environmental issues- threat or opportunities
TRANSCRIPT
Environmental IssuesThreat or Opportunity?
SHIVAM GUPTANOORUL HASSAN ANSARIPRAVEEN KUMARABHINAVMONICA RAI
Content What is marketing environment. Types of environment. External environment (opportunity and threat)
analysis. Market Opportunities Internal Environment (opportunity and threat)
analysis. Opportunities for Coca Cola Threat for Coca Cola Conclusion
Marketing Environment The market environment is a marketing term
and refers to factors and forces that affect a firm's ability to build and maintain successful relationships with customers.
A business unit must monitor key macroenvironment forces and
significant microenvironment factors that affects its ability to earn
Business unit strategic Planning Process
Types of Environment
EXTERNAL ENVIRONMENT
INTERNAL ENVIRONMENT
EXTERNAL ENVIRONMENT
Political Analysis and Factors Those Non- Alcoholic Beverages . Changes in Laws and Regulations Political Conditions, specifically in international
markets Changes in Non-Alcoholic business era. Ability to penetrate emerging and developing
markets,
Economic Analysis In 2001, the recession influenced the company’s
operations, but because of aggressive actions the US Economy estimated to have returned in positive growth in 2002.
By researching for new products are cost effective, the company could sell its products at a lower price, so its customers would purchase more Coca-Cola products at a lower price.
Sociological Analysis This analyses the ways in which changes in
society affect the organization such as changing in lifestyles and attitudes of the market.
Healthier lifestyles: Coca-Cola Light or Zero, instead of drinking beer or other beverages.
Demand for healthier drinks results in demand of carbonated drinks and this pulled down the revenues of Coca Cola.
Technological Analysis The efficiency of companies Since the technology is advancing. Entrance of cans and plastic bottles.
Environmental Analysis Development of safe environment in the
Bottling plant. Providing employee benefits for improve in
efficiency. Meeting all the standards of FSSAI.
Legal Analysis Providing the safe environment as mentioned in
the law. Minimum Wages to the daily workers
Market Opportunities Is an area of buyer need and interest that a
company has a high probability of profitably satisfying.
Three main sources of opportunity: To offer something that is short supply.
To supply or offer existing product or services in superior way.
Totally new product or services
Marketing Opportunity Analysis Can we articulate the benefits convincingly to a
definite target market? Can we locate the target market and reach them
with cost effective media? Does our company have or posses access to the
critical capabilities and resources we need to deliver the customer benefits?
Can we deliver the benefits better than any actual or potential competitors?
Will the financial rate of return meet or exceed our required threshold for investment?
Opportunity matrix
1 2
3 4
High
High
Low
Low
Success Probability
Attractive
Threat matrix
1 2
3 4
High
High
Low
Low
Probability of Occurrence
Seriousness
1. Competitor develops a superior
lighting system.
2. Major prolonged economic depression
3. Higher cost
4. Legislation to reduce number of TV studio
license.
Opportunities for Coca Cola Bottled water consumption growth. Increasing demand for healthy food and
beverages. Growing beverages consumption in emerging
markets.
Threats for Coca Cola Changes in consumer tastes. Legal requirements to disclose negative
information on product labels. Competition from PepsiCo.
Internal environment It’s one thing to find the attractive
opportunities and another to be to take advantage of them.
Each business need to evaluate their strength and weaknesses.
INTERNAL ENVIRONMENT EMPLOYEES MANAGEMENT CORPORATE CULTURE SUPPLY CHAIN CUSTOMERS
Another Dimension to the topic
Conclusion PESTEL CONTROLS THE EXTERNAL
ENVIRONMENT AND YOU CAN CONTROL THE INTERNAL ENVIRONEMENT.
Q and A