eomo project final presentation slides

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J O S E P H I N E V I S S E R J O S H L E V E N T N A Z K A Z A Z O G L U P U R T I W A K A N K A R T H O M A S H A N K E

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customers

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customers

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54% people have not decided where they are travelling when they sit down to plan.

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Conventional Travel

eomo Travel

W H E R E W H E N

T R Y T H I S !

W H O W H AT D O Y O U WA N T T O D O ?

H E R E ’ S Y O U R T R I P

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Travel Blogger Evangelism

User Acquisition

User Engagement

go to market strategy

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Josephine Visser Josh Levent Naz Kazazoglu Purti Wakankar Thomas Hanke

C H I E F D E S I G N O F F I C E R

P R E S I D E N T & C E O C H I E F O P E R AT I O N S O F F I C E R

C H I E F M A R K E T I N G O F F I C E R

C H I E F T E C H N I CA L O F F I C E R

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customers

[email protected]


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appendix

customer profile

timeline

data integration

contributor profile

start-up budget

business model canvas

brand identity

expansion plan

value proposition canvas

competitors

financials

swot analysis

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customers

Mario, 34Milan, ItalyWorks in advertising

• Annual Travel Spend: € 500• Lone Traveller• Travels more than 2 times a

year• He mainly travels by train

or bus Inspiration Source: Lifestyle Magazines

• He plans his time carefully before travelling

#adventure #sports #nature #food #workout

Josh, 40Oakland, CaliforniaEntrepreneur

• Annual Travel Spend: € 5.000• Travels with his girlfriend• Travels to Europe twice a year• Inspiration Source: Business

Publications• Likes to catch events that

inspire him about his work

#entrepreneurship #sports #personalising #seminars

Chiara, 24Lyon, FranceDesign Student

• Annual Travel Spend: € 1.000• Travels with friends• Travels inside EU more than 3

times a year• Usually travels by plane• Inspiration Source: Friends’

opinions• She is bored to plan her trip in

advance, but does not want to miss anything as well

#art #party #culture #maincities #food

Dilara, 32Istanbul, TurkeyPhotographer

• Annual Travel Spend: € 7.000• Travels alone• Travels to Europe more than

10 times a year Inspiration source: Instagram

• Likes to make beautiful photographs of people while travelling

#photography #backpacking #landscape #art #music

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contributors

Marius, 26Fashion VloggerIs a dutch fashion designer living in Milan, he blogs about fashions shows and everything that has to do with fashion.

Andrea, 34Food bloggerIs an Italian food journalist, besides writing she is a great chef and for inspiration she visits different food events.

Mark, 28Sports bloggerIs an American sport fan, he travels all around the world participating different sport events.

Lizzy, 25Exhibition bloggerIs an Italian designer that is always up to date to the newest design trends, she visits exibitions and design galaries.

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brand identity

the orange gang

the confused corp ids

very complex - 4 coloursno certainty of use

no travel connotationjust positioning

gradients, geometric, cramped

the visual & value environment

uuuh ugly gradient

more car mechanics than travel

P E R S O N A L I S E D

H A N D M A D EC I R C L E

D O W N T O E A R T H

L O G I C A L

E X P E R I E N C E

E N J O Y A B L E

E X I T E D

E V E N T B A S E D

E M O T I O N

E A S E O F U S E

R E A C H A B L E

S M A R T

T R U S T

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1

11–3

20/22 Lato for TitlesPunching Dolphins

pacific mint

#6cde97

sun gold

#ffb80011/15 Lato for bod text Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. A small river named Duden flows by their place and supplies it with the necessary regelialia.

share button

use of share button

logo badge

minimal logo

complete logo

architecture of logo type & colours

versions of logo interface

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competitors

L U X U R Y T R A V E L A G E N TO N L I N E A C T I V I T I E S

A G E N T

T R A V E L R E C O M M E N D AT I O N S &

A C C O M O D AT I O NV A L U E P A C K A G E S

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start-up budget & timeline

Project Development

Curating Contributors

Legal Processes

MVP

Beta

Web Design

Marketing

Launch

Programming &Content Creation

Testing

Jan ‘16

Feb ‘16

Mar ‘16

Apr ‘16

May ‘16

Jun ‘16

START-UP BUDGET JAN '16 - JUNE '16

Business Incorporation & Filing

€ 3,500

Domain Name € 2,300

Web Hosting € -

Web Design € -

Programming € 40,000

Advance Payments to Contributors

€ 20,000

Marketing € 30,000

Office & Administration € 20,000

Total € 95,800

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expansion plan

L O C AT I O N E X P A N S I O N

0 1 million 500.000200.00080.000

AdvertisingRelated Content to Events

Sponsored EventsRelated Content to Events

eomo ButtonRelated Content to Events

Multi-CityItaly

Multi-CountryItaly, France, Spain

ContinentalEurope

GlobalWorldwide

A C T I V I T I E S

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financials

USERS/CUSTOMERS

Users 1

Customers 2

35.000 470.000 1.700.000

1.500 70.500

Q3 ‘16 Q4 ‘16 FY ‘17 FY ‘18

10.000

5.250 255.000

CF PROJECTIONS

Affiliate Revenue3

Advertisement

Sponsored Events4

Total

22.000

-

-

22.000

80.000

-

-

1.000.000

250.000

-

3.800.000

1.500.000

200.000

5.500.00080.000 1.250.000

COST

Contributors' Margins5

Legal Costs

Hosting Costs6

Salaries

Marketing

Sponsorship Costs7

Total

11.000

3.000

300

30.000

30.000

-

40.000

3.000

1.050

36.000

30.000

-

500.000

60.000

28.200

384.000

120.000

-

1.900.000

60.000

100.000

480.000

250.000

40.000

Gross Profit (Loss) - 52.300 - 30.050 157.800 2.710.000

Cumulative Profit - 80.350 77.450 2.787.450

110.050 1.092.200 74.300 2.790.000

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Footnotes

1. Anticipated % user growth per week; Q3: 20%, Q4: 10% , FY ’17: 5%, FY ’18: 2,5%2. 15% of users book a trip3. Average 5% of the total cost of booking as affiliate revenue4. 200 sponsored events for on average 1000€ each5. 50% of affiliate revenue shared with contributors6. $50 for each 10.000 users per month7. 20% of sponsored revenue spent on organising the activity

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data integration

Accomodation

Affiliate API allows us to sell rooms directly to users and Booking.com will handle all customer support.

20 million hotel rooms worldwide and 377.000 holiday rentals.

Transportation

Whitelabel booking and ticketing API allows us to sell tickets on almost any airline, eurostar trains, and a variety of car rental services.

100 Billion transactions processed every year.

Tickets

Whitelabel Purchase API allows us to sell tickets directly to users and handle customer support ourselves.

6 million tickets (Concert, Sport, Theatre, Festival)

Calender SyncCalendar Syncing API that allows us to update users calendars on every platform (Apple, Google, Microsoft).

Used by Zendesk, Skyscanner and Evernote.

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business model canvasValue Proposition Customer SegmentCustomer

Relationships

Channels

Key ActivitiesKey Partners

Key Resources

Revenue StreamsCost Structure

EOMO

C O N T R I B U T O R S

T I C K E T E V O L U T I O N . C O M

A M A D E U S . C O M

B O O K I N G . C O M

P L AT F O R M

M A N A G E M E N TE V E N T B A S E D T R A V E L

C U R AT I O NM A R K E T I N G

D ATA B A S E

M A N A G E M E N T O N E S T O P S H O P

T R A V E L I N S P I R AT I O N

B Y I N F L U E N T I A L

P E O P L E


C U S T O M E R

S E R V I C E

I N F L U E N T I A L

T R A V E L L E R

T R A V E L I N S P I R AT I O N

S E E K E R S

EOMO

W E B S I T E

EOMO A P P

W E B S T I E & A P P

U S E R D ATAH U M A N R E S O U R C E S

A F F I L I AT E R E V E N U E

% M A R G I N O F

R E V E N U E T O


L E G A L S E R V I C E S

T E C H N I C A L S E R V I C E S

M A R K E T I N G

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value proposition canvas

H A V E A

S AT I S F Y I N G

T R A V E L

E X P E R I E N C E

C U S T O M I S E D

A U T H E N T I CU N I Q U E

E F F I C I E N TF A S T

D I S A P P O I N T M E N T

L A C K O F

I N S P I R AT I O N

F O M O

P L A N N I N G & B O O K I N G

T H R O U G H M U LT I P L E

P L AT F O R M S

P E R S O N A L I S E D

S E L E C T I O N

C U R AT E D

O P T I O N S

E X P E R T / L O C A L

S U G G E S T I O N S

I N S TA N T F L I G H T &

A C C O M O D AT I O N

R E A C H I N G

I N S P I R AT I O N A L

P E O P L E

C O M P L E T E T R I P

P L A N N I N G

L A R G E S E L E C T I O N

O F E V E N T S &

T H I N G S T O D O

O N E S T O P S H O P

E V E N T B A S E D

T R A V E L S E A R C H

E N G I N E

A L L - I N - O N E B O O K I N G

P L AT F O R M

O N E S T O P S H O P

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swot

S W

O T

→ Smart

→ Personalised content

→ Large Selection of events

→ All-In-One/Integrated a Platform

→ Inspirational Contributors

→ Offline Presence

→ Lack of Stickiness

→ Maintaining personal factor as numbers grow

→ Revenue Stream

→ Experiential Travel Trend

→ Rise of metasearch engines

→ Pop Culture Tourism

→ Trend “Last Minute Travel“

→ Trend “Quick Getaways”

→ Virtual Reality Travel

→ Strong Competitors

→ Rising cost of 3rd party services

→ Rapid change in booking & planning procedures

→ Increasing number of platforms creating experience travel

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customers

[email protected]


eomo project final presentation slides

Small Business & Entrepreneurship