enterprises experience less than a 30% · practice leverages digital empathy and improves your...
TRANSCRIPT
Enterprises experience less than a
30% success rate with digital
transformations*.
Here is the solution
* source: McKinsey | https://mck.co/36TK0qV
© 2019 Digital Transformation Trends | All rights reserved
CUSTOMERWhat are your customers’ current and short-term needs? Gain a
comprehensive, empathic understanding of your customer needs.
STRATEGYWhat is your position in the market place? Gain valuable insights into your current and future position to stay relevant for your customers.
EXPERIENCEWhat customer journeys do your customers experience? This practice leverages digital empathy and improves your customer journeys.
CULTUREWhat organizational culture is needed? Changing a culture means changing people. Gain tangible insights into how your people can use transformation.
Digital Transformation Framework6 key elements to drive your digital transformation.
TECHNOLOGYWhat disruptive technologies can help us in our approach?
Understand the entire digital ecosystem with its unique benefits.
PROCESS & SKILLSWhilst introducing new ways of working, it is imperative to support your
organization with the necessary training and processes to adopt easily.
© 2019 Digital Transformation Trends | All rights reserved
18 key questions formulating your digital transformation journey.
CUSTOMERWho are your customers?
Where are your customers?
What is important to your customers?
STRATEGYWhat problem are you trying to resolve (vision)?
Who are your competitors?
What is your Unique Value Proposition?
EXPERIENCEWhat is your customer experience journey?
How pleasurable is your service or product?
What is the customer journey map?
CULTUREWhat is your current culture from an employee point of view?
Do your culture and behaviors match?
What values and beliefs drive your employees?
TECHNOLOGYWhat disruptive technologies could enable change in your business?
What does the future service model look like?
What strategic partners do you need?
PROCESS & SKILLSDo your employees have the necessary skills?
What processes can we leverage and/or have to change?
Do you have enough senior management support?
Digital Transformation Framework
