Deadline for entries:Friday 6th March 2015

Why enter? Brand awareness, demonstrate quality, increase profile, maintain profile, celebrate innovation and support category.

The International Cider Challenge is designed to recognise the diversity and range of packaged products within this dynamic and growing category. It is the ideal way to benchmark your cider against its competitors and enhance your customer base and stockists.

Ciders entered into the tasting categories will be blind tasted by an expert panel of independent judges and assessed according to their taste, appearance and aroma. Medals and trophies will be awarded to the best ciders with the results published in OffLicenceNewsinJune2015.

Another element to this prestigious competition is the design and packaging awards which recognise the best design within the cider sector. Our esteemed panel of judges assess each product against a set design brief and is scored on initial impact, originality, creativity, innovation and relevance to target market.

ENTER NOW!

www.offlicencenews.co.uk/internationalciderchallenge

FORFURTHERINFORMATION:call Erica Stuart on +44 (0)1293 558132 or email erica.stuart@offlicencenews.co.uk

HOW to ENTER1. Fill in one entry form for each cider

entered, ticking the category you wish to enter.

Complete the entry form in capital letters using the correct accent marks, where applicable.

Note: all details entered will be reproduced for invoices, results andcertificates.AgileMediatakesno responsibility for errors caused by illegible text made by the entrant, but reserves the right to correct any names and details that it believes to be incorrect.

2. Complete the payment details page once for the whole entry.

3. Photocopy the completed entry form(s) for your records and return with payment either;

By post: International Cider Challenge 2015, Agile Media, LongleyHouse,InternationalDrive, Southgate Avenue, Crawley, WestSussex,RH106AQ,UK.

By fax:+44(0)1293474010

By email: helen.fallowell@agilemedia.co.uk

Entry forms must be received by Friday 6th March 2015

4. Email a hi-res bottle shot of each Cider entered to helen.fallowell@agilemedia.co.uk

The bottle shot needs to be high resolution.

5. Send SIX bottles for each cider entered, clearly labelled with the name of the submitter to:

International Cider Challenge 2015,DiamondHouse, Unit 23 The Birches, Willard Way, EastGrinstead,RH191XZ,UK

All bottles must be delivered by Friday 13th March 2015

CIDER CATEGORIES:Sweet Cider – Includes mainstream, contemporary and premium varieties, and can be still or sparkling. Includes French-style keeved cider and New World-style cider made without traditional bittersweet cider apples. Producers should note if a cider is New World-style or keeved.

Medium Cider – Includes mainstream, contemporary and premium varieties, and can be still or sparkling . Includes French-style keeved cider and New World-style cider made without traditional bittersweet cider apples. Producers should note if a cider is New World-style or keeved.

Dry Cider – Includes mainstream, contemporary and premium varieties and can be still or sparkling.

Perry Medium/Sweet – Made primarily from traditional Perry pear varieties and can be still or sparkling.

Perry Dry – Made primarily from traditional Perry pear varieties and can be still or sparkling.

Pear Cider – Pear cider made using culinarypearsoraddedpearflavouringto cider. May also include North American style ‘pyder’ - producers should specify if this is the case. Can be still or sparkling.

Bottle Conditioned/Bottle Fermented Cider – Cider whose primary fermentation completed in the bottle, or a secondary fermentation is started in the bottle by the addition of yeast, sugar etc.

Bottle Conditioned/Bottle Fermented Perry – Perry whose primary fermentation completed in the bottle, or a secondary fermentation is started in the bottle by the addition of yeast, sugar etc.

English Farmhouse-style/Scrumpy – Traditional still cider that has been unfermented and unpasteurised.

Fruit Cider – Products whose primary source of fermentable sugars does not necessarily come from apple juice, and whoseprimaryflavourisderivedfromfruit juices or syrups. Can be still or sparkling.

Flavoured Cider – Cider whose primary source of fermentable sugars comes from apple juice, but features added fruit, spices, hops, honey etc. Can be still or sparkling.

Wood-aged Cider – Cider whose fermentation or conditioning has been completed in barrels designed to impart flavourcharacteristicsfromthewooditself, or from previous barrel contents such as rum, whisky etc. Can be still or sparkling.

Speciality Cider and Cider Variants – Includes pommeau, Canadian-style ice cider/cidre de glace and its derivatives, and any other cider not covered by the above categories. Duestoitsremarkabledifferenceincharacter from other ciders, traditional Spanish-style sidra should also be entered in this category. Producers should indicate the nature of the product. Can be still or sparkling.

ENTRY COSTSTasting competition1entry –£67plusVAT 2-5entries –£65plusVATeach6+entries –£55plusVATeach

Design and Packaging

Customs duty, taxes and other costsThe entry fee does not include delivery costs for the sample bottles or provision of any customs duty, taxes or other costs. Entrants are responsible for covering these costs.

VATVAT is payable on UK entries. EU entries are exempt upon provision of the VAT number. No VAT is payable for countries outside of the EU. UK VAT is currently 20%

Individual Product

Range (3-5 bottles)

If entering design & packaging only £67 £87

If also entering the tasting competition £25 £50

HOW to ENTER Deadline for entries: Friday 6th March 2015

DESIGN AND PACKAGING AWARDS Do you wish to enter this product into the design and packaging awards?

Yes No

Design category: Range Individual product

Is the packaging: Established New Repackaged

PLEASENOTE:Thiscategorywillrecogniseestablishedproducts and those that have launched or repackaged within the last 12 months. Cost per entry is £25 + VAT if your product is entering thetastingcompetitionor£67+VATifyourproductis not entering the tasting competition (see payment details overleaf). Please provide a short statement (50 words max) about your design brief including who the product is targeted at:

Is the cider distributed in the UK? Yes No

Please select which region(s) your product is available in: Europe North America South America Asia Australasia Africa

Entry of cider(s) entered

Cider name:

Name of company entering the cider:

Nameofciderowner(ifdifferent):

PLEASE TICK ONE CATEGORY IN EACH SECTION BELOW:

Style: Sweet Cider Medium Cider Dry Cider Perry Medium/Sweet Perry Dry Pear Cider Bottle Conditioned/Bottle Fermented Cider Bottle Conditioned/Bottle Fermented Perry English Farmhouse-style/Scrumpy Fruit Cider Flavoured Cider Wood-aged Cider Speciality Cider and Cider Variants

Positioning: Mainstream Premium Super-premium

CIDER INFORMATION

What is the cider’s ABV? What is the advised serving temperature?

Fridge (cold) Cellar (cool) Room (ambient)

Pleaseconfirmtheoptimal serving temperature:

Bottle size: Country of origin: Retail price:

£ € $

(Sterling) (Euros) (Dollars $US)

TERMS AND CONDITIONS1. The International Cider Challenge 2015 (ICC) is organised by Agile Media Ltd, publishers

of Off Licence News, under licence from William Reed Business Media Ltd. The company address is Agile Media Ltd, Longley House, International Drive , Southgate Avenue, Crawley, West Sussex , RH10 6AQ. UK.

2. By entering the ICC the entrant will be deemed to have read and understood these rules and be bound by them. These rules include any instructions set out with the ICC details.

3. Please adhere to the deadlines set out in this form. Late entries may not be accepted. Agile Media accepts no responsibility for any lost, damaged, late or mislaid product or entry. Proof of posting is not proof of delivery.

4. Entries will only be accepted on a fully completed entry form accompanied by the appropriate entry fee. There is no limit to the number of products that may be submitted but each product is a separate entry and subject to a separate entry fee.

5. Any entry form which is incomplete, late or illegible and any product which is late or damaged which does not otherwise comply with these rules, will be deemed invalid.

6. The Organiser reserves the right to move ciders into the appropriate category, if deemed to be incorrectly entered.

7. Products must be securely packaged. The organiser takes no responsibility for products damaged in transit.

8. Products must be in date for consumption on 30th April 2015.9. Entries may be withdrawn any time up to 8th April 2015 in which case the entry fee

will be returned subject to an administration charge of 50%. After this date, entry fees are non refundable.

10. Products will be retained by the Organiser and will not be returned.11. Entrants are responsible for any customs duty, taxes or other costs incurred on products

entering the UK. Should the Organiser incur any liability in connection with excise duties or any other costs these shall forthwith be reimbursed fully by the entrant.

12. The ciders will be blind tasted by an expert and independent panel of judges selected by the organiser. The judges will give the ciders a score according to the aroma, appearance and taste. The score is intended as a guide for judges only in determining which medal should be awarded. Bronze, Silver and Gold medals will be awarded according to a consensus reached by the judging panel. The best of the best will be awarded Trophy medals.

13. The judges’ decision on all matters concerning the competition is final and legally binding. No correspondence will be entered into.

14. A list of medalists will appear in Off Licence News, offlicencenews.co.uk and drinksint.com once judging is complete. Product images may also be used. Participants consent to their names and photographs being used in any competition publicity unless otherwise requested in writing.

15. Any award winner may publicise its award provided the year in which it was won is stated. Each award winner will be granted a non-exclusive non transferable licence to use the ICC logo in connection with its award for a period of three years from the date of the award.

Please continue on a separate sheet if necessary.

3

ENTRY FORMPLEASE COMPLETE THIS PAGE FOR EACH INDIVIDUAL CIDER ENTERED

Contact name

Job Title

Company Name

Address

Country

Tel

Email

VAT number:

2. Payment by cheque

(Please make cheques payable to Agile Media Ltd)

3. Payment by invoice *Please note that an admin fee of £20 will be applied to invoices

with a nett value of less than £500. Invoice terms are strictly 15 days (or prior to judging if sooner).

Invoicecontactname(ifdifferenttoentrycontactname)

Invoiceaddress(ifdifferenttoentrycontactaddress)

Email: (please note invoices will be sent by email)

Weconfirmthatallsamplesenteredwillbedeliveredwithallapplicable duties, taxes and shipping charges paid including, without limitation, UK excise duty, customs community tax, VAT and shipping charges and accept full liability for all such charges. We acknowledge that any failure to make such payments may resultindisqualificationfromthecompetition.Weconfirmthatwehave read and understood the rules and instructions set out in the entry brochure.

Please note that if sample bottles or payment is not received prior to judging day then products will be removed from the competition.

Signature:

Print name:

Date:

Data Protection We will use this data for the purposes of administering your entry in the International Cider Challenge 2015 and to contact you with any queries. We may also use it to contact you about other competitions or products on behalf of Drinks International or Agile Media, ICC sponsors or carefully selected third parties. If you do not wish to be contacted by any of the following please tick the relevant box:

Mail Telephone Email OffLicenceNews Drinks International Agile Media

Third Parties

AgileMediaLtd,LongleyHouse,InternationalDrive,SouthgateAvenue,Crawley,WestSussex,RH106AQ,UK.RegisteredinEnglandno6646125.VATnumber:938445295

Please photocopy the completed entry form(s) for your records and return the original with paymentBy post: International Cider Challenge 2015, AgileMedia,LongleyHouse,InternationalDrive,Southgate Avenue, Crawley, West Sussex, RH106AQ,UK.By Fax: +44(0)1293474010By Email: helen.fallowell@agilemedia.co.ukEntry forms must be received by 6th March 2015

Categories Quantity Net price VAT @20% Total

International Cider Challenge 2015

Design & Packaging

PAYMENT OPTIONS1. Payment by credit card

Please charge £ to my credit card (please include VAT amount, if applicable)

VISA Mastercard AMEX

Card no:

Expiry date: Security code:

Name on card:

Cardholder’s address:

Signature:

YOU ONLY NEED TO COMPLETE THIS SECTION ONCE PER COMPANY

4

CONTACT &

PAYMENT