entente family stade de reims (france) · general presentation of the club •l’entente family...

ENTENTE FAMILY STADE DE REIMS (France)

European Athletics Clubs System and Youth Conference Frankfurt (GER) – 6-8 November 2015

Location


REGION : Champagne – Ardenne => Ligue Champagne Ardenne Athlétisme (LCAA)

One of the five least populated regions of France(1,3M). 8305 members in LCAA

City : Reims 12th most populated town in France with 181 893 inhabitants

General presentation of the club

• L’Entente Family Stade de Reims Athletisme (EFSRA) was created in 1984 by the merger of two existing Reims clubs (both created in the 1930s)

• Today EFSRA is a fast developing club.


Membership statistics


Club figures

• 1301 members, 646 men and 655 women, aged from 3 to 85 years

• 10th best French club in 2014 - the top club in the region for 30 years

• 9 full-time workers - 12 paid coaches - 15 volunteer coaches - 25 volunteer facilitators - 130 event volunteers

• Annual Budget : 790 000€


Club budget


In 2014 volunteers engaged in club’s activities and events worked 45 000 hours! At the rate of 15 € per hour, that makes 600,000 €.

Sport facilities • Modern facilities are provided at

Georges Hebert stadium (2 outdoor tracks, gym, indoor athletics area)

Reims CREPS Athletics (an outdoor and indoor track, gym, cold bath)


High-level athletes

The series of results on the international stage began in 1999 when EUNICE BARBER won the title of world champion in heptathlon.


Yoann DINIZ (50km Walk)


Triple European champion (2006 – 2010 - 2014) Vice World Champion (2007)

World record in the 50km walk (road - 2014) and 50.000m on (track - 2011)

Mahiedine Mekhissi Benabbab (3000m Steeple & 1500m)


2 Olympic medals (2008-2012)

2 medals at the world championships (2011-2013)

European record of 3,000m Steeplechase (2013)

Almost quadruple European champion (2006 - 2010 - 2014)

Club functioning

All activities of the club regardless meet the same needs and goals:

Provide (new) product quality, with the best possible reception

Create links (internal/external)

Unite the club under the same club project

Respond appropriately to the needs of members whatever their expectations, whatever their differences, by changing practice patterns and intensities


Sectors of club activity


Competitions

(365)

Running

(178)

Youth

(383)

Health-Wellness

(344)

Club membership dynamics


By studying the dynamics of the age of our members, changes in the number of members by sector, and repartition M/F over the past five years, we can conclude the following:


Firstly, it is the part that is involved in each sector of the club life.

0

50

100

150

200

250

300

350

400

450

Compétition Jeunes Santé Bien-Etre Running Encadrement

Evolution par secteur d'activités

2008/2009

2009/2010

2010/2011

2011/2012

2012/2013

2013/2014

2014/2015


0

50

100

150

200

250

300

350

400

450

- 16 ans 16/25 ans 26/50 ans + 50 ans

Evolution des licenciés par tranche d'âge

2010/2011

2011/2012

2012/2013

2013/2014

2014/2015

Secondly, it is the increase in number of our members.


0

100

200

300

400

500

600

700

Hommes Femmes

Evolution Hommes / Femmes depuis 2005

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Thirdly, for the first time since the creation of the club, we can announce that we have more than female than male members.

EFSRA Brand

Membership renewal rate is one of the most important statistics of club development.

Today we know that 72.35% of our members continue their activities from one year to another.

To achieve in this we have sought to develop high-standard leadership, quality of our facilities and activities. In short, CREATING EFSRA brand, recognized for its quality!


Staff management

• We must never forget that we are here to offer products, services for members of the club, and those who could potentially join us.

• QUALITY, COMPETENCE => Wage costs

• OPTIMISATION of skills (different tasks and intensities)


Missions conducted by employees :

David BORDUS Benjamin OURY Hatim SEFFAR Farouk MADACI

Training high-Level athletes

School event management

Community centers event management

Responsable for running sector

Club activities coordination

Health athletics coaching

Health athletics coaching



Club technical director

European Athletics Clubs System and Youth Conference Frankfurt (GER) – 6-8

November 2015

All employees have a “BAC + 3” minimum degree (Bachelor +3 years).

Everyone is responsible for a team of assistant coaches and animators for

several reasons:

•Keep a high quality and quantity of services

•Sustaining the quality of our activities (staff "turn over")

•Discover new talents.

Youth sector


Structure and functioning

In the club External links

Discovering athletics (3 to 10ans)

« Baby Athlets » (U6)

« Eveil Athlé » (U9)

« Poussins » (U11)

Athletics School (11 to 15 y.o.)

« Benjamins » (U13)

« Minimes » (U15)

School events

Extracurricular activities (6-10 y.o.)

KID ATHLETICS (3-10 y.o.)

DIAGNOFORM (11-15 y.o.)

Holiday Events

City holidays event

Priority Neighborhood Events (6-12 y.o.)

Activités Internes

In the development of "youth" sector, we worked to identify the objective of each age group and its position in our club project. :

• Understand our youth

• Insert them in an EVOLVING practice throughout their athletic training


Discovering athletics – Baby Athletes (U6 – new)

• To discover different sports disciplines, through fun and gymnastic exercises that promote agility, skill and coordination.

• 1 training a week – 1 practical class a week, duration 1h)

– Eveil athlétique (U8)

• To prepare for the future practice of athletics or other sports • 1 training a week - 2 practical classes a week - Duration 1h30

– Poussins (U11) *

• Introduction to the various disciplines of athletics: running, jumping, throwing, walking. Preparation to competitions.

• 1 training a week – 2 practical classes a week – Duration 2h15



238 252

290 302

348 346

383

0

50

100

150

200

250

300

350

400

450

2008/2009 2009/2010 2010/2011 2011/2012 2012/2013 2013/2014 2014/2015

Licence Jeunes

M

F

Total

This is a sector with a huge "Turn Over“ 1 : We initially curb our youth outflow to other sports through an evolutive practice and quality training to meet expectations of our youth 2 : We use external activities to promote athletics and attract new people. in schools, priority neighborhood, with our partners in school sports sphere, etc. These actions are carried out to show young people our managerial qualities and sport facilities. First positive contact with young people in their communities facilitates their joining the club.

Secteur compétition


L’accompagnement des jeunes vers la compétition de « haut –niveau »

EFSRA

YOUTH SECTOR

Section sportive COLBERT (COLLEGE)

Clubs Extérieurs

EFSRA - Secteur Compétition

Filière d’Accès au Haut-Niveau ARAGO

(Lycée)

Centre Régional d’Entraînement & Pôle Espoirs Athlétisme de

la Ligue

• Over the years the club has learned to manage the high-level athletes within the club, the first experience was preparation of Eunice BARBER. We used a special approach, and through this learned how to develop the training of athletes within the club.

• In practice, we assist and train people and develop their potential beginning from the youngest age in the minimal category up to senior athletes. The club has invested in regional federal structures to accompany high-level sportsmen


Evolution des effectifs



• The development of this activity is very expensive and funding is not sufficient, so we have chosen to develop additional activities with business partners. It is indeed easier to find a financial partner to accompany senior "sport-health" or "runners" athlete to more or less sporting and festive events, than to find a sponsor to accompany an athlete towards the high level.

• The distribution of tasks between coaches on all our activities allows us to provide them with rather high salaries. Members of the club also make their contribution to this. Thus, we mobilize many "volunteers", members of our sport-health and leisure sections to competitive events of the club.

“Running” sector



All year round :

All skill levels

Personal training

Development of athletes tracker (Gmail Drive)

Ad hoc :

Annual sports trips (Trails / Marathon) Salzbourg – Florence – Roterdam – Mont St Michel – Luxembourg in 2016)

Trips (celebrating the end of year, barbecue)

Official Races

Discovery races (corrida)

Training in parks and areas of high popularity (city park in particular)

Training and “tests VMA” at events open to the public (Day of shape)

External activities

• All actions outside have only one goal: Make people want to join us

• 1 : Visibility

• 2 : it’s better with us than alone

• 3 : Make contacts (VMA Tests / Business Challenge)

European Athletics Clubs System and Youth Conference

Frankfurt (GER) – 6-8 November 2015


VMA

TESTS

CLUB

Exterior

BUSINESS CHALLENGE

Sector development


Athletes do not come looking for a coach, but a spirit, a group with which to run and have a good time. On the contrary it is the audience that still look for specific content, innovation (Cross Fit) and especially entertainment. They want not only a coach, but a facilitator-coach!

• We are constantly adapting and evolving: • Diversification of practical classes

– 2012 : Opening of mid-day (during lunch time) training (Tuesday/Thursday) – 2015 : Opening of new evening sessions (Tuesday/Thursday / Saturday)

• Diversification of objectives : – 2005 : Group trip to the first marathon (repeated annually) – 2010 : Group trip to the first trail (repeated annually) – 2015 : Group trip to the first ekiden (84p) It's a way for us to create a unifying club atmosphere and identity.

• All adjustments are the result of our willing to meet public expectations, stick to the developments in our society (the emergence of new leisure practice), and especially fighting against our difficulty in managing more than 100 people in the same practical class.

Maximum reached on a single session was 124 runners. (also an average of 83 people at the Physical Preparation Training in 2014.


Health and wellness sector



Wellness class

Health class

Special class (handicap and behavioral disorders)

Organization of trips

Discovery Racing

Training in parks and popular city areas (city park in particular)

Walks in the neighborhoods (cooperation with community centers)

Initiation during the events open to the public (Shape Day)

Strong partnership with associations or health facilities (“Octobre rose” and GODINOT.)

Health & Wellness activities

WELLNESS SECTION

• 4 activities (Nordic walking / Fitness / Strengh training & accompanying

running) • 15 training per week – 3 different place

• Our wellness section activities are intended for all audiences. Practice

different intensities were set up by our coaches:

– Level 1: "moderate" activity suitable for people suffering from overweight and associated diseases.

– Level 2: Activity "dynamic" all types of public. – Level 3: Activity "sport" more intensive.


• HEALTH SECTION

• Our health section has several classes for public with special needs: people suffering from chronic diseases, or affected by obesity. Our health-athletics coaches have necessary diplomas; they are trained by sports medicine physicians to ensure a warm welcome at sessions tailored to different pathologies, as part of a regular and progressive sport. Classes of different intensities were introduced:

• Intensity 1: "Soft" activity to recover physical activity, rehabilitation • Intensity 2 : "Moderate" activity suitable for people with metabolic

disorders (diabetes, overweight) cardiovascular and respiratory diseases, cancer. (Nordic Walking and Strengthening)

• Intensity 3 : More "dynamic" activity adapted for people with metabolic disorders (diabetes, overweight) cardiovascular and respiratory diseases, cancer. (Nordic Walking).

• 3 types of activity (adapted Nordic walk / Fitness . Rehabilitation) 5 classes a week on 3 different training venues

European Athletics Clubs System and Youth Conference

Frankfurt (GER) – 6-8 November 2015

• HANDICAP SECTION • In collaboration with specialized institutions in the sector, we offer

structure of events, training cycles or sometimes even fixed schedule classes all year-round.

Years 2014-2015 : • IME l’Eveil (intellectual disabilities) : 1 day KID athletics • ESAT les ateliers de la forêt (intellectual dissabilities: 1 'wellness'

class per week • La sève et le rameau (multiple disabilities): 1 'health' class per week • ITEP des Ardennes (behavior disorder): 1 'athletic' class per week Note that, in 2016 in response to a new need EFSRA will open a suitable sport section that will provide young people with intellectual disabilities or behavior disorder with special classes for them. It will serve as a gateway to the competition sector.


External activities

• Visibility

• Make people aware of our club, but especially of quality and diversity of our activities

• This sector is about partnership and carrying


The implementation of our sport-health activities dates from the years 2005, when we found that the already existing activities for adults in the club did not meet their expectations. We had to adapt our practices to meet the demand.


• 2000 - Creation of running section without objectif (accompagnying running)

• 2005 - Importation of nordic walking in our club

• 2008 – Week-end wellness section

• 2010 – Development of Health activities

• 2012 – Development of specific activities (handicap)


• Nordic walk become one of our famoust activities through differentiated intensity it allowed to adapt practices to the potential of our members. Nordic walk is perfect for people looking for wellness without any competition objectives. Since the last 2years, some are now looking for real performance objectives with arrival of Nordic walk competition.

• This possibility leads us to host three classes recognized by the State in the framework of "network sport-health-wellness" of Champagne Ardenne for patients who are addressed to our club by doctors as part of their therapy. We also work with an Institute that cares for cancer patients. It appears that the practice of regular adapted progressive physical activity helps the people affected by this disease a lot, as several medical publications state.

• For this type of activity the club is supported by the State which grants us financial assistance, we are therefore lower price rates with reserved classes for 8 people maximum in each group. These activities are not "profitable" but are essential to meet our basic principle: everyone can do physical activity within our club.


Mot de la fin du président … • Our club over the years has been trying not to anticipate the

evolutions, but to understand them, to stick to the earthly realities, to adapt its operation and events to possible extent, to provide services that will meet the needs expressed by its current and future members.

• We have chosen to refocus on our core values, the heart of our work, that is humanity... Because our activities are human oriented. Being "Humanist", we offer a place of fulfillment for our members who come to spend good leisure time in our club.

• «Merchandising» of the company requires offering a quality service including sports associations, because world trade develops effective products and concepts, which are closer and closer to our ideas.


• The techniques of training and competition that have been used for years become “basic tools”. Even they are still required, they have to be completed by new one to succeed: events, listening, group management, communication. These new requirements are not regulatory or legislative, but are even more essential, because they come from us all, our way of living together, our demands.

• They impose a model that undermines the functioning of our associations based on volunteering (existing more than one century). In order to meet our requirements, we need to develop a world of professionals, trained and equipped to meet the demands of the members of our associations. Volunteer are neither removed, nor obsolete, but they cannot meet all the demands.

• To be still effective, a volunteer must continue evolving/learning more and more often, it is the limit of the system. This system limit leads to sharing of tasks and mission between professionals and volunteers in our structures associations without opposing or eliminating them.


• This observation, which is pretty basic, therefore calls into question the whole functioning of our structures "clubs", but is carrying a bright future and success stories.

• This finding also questions the economic model of our "associations" or clubs, as quality has a cost to benefit from this virtuous system that is set up. The members will have to understand that their requirements have a price and will change the fees.


Contacts

• Club : www.efsra.com / [email protected]

• Président : Gilbert MARCY – [email protected]

– +33687021843

• Coach : David BORDUS – [email protected]

– +33652149449

European Athletics Clubs System and Youth

Conference Frankfurt (GER) – 6-8 November 2015

http://www.efsra.com/

mailto:[email protected]




entente family stade de reims (france) · general presentation of the club •l’entente family...

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