ensuring successful email marketing in 2016
DESCRIPTION
4 Important Tips To Keep In Mind for ensuring Successful Email Marketing In 2016 are Contextual Emails, Mobile, Motion & Wearables. Contextual emails means personalizing the emails in the context of pain points and interests of your audience. According to the Radicati Group, Inc 7% more emails will make place in inbox thereby increasing the competition to get noticed in 2016. Mobile and Smartphone are the best medium to reach umpteen numbers of audience so your Email Campaigns should be responsive in nature. Add Motion in Emails by adding attractive Videos to capture massive internet traffic which will make your Email marketing Campaigns for engaging. Last but not the least, Bring Wearable into Account. According to a survey at DataMation 9% of adults in US will be having smart watches by 2016. So, the marketers should prepare in advance and start taking wearables into account.TRANSCRIPT
1 - Resort on Contextual EmailsContextual emails means personalizing the emails in the context of pain points and interests of your audience.
Why Contextual Emails According to the Radicati Group, Inc 7% more emails will make place in
inbox thereby increasing the competition to get noticed in 2016
How To Make Better
Segment them on the basis of customer journey, geographical location and web surfing pattern.
There were 1.31 billion active smartphone users globally in 2013
China US India Japan Russia0
50100150200250300350400450
Number of Smartphone Users in 2013
Country Name
Go For Responsive EmailsDifference Between Responsive Email & Mobile Friendly Emails Responsive email templates
resize the font and images to fit the small screen and also change the layout of the email if required.
Responsive email templates convert two-columns into one-column to increase readability on mobile screen.
3 - Add Motion in Emails
Videos will expand their reach and will control massive internet traffic. Create and insert attractive videos and if it seems difficult incorporate
GIFs (graphics interchange format) to create the illusion of motion with rapidly changing multiple images.
Thereby making your video captivating and engaging.
4- Bring Wearable into Account
According to a survey at DataMation 9% of adults in US will be having smart watches by 2016.
So, the marketers should prepare in advance and start taking wearables into account.
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