Entrepreneurial Marketing StrategiesTHE DIP SHOP & REVIVE

FARZAN SHEIKH

The Dip Shop• Collaborative Innovation

• Customized ice-creams: toppings, sprinkles, coatings of choice.• Choice, engaging customer.

• Protecting Innovation• Company names, trademarks

• Identification of Target Market• Top-down; children, SEC A & B

• Interactive Marketing Methods• Impersonal; leaflets, banners, direct mail, Home Express

Revive• Identification of Target Market

• Market gap identified• Families’ one-stop place• Segmentation

• Incremental Innovation• Menu offering, different, or ‘innovative’• Theme well-thought out• New variants

• Interactive Marketing Methods• Personal methods relatively more important• Referrals, recommendations• Low-cost, below-the-line methods

Recommendations• Concentrating marketing efforts on target market

• Marketing to Kids

• Reaching out, schools

• Social Media, reviews

• Variants for the trysumer

• Information gathering, scanning environment

• Changing market trends

• ‘Seth’ element