epik.09 om bootcamp

Green Marketing Workshop | Social Mediapresented byNicole Ravlin

PMG Public Relations

Social media is just that – SOCIAL and it requires engagement

©PMG Public Relations, LLC 2009

PUBLIC Relations


“I’d like you to execute a viral campaign for my product…”


“I’d like you to get me on Oprah… preferably as one of her favorite things.”

5 Reasons You Can’t Afford Not to Engage in Social Media

1. Monitor your brand2. Competitive research3. Customer service4. Two-way communication with the public5. Gives legs to off-line traditional media

efforts


“It is not a fad.

It is a fundamental shift in the way we communicate.”

- Marta Kagan, Bonafide Marketing Genius


The usual suspects…


• The fastest growing social networking site with over 200 million active users

• Several options for individuals to build a personal brand or companies to establish a presence.

facebook


• 25% said they would NEVER click on an ad. 30% They would. 45% said they would consider if it were for a company they knew, and a local company.

• 71% of respondents said they would more readily click on a link posted in a friend’s status.

• 84% of respondents said that they would “listen” to marketing messages about once a week from companies or brands that they were “fans” of

facebook


• Personal Pages• Business Profile Pages• Advertisements

facebook


personal profile


business profile page


twitter


• 140 character status updates

• Not just “I woke up and had coffee…” More of an exchange of information and ideas


twitter

• Monitor your brand

• Respond to customer service praise and mishaps faster and more publically

• Engage with your followers (customers)

twitter

• Use of #hashtags to follow conversations

• Tweetups


Next Steps

• YouTube• Flickr and other photo sharing sites• Social Bookmarking (Digg, StumbleUpon, etc.


If you do nothing else…

Protect your brand!

www.namechk.com


A couple of sites you should check out


To follow conversations and # chat on Twitterhttp://tweetchat.com

To have notifications sent to you anytime you or your name or site (even a short URL) is mentioned on Twitterhttp://tweetbeep.com

An easy way to share onlinehttp://www.clearspring.com/services/launchpad

The best place to upload a social media releasehttp://www.pitchengine.com

A great place to find people to follow and look at Twitter demographics.http://www.twellow.com

Figure out your Twitter statshttp://tweetstats.com

http://tweetchat.com/



http://tweetbeep.com/

http://tweetbeep.com/

http://www.clearspring.com/services/launchpad



http://www.pitchengine.com/

http://www.pitchengine.com/

http://www.twellow.com/

http://www.twellow.com/

http://tweetstats.com/

http://tweetstats.com/

Thanks for your attention and time!

www.PeopleMakingGood.com@pmgnicole

www.facebook.com/pmgpr