The Engineering Simulation Veterans Perspective Series* Engineering Simulation Meets The Cloud: Current Status and Future Prospects

The Engineering Simulation Veterans Series, Part 3*Dr. Dennis Nagy, BeyondCAEApril 8, 20148:00 AM PDT, 11:00 AM EDT, 17:00 CET

* Engineering Simulation Veterans Series, Parts 1 and 2: Where We Are and How We Got Here, and Where Are We Going? were webcast on February 12th and 25th, 2014, respectively.

Slides and recorded versions of both webcasts are available at www.TheUberCloud.com

Engineering Simulation Meets The Cloud: Current Status and Future Prospects

The Full Abstract (for reference only)The Cloud is all the rage for the past couple of years and shows no signs of reduced hype any time soon. What is The Cloud? There are many evolving viewpoint-centric definitions, which make it even harder to separate the wheat from the chaff (remember the World-Wide Web run-up to the dot.com bubble burst in the late 1990s?). This presentation will provide an overview of the Cloud-relevant concepts and terminology, and their evolving practical implementations, from an engineering simulation software viewpoint, covering HPC, Big Data, IaaS, PaaS, SaaS,(had enough already?). Beyond all these vendor/I.T.-driven concepts and viewpoints, what are product/process development engineers and their employer enterprises actually trying to accomplish more effectively? How does The Cloud fit in now and, more importantly, for the near future. Special emphasis will be given to how small and medium enterprises (SMEsthe under-served missing middle) engineering needs are starting to be met by Cloud-related simulation access opportunities. Computer hardware vendors seem to be leading the Cloud wave in general, but major simulation software vendors are quite varied in their articulated Cloud strategies and implementations so far, which has partly given rise to CAE-oriented start-ups emerging with a Cloud-based value proposition. The UberClouds impressive success to date will be summarized as one example of how simulation software vendors, hardware resource providers, engineering end users, and HPC experts are combining their time and interests, on a (so far) voluntary basis to discover, understand, and overcome the practical hurdles in conducting industry-useful engineering simulations in The Cloud.April 8, 14Copyright 2014 by Dennis A. Nagy2Topics: Questions to AnswerAt whom is this presentation targeted?What are engineers actually doing?How does Engineering Simulation (CAE) help them do it better?What are the obstacles to more engineers making more effective use of Engineering Simulation?What is The Cloud?Current Status of Engineering Simulation in The CloudFuture prospects for better engineering via prudent use of The CloudThe role of The UberCloud HPC ExperimentApril 8, 14Copyright 2014 by Dennis A. Nagy3

Who Am I?

4April 8, 14Copyright 2014 by Dennis A. NagyA broad expert in engineering simulation (CAE), over 42 years of experience: from R&D, university teaching, through commercial software development, support, sales and marketing management, to executive management.

Former Sr. VP of worldwide Sales at MSC.SoftwareCEO of Engineous (now part of DS/SIMULIA)VP of Marketing and Business Development at CD-adapco VP of Marketing and Asia-Pacific at Fluent (now part of ANSYS) VP of International Business, Blue Ridge Numerics (now part of Autodesk)

Currently Principal at BeyondCAE, a global strategy and business development consulting activity located in Chapel Hill, NC, USA.

Mentor, TheUberCloud HPC Experiment

Member of the NAFEMS Americas Steering Committee

At Whom is this Presentation Targeted?I have spent almost all my career on the vendor (ISV) sideHowever, there are plenty of sources of vendor (Cloud and ISV) views on how The Cloud does something beneficial for (fill in the blank)So I am trying to look at this topic from the engineering end-user/management viewpoint and provide some introduction for that audience to navigating the Cloud opportunities and hype. April 8, 14Copyright 2014 by Dennis A. Nagy5

INNOVATIONBack to Basics: What Are Engineers Actually Doing?Engineers are developing (designing in a physical/functional sense) products, systems, and processes to meet (or even exceed!) a set of captured and understood requirementsThe functional requirements involve the expected physical behavior of what is being developedAnything that will assist engineers (and their corporate management) in judging whether requirements will be met is helpfulThe Design-Build (physical prototypes)-Test-Modify workflow cycle has been more and more supplemented/replaced by Engineering SimulationApril 8, 14Copyright 2014 by Dennis A. Nagy6How Does Engineering Simulation (CAE) Help Engineers Do Their Work Better?Provides the possibility of examining the functional behavior of product/process designs much earlier and more quickly than physical prototype testingCan allow engineers to gain further functional insight (the aha moments) and try more (and more radical outside the box) ideas during development and/or allow for a significant speed-up in the development cycle (freedom to trade off) IFthe simulations are realistic enough and fast enough (joint judgment call by development engineers, simulation experts, and management)Engineering Simulation has reached this if milestone in many major industries and larger manufacturing companies todayApril 8, 14Copyright 2014 by Dennis A. Nagy7

Advanced Information Technology Solutions: An Engine of InnovationApril 8, 14Copyright 2014 by Dennis A. Nagy8

Greg Schroeder Senior Research EngineerCenter for Automotive Research (CAR)Ann Arbor, MI, USAMarch 25, 2014

What are the Obstacles to More Engineers Making More Effective Use of Engineering Simulation?Despite simulations success so far, there are still key obstaclesThe majority of practicing engineers do not use simulation (spreadsheets dont count )Users and potential users of simulation encounter three main obstacles:Cost of simulation softwareCost of adequate computer hardware to run it on Budget justification of both is chicken and egg Enough knowledge/expertise to use todays generation of engineering simulation software effectively (or even at all) but this is a topic for a whole different presentation April 8, 14Copyright 2014 by Dennis A. Nagy9Here is where The Cloud comes inWhat is The Cloud?Wikipedia:In common usage, the term "the cloud" is essentially a metaphor for the Internet.[2] Marketers have further popularized* (hyped?) the phrase "in the cloud" to refer to software, platforms and infrastructure that are sold "as a service", i.e. remotely through the Internet. Cloud computing is the next stage in the Internet's evolutionNetLingo:A style of computing in which dynamic, scalable and virtual resources are provided over the Internet. Cloud computing refers to services that provide common business applications online, which are accessed from a Web browser, while the software and data are stored on the servers. In other words, access to both computer power and data storage capacity remotely via the Internet (browser or very thin client user interface)HPC (high-performance computing) HPCCBig DataApril 8, 14Copyright 2014 by Dennis A. Nagy10

What is The Cloud?NISTs 7-Page Definitive Answer and Recommendations (2011-12)April 8, 14Copyright 2014 by Dennis A. Nagy11

Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model is composed of five essential characteristics, three service models, and four deployment models. (Excerpt)

Public vs. Private CloudsPUBLIC CLOUD: All infrastructure components including servers are shared among clientsPotential contention for server resourcesLower cost than virtual private cloud

VIRTUAL PRIVATE CLOUD: Servers dedicated to an enterpriseOffers greater control, security, and application performance than public cloudHigher cost than public cloud

Either one of these models [owned/operated by a 3rd party] is less expensive than building your own or another type of infrastructure service.-- Lynda Stadtmueller, Program Director, Cloud Computing, Frost & Sullivan ACTUAL PRIVATE CLOUD:Your company owns/leases the hardware, too, and your I.T. Department makes it look like A Cloud to you, the end-user (browser-base access, no need to understand whats behind the curtain) but it resides inside your Firewall.This may be cost-competitive with external Clouds, if there is enough demand/use. The key here is looks like a Cloud = browser-based ease-of-use.April 8, 14Copyright 2014 by Dennis A. Nagy12

Potential Benefits of The Cloud for Engineering SimulationWhen software and hardware access is priced appropriately, both overflow needs and new-user needs can be met incrementally (by the drink)More realistic, affordable business model for small and medium businesses/enterprises (SMB/SME) The missing middleMore streamlined user access/experience, to allow engineers to focus on engineering instead of I.T. detailsOverflow vs. replacement of in-house I.T. infrastructure by Cloud (=3rd-party remote) service providers is a separate debate/discussion (not here)

April 8, 14Copyright 2014 by Dennis A. Nagy13Potential Benefits of The Cloud for Engineering SimulationThere are many articles and white papersLast month: results of a LinkedIn users ad-hoc survey of top benefits: (go to LinkedIns Cloud Computing, SaaS & Virtualization Group for more detailed discussions)(18 votes) - no barrier (cost) to entry / capex vs opex(13 votes) - elasticity / flexibility / agility(3 way tie with 12 votes each) - on demand / pay per use / pay as you go, time to market, and scalability(5 votes) - self service / services / API / tools(2 way tie with 4 votes each) - availability / fault tolerance, and real-estate / location benefits / anywhere access(4 way tie with 2 votes each) - risk management, security, reduced hardware dependencies / mobility, and automation

April 8, 14Copyright 2014 by Dennis A. Nagy14The Main Layers of The CloudApril 8, 14Copyright 2014 by Dennis A. Nagy15

Cloud computing specifically refers to incorporating software as a service (SaaS), platform as a service (PaaS), and infrastructure as a service (IaaS). Users do not need to have knowledge of, expertise in, or control over the technology infrastructure in the "cloud" that supports them. -NetLingo

(From Frost & Sullivan)The Main Layers of The CloudApril 8, 14Copyright 2014 by Dennis A. Nagy16

SaaS: Further RefinementCommon user interface/GUI as a serviceCompute modules (batch solvers) as a serviceThis is relevant because its mainly (but not exclusively) the number-crunching that can take most advantage of Big Compute infrastructure (HPCaaS) to handle larger problems and run them fasterInteractive vs. batch Cloud serviceswhere is the pre/post-processing done?Cost and speed of data transmission to/from The CloudVisualization from The Cloud (pushing only pixels)

April 8, 14Copyright 2014 by Dennis A. Nagy17Gartners Magic Quadrant for IaaSApril 8, 14Copyright 2014 by Dennis A. Nagy18

I believe this chart is the most important chart in enterprise IT. It covers the new trend of IaaS, where instead of buying storage, operating systems, deployed applications, and other infrastructure, enterprises rent these products from vendors in a low risk pay-as-you-go system. It is a new way of doing enterprise computing Computing infrastructure is the $150B a year Big Kahuna, where all the money changes hands, and where companies from Microsoft, to IBM to HP make all their profits. if IaaS becomes the dominant computing model, Amazon Web Services is the only possible winner *

Rory ODriscoll, Partner at SCALE Venture Partners, October 31, 2013* $250B + for Cloud architecture/infrastructure by 2017?So where is Google?this market is highly competitive, and that the situation may change very fast.The Cloud Marketplace is BigApril 8, 14Copyright 2014 by Dennis A. Nagy19

February 2014

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Engineering Simulation (CAE):Relevant Cloud PlayersApril 8, 14Copyright 2014 by Dennis A. Nagy21

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This is NOT an eye test!Cloud-Related Efforts to Reach the Missing Middle SMEs/SMBsApril 8, 14Copyright 2014 by Dennis A. Nagy23

Brief overview here: go to The UberCloud website (click on logo) for more details

Go to websites (click on logos) for information

TheUberCloud HPC Experiment:An open voluntary collaborative communityObjective:Making HPC as a Service available, for everybody, on demand How?For SMEs and their engineering applications to explore the end-to-end process of using remote computing resources, as a service, on demand, at your finger tips, and learning how to resolve the roadblocks.

24April 8, 14Copyright 2014 by Dennis A. Nagy24Progress with the ExperimentStarted August 2012: today (April 2014) ~1300 registered organizations and individualsParticipants are from 48 countriesRound 5 started February 1, 2014: ~25-30 new teams140+ teams have been formed in Rounds 1-5Registration at: www.hpcexperiment.com www.cfdexperiment.com www.compbioexperiment.com www.bigdataexperiment.com

25April 8, 14Copyright 2014 by Dennis A. NagyThe importance of teamworkLets start with a brief look at where we are with the experiment. Since the value each of you individually get out of the experiment increases by the number of total participants, it is important for us to follow this indicator closely.

We currently have 400 participants and about 100 of that is on the call today. So a big thank you for taking the time not to only participate in the experiment but to attend the half time webinar.

25UberCloud Poll about Roadblocks

The UberCloud, June 13, 2013but generally still true now26April 8, 14Copyright 2014 by Dennis A. Nagy

Cloud Security/Privacy: An Issue?Security and privacy are in the eye of the beholderMajor Cloud datacenters and hosting are well aware of these issues and have good technical and legal security/privacy infrastructureMany in-house users of software and Internet access are not aware of how (in)secure and exposed their data and computing really isThe NSA has/sees everything anyway not really a joke for non-U.S. users/prospects for U.S.-based Cloud data providersAutodesk whitepaper:Autodesk360: Work Wherever You Are SafelyWith over 10 years of experience providing cloud-based solutions, Autodesk knows that data security is critical to your success.April 8, 14Copyright 2014 by Dennis A. Nagy27Major Technical Hurdles EncounteredDownloading speed of large results files for local visualizationRemote Visualization of resultsGeneral-purpose remote visualization toolsThe last mile situationPixel-pushing and the speed of lightComplicated, non-intuitive Cloud access mechanisms & details (ports, files,)

April 8, 14Copyright 2014 by Dennis A. Nagy28

More Details on the 25 Best Teams So Far (Rounds 1 & 2)UberCloud HPC Experiment Compendium 25 selected use-cases from 60 teams in Rounds 1 & 2Sponsored by Intels HPC Organization

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April 8, 14Copyright 2014 by Dennis A. NagyThe Value of Use-Case Studies: Next UberCloud TechTalk WebcastWednesday, May 7th8:00 9:00 AM PDT

Join the UberCloud for a one hour free webinar to learn how HPC Experiment Team 8 used ANSYS in the Cloud for a flash dryer simulation with hot gas used to evaporate water from a solid.

Please register for this UberCloud TechTalk here.April 8, 14Copyright 2014 by Dennis A. Nagy30

Flash dryer simulation with ANSYS in the CloudFurther Cloud-Simulation Relevant Information in LinkedIn Group DiscussionsNew Trends in CAE SimulationThe Cloud: What does it mean for software re-sellers?Software Licensing in the CloudCFD/CAE software on Amazon Web Service (AWS) cloudThe UberCloud invites you to a free experiment with Autodesk Sim 360 in the Cloud2013, Marked by Cloud and Changing Licensing MethodsWhy the CAE in cloud not picking up ?Engineering Simulation (CAE) in "The Cloud"?Cloud Computing, SaaS & VirtualizationWhat are the top 3 benefits of cloud computing?Complete Collection of Articles on Hybrid Cloud by Industry ExpertsWelcome to the cloud price wars

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The Cloud as a Utility: Future VisionThe toaster analogy (today):

The engineer using The Cloud (in the future):April 8, 14Copyright 2014 by Dennis A. Nagy32

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Sometimes, its hard to tell when a novelty becomes a trend or a trend becomes the new normal. This is not one of those times. The era of the on-premise server is clearly behind us, with the cusp of change literally on our calendars.--Peter Coffee, Salesforce.com March 29, 2014The Cloud is Coming to Engineering Simulation (or vice-versa): Its Only a Question of How Rapidly

PDF copies of these slides (with active hyperlinks) available from TheUberCloud: www.TheUberCloud.com or from me at:

34Dennis.Nagy@BeyondCAE.comApril 8, 14Copyright 2014 by Dennis A. Nagy