entourage 2012
TRANSCRIPT
The dictionary meaning of “entourage” is a close network of people around you, those who support you in every venture.
Your business is like a seed that is at the core of our thoughts. At entourage, we support the seed with our creativity, innovation and
determination to contribute to its growth and prosperity. This perfectly describes our company as we aim to be your entourage, your
team, the group you can rely on for effective and innovative marketing solutions. entourage marketing and events was founded in
Amman, Jordan, in 2004 and shifted its base to Dubai in 2009.
whowe are
strategicmarketingOur insight based integrated approach gives clients total solutions. Meaning op-
timised solutions guaranteeing higher ROI. We study the brief meticulously and
respond with a comprehensive strategic roadmap that is at the heart of success-
ful campaigns. Research, market analysis, trends and cutting-edge insights are
the key ingredients of our strategic marketing approach.
advertisingTalk about advertising that works, ensures robust ROI and enhances brand im-
age. We have won the faith of the biggest advertisers across a range of indus-
tries. Are we good at creating brand awareness, driving promotions and putting
you in the know? Let actions speak louder than words.
The new corporate imaging and positioning
was developed by entourage, under the
supervision and guidance of the ENOC’s
brand & corporate communications
management team. It signifies that ENOC
has now established its credentials as the
‘Energy partner of choice and has evolved
to become an organisation that touches the
lives of people across all facets.
entourage was awarded the contract to
provide integrated marketing services
to Abu Dhabi Health Services Company
(SEHA) – with a specific focus on human
resources. The prestigious account was
ruled in favour of entourage after a
comprehensive evaluation of strategic
marketing plans, effective creative ideas
and innovative solutions submitted by the
leading agencies in the UAE.
gargash enterprises
Entrusted for the rollout
of integrated marketing
communication solutions for
Gargash Enterprises Mercedes-
Benz, the sole authorised
distributor of the iconic vehicle in
Dubai and the Northern Emirates.
Moving people who move the world.With a rich history of innovation that sets the standard for the industry, Mercedes-Benz S-Class is exquisite in every sense. Driving enthusiasts get inspired by its superb luxury and safety amenities, and a performance that thrills every time.
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* Gargash Enterprises terms and conditions apply.
Presenting 2 years or 30,000 kms free service on S-Class 2010 & 2011 models.
Authorised General Distributor of Mercedes-Benz in Dubai, Sharjah and Northern Emirates.Dubai: Deira - Tel: 04-2099777, Sheikh Zayed Road - Tel: 04-3476777, Sharjah - Tel: 06-5385222Fujairah - Tel: 09-2233999, Ras Al Khaimah - Tel: 07-2355888, www.gargash.mercedes-benz.com
brandingWe understand how important your company’s image is. With entourage, your
company’s branding is always in safe hands. Our services cover all grounds to
ensure your company is represented in your target market just the way you de-
sire. In-house experts at entourage command an exciting mix of innovative and
textbook approach that are guaranteed to provide effective solutions in brand
imagery.
Our work for Petra (P&G in Jordan)
was to implement a complete
rebranding project. In addition,
we are in charge of providing
a complete range of integrated
marketing services for their rich
portfolio of brands.
The rebranding project for Tasjeel was
handed to entourage after a multi-agency
pitch. The agency is responsible for end to
end rebranding solutions including brand
guideline, implementation and activation.
corporate eventsEvents are all about details and our approach is to go beyond details.
At the core of all solutions is a strong concept that leverages the event
and sets a new standard. This is achieved through the use of cutting
edge technology, never seen before or through innovative designs and
concepts that have never been heard of. The end result is an unforgettable
experience for all involved and a perfect opportunity to advance your
marketing objective. Entourage recognised 20 regional events agencies at
the Middle East Events Award 2012.
entourage is the official activation agency in the
Middle East for the world’s most popular brand.
Our mandate is to introduce Google’s strategic
B2B programs to stakeholders in key markets.
entourage on top of the world with Google
For the first time in UAE, cutting-edge hologram and 360
degree projection technology was displayed to launch the
book of His Highness Dr Shaikh Sultan Bin Mohammad Al
Qasimi, Supreme Council Member and Ruler of Sharjah,
“HARVEST OF THE YEARS”.
The inauguration of the iconic event took place inside a
custom made dome that has become a landmark venue for
the 30th edition of the Book Fair.
sharjah book fair 2011
Unifrutti wanted something completely
bespoke to mark its success across
continents. We organised and delivered
a 3 day dream events hosted at The
Royal Mirage One & Only, Atlantis
and Bab al Shams. That is not all, the
guests were taken on a tour of the
Ferrari World, Sheikh Zayed mosque
and The Top of the World. It was a
fantastically dizzy affair!
public relationsand csrIn order to give our clients the best possible media presence, we provide a comprehensive
range of PR services. Our contacts in traditional as well as digital media are unmatched. It
will be an understatement to simply say that we are good at writing, editing, translating and
most importantly strategising a comprehensive PR plan that cuts across a wide spectrum of
media apertures, delivering your message the way you want it.
Unifrutti was never showcased in mass
media before. We projected the leadership
of the fresh food giant as a pioneer of the
industry, leading to a cover page review in
Arabian Business and CEO magazine, as
well as other leading titles.
Covering campaign milestones, ensuring
the leadership of SEHA are projected as
thought-leaders in the field of Emiratization,
reaching out to a greater pool of talents
through outreach programs are some of the
highlights of the PR activities for SEHA.
AUTISMIS INCREASING
HOPE IS IN EARLY DIAGNOSIS AND INTERVENTION UNDERSTANDING THE CHILD’S NEEDS AND PROVID-
ING THE RIGHT ENVIRONMENT CAN MAKE A DIFFERENCE
1 IN 110 CHILDRENHAVE AUTISM
Supporting the highly visible ATL campaign,
and furthering fundraising objectives
were the key mandates that entourage
accomplished beyond expectations.
In the spirit of Ramadan, ABID’s CSR project
was a great success - another case of
proactive thinking on the part of entourage.
The PR activation project reached out to
thousands of residents across all seven
emirates with Iftar packages and tips for
leading a balanced life.
dubai amman jeddah riyadhSheikh Zayed Road,Jumeirah Lake Towers,SABA 1 Tower, Office 704P.O. Box 37487, Dubai, UAE,Tel: +971 4 437 0402Fax: +971 4 437 0401Email: [email protected]
Al Utowm Commercial Complex3rd Floor, Office 306Wasfi Al-tal StreetP.O. Box 143188, Amman 11181Tel: +962 6 56 509 99 Fax: +962 6 56 599 19Email: [email protected]
Al RawdahMain Road, Exit 11, Office 201P.O. Box 51353, Jeddah 21543 - KSATel: +966 1 248 1031Fax: +966 1 248 4940Email: [email protected]
King’s RoadKing’s Tower, Office 2204P.O. Box 51353, Jeddah 21543 - KSATel: +966 2 234 2993Fax: +966 2 234 2994Email: [email protected]
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