enter becomes platform
DESCRIPTION
How we are redefining the waywe access technology,work and moneyTRANSCRIPT
How we are redefining the waywe access technology,work and money.
Enter becomesplatform.
Ivan BottaCEO at Enter
Today’s topic:Everything becomes platform
First it was a digital matter.
Wikipedia
the biggest Encyclopediain the world.
50 employees + 14M volunteers =
How?
Access01
Standardization02
Collaboration03
GiveACCESS
01Define
STANDARDS
02Let them
COLLABORATE
03+ +
=Highest disruption rate ever.
Disruptive!Be
Software is eating the world.“
”Marc Andreessen
in a physical world?How to be disruptive
It’s not about creating new productsor experimenting with new technologies.
“”
It’s more about redefining the way we workand how we access resources.
“”
This is ’s story.
First it was all about…
NETWORK
Then it came the…
NETWORK CLOUD
Rent a house with Airbnb
Arrange meetingswith Google Calendar
Get directions on Google Maps
Track your running performancewith Runtastic
Remember things with Evernote
Kiss goodbye to TAXIsand grab a Lyft
Cloud Computing:the on demand deliveryof IT resources via the Internetwith pay-as-you-go pricing
Ownership Access
Cloud is not about technology.It’s about society, work,production, economics.
We started experimenting with…
NETWORK CLOUD
THE SHARING ECONOMY
GiveACCESS
01Define
STANDARDS
02Let them
COLLABORATE
03+ +
COWORKING
… and at the end they came…
NETWORK CLOUD
MAKING CROWDFUNDING
Share a working environment
Redefine the way we work
Build stuff together
Collect moneyfrom a large pull of backers
Let people collaborateand create things
Somethingis changing.
Somethinghas changed.
Is Italy ready?
We are.