entreprenure case report
DESCRIPTION
this is a real life entreprenure case which reports story of a sucessfull entreprenure shri VANMALIDAS MAKVANATRANSCRIPT
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Profile
“Man is known for the work he does”
And his work Reflects his character
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Shri Vanmali Das Makvana is a Entrepreneur who believes in
creating the quality and delivering the value to society and getting the
same amount of the respect in return.
“Ups and downs are the part of the life, It just teaches us how bad u
can” keep up what you commit to deliver.
Shri Vanmali Das Makvana The owner of Makvana Scales
strongly believes in the morality based living and impartial and
honesty based living.
Mr Vanmalidas is one of the most respected person of the
Savarkundla and has set an example to the future generations that
hard work,morals,loyality,commitements And belief in God can not
only Create & Run the business but also Develop the business
A Traditional Entrepreneur who had started the business from
idea hard work & firm Determination and made it global just with
proper planning and correct decisions at times.
Shri vanmalidas has proved that we can ethics based
organization which can not only develop itself but also help other
organizations along with flourishing returns.
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Mr vanmalidas has made makvana scales the best scale
manufacturing unit and market leader in terms of quality and
preciseness his scales are not only in demand by local market but the
exporters are also the making huge orders for the scales.
Shri vanmalidas makvana who belonged from the normal
middle class family started makvana scales in 1980 and made it
flourishing and market leader with in a short span of 3 years his act is
not only inspiring but also impressive
He believes that god has always guided his life path and his
morals has stood in his support as a guide and that is the reason the
growth of the makwana scales and vanmalidas makvana.
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An ideal Business is one which works for welfare of
scocity and helps other organizations to devlope
rather than just gaining the profits
Business
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The Scale is the instrument that determines the balances and equality between two objects.
Mostly used to measure good’s weight and give it for the customers on the base of the weight. Weight is put on one side and Product on other to measure Equality. The balance of the scales states The equilibrium between both The objects placed in it.
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The scale market is the huge market and india is the leader in
manufacturing of the scales the scales are of various types like
electronic non electric semi electronic scales.
The scales are primary used to measure the weight of the object or
balance the weight of two objects this states that scales are of two
types one that displays’ weight and other that balances two objects to
make sure both are of same weight.
Generally the scales that determine weight are used in both
industries & retailers to measure the weight in tonnes,Kgs,gms .these
can have capacity from grams to tone’s and are made as per the
environment and work they need to do.
Scales which run without the power and need just weight and
object to state the equilibrium is called non-electrical scales this
scales are used to measure the weight in small units from grams to
kilograms.it is used in retail business concerned with exchange of
goods in kgs.
Business
Introduction
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Business
Organization Chart
Vanmali Das
Workers Accountant Clerk Stock
Analysts
Jitendra (son) Manish (son)
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Being an entrepreneur Vanmali Das has never left the power and
control of the business from 1980 he is running and managing the
firm and yet in the old age he has not left the command of the
business as his experience and risks takings are unquestionable and
guides his young guns.
Both the sons share the same status and position as vanmali das
in the organization and are equal participants in managing in business
but ultimate supremacy and final word lies to vanmali das.
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Products
Business
Semi scales
Mega scales
Regular scales
THE SCALES WITH THE CAPACITY UPTO
3 KGS FOR BALANCING SMALL UNITS
UPTO 3 KGS
THE SCALES WITH THE CAPACITY UPTO
5 KGS FOR BALANCING Semi UNITS
UPTO 5 KGS
THE SCALES WITH THE CAPACITY UPTO
10 KGS FOR BALANCING HUGE UNITS
UPTO 10 KGS
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Business
Raw materials
Colors
Steel
Iron
Springs
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It takes years to the business to gain the supremacy and
monopoly but makwava scales do not agree to this they started
business in 1980 and acquired the supremacy.
Quality and Toughness of the scales has always been the
identity of the makvana scales and this lead them to gain the
advantages in the market full of the aggressive competitors who are
ready to sale off the stock at cost price just to break the customers,
though the quality is more preferred than the cheap costs and vanmali
das’s commitment has never been compromised in the ages.
It was the quality that made the makwana scales market
leader in 2 years and now presently they are exporting to the countries
like Dubai Tazakistan, Nepal & Sri lanka.
Business being of B2B model is focused towards
satisfaction of the end user and same reflects in its commitment.
Business
Success
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Business
The life of the product reflects the character and firmness
of the creator so we bound to supply the best possible
quality and give maximum benefit to my consumer
Commitment
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The past life of vanmani das was very average middle
class family every member of house use to collectively work for the
livelihood and use to make the handmade tools for farming then
seeing the huge scope of the scales and own personal interest in same
vanmali das chose to make a business out of the scope.
Their family combinedly satated working and making
scales for that they took loan of 500rs in 1980 and made it the best
scale manufacturing unit in the short time of six months.
Within 8 months of establishment he hired 4 employees to
work for the scales and then gave the family members the permanent
retirement since then no family member accept two sons have never
participated in work of scales.
Vanmanidas started the business in 18/jan/1980 and got
first big order of 50 scales on 14th July 1980 this was first bulk order
form a government institute and seeing the quality and perfection in
the creation, such orders became a regular scene.
History
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Vanmali das wasted no time in thinking and immediately
sold off the land which his family used to own from long time to meet
such orders finished and got the best benefit of it as the returns were
earned as payments of his projects were given on the delivery time.\
This made the operating cycle very fast and he was able to
fulfill every consignment at the time.
Since then the business has moved to B2B model as
vanmali das liked the idea of making and selling to one party and
gaining entire return on the whole investment rather than selling it to
different people and waiting for conversion of entire investment into
liquid cash.
Presently there are 8 parties who make the offers of 500 to
100 units per month and sell to local market while 3 parties who make
the regular order of 1000 scales per month to export the same.
Since last 4 years 2010-14 manufacturing of 12000 units
of scales are done every month there are more buyers but makvana
trio is satisfied with these digits as they need 5 plants for finishing
these number of units and they believe in handling an supervising
business by their own to maintain quality of the scales which is the
prime identity of the firm.
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Vanmali das was always focused on being a boss then a
employee from the young age of 15 years he used to work as a sales
man for scales an knew the ins and out of the business and was well
aware of the tricks and tactics exercised in this kind of these market
and also some fat experience of the market of the scales and its scope.
At the age of 25 he wanted to walk on his feet to run a
mile so he decided to go for making of the scales and earn the
livelihood and live on his own terms and area of command.
10 years of the experience as a sales person backed up to
his desire and the makwana scales was formed in 1980 and never
looked back
Idea behind business
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Obstacles
Low capital: o At the initial stage low capital caused lot of fear and
stress as vanmalidas was not able to pay the more money for the Raw materials which in return kept reducing speed of growth.
Lack of production knowledge : o Selling of the product was the mastered task but lack of
production knowledge caused accidents and wastages in huge amount.
Insufficient Technology:
o The machinery were not available at the required time nor affordable for the freshman
Unavaliblity of workforce: o Besides technology the worker for the opreating was
not affordable for the same
Unknown limits of production: o The idea of demand and number in which the
production was to be done was unknown
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Being under such a condition commitment of Makwana was not
compromised
Obstacles have always been my companion
and I see it as a challenge to stand on the
Commitments I made
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C.S.R.
Donation & sponsorship to community
development programs.
Donations to institutes for orphans.
Financial Assistance to other retail
business.
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Where other firms are working furiously to raise the plants vanmali
das is centered up with maintaining local markets and starting exports
in hong kong, malasia, Taiwan Pakistan till 2017.
Future plans
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Suggestions
Rather then keeping watch on the 5
different units it is advisable to
develop and manufacture every type
of scales at one shed to improve the
supervision.
Turn business 100% export oriented
to gain various benifits in acquiring
raw materials which can result into
decrease in 20,00,000 rs annuly.