PowerPoint Presentation

Shana Smeets @SmeetsShana

Entering the Trust Age

Verena Butt d'Espous () - Kill titles to make more space for visual

TRUSTWHY DOES TRUST MATTER?

COLLABORATION

ECONOMY

THINK OF PEOPLE YOU TRUST

AND TAKES TIME TO BUILD

INTERPERSONAL TRUST IS LIMITED IN REACH

Interpersonal trust

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TRUST PROXIES

One-to-OneOne-to-Many

Trust Age

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INTERPERSONAL TRUST IS BEING DISRUPTED IN REACH & TIME

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One-to-Many

Many-to-Many

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DIGITAL TRUST GRIDS TO INTERPERSONAL TRUST =THE PHONE TO HUMAN COMMUNICATION

TRUST UNLOCKS OUR SHARING POTENTIAL

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Travel Search

Trusted Community

People Powered Travel

Founded in 2006

20 million mobile app downloaded (iPhone + Android)Facts and figures

10 million travellers per quarter

1 million tonnes less CO2 in the past 2 years

35 million membersCurrently in 22 countries

France, Spain, UK, Italy, Poland, Hungary, Croatia, Serbia, Romania, Germany, Belgium, India, Mexico, The Netherlands, Luxembourg, Portugal, Ukraine, Czech Republic, Slovakia, Russia, Brazil and Turkey.

CO2

RECIPE FOR TRUSTD.R.E.A.M.S. FRAMEWORK

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HOW MUCH TRUST IS THERE IN THE BLABLACAR COMMUNITY?

11 countries

18 289 respondents

Rank from 0 to 5 the level of trust you have in.

Study based on 18 289 respondents in 11 countries

Percentage of respondents who ranked 4 or 5 out of 5 their level of trust in...

Study based on 18 289 respondents in 11 countries

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Percentage of respondents who ranked 4 or 5 out of 5 their level of trust in...

Study based on 18 289 respondents in 11 countries

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EFFECT OF THE BRAND?

Study based on 18 289 respondents in 11 countriesPercentage of respondents who ranked 4 or 5 out of 5 their level of trust in...

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Dissociating the impacts of D.R.E.A.M.S. andthe BlaBlaCar brand on creating high levels of trust

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SPREADING TRUST

48% ridesharing has made them more open to others

I already did this prior to ridesharing

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Since ridesharing

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Ridesharers are up to three times more likely to engage in other sharing economy activities

AND ONCE TRUST IS UNLEASHED.

The melding of the digital and the real world is based on this next trust infrastructure that is extremely empowering for individuals. This is reshaping how connected we are to each other.

Arun Sundararajan

ZE FLOW VIDEO

WELCOME TO THE TRUST AGE

Thanks!