english attack! for companies (argentina)

English Attack! ForCompanies

Executive Summary

English Attack! combines the latest EFL pedagogical principles with online entertainment (short clips from films, TV, music; games; social networking) to create an innovative learning resource which is fully complementary with instructor-led English language learning.

Companies and organizations can benefit from providing Premium Access to English Attack for employees and staff, either as an extremely affordable and effective training resource or as an innovative employment benefit that will help them improve their English in their own time.

Introducing English Attack!

The Optimal Solution

In Conclusion

ExecutiveSummary

English Attack! PRO for Companies

The Challenge ofEnglish Language Training

in Companies

Executive Summary

English is a strategic company assetThe more widespread English language skills are within your company at ALL LEVELS:

• The better you’ll be able to service international customers

• The faster you’ll be able to react to global commercial opportunities

• The more autonomous your staff will be in researching solutions using a wide range of information and software tools

• The more international and emplowered your staff will feel.

2 billion people worldwide are learning English; shouldn’t your staff be able to

communicate with them?

Problem:English Language Training is complicated and expensive to extend to the whole organization

• Teacher-led training sessions can only be really effective with maximum 8 – 12 learners per class

• The logistics of organizing teachers and training sessions for thousands of staff can be nearly impossible

• Employees have a resistance to textbooks and similar materials that can make them feel like they have returned to school

• Staff attending training can often feel under pressure from conflicting work demands

• English language training with teachers can make sense for executives and key staff, but is almost always unaffordable across the entire organization


in Companies

Problem:Insufficient Input

In most cases, because exposure to English only happens in class, learners are simply not exposed to enough input for effective language learning.

Also, unguided input can prove discouraging for learners if it results in a frustrating experience.


in Companies

Problem:Need for training session optimization

• Input • Presentation• Content Exercises• Skills Exercises• Production• Drills• Error Correction• Targeted vocabulary

Limited training session time is never enough to cover all of the following:

• Free discussion• Group Work• One-on-one

instruction• Coaching• Feedback• Assessment


in Companies

Problem:Dull and Expensive“E-Learning Platforms”

• Most “E-Learning Platforms” are seen by learners as dull, and they only use them when forced to.

• Staff perceive highly structured course-type e-learning as simly adding to their workload, and are a turn-off to learners already stressed by job-related demands

• Most e-learning content does not address actual learner interests and tastes

• Online material is often unauthentic and dated; and tends to be artificially limited to either British English or American English


in Companies

An online, self-study resource that learners actually enjoy using, and sufficiently different to conventional language instruction to avoid feeling like an additional professional obligation.

The Optimal SolutionWhat could be the solution?

A resource created by independent media and pedagogy experts, designed specifically for the learners of today, incorporating the latest learning concepts from cognitive neuroscience.

The Optimal SolutionWhat could be the solution?

an approach in tune with the interests, learning styles, and motivational requirements of today’s adult learners.

The Optimal SolutionWhat could be

the solution?

The Optimal Solution

a resource design consistent with the latest EFL pedagogical thinking:

• Lexical and Communicative Approaches

• Grammaticalized Lexis• Authentic Materials• Motivation via

Autonomy

What could be the solution?

Introducing

www.english-attack.com

English Attack! uses a wide range of online

entertainment formats – from video to games to social networking – to

help people improve their English in a fun, friendly

and highly accessible Web 2.0 environment.


English 2.0

Movies, Music, Games, News, Friends

English Attack’s unique method achieves three key pedagogical outcomes :

Strong LearnerMotivation

Current, authentic content; a videogame-like reward ecosystem; and participation in a worldwide social network of learners results in strong intrinsic motivation.

Learners move lexical items seen in the learning units from short-term into long-term memory through repetition via a range of addictive Learning Games

Short sessions and fun content result in most of our learners using the site every day, thus resulting in frequency of input and learner autonomy.

Retention of LearnedItems

Frequent input & Learner Autonomy

Content Units:Video Boosters


• Interactive Video exercises based on short (1 to 3-minute) clips from movies, TV series, news items, documentaries and more

• Gist comprehension, detail comprehension, reading/scanning, listening, vocabulary usage, and grammar or language form usage

• Separate video, transcript, and vocabulary resources

Hundreds of Interactive Video Lessons

Content Units:Photo Vocabs


• Visual dictionaries on a wide range of themes and topics

• Vocabulary, common collocations, idioms, cultural references and slang

• Each Photo Vocab contains 15 – 30 items

• Each item is illustrated, defined, used in a sample sentence, and playable in an audio file for for correct pronunciationThousands of lexical items grouped by topic

Content Units:Learning Games


Range of five Learning Games for repeated exposure:

• Swap Mania, Word Rescue and Speed Pix are dynamically driven by word lists in previously played content units

• Verb Dash for practice with irregular verbs

• SayWhat? for listening and spelling skills

• LeaderboardsRange of 5 Learning Games for Retention

Education Partners


A Brain-Friendly Pedagogy

Our Pedagogical PrinciplesBased on the latest findings of cognitive neuroscience

specific to the 13 – 25 age group

1. Stimulation through entertainment content2. Frequency of exposure and use through short,

enjoyable sessions3. Repetition leading to long-term memory via Contextual

Practice Games4. Motivation and Progress via Challenge and Continuous

Rewards5. Social use of English via Global Community of Learners

Motivation throughdiscovery & autonomy

“The simplest way to ensure that people value what they are doing is to maximize their free choice and autonomy”

- Good & Brophy, 2004


Motivation through content relevantto the lives of today’s adults


Introducing theEnglish Attack!

Service Options for Companies and Organizations

A choice of multi-user licenses to suit your requirements

Group Purchase Of Learner Licenses

• Buy premium access user licenses for your staff (no Trainer tools)

• Organization branding on site• Positioned as an employee

benefit with professional training advantages.

The PRO Multi-User License

• Premium Access for Trainers and Learners

• Admin tools: define active/billable user accounts month by month

• Organization branding on site• Trainer tools

PRO License Features

Total, unlimited Premium access to hundreds of Video

Boosters, thousands of Photo Vocab

lexical items, and a full range of

Learning Games

Administrator Controls allowing

total control of licenses

attribution and monthly switch-on

/ switch-off adjustment of

number of active user licenses

Full range of intuitive Trainer

Tools, usable both within and outside training sessions.

Differentiated Trainer and Learner

nterfaces

Company’s branding on the

site for all licensed users (Trainers and

Learners).

In Conclusion:Advantages

English Attack! has been specifically designed to increase EFL intake, motivation and communicative use of English for today’s demanding learners

Purpose-specific designIn Conclusion

A flexible, stand-alone resource

An autonomous, complementary resource promoting learning, language discovery and self-motivation in the employee’s own time, but one that can equally be used in training sessions

In Conclusion

Admin and Trainer tools allow for full control of platform and diversified usage according to your needs and preferences.

Flexibility and ControlIn Conclusion

For more information:

Visit US today at:www.english-attack.com

For more info. in Argentina get in touch with:Pablo Ponce de LeonCountry Manager|ArgentinaEntertainment Learning / English Attack!Twitter: @EnglishAttackARSkype: ppl-skypeE-mail: [email protected]: +11 (15) 56 65 30 86

For more on our pedagogical principles:Entertainment English Blog:

http://blog.english-attack.com/

http://www.english-attack.com/

mailto:[email protected]

http://blog.english-attack.com/