ENSHRINEMENT 2010A Week-long Celebration of Basketball

Naismith Memorial Basketball Hall of FameSpringfield, Massachusetts

ENSHRINEMENT 2010• Enshrinement continues to expand and grow

– Enshrinement 2009 produced record breaking attendance, media coverage and support

– A tremendous response of pride and excitement from the local community

– A proud link between the Downtown and Riverfront Communities

– Event created unprecedented awareness of the Hall and Springfield’s unique, historic link to basketball

ENSHRINEMENT 2010

• Where does the Hall go from here?• Do we take a step backwards to the traditional

Enshrinement model or…• Do we build on 2009 event’s success to grow

the opportunity for the Hall, the City, the State and our Community?

ENSHRINEMENT 2010A TRADITION REBORN

• The Remarkable Class of 2010– Jerry Buss - owner Los Angeles Lakers– Cynthia Cooper - WNBA Star– Bob Hurley – Legendary High School Coach– Dennis Johnson – Celtics Legend– Gus Johnson – NBA Veteran– Karl Malone – “The Mailman” – Utah Jazz Legend– Maciel “Ubiratan” Pereira – Brazilian Great– Scottie Pippen – 6 Time NBA Champ Chicago Bull– The 1960 US Olympic Team – The 1992 Olympic “Dream Team”

ENSHRINEMENT 2010“Who will be here in 2010?”

• All living individual class members of the Class of 2010 will attend

• From the 1960 Team, ALL living team members will attend including Oscar Robertson, Jerry West, Jerry Lucas and Walt Bellamy

• From the 1992 Team, confirmed as of this time are Magic Johnson, Michael Jordan, Chris Mullin, John Stockton, David Robinson, Scottie

Pippen, Karl Malone, Charles Barkley, and Coach Lenny Wilkins

• Waiting on schedules from Bird, Drexler, Ewing and Laettner; no one is a “no”

ENSHRINEMENT 2010

• Key fact: Enshrinement 2010 will have the greatest number of returning Hall of Famers to Springfield in History

ENSHRINEMENT 2010A TRADITION REBORN

• A change of dates– to the heart of the summer travel season – will drive additional interest,

attendance, and visitation to the BHOF and the region• Enshrinement will expand from a two day event in

Springfield to a full week of activities aimed at fans and visitors of all ages

• Interaction planned throughout the city• New Dates for Event

- Enshrinement Week: August 7-13, 2010

ENSHRINEMENT 2010

• Events will engage many corners of the city– The Riverfront– Symphony Hall– Downtown/ Court Square– Mason Square– Springfield College

Economic impact of weeklong Enshrinement activities will be in excess of $5 million to the

region

ENSHRINEMENT 2010

• SATURDAY, 7 AUGUST• Hoops & Heroes Tournament begins• Sheriff Michael J. Ashe Honorary Chairman• Twelve team tournament featuring all star teams

from “first responder” communities… police, fire, military, special services

• First day of tournament to be held at Springfield College with “the Final Four” being played Sunday at Center Court at the BHOF on Sunday August 8th

ENSHRINEMENT 2010Hoops & Heroes

• Scheduled Participating Teams…..– Springfield Police/Fire All Star Team– Massachusetts State Police– Hampden County Sheriff’s Department– Homeland Security– Boston Police/Fire Department– Suffolk County House of Correction– Final Recruitment of others– Tournament benefits Special Olympics Massachusetts

• SUNDAY, 8 AUGUST

–Mason Square “First Game” Monument unveiling

ENSHRINEMENT 2010

ENSHRINEMENT 2010Mason Square Monument

•Although the City of Springfield and Springfield College are recognized as the “place” where the game of “Basket Ball” was invented, no monument or marker celebrates the exact spot where the first game was played•A Springfield native and Mason Square resident has undertaken a significant project to commemorate and celebrate the location of the first game in Mason Square•The project has broad and enthusiastic support from the neighborhoods, the city, and the Basketball Hall of Fame

ENSHRINEMENT 2010State & Sherman Street

ENSHRINEMENT 2010

Proper Recognition- “The First Game”•With streetscape improvements, a safe and secure

location has been identified by the city just across the street from the location of the original “School for Christian Workers” gymnasium•While busy State Street intersects the proposed monument location and the exact spot where the first game was played, a second piece will mark the exact spot and both sites are linked in the evening by a strong beam of light emanating from both sites

ENSHRINEMENT 2010Proper Recognition- “The First Game”•The city will construct a 30 foot circumference area of granite and brick to have the look of a contemporary basketball.•Five information panels, up-lit at night, will rise and tell the story of the first game and the significance of the Mason Square location•Two brass statues– one 7 feet in height– will mark the spot of the first game.•Concept: a player from 1891 is passing to a youth of today– from the Mason Square neighborhood– to mark the games beginning, its impact today, and the future impact of basketball on the world stage

ENSHRINEMENT 2010The Benefits•A historically significant site in Springfield is honored and celebrated•A challenged neighborhood community is “finally recognized” for a worldwide contribution•Pride is built in the city and in the neighborhood•The monument becomes an educational resource for the

five public schools within walking distance •The monument becomes a historical site to visit by tourists drawn to the Hall of Fame to live basketball history

ENSHRINEMENT 2010

A Monument of Significance• The total project has a value exceeding $200,000• The City of Springfield Parks Department will commit

$35,000 in site, foundation and electrical work• The Hall of Fame has negotiated the services of its

Master Sculptor Brian Hanlon (Tom’s River, NJ) at no cost for design and hand sculpting of the pieces ($50,000 cost savings)

• A small group is raising private $ to complete the project; $110,000 is the requirement

ENSHRINEMENT 2010

• To date, $65,000 has been raised from:– Springfield College– MassMutual– Chicago Bulls– Bay State Gas– Several asks are pending

– Monument designed by Springfield Park Department’s Mike Tully

Design of Monument

A Memorial to shine light on Mason Square to show that this is the birthplace of basketball.

Design of Monument

Close up to show a connection across the street at Sherman and State where the game was invented. A

standing memorial where one can learn about the history.

Design of Monument

View of Church framed up during day time

Design of Monument

A Monument to reflect the true location where basketball was invented at State and Sherman

where the former YMCA gymnasium once stood.

ENSHRINEMENT 2010First Game Celebration– As Monument is unveiled on Sunday, August 8th,

it Tips Off a “First Game Celebration” presented by Nike and the BHOF at State and Sherman Streets

– Coincides with Nike “World Basketball Festival” being held in NYC

– Basically “shutting down MasonSquare” with a day of Basketball

VENUE OF THE 1ST BASKETBALL GAME

AUG 8TH

MASON SQUARE ACTIVATION

MASON SQUARESTATUE

ENSHRINEMENT 2010

EA SPORTS/DJ SCRATCH

AIRBRUSH TATTOOBARBERSHOP

SHOE WHITENING

EXHIBITION GAMES

BALLERS NETWORK

EXHIBITION GAMESSKILLS CLINICS

ENTERTAINMENT

ENERGY MOMENTOur objective is to bring the “World Basketball” to Springfield. In doing that, the highlight of our day will be a match-up between the Puerto Rico 18U National Team and a New England All Star Team (TBD). Since close to 30% of the Springfield population are Puerto Rican nationals and there will obviously be lots of fans cheering for the local team, this match-up will be highly anticipated!

VS.

ENSHRINEMENT 2010

• MONDAY, 9 AUGUST– Wheelchair Basketball

Celebration at the Hall featuring the USA Wheelchair Paralympics Team

• TUESDAY, 10 AUGUST– Children’s Day at the Hall;

Clinics for Future Stars– High School Coach’s National

Recognition… 500+ win coaches

ENSHRINEMENT 2010

• WEDNESDAY, 11 AUGUST– Hall of Famer appearances– AAU “Enshrinement

Classic” National Tournament opens (96 Teams playing inSpringfield)

ENSHRINEMENT 2010

• THURSDAY, 12 AUGUST– D League & Springfield Armor Fan Festival – BHOF Family Reunion & Awards Dinner– Bunn & Gowdy Awards Celebrated; Jackie

MacMullan, Joe Tait, Don Meyer (Bunn)

ENSHRINEMENT 2010

• FRIDAY, 13 AUGUST– Live Press Conference at the Hall; Class of 2010– Public Event featuring the Class of 2010 – City Hall

• Class of 2010 introduced to the public on the steps of City Hall at noon; open to the public free of charge

– Nike “Hoops Talk” Broadcast from Downtown Springfield prior to Enshrinement Ceremony; worldwide via web and simulcast to NYC World Festival of Basketball

– Finals of AAU Tournament and Awards Ceremony

– Enshrinement 2010 Ceremony– Enshrinement Gala Celebration

We will amplify the moment by simulcasting the show to the NYC HOH location as a direct way to bring the Springfield BHOF culture and history to NYC.*Considering more simulcast locations pending budget

Enshrinement CeremonyFriday, August 13 7PM

Symphony Hall

ENSHRINEMENT 2010

Post-Enshrinement Party at The Hall of Fame

ENSHRINEMENT 2010

• SATURDAY, 14 AUGUST– 3 x 3 Tournament – D League & Springfield Armor – Ongoing visitor programming at the Hall– Induction Celebration & Ring Ceremony at

Mohegan Sun Resort in Uncasville

ENSHRINEMENT 2010

Key significant supporting sponsors (to date) of Enshrinement that allow the Hall of Fame to extend its programming:NikeMohegan SunMassMutualThe Chicago Bulls

ENSHRINEMENT 2010

Cooperative Partnerships Maximize the Opportunity

• City cooperation always outstanding… Mayor, police, fire, EMT, DPW, Park Dept

• BID, GSCVB, other attractions• UMASS Art Project “Art and Soles” to open

during Enshrinement week

ENSHRINEMENT 2010

Enshrinement 2010 will:• Continue to raise the profile of the BHOF on a

worldwide basis• Enhance Springfield as the city where the

game was invented• Celebrate Mason Square’s unique impact on

the game• Drive tourism & build energy for the region