envano interactive business
DESCRIPTION
Interactive business is a term that has origins in Marketing. It earned it’s name “interactive” due to the focus on the relational components like web sites, mobile apps, social media and inbound lead generation. Interactive business, however, is much more than just marketing - it is becoming a critical business strategy, a key in sharpening your competitive edge and formulating a strategy that drives the business growth necessary to dominate your industry. But, interactive is not really about the technology - it’s not about Facebook or Salesforce or SharePoint. Interactive business is about an internal strategic shift that has little to do with the technology you use and everything to do with elevating your interactive presence as a viable part of how you do business. It exemplifies the shift of interactive and digital strategy away from the marketing department and in turn infuses it throughout an organization to explore new and innovative solutions to traditional business problems. All key functional leaders in the organization play a part in strategy formulation of interactive solutions that benefit sales, marketing, customer service and production.TRANSCRIPT
DAVID SAUTER
CEO, Envano Interactive
Serving Leader
Entrenched in Interactive since the beginning.
Loves the technology, but focuses on people.
GROWTHREQUIRESCHANGE
We Can Grow By Challenging Our Own Success
THE WAY WE DO BUSINESS IS CHANGING FASTER THAN EVER
Interactive is everywhere. It should be key to your strategic decision making.
Today, Interactive is not just a website.
BUT TODAY INTERACTIVE MEANS...
Interactive is more than ‘Marketing’
Mobile
SEO Real Time Data
Search Ads
Social MediaWebsite
AND INTERACTIVE AFFECTS...
Dealer Relationships
Leads
Global Reach
Visibility
Community
Customer Needs
INTERACTIVE BUSINESS
A newly recognized business function devoted to seeking new solutions to old
business problems.
WHY?
Break Down Barriers
Interactive crosses departments Infuse interactive into decision making Cross training and collaboration Initiates engagement with customers
New Opportunities
Fresh thinking on old problems An “Outside In” perspective
INTERACTIVE BUSINESS
Engage outside experts in specific fields to enhance internal resources. Find partners that will come alongside you with the same innovation and serving culture.
CHOOSE PARTNERS WISELY
RISKS OF STAYING THE SAME
Comfort with the "status quo”
Lose experts digitally engaged with audience Weak engagement with customers Disgruntled Dealers/Partners Internal inefficiency and waste "Inside Out" thinking, a narrow perspective
ARE YOU READY TO CHANGE YOUR RULES?
…before they’re changed for you.
