: several competing developments were slated to come to market in a similar time frame. Delivering exceptional quality at speed is always difficult, so the team chose to focus on making the most of the space and the views, underlining the drama and prestige of the site with some of the largest framed CGI prints ever created for an Australian display suite.

Designed specifically to support the bespoke sales strategy the suite was able to serve multiple purposes: giving journalists an exclusive pre-launch briefing, hosting a lavish launch event as the sun set over Circular Quay and accommodating a single sales day where discretion and exclusivity were paramount.

All that focus on exclusivity paid dividends when the sales results for Opera set a new record for apartment prices in one of the world’s most competitive harbourfront markets. The record was broken again just three days later, by another penthouse sale in Opera Residences.

operaresidences.com.au

There’s still a role for printed material, but it is as much about the physical experience as it is about the information it contains. Image: The Property Agency

In this case, a refined palette created a calming effect and heightened the sense of luxury. Image: The Property Agency

Create a theme for your suite and work to maximise it. In the case of Opera, it was all about views and space. Image: The Property Agency

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operaresidences.com.au

DREAM TEAMWhile headcount generally means money, there are certain skills and inputs every successful marketing or display suite absolutely needs, particularly in the planning stages. Here’s who should be in the room when the project starts:

Architect

Interior designer

Project Manager

Agency Creative Director

Sales Agents

Development Manager

Marketing Manager

OTHER STARS not every project needs the full cast, but it’s often worth bringing additional specialists to the table. Here’s who were commend you invite:

Brand Strategist – to create a compelling storyline for the project, especially within a mixed use development.

Technologist – to evaluate and recommend innovations and new digital tools.

Campaign Manager – to ensure a steady stream of likely decision makers are arriving at the door.

Publicist/Launch Manager – to create ‘detonation’ and ‘velocity’ on the actual day of the launch.


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BRIEFING CHECKLIST Before you sit down to write your initial brief for the marketing suite, here are the essential ingredients you should have or know.

✓ Defined product inventory (by size and type)

✓ Brand Strategy

✓ Name and Visual Identity

✓ Competitive review

✓ Sales strategy and sales targets (by calendar)

✓ Preferred launch date

✓ Ballpark budgets, with in-principle management approval

✓ Decision-making protocol within your organisation.

W.O.W (WORDS OF WISDOM) Looking to take your next marketing or sales suite to the next level but don’t want to bite off more than you can chew? Here are the insights our experts wished someone had shared with them when they started out creating suite experiences:– Don’t ever assume that any 2 projects are the

same. There’s always a difference, and the difference is your competitive advantage.

– Challenge the status quo, don’t copy. Very few of your purchasers want to buy something they could easily get next door. So why try and sell it to them.”

– The way to do things better is to do fewer things. As you spread your budgets (and your attention) across more and more things, the quality must inevitably come down.

– Walk in your target audience’s shoes. Look at the display from their perspective, with their wallet in your pocket. Ask yourself what would wow them.

– Suites are for selling. Create a good quality transaction space, with room for legal and

financial professionals to do their work, too. This is the moment of truth for your customer, so it is a moment of truth for you as well.

– Humans get thirsty, they get hungry and they get tired. No one likes making big purchase decisions in that condition. Pay attention to personal comfort: light, heat, humidity, seating, bathrooms and catering. It’s all part of the experience.

– Don’t assume anything – except that there will always be changes you didn’t or couldn’t foresee. Smart operators maintain a ‘secret stash’: a contingency budget and a time buffer

– Good visualisations and renders are worth their weight in gold, but take time. They can’t start until the plans are finally finalised for the final time.

– Be accurate with the finishes and dimensions in the display suite. It’s a showroom and customers expect they are looking at the final product. Don’t force your sales people to make excuses.

– The display experience starts before the display. Think about the journey and all the touch points along the way. Everything from the mobile-optimised website to the car park signage.

– Allow for the suite to work as many different spaces: display, launch event, media briefing, VIP experiences, transactions, presentations, training and induction sessions. Make your investments work every day, not just sales day.

– If you’re with a professional developer, you need to think ahead. What can you recycle and re-use from one display space to the next? Look at technology, back of house, lighting – all of it.

– Be ready to move. On a large site, mobile displays that can be deconstructed and reconstructed let you ‘pick and lift’ if your campaign needs to adapt to the market or the site.


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TECHNOLOGY Peel back the art-deco wallpaper and you’ll find even the most basic marketing suite is crawling with technology. This list gives you an overview of all the pieces you should consider, allowing you to plan for them in your budgetallocations, your design & layout process, installation & fitout phase and, crucially staff training & suite operations.

Interactive Model – this is a physical scale model of your project that reacts to

inputs (such as a tablet or laptop) to demonstrate locations and availability of specific units and floors, usually with lighting effects within the model. Many developers also choose to build a precinct-level model to show the surrounding area and local amenities.

Touch screens – generally built into the sales desk, allowing agents to easily

find and display floor plans, viewlines and other visualisations.

Tablets – offer similar functionality to touch screens, but add portability and

intimacy to the mix. May also offer centralised controls for lighting, blinds, air conditioning, projectors, video content and more, functioning as a ‘master remote control’ for the display.

Projectors & Panels – important to note that these rarely come ‘colour corrected’

out of the box and usually with inadequate speakers. Beware also of ‘burn in’ when a short piece of content on loop may leave a permanent watermark where the logo or text appears, rendering the panel forever marked.

Phones – similarly, the suite should have a permanent dedicated

number, with answering, messaging and call-forwarding capabilities.

Computers – now that everyone has a ’mobile office’, it’s easy to overlook the

fact that the space may need its own dedicated PC or laptop. Without a human ‘owner’, basic maintenance and password access can quickly become a nightmare.

Printers – it’s a digital world, but many elements of a property transaction

require ink on paper. Stock up on twice the toner & paper you think you need and consider a backup printer (online and operational) as well.

Payment terminals – no, you are not opening a shop, but plenty of property

purchasers have a healthy enough line of credit to put a meaningful deposit on plastic. Plus, they love the points. Beware: merchant surcharges can be significant.

WiFi – connectivity has become almost like oxygen: you only notice its absence. If you

want to make your WiFi publicly available to visitors, plan for password management, physical range and security, especially if you are also using the connection for legal and financial transactions.

Virtual and Augmented Reality – We’ll be taking a closer look at emerging and

immersive visualisation technologies in an upcoming episode of Unearthed, but we will say this: the physical units are sometimes fragile. Keep spare headsets handy.

Batteries – many expensive sales presentations have been torpedoed by

something as simple as a TV remote with a dead battery. Don’t be that dinner-party anecdote. Stock spares, change them before you need to and embrace rechargeables. Oh, and don’t lose the remote. un.


SECTOR DIFFERENCESWhile there are some universal truths to creating an effective suite, our experts were keen to point out the strategic differences between different sectors in the property industry, and how those differences manifest themselves in a well-designed marketing suite.

Residential: The focus on display environments is very much on the quality of fit and finishes. The general assumption is that buyers are already familiar with the area and will need less education/selling on the local amenity. Projects with a large investor audience, however, will tend to use neighbourhood and demographic information to tell a compelling investment story within the suite environment.

Commercial: Here’s where the reverse comes into play, as most major commercial tenants will be heavily involved in the design of their interior workspaces. Precinct amenity, tenant facilities and transport connectivity all play a large role in the commercial sales suite storyline. The one exception here is for smaller occupiers, who are now increasingly looking for built-out solutions. Well-designed commercial suites can often attract tenants who want a turn-key solution.

Retail: What used to be a purely financial discussion is morphing into a broader conversation about brand building and amenity, especially in mixed-use developments. Early retail deals are often activated ahead of time as ‘meanwhile uses’ in pop-up spaces, with high profile or innovative retailers being used as a ‘live demonstration’ of the retail potential of a development. un.


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Our experts believe technology needs a clearly defined purpose and shouldn’t interrupt the human experience. Image: The Property Agency


More immersion within the product, facilitated by virtual reality and visualisation technology as it becomes more accessible, more affordable.

Increased personalisation of the residential experience in a way that appeals to people. Somewhat similar to the ‘celebrity chefs’ movement. We’ll see that come into play as developers start to align more closely with high profile talent.

Competition is just going to increase. The buyers are just getting more informed, more global in their influences. At the top end, these people are buying in London, buying in New York and buying in Australia. The marketing suite experience will need to be at that global level, everywhere.

Technology will be more embedded in the suites, rather than added as an overlay. The integration will become more seamless so in fact, we will think we are seeing less technology, when it’s just being used in a more appropriate way.

We are probably going to have a fully immersed marketing experience soon, where you will have your headset on and you can change the configurations of the apartment, change the palette as you look through the goggles. Then perhaps you can download the different choices you’ve made and then work out how you want the interior of your apartment to be configured.

We’ve seen residential developers bring life to their suites by including cafes, a bit of retail. That trend is coming for commercial, but using co-working and pop-up workspaces, so potential tenants can see the floorplates in action, see how the spaces actually work. They’ll put a project team in an innovative, yet fully-functioning commercial display space, like a long-term test-drive, and evaluate the space that way.

3D printing hasn’t really taken off inside the property market yet but that will happen. It’s only matter of time before people can actually specify elements of their space and the developer can 3D print the fittings to order – maybe even elements of the building itself.

Crystal BallersWe asked our panel of Unearthed experts to reveal what they expect to see happening in the marketing suites in the not-too-distant future.

The portable yet durable nature of modular pods makes them the ultimate in recyclable marketing materials. Image: Happy Haus

Technology is changing the level of quality and finish that can be achieved with modular, pre-fabricated structures. Image Happy Haus

CASE STUDY #3:

Happy Haus For the ultimate in sustainability, consider recycling your display suite.

Taking re-use to the ultimate level, Happy Haus have adapted their pre-fabricated modular housing product and found a very receptive market amongst developers looking to solve the time vs. quality paradox when it comes to residential display suites.

Getting a good result from modular takes some work, so Happy Haus provide in-house architectural and design expertise, with many of their staff having done training at some of the great architecture firms around Queensland. This knowledge of the process is used to deliver a compressed design timeline without compromising value, often unlocking the opportunity to integrate more interesting interior fitouts and more sophisticated technology solutions.

For developers looking to trade on their sustainability credentials, modular can drive those metrics even harder. Recent displays delivered by Happy Haus have incorporated solar panels for power generation, geothermal air conditioner solutions, insulation materials at an R4 value (double the required insulation value in Queensland) and forestry-certified timber paneling within the fitout.

www.happyhaus.com.au


Expert partner

www.happyhaus.com.au

Erin van Tuil has over a dozen years in property marketing in both Australia & UK. She is Knight Frank’s Director of Sales & Marketing for Melbourne’s latest ultra-premium residential tower, One Queensbridge.

Knightfrank.com.au

Rachel Jones obtained a degree in design and a background in lighting before moving into property marketing, working for UK agency Pollit & Partners before going developer-side with Battersea Power Station, where she is now Senior Marketing Manager.

batterseapowerstation.co.uk

Lachlan Grant had dozens of years’ experience in sales and marketing roles when he came across the world of modular architecture. His interest grew rapidly to the point when he joined the industry and is now the MD of Happy Haus.

Happyhaus.com.au

Adam Di Marco began working in finance and accounting before moving into property, drawn by the combination of business and creativity. He was most recently a Director of Marquette Properties before founding his own development company, Di Marco Group. He is also a founder and publisher of The Urban Developer.

theurbandeveloper.com

Mike Iwanicki’s career in advertising has taken him across Australia and around the world, working for boutique firms and multinationals on some of the world’s biggest brands. He is currently the Executive Creative Director of The Property Agency.

thepropertyagency.com.au

Scott Hammond is a property marketing specialist with over 20 years in the industry, establishing and leading agencies in the UK, the Middle East, Asia and Australia. He is the Managing Director of Wordsearch Australia.

wordsearchaus.com.au

Connect with the experts Our panel of Unearthed experts for this episode have designed, delivered and managed some of the most innovative and effective display experiences in the industry.


Knightfrank.com.au

Happyhaus.com.au

thepropertyagency.com.au

batterseapowerstation.co.uk

theurbandeveloper.com

wordsearchaus.com.au

Hear directly from our Experts: Marketing Suites, the inside story

If you’ve found this “How To” guide useful, why not dive a little deeper and enjoy our exclusive feature interview with our panel of experts. This property marketing ‘long read’ is designed to give you the insights from the world’s best, available now at The Urban Developer

About the Publishers

The Urban Developer is Australia’s largest and fastest- growing online community for development professionals. Their daily updates are read across the industry and their live events and panel discussions are highly sought-after. The Unearthed Series is the first of an expanding range of resources for development professionals, published by The Urban Developer and developed in collaboration with Australia’s most experienced property agency group:

Wordsearch is the world’s leading network of property marketing specialists, with consultants, strategists, designers and managers in eight offices around the world.Talk to us Submissions, comments and ideas [email protected]

About the unearthed team

COMING UP NEXT EPISODE

It’s in the computer

About the Editor In ChiefBarrie Seppings has over 20 years experience in marketing, communications and technology, working with the world’s leading brands in agencies across Australia, the US and Asia. He is the Director of Strategy at Wordsearch Australia. Follow @BarrieSeppings


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VOLUME 2

Digital, Social Media & Content Marketing

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Next month Unearthed lifts the lid on digital, social and content marketing, with a side journey into the realm of CRM. Get inside the thinking, the strategies, the technology and the projects leading the field right now, right across the globe, in the world of property.

Copyright in the Unearthed series (collectively, Materials) vests in and remains with Wordsearch Communications Pty Limited ACN 601 853 696 and The Urban Developer.com Pty Limited ACN 169 148 958 jointly. Material must not be reproduced without prior written consent of all parties, or such other copyright notice in a form agreed between the JV Participants, unless otherwise agreed between the JV Participants on a case by case basis.

https://www.theurbandeveloper.com/whats-really-happening-inside-property-marketing/


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