engineering & construction september 05, 2013...

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Engineering & Construction September 05, 2013 Voltas Bloomberg: VOLT IN EQUITY Reuters: VOLT BO Accounting: GREEN Predictability: AMBER Earning Momentum: RED Ambit Capital and / or its affiliates do and seek to do business including investment banking with companies covered in its research reports. As a result, investors should be aware that Ambit Capital may have a conflict of interest that could affect the objectivity of this report. Investors should not consider this report as the only factor in making their investment decision. Please refer to the Disclaimers at the end of this Report. BUY Key financials [` mn unless specified] Year to March FY12 FY13 FY14E FY15E FY16E Operating income 51,857 55,310 54,747 55,360 61,947 Adjusted EBITDA 598 1,497 2,184 2,779 3,496 Adjusted EBITDA margin (%) 1.2% 2.7% 4.0% 5.0% 5.6% Core EPS (`) 1.2 3.0 4.4 6.0 7.9 RoE (%) 4.4% 6.5% 9.9% 12.5% 14.8% RoIC (%) 17.7% 11.5% 9.8% 12.9% 16.3% P/E (x) 33.8 21.1 12.8 9.6 7.5 Source: Company, Ambit Capital research COMPANY INSIGHT Nitin Bhasin Tel: +91 22 3043 3241 [email protected] Tanuj Mukhija Tel: +91 22 3043 3203 [email protected] Recommendation CMP: `64 Target Price (12 months): `106 Previous TP: `113 Upside (%) 64 EPS (FY14E): `4.4 Change from previous (%) -33.9 Variance from consensus (%) -22.3 Stock Information Mkt cap: `21bn/US$321mn 52-wk H/L: `63/139 3M ADV: `95mn/US$1.4mn Beta: 1.06 BSE Sensex: 18,235 Nifty: 5,341 Stock Performance (%) 1M 3M 12M YTD Absolute (14) (24) (42) (39) Rel. to Sensex (9) (17) (47) (33) Performance (%) 16,000 18,000 20,000 22,000 Oct-12 Dec-12 Feb-13 Apr-13 Jun-13 Aug-13 40 60 80 100 120 140 Sensex Voltas (RHS) One-year forward P/E 0 5 10 15 20 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Blue Star (x) Voltas (x) Source: Bloomberg, Ambit Capital research Value for your money Even if we assign nil value to Voltas’ Electromechanical Projects (EMP) business, its other segments plus cash/ investments (`28/share) are worth `86/share. Its room AC business’ discernible competitive advantages (built on ability to launch consumer-pull products, wide distribution reach and flexi-sourcing model) support our Unitary Cooling Products (UCP) segments’ valuation of `13.2bn (`40/share, 7.1x FY15E EBITDA). Improving environment for textile exports support Engineering Products and Service (EPS) segment valuation of `5.9bn (`18/share). Whilst we value EMP segment at `20/share (considering strong reputation, profitable domestic business, history of free cash generation), continuing losses in Middle East remain the key risk. We retain BUY but cut TP to `106/share (`113/share earlier). Competitive position: MODERATE Change to this position: STABLE Uncertainty makes multiples expensive, building valuation by blocks: Capex cycle/consumption uncertainty in India and poor visibility on Middle East business turning around make eps-based multiples (13X and 10X FY14 and FY15 eps, respectively) look expensive. Hence, investors should build fair value for Voltas by assessing valuation contributors in piece-meal. Excluding EMP, our fair value is `86/share—`40 from UCP, `18 from EPS, `22 from cash/investments and `6 from rental—implying 34% upside. However, EMP segment turning around is the key catalyst for crystallization of this upside. Voltas’ room AC business, an excellent franchise with strong competitive advantages: Over FY07-13, Voltas gained 4.9% market share to become Room AC leader (June-13: 20.9% share). Its market share gain was built consistently over two distinct phases for industry—high growth (FY09-11) then negative growth (FY11-13)—as it (a) launched consumer-pull products at regular intervals, (b) expanded distribution reach in tier-2/3 cities and (c) capitalized on its flexi-sourcing model. Whilst we expect nominal (3-5%) volume growth over FY14/15, moderating margins and RoCEs over next 5 years, we find large value in UCP business given low penetration rates for ACs. Our implied valuation for UCP is at marginal premium to Whirlpool India. All is not lost in EMP: Whilst our two-year outlook for the EMP business is negative (6% YoY sales decline in FY14/15E), we believe EMP business has value given Voltas’ profitable and leadership status in India (market with large potential), strong reputation with developers and a 10-year history of free cash flow generation after factoring in Rohini acquisition and Sidra’s onerous costs. Assuming moderate recovery beginning FY16, we value EMP at `6.8bn (`20/share). Legacy order completions and management highlighted costs controls will improve profits albeit gradually. Downward revision: We cut FY14E/15E sales by 2%/7% due to expected weak demand for room ACs and FY14E/15E EBITDA by 29%/27% owing to losses in EMP in 1QFY14 and even slower recovery expectations in EMP. We cut FY14E/15E PAT by 33%/29% due to lower EBITDA and other income.

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Engineering & Construction September 05, 2013

Voltas Bloomberg: VOLT IN EQUITY Reuters: VOLT BO

Accounting: GREEN Predictability: AMBER Earning Momentum: RED

Ambit Capital and / or its affiliates do and seek to do business including investment banking with companies covered in its research reports. As a result, investors should be aware that Ambit Capital may have a conflict of interest that could affect the objectivity of this report. Investors should not consider this report as the only factor in making their investment decision. Please refer to the Disclaimers at the end of this Report.

BUY

Key financials [` mn unless specified]

Year to March FY12 FY13 FY14E FY15E FY16E Operating income 51,857 55,310 54,747 55,360 61,947 Adjusted EBITDA 598 1,497 2,184 2,779 3,496 Adjusted EBITDA margin (%) 1.2% 2.7% 4.0% 5.0% 5.6% Core EPS (`) 1.2 3.0 4.4 6.0 7.9 RoE (%) 4.4% 6.5% 9.9% 12.5% 14.8% RoIC (%) 17.7% 11.5% 9.8% 12.9% 16.3% P/E (x) 33.8 21.1 12.8 9.6 7.5

Source: Company, Ambit Capital research

COMPANY INSIGHT

Nitin Bhasin Tel: +91 22 3043 3241 [email protected]

Tanuj Mukhija Tel: +91 22 3043 3203 [email protected]

Recommendation

CMP: `64

Target Price (12 months): `106

Previous TP: `113

Upside (%) 64

EPS (FY14E): `4.4

Change from previous (%) -33.9

Variance from consensus (%) -22.3

Stock Information

Mkt cap: `21bn/US$321mn

52-wk H/L: `63/139

3M ADV: `95mn/US$1.4mn

Beta: 1.06

BSE Sensex: 18,235

Nifty: 5,341

Stock Performance (%)

1M 3M 12M YTD

Absolute (14) (24) (42) (39)

Rel. to Sensex (9) (17) (47) (33)

Performance (%)

16,000

18,000

20,000

22,000

Oct

-12

Dec

-12

Feb-

13

Apr

-13

Jun-

13

Aug

-13

406080100120140

Sensex Voltas (RHS)

One-year forward P/E

05

101520

Oct

-11

Jan-

12

Apr

-12

Jul-

12

Oct

-12

Jan-

13

Apr

-13

Jul-

13

B lue S tar (x) Voltas (x)

Source: Bloomberg, Ambit Capital research

Value for your money Even if we assign nil value to Voltas’ Electromechanical Projects (EMP) business, its other segments plus cash/ investments (`28/share) are worth `86/share. Its room AC business’ discernible competitive advantages (built on ability to launch consumer-pull products, wide distribution reach and flexi-sourcing model) support our Unitary Cooling Products (UCP) segments’ valuation of `13.2bn (`40/share, 7.1x FY15E EBITDA). Improving environment for textile exports support Engineering Products and Service (EPS) segment valuation of `5.9bn (`18/share). Whilst we value EMP segment at `20/share (considering strong reputation, profitable domestic business, history of free cash generation), continuing losses in Middle East remain the key risk. We retain BUY but cut TP to `106/share (`113/share earlier).

Competitive position: MODERATE Change to this position: STABLE

Uncertainty makes multiples expensive, building valuation by blocks: Capex cycle/consumption uncertainty in India and poor visibility on Middle East business turning around make eps-based multiples (13X and 10X FY14 and FY15 eps, respectively) look expensive. Hence, investors should build fair value for Voltas by assessing valuation contributors in piece-meal. Excluding EMP, our fair value is `86/share—`40 from UCP, `18 from EPS, `22 from cash/investments and `6 from rental—implying 34% upside. However, EMP segment turning around is the key catalyst for crystallization of this upside. Voltas’ room AC business, an excellent franchise with strong competitive advantages: Over FY07-13, Voltas gained 4.9% market share to become Room AC leader (June-13: 20.9% share). Its market share gain was built consistently over two distinct phases for industry—high growth (FY09-11) then negative growth (FY11-13)—as it (a) launched consumer-pull products at regular intervals, (b) expanded distribution reach in tier-2/3 cities and (c) capitalized on its flexi-sourcing model. Whilst we expect nominal (3-5%) volume growth over FY14/15, moderating margins and RoCEs over next 5 years, we find large value in UCP business given low penetration rates for ACs. Our implied valuation for UCP is at marginal premium to Whirlpool India. All is not lost in EMP: Whilst our two-year outlook for the EMP business is negative (6% YoY sales decline in FY14/15E), we believe EMP business has value given Voltas’ profitable and leadership status in India (market with large potential), strong reputation with developers and a 10-year history of free cash flow generation after factoring in Rohini acquisition and Sidra’s onerous costs. Assuming moderate recovery beginning FY16, we value EMP at `6.8bn (`20/share). Legacy order completions and management highlighted costs controls will improve profits albeit gradually. Downward revision: We cut FY14E/15E sales by 2%/7% due to expected weak demand for room ACs and FY14E/15E EBITDA by 29%/27% owing to losses in EMP in 1QFY14 and even slower recovery expectations in EMP. We cut FY14E/15E PAT by 33%/29% due to lower EBITDA and other income.

Voltas

Ambit Capital Pvt Ltd 2

Upside of 34% even after assigning zero value for EMP business Voltas’ Electromechanical Projects (EMP) business deserves `6.8bn valuation, on account of a) strengths and the reputation built over the last decade, which can be verified by an FCFF of `2.7bn and b) the profit-making domestic business. However, even if one were to completely discount the EMP business and assign zero value to it, the other profitable business, such as Unitary Cooling Products (UCP), Engineering Products and Service (EPS) and cash/ liquid investments, are worth `86/share, resulting in 34% upside to the current market price. To calculate the fair value of the EMP business, we have assumed that Voltas’ entire debt (of `2.1bn) is for the EMP business, as the other businesses (UCP and EPS) have asset-light business models and high free cash flow generation.

Exhibit 1: Potential upside of 34% excluding EMP business

Particulars Fair value/share

(`) Contribution

to TP (%) Implied FY15

EV/EBITDA (x)

Unitary Cooling Product (UCP) 40 38% 7.1

Cash/ Liquid Investments* 22 21%

Engineering Products and services (EPS) 18 17% 6.6

Electromechanical Projects (EMP) # 20 19% 15.9

Rental Income 6 5%

Total Target Price 106 100%

Target Price ex EMP 86

Current Price 64

Potential upside ex EMP 34%

Source: Company, Bloomberg, Ambit Capital research. Note: # We have assumed that the entire debt is for the EMP projects business; * Liquid investments include shares of Lakshmi Machine Works (LMW) and Government securities worth Rs1.4bn

SOTP-based fair valuation Our SOTP-based valuation is `106/share and the core business value of `96/share (including all three sectors) forms 94% of our SOTP value. We have used 15% WACC for the EMP business, higher than the 14% WACC used for the UCP and EPS businesses, due to lack of visibility and higher embedded risks in the EMP business (applied from FY25E onwards). We have also capitalised the value of FY14E rental income (`319mn, 10% YoY decline) on the commercial properties at an annual yield of 10%.

Exhibit 2: SOTP-based valuation of `106/share

Business Methodology Value (` mn)

Holding (%)

Effective value (` mn)

Value/share (`) Implied FY15

P/E

Core business equity value (3-stage DCF) DCF 100% 31,865 96 15.9

Rental income capitalised at 10% yield Capitalisation 1,913 1,913 6

Lakshmi Machine Works’ equity shares + Gsecs Market Value 1,437 1,437 4

Total 35,215 106 15.9

Source: Company, Ambit Capital research

Voltas

Ambit Capital Pvt Ltd 3

Core business driven by two divergent businesses Considering the contrasting business outlook, growth and capital needs for the two major businesses (EMP and UCP), we have divided the valuation into three parts and we have calculated the enterprise value of the three different businesses (EMP, UCP and EPS). We use historical segmental data to model the following: (a) segmental revenue growth and EBITDA margins; (b) segmental capex and working capital requirements; and (c) terminal growth rate for each business. Our core DCF value is `96/share, which implies a P/E of 15.9x on FY15E core EPS of `6.0.

Exhibit 3: Segmental DCF valuation

Particulars (` mn, unless specified) Value % share of total EV

EMP segmental EV 8,887 28%

PV of free cash flow 4,791 15%

PV of terminal value 4,097 13%

UCP segmental EV 13,252 42%

PV of free cash flow 7,779 24%

PV of terminal value 5,473 17%

EPS segmental EV 5,878 18%

PV of free cash flow 4,016 13%

PV of terminal value 1,862 6%

Total PV of free cash flow (a) 16,585 52%

PV of terminal value (b) 11,432 36%

EV (a) + (b) 28,017 88%

Less/ (Add): Consolidated net debt (3,848) 12%

Implied core business equity value 31,865 100%

Implied core business equity value (` per share) 96

Implied rental income capitalized at 10% yield 1,913

Rental income capitalized at 10% yield (`/share) 6

Market value of LMW and G-sec 1,437

Market Value of LMW and G-sec (`/share) 4

Total 106

Source: Ambit Capital research

Sensitivity analysis of core business Our base-case valuation factors in EBIT margin of -1.8% for the EMP business and revenue growth of 8% YoY for the UCP business in FY14. Whilst the sensitivity table below shows the changes to our base-case FY14 estimates, we highlight that the change in our base-case estimates leads to a change in forward estimates.

Exhibit 4: Base-case valuation of `96/share

Particulars Change in EMP EBIT margin (FY14)

-200 bps -100 bps Base Case

(-1.8% EBIT margin) 100 bps 200 bps

-200 bps 90 92 93 95 97

-100 bps 91 93 95 97 98

Base Case (8% YoY revenue growth)

93 94 96 98 100

100bps 94 96 98 100 101

Ch

an

ge in

UCP

re

ven

ue g

row

th (

FY1

4)

200bps 96 98 99 101 103

Source: Company, Ambit Capital research

Voltas

Ambit Capital Pvt Ltd 4

SWOT analysis of Voltas’ room AC business

Exhibit 5: SWOT analysis of Voltas’ room AC business

Strengths Weaknesses

Voltas has a strong track record of launching new products, such as ‘All weather ACs,’ with cost-effective advertising.

Voltas’ promoter, Tata, is one of the most respected and trusted brands in India.

It has a strong dealer network across India especially in north and west India. Also, it has the first-mover advantage in tier-2 and tier-3 cities

The company has a flexi-sourcing model, as it is only an assembler and not manufacturer, leading to higher-than-peers RoCEs.

Voltas does not have an indigenous room AC manufacturing facility unlike its peers, such as Daikin, to offset higher import costs from INR depreciation.

In the last two years, Voltas’ cash-generating UCP business has been used to fund the loss-making EMP business.

Opportunities Threats

India has one of the lowest market penetrations of room ACs in the world at only 3.8% as on March 2013. Thus, the room AC market is a large untapped market.

According to the National Council of Applied Economic Research (NCAER), the number of middle income households is likely to increase at 11% CAGR until 2025.

The company faces intense competition from large Japanese players (such as Daikin and Panasonic) and Korean players (such as LG and Samsung) with deep pockets. These large players have aggressively reduced prices and offered discount schemes in the past to increase market share.

Since India is a price-sensitive market, an increase in room AC prices (due to INR depreciation) as well as a change in energy ratings could dampen demand for room ACs.

Source: Company, Ambit Capital research

Porter’s five forces analysis of room AC sector

Exhibit 6: Porter’s five forces analysis for the room AC sector

Source: Company, Ambit Capital research

Bargaining power of suppliers MEDIUM

Voltas is the largest purchaser of compressors in India. Hence, it has high bargaining power with the suppliers.

Other players such as LG, Samsung and Daikin have their own manufacturing facilities.

Competition HIGH Competition has intensified

after the entry of Japanese players such as Daikin, Hitachi and Panasonic.

To increase market share, Japanese players cut prices aggressively and had huge advertising spends.

The market share of Daikin and Panasonic has more than doubled in the last two years at the expense of Korean players such as LG and Samsung.

Barriers to entry MEDIUM

Existing players have created distribution network, economies of scale and brand identity. So, it is very difficult for any inexperienced new player to enter the room AC market.

However, major global players with deep pockets could potentially sell imported ACs in India.

Bargaining power of buyers

MEDIUM Room AC companies cannot

pass through the entire cost increase to end customers, as this would slow down the demand of their products, leading to loss in market share.

Further, consumers can easily switch between companies (brands), thereby limiting the bargaining power of individual companies.

Threat of substitution MEDIUM

Price-sensitive consumers could substitute room ACs with low-cost air coolers.

Improving

Unchanged

Deteriorating

Voltas

Ambit Capital Pvt Ltd 5

Voltas’ competitive advantages key to its outperformance in room ACs Voltas’ Unitary cooling products (UCP) business consists of room air conditioners (ACs), water dispensers and commercial refrigeration. Room air conditioners account for 80% of total UCP revenues. We believe the UCP business deserves `40/share valuation owing to its strong competitive advantages in the room air conditioning business which has enabled Voltas to outperform the sector consistently over the last five years.

In the last two years, AC prices have increased by 7-10% YoY each year, owing to energy label changes and higher input costs (due to INR depreciation), which have led to a decline in volume growth in the room AC business. Further, competition intensified with the entry of aggressive Japanese players in 2010. In such a tough scenario, Voltas has increased its market share, highlighting its strong competitive advantages.

Exhibit 7: Voltas has consistently outperformed the market in a highly competitive and volatile environment

40% 34%24%

24%

4%-10%

30%

6% -5%-20%

24%25%

-30%

-10%

10%

30%

50%

70%

FY09

FY10

FY11

FY12

FY13

1QFY

14

Voltas Volume growth Sector Volume growth

Energy label change and INR depreciation led increase in prices, delay in onset of summer

Energy label change, power supply issue, increase in prices

Source: Company, Industry, Ambit Capital research Note: This is based on secondary sales data and may not match with Voltas’ reported numbers for UCP segement

Competitive mapping of room AC players In our opinion, the key parameters for a competitive mapping of room AC players are: (a) market share and change in market share, (b) advertising strategy, (c) product price and quality, (d) distribution network, and (e) sourcing model. Based on our analysis, the key drivers of Voltas’ competitive advantage are: (a) ability to consistently launch unique products with effective advertising, (b) wide distribution reach, and (c) flexi-sourcing model. In the last five years, Voltas has validated its competitive advantages by increasing its market share in both growing and declining room AC market.

Voltas

Ambit Capital Pvt Ltd 6

Exhibit 8: Competitive mapping of key room AC players

Result Product placement strategy

Market

share Change in market

share FY11-13 Advertising campaign Price

Product quality#

Dealers Sourcing model

Voltas 20.9%* 3.9% All Weather AC Tier 1 Better >6,000 Flexi-sourcing

Blue Star 6.0% 2.0% Office-like cooling at home Tier 1 Good >1,200 Manufacturing plants in the south

LG** 17.3% -4.7% Cooling V Saving V Tier 1 Good >20,000* Manufacturing plants in Noida, Pune

Samsung** 11.3% -5.7% Samsung ON Saving ON, assured gift

Tier 1 Good >17,000* Manufacturing plant at Noida

Daikin 12.0% 8.0% Imported Inverter Air conditioners

Premium Best >1,000 35% locally manufactured

Panasonic 8.0% 3.5% Celebrity : Katrina Kaif Premium Best Mainly metros Local manufacturing unit

Source: Company, Ambit Capital research. Note: * Market share for Voltas is as on end-June 2013 whereas market share for others is as on end-February 2013; ** Samsung and LG also sell other consumer durable products. # We conducted a dealer survey to understand product quality.

Exhibit 9: Price (`) of 1-tonne window AC, star rating 2, noise level 45-55db

02000400060008000

100001200014000160001800020000

Hai

er

Sam

sung

Vide

ocon

Oni

da

God

rej

Elec

trlu

x

Blue

Sta

r

Volta

s

LG

Whi

rlpoo

l

Source: Company, Industry, Compareindia.com

Exhibit 10: Price (`) of 1-tonne split AC, Star rating 3, noise level 35-45db

0

5000

10000

15000

20000

25000

30000

Vide

ocon

Loyd

Oni

da

Elec

trol

ux

Volta

s

Sam

sung LG

God

rej

Hita

chi

Blue

Sta

r

Dai

kin

Pana

soni

c

Source: Company, Industry

(a) Ability to consistently launch customer-pull products with effective advertising has created a strong ‘Value for money’ brand

Whilst the competition has used consumer-push strategies to advertise room air conditioners, Voltas has focused on building a superior product to match consumer needs. Japanese competitors have used discount schemes, price cuts and big celebrities to advertise their products. Voltas, on the other hand, has advertised the utility of its superior product. Mentioned below are few examples of Voltas’ successful room AC product placement strategy:

Energy-saving ACs (2007): In a price-sensitive Indian market, Voltas introduced premium energy-saving ACs under an Indian advertising theme: ‘India ka Dil, India ka AC’ (English translation: India’s heart, India’s AC). Despite higher AC prices, the product was well received by the customers due to lower running costs. Thus, the company gained a market share of 200bps over the next two years.

Sensible cooling ACs (2010): In 2010, Voltas launched a new advertising campaign, ‘sensible cooling,’ to educate the customer about the use of air conditioners. The campaign was well received by customers and Voltas maintained its market leadership in the room AC business.

Voltas

Ambit Capital Pvt Ltd 7

All weather AC (2012): Voltas launched a highly successful ‘All weather AC’

and used cost-effective common-man advertising through ‘Mr Murthy’. This product helped Voltas become the market leader (with a market share of 20.9% as on June 2013) in room ACs.

Voltas’ higher market share is not due to higher advertisement spend: In proportion to revenues from the consumer durables business, we find that Voltas has the lowest advertisement expense. We believe this highlights Voltas’ brand strength as compared to other smaller players such as Blue Star and Hitachi. Clearly, as Blue Star and Hitachi aggressively increase their advertising spends to capture more market share, we believe Voltas will also have to increase its advertisement spend. However, the adverse affect that such incremental advertisement spend will have on profitability for Blue Star and Hitachi may be more than that on Voltas.

Exhibit 11: Voltas and Blue Star have the lowest advertisement expenditure vs other consumer durables companies

` mn FY10 FY11 FY12 FY13 % CAGR

(FY10-13)

Voltas 282 246 254 337 6.1

Blue Star 147 149 235 300 26.5

Hitachi Home 284 274 422 409 12.8

MIRC Electronic 744 904 560 309 (25.1)

Whirlpool 744 894 528 507 (11.9)

Source: Company, Capitaline, Ambit Capital research

Exhibit 12: Voltas’ advertisement expenditure has always remained the lowest vs peers

Companies (%) FY10 FY11 FY12 FY13

Voltas* 2.4 1.6 1.6 1.8

Blue Star* 2.5 1.9 2.5 3.1

Hitachi Home 4.4 3.6 5.8 4.9

MIRC Electronic 4.9 4.7 3.2 2.3

Whirlpool 2.9 2.9 1.9 1.7

Source: Company, Capitaline, Ambit Capital research. Note: (a) * For Voltas and Blue Star, we have considered marketing expenditure as a percentage of cooling products business’ revenues

Product quality perception of consumers: The Korean players such as Samsung and LG use a copper coil, which is not suitable for the humid Mumbai climate. Hence, the Korean players are offering discounts to push sales in Mumbai. According to dealers, the key reason for Voltas’ higher sales is its strong brand name. Further, customers perceive Daikin and other Japanese AC as a premium brand with superior product quality as compared to other brands.

(b) Strong dealer network in tier-2 and tier-3 cities, especially in north and west India:

Voltas has built strong dealer network across India especially in tier-2 and tier-3 cities, which account for more than 50% of its room AC sales (source: dealer network). Voltas has a wide distribution reach in the north (the largest market in India) and west, which is substantiated by its market leadership in Mumbai, Madhya Pradesh, Jharkhand, Bihar and the north. Whilst the fast-growing aggressive Japanese players have a strong presence in metros, they lag behind Voltas in tier-2 and tier-3 cities. Competitors such as Panasonic also highlight that the reason for Voltas’ consistent market share gains has been its presence in markets where Japanese have had lesser focus.

(c) Flexi-sourcing model leading to higher-than-peers RoCE

Voltas is an assembler and not a manufacturer of room air conditioners. It operates on an asset-light model; it imports (mainly indoor units for splits/compressors) 40-60% of the gross cost from China/Indian sub-contractors and assembles through its subsidiary, Universal Cooling Products, which has a plant in Pantnagar with only 51 full-time employees. It also has similar outsourced assembling workshops around demand centres. Voltas works on a flexi-sourcing and low capital-intensive model, resulting in higher than peers RoCE and consistent FCFF generation. Given the scale of sourcing, we believe Voltas enjoys relatively stronger bargaining power on OEMs/suppliers.

Voltas

Ambit Capital Pvt Ltd 8

Exhibit 13: Voltas’ RoCE superior to other listed peers

-80%-60%-40%-20%

0%20%40%60%80%

FY05

FY06

FY07

FY08

FY09

FY10

FY11

FY12

FY13

Voltas Blue StarWhirlpool Hitachi

Source: Company, Ambit Capital research

Exhibit 14: Strong track record of generating FCFF

-500

0

500

1,000

1,500

FY05

FY06

FY07

FY08

FY09

FY10

FY11

FY12

FY13

Voltas UCP (Rs mn) Blue Star UCP (Rs mn)

Source: Company, Ambit Capital research

FY13: An example of the benefits of Voltas’ flexi-sourcing model

As mentioned earlier, Voltas imports compressors from China or Indian subcontractors, depending on which is the lower-cost option. Voltas imported finished goods in FY12 to meet consumer demand, as the INR appreciated marginally by 1.5% YoY in 1HFY12, making imports cheaper. Since, the INR depreciated sharply by 7% YoY in FY13, Voltas increased sourcing from Indian sub-contractors. Thus, the flexi-sourcing model enabled Voltas to effectively manage gross costs in FY13, thereby improving EBIT margins in the UCP business by 100bps and RoCEs by 1000bps YoY to 59.8%.

Exhibit 15: A good example of Voltas’ sourcing model

` mn unless specified FY09 FY10 FY11 FY12 FY13

Value of imports on CIF basis

Raw materials 249 159 232 354 116

Finished Goods 4,254 3,891 4,515 7,743 4,554

Components and Spares 697 1,565 2,159 4,633 3,536

Total 5,200 5,615 6,907 12,729 8,206

Unitary cooling products revenue 9,223 11,871 15,608 15,388 18,356

value of imports as % of unitary product sales 56.4% 47.3% 44.3% 82.7% 44.7%

Cost of unitary cooling sales 8,622 10,627 13,974 14,055 16,595

Value of Imports as % cost of unitary product sales 60.3% 52.8% 49.4% 90.6% 49.4%

Depreciation 51 41 34 34 34

Unitary cooling products EBIT 550 1,203 1,599 1,298 1,727

EBIT margin 6.0% 10.1% 10.2% 8.4% 9.4%

Finding out the true Gross cost of the Unitary Cooling Business

Employee Cost @8% of sales 738 950 1249 1231 1469

% of unitary product sales 8.0% 8.0% 8.0% 8.0% 8.0%

Marketing cost 93 277 245 252 336

% of unitary product sales 1.0% 2.3% 1.6% 1.6% 1.8%

Distribution and selling @5% of sales 461 594 780 769 918

% of unitary product sales 5.0% 5.0% 5.0% 5.0% 5.0%

Business overheads 369 237 312 308 367

% of unitary product sales 4.0% 2.0% 2.0% 2.0% 2.0%

Gross product cost 6,961 8,570 11,388 11,496 13,506

Hence Gross product cost 75% 72% 73% 75% 74%

Assuming 90% of imports are for this business (except FY12) 4,680 5,053 6,216 9,197 7,385

Imports as a %age of Gross Cost of Products sold in UCP business 67% 59% 55% 80% 55%

Source: Company, Ambit Capital research

Voltas

Ambit Capital Pvt Ltd 9

Voltas’ plans to set up own manufacturing plant could change the flexi model

Japanese players have announced plans to set up manufacturing plants in India due to higher costs in China and due to a stronger yen. Daikin is setting up a plant to manufacture 0.5 million units per annum at a cost of `3.3bn. The manufacturing plants of certain players (such as Carrier) are not only for room ACs but also for other ductibles. Our primary sources suggest that Voltas is also considering starting a manufacturing/assembling. However, due to the gloomy volume growth outlook for room ACs, Voltas has postponed its plan to manufacture in India. We believe Voltas will eventually set up its manufacturing plant when the macroeconomic situation improves and room AC demand picks up. This would lead to lower capital turnover and RoCE for Voltas in the next ten years.

Exhibit 16: Voltas turned around the loss-making room AC business in FY06

-30%-20%-10%

0%10%20%30%40%

FY04

FY05

FY06

FY07

FY08

FY09

FY10

FY11

FY12

FY13

3.03.54.04.55.05.56.06.5

Adjusted EBIT marginAdjusted RoCECapital Employed turnover (x) (RHS)

Source: Company, Ambit Capital research

Exhibit 17: Capital employed turnover to decline after the arrival of the manufacturing plant

0%

10%

20%

30%

40%

FY14

E

FY15

E

FY16

E

FY17

E

FY18

E

FY19

E

FY20

E

FY21

E

FY22

E

FY23

E

4.0

4.4

4.8

5.2

5.6

Adjusted EBIT marginAdjusted RoCECapital Employed turnover (x) (RHS)

Source: Company, Ambit Capital research

Bleak outlook for FY14 due to price increase

Our dealer checks across India suggest that demand has slowed down considerably after the onset of the monsoon. Daikin and Panasonic have increased prices by 7-9% in the last two months. However, Voltas and Blue Star have not yet increased prices. Voltas’ management expects prices to increase by 6-12% from the current levels due to INR depreciation and energy label changes. After this price increase, ACs would cost 16-25% more in January, thereby creating uncertainty around the demand. Since India is a price-sensitive market, we expect volumes to remain flat or marginally decline YoY in FY14. Overall, we estimate revenues to increase by 11% in the last nine months of FY14 mainly due to a price increase of ~15% YoY in FY14. Whilst we have increased our FY14/15 estimates, we still expect a margin decline of 80bps YoY, as the price increase would not be sufficient to compensate for the INR depreciation.

Exhibit 18: Downward revision in revenue estimates (` mn, unless specified) Old New Change

FY13 FY14E FY15E FY14E FY15E FY14E FY15E

Revenues 18,356 21,110 23,643 19,825 21,807 -6.1% -7.8% YoY growth (%) 19.3% 15.0% 12.0% 8.0% 10.0% -700bps -200bps Adjusted EBIT 1,476 1,576 1,608 1,582 1,648 0.4% 2.5% YoY growth (%) 74.4% 6.8% 2.0% 7.1% 4.2% 30bps Adjusted EBIT margin 8.0% 7.5% 6.8% 8.0% 7.5% 52bps 76bps Adjusted RoCE 29.6% 27.1% 24.0% 27.9% 28.6% 78bps 456bps

Source: Company, Ambit Capital research

Voltas

Ambit Capital Pvt Ltd 10

Cash and liquid investments worth `22/share (32% of mcap) Voltas had `8.66bn in cash and liquid investments as on 1QFY14 equivalent to `26/share (~38% of the current market capitalisation). Voltas had higher cash and liquid investments in 1QFY14 due to low room-AC inventory after the summer season. The company stocks room ACs before Diwali and the summer season in the remaining three quarters, resulting in lower cash flows. Our FY14E cash and liquid investments are very conservative at `5.96bn (down 11% YoY), equivalent to `18/share.

According to the management, the company had an unusually large amount of cash in the current account in end-FY13 due to several holidays before the year-end closing. In addition to the above investments, Voltas has 0.6mn shares of Lakshmi Machine Works (LMW), which are currently valued at `1.13bn, equivalent to `3.5/share, as well as Government treasury securities worth `1/share.

Exhibit 19: Cash and liquid investments (` mn, unless specified)

FY12 FY13 FY14E

Cash and Bank Balances 2,710 3,498 2,280

Cash in hand and Cheques on Hand 569 509 N.A.

Current accounts 1,750 2,269 N.A.

Deposit accounts 392 720 N.A.

Current Investments in mutual funds 2,233 3,180 3,680

Source: Company, Ambit Capital research

Steady outlook for EPS business, valued at `18/share In the Engineering products and service (EPS) business, Voltas is the dealer for textile and mining equipment. It sells the spinning equipment of Lakshmi Machine Works (LMW) along with knitting and weaving textile equipments from other reputed suppliers. The source of earnings in the textile business is commissions and spares (not after sales or O&M).

According to LMW, the outlook for spinning equipment is positive due to policy changes in China to import yarn instead of cotton. Further, Voltas has entered into new segments besides spinning in the textile business to augment textile machinery growth. Whilst the outlook for yarn/textile exports appears good, the uncertainty around the Technology Upgradation Funds Scheme (TUFS) is looming large (on clear direction and intensity of growth). Apart from LMW, Voltas has 8-9 principals in textiles.

The mining business constitutes 50% of revenues of the EPS business. The company earns revenue from product sales, spares sales, O&M contracts and after-sales service. Whilst orders are erratic in India, new geographies such as Mozambique (for after sales service) have excelled in the last 15 months. In our opinion, the right metric to look at this business is value addition growth (likely to be in single digits). We estimate the five-year revenue CAGR to decline by ~1% (FY12-16E). Our EBITDA margin estimates are in line with management expectations of 17-21%.

Voltas

Ambit Capital Pvt Ltd 11

Exhibit 20: EPS business - financial performance (` mn unless specified)

FY12 FY13 FY14E FY15E FY16E

Revenue 4,121 4,311 4,526 4,888 5,377

YoY growth (%) -27% 5% 5% 8% 10%

EBITDA 702 837 905 880 968

EBITDA YoY growth (%) -32.9% 19.3% 8.1% -2.8% 10.0%

EBITDA margin 17.0% 19.4% 20.0% 18.0% 18.0%

Source: Company, Ambit Capital research

`6/share valuation for rental income Voltas has investment properties comprising office buildings in Mumbai, Chennai and Jamshedpur as well as other office premises given on rent. Rental income declined 14% YoY due to sale of investment properties and sluggish commercial real estate demand. We have estimated a further rental income decline of 10% YoY (conservative estimate) to factor in lower commercial space demand. The company has invested `150mn in new investment properties in FY14, leading to `240mn worth of investment properties in FY13.

Exhibit 21: Rental yield valuation (` mn, unless specified)

FY11 FY12 FY13 FY14

Rental Income received 349 410 354 319

YoY growth 6% 17% -14% -10%

EBIT 210 246 213 191

EBIT margin 60% 60% 60% 60%

Capitalisation at 10% yield 2,126 1,913

Source: Company, Ambit Capital research

Voltas

Ambit Capital Pvt Ltd 12

All is not lost in EMP: `20/share valuation In our opinion, the key concern for investors is the low profitability of the EMP business especially in the Middle Eastern projects. The two main reasons for lower margins are: (1) cost overruns due to project execution delays and (2) delay in payment cycle, leading to higher working capital requirement. We agree that the financial performance of Voltas’ EMP business has disappointed in the last eight quarters and the leading indicators do not indicate a strong recovery in the buildings capex cycle. Whilst our two-year outlook for the EMP business is negative (sales decline of 6% YoY in FY14/15E), we believe the EMP business deserves a value of `6.8bn (`20/share, 15.9x FY15E EBITDA) owing to its strengths and the reputation built in the last decade, which can be verified by FCFF generation of `2.7bn and by the profit-making domestic business. We have assumed that the entire debt on Voltas’ balance sheet is for the EMP business.

(a) Voltas has generated superior FCFF than Blue Star in EMP

In the last ten years, Voltas has outperformed Blue Star in the EMP business. Voltas has cumulatively generated FCFF of `2.7bn in the last ten years whereas Blue Star has only generated `0.5bn in the same period. Three key observations from our ten-year FCFF analysis are:

Cash flow generation has declined in last five years (FY08-13) vs FY03-08: Excluding acquisitions, both Voltas and Blue Star have generated higher free cash flows in FY03-08 vs FY08-13. Whilst Voltas has generated `896mn free cash flows in FY08-13, Blue Star has generated negative free cash flows of `309mn in the same period. We believe that the decline in EBIT margins in the last five years was due to a change in the industry structure (higher competition) and the slowdown in commercial construction in India and the Middle East.

Value-destructive acquisitions made by both Voltas and Blue Star to become integrated MEP players: Voltas acquired an 84% stake in Rohini Industrial Electrical for `1.1bn and Blue Star acquired DS Gupta Construction and Naseer Electricals in FY08-11 to become integrated Mechanical Electrical Plumbing (MEP) players. However, due to the slowdown in the capital investment cycle, clients continue to prefer low-cost small piecemeal MEP orders instead of integrated orders. Further, profitability decreased sharply in electrical companies due to intense competition. Hence, the acquisitions have been value-destructive for both companies. Voltas is trying to reduce the size of Rohini Industrials to cut its losses. Rohini's FY13 revenues were ~38% of its FY10 revenues. In our opinion, these acquisitions will become value-accretive only when the integrated MEP order inflow picks up.

Flat revenues in last three years (FY10-13) for both Voltas and Blue Star: The cumulative FY10-13 order book has declined for both Voltas and Blue Star by 20% due to the slowdown in the commercial building capex cycle. The managements of both the firms state that they had cautiously bid for projects during the last three years. However, their conservative bidding has not yielded results, owing to execution delays and higher working capital requirements.

Voltas

Ambit Capital Pvt Ltd 13

Exhibit 22: Voltas’ ten-year FCFF (` mn, unless specified)

FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY03-13 FY03-08 FY08-13

EMP revenues 7,342 8,037 11,295 14,383 17,449 27,668 31,134 30,411 31,832 31,995 211,547 58,506 153,040

within which International revenues

NA 3,218 6,114 7,034 8,350 16,207 18,826 16,228 17,891 18,699 112,567 24,716 87,851

EMP revenue YoY 9.5% 40.5% 27.3% 21.3% 58.6% 12.5% -2.3% 4.7% 0.5%

EMP revenue share of total revenues

55% 56% 59% 57% 54% 64% 65% 59% 61% 58% 59.7% 56.2% 61.2%

Reported EBIT 206 429 647 685 1,170 2,134 3,091 2,393 1,724 513 12,993 3,138 9,855

Total unallocated expenditure

206 348 308 -816 -161 -309 -173 -371 259 1,136 426 -115 541

Onerous costs 2,766 956 3,722 0 3,722

Adjusted EBIT 92 235 465 1,149 1,258 2,332 3,203 2,611 -1,201 -1,101 9,043 3,199 5,844

Adjusted EBIT margin 1.3% 2.9% 4.1% 8.0% 7.2% 8.4% 10.3% 8.6% -3.8% -3.4% 4.3% 5.5% 3.8%

Tax rate (company wise) 17% 13% 23% 17% 32% 32% 28% 33% 26% 26%

Assumed tax rate 32% 32% 32% 32% 32% 32% 28% 33% 26% 26%

Depreciation/non cash expenditure

227 114 150 128 325 481 194 764 507 337 3,227 944 2,283

Capital Expenditure 28 34 36 132 134 238 131 322 123 228 1,406 364 1,042

Change in working capital

69 174 -257 834 44 -617 584 2,314 2,948 -922 5,172 865 4,307

EMP FCFF 193 66 687 -56 997 2,457 1,796 -120 -3,453 216 2,782 1,887 896

Acquisition 536 236 244

Company FCFF 135 454 269 79 3,280 80 2,863 -741 -1,832 1,023 5,611 4,217 1,393

Share of EMP FCFF within overall FCFF

143% 14% 256% -71% 30% 3053% 63% 16% 189% 21% 50% 45% 64%

Source: Company, Ambit Capital research

Exhibit 23: Blue Star’s ten-year FCFF (` mn, unless specified)

FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY03-13 FY03-08 FY08-13

EMP revenues 4,786 6,515 8,213 11,243 15,563 17,331 17,960 19,850 16,751 17,766 135,978 46,320 89,658

EMP revenue YoY 36.1% 26.1% 36.9% 38.4% 11.4% 3.6% 10.5% -15.6% 6.1%

EMP revenue share of total revenues

67% 70% 70% 70% 69% 69% 70% 66% 59% 61% 66.1% 69.1% 64.7%

Reported EBIT 465 603 800 1,029 1,897 2,182 2,147 1,812 -982 634 10,586 4,794 5,792

Total unallocated expenditure 66 191 329 454 271 764 707 698 729 801 5,008 1,311 3,697

Adjusted EBIT 421 469 571 711 1,711 1,657 1,650 1,352 -1,411 147 7,279 3,884 3,396

Adjusted EBIT margin 8.8% 7.2% 7.0% 6.3% 11.0% 9.6% 9.2% 6.8% -8.4% 0.8% 5.4% 8.4% 3.8%

Tax rate (company wise) 25% 32% 28% 26% 29% 24% 24% 31% -1% 6%

Depreciation/non cash expenditure

98 69 85 135 190 224 290 270 265 309 1,935 577 1,358

Capital Expenditure 100 133 86 133 766 778 253 211 284 333 3,076 1,218 1,859

Change in working capital

126 219 378 311 321 245 827 1,921 -1,560 528 3,316 1,355 1,962

EMP FCFF 186 37 32 215 314 456 471 -936 115 -415 475 784 -309

Acquisition cost 420 800 1,220 420 800

Company FCFF 186 37 32 215 -106 456 471 -1,736 115 -415 -745 364 -1,109

Share of EMP FCFF within overall FCFF

133 -75 -162 417 -131 1,045 915 -2,437 1,912 18 1,634 181 1,453

Source: Company, Ambit Capital research

(b) Profitable domestic EMP business

According to our industry checks and confirmed by Voltas’ management, the company’s domestic EMP business is profit-making at the EBIT level. Domestic projects account for 64% of the 1QFY14 order backlog and ~50% of FY13 revenues. The building capex cycle has currently come to a halt in India, resulting in lower EMP orders. However, Indian EMP projects have a strong long-term

Voltas

Ambit Capital Pvt Ltd 14

potential, owing to under-penetration of HVAC in commercial buildings and the recovery in the capex cycle.

(c) Reducing share of loss-making Middle East projects business

The proportion of the Middle East order book has declined consistently in the last five years (42% in FY13 vs 83% in FY08). According to the management, they have cautiously bid for projects with reasonable site margins (in excess of 6%), resulting in declining order book. Whilst Voltas has laid off employees in the Middle East to reduce operating costs, its efforts have not yielded results due to execution delays. The management believes that the external business environment must improve for their cost-cutting efforts to show results. Whilst we do not expect a quick recovery in the Middle East projects business, the increasing share of the profitable domestic EMP projects business will offset the loss-making Middle East projects business.

Exhibit 24: Dwindling Middle East order book will lead to ….

0

10

20

30

40

50

60

FY08

FY09

FY10

FY11

FY12

FY13

0.00.51.01.52.02.53.03.54.04.5

India orderbook (Rs bn) ME orderbook (Rs bn)

India book to bill (RHS) ME book to bill (RHS)

Source: Company, Ambit Capital research. Note: ME=Middle East

Exhibit 25: …decline in FY14/15E Middle East revenues

05

10

1520

2530

35

FY08

FY09

FY10

FY11

FY12

FY13

FY14

E

FY15

E

-20%

0%

20%

40%

60%

80%

100%

India sales (Rs bn) ME Sales (Rs bn)

India sales YoY (RHS) ME sales YoY ( RHS)

Source: Company, Ambit Capital research. Note: ME=Middle East

Voltas and Blue Star can learn from MEP operations of Drake and Skull

Whilst Indian EMP players, such as Voltas and Blue Star, have struggled to generate EBIT margins and RoCEs, Drake and Skull reported net income margins of ~9% in FY13 in the MEP business. Drake’s and Skull’s strategy of bidding for large and complex projects is the key reason behind their superior performance. The management of Drake and Skull highlighted that construction outlook in the Middle East has improved in the last six months. Also, their payment cycle has improved, as their receivables have declined by 40% in the last six months. The strong performance of Drake and Skull and the improving outlook on construction in the Middle East bodes well for the EMP businesses of Voltas and Blue Star.

Why did Voltas not book cost overruns in 1QFY14 under exceptional items as it did for Sidra in 4QFY13?

Sidra is a unique project in which the cost overruns are due to prolonged delays in approvals and an inefficient design by Voltas. The client will not pay for an inefficient design and hence a 100% recovery in Sidra’s claims is unlikely. However, in other projects, Voltas could negotiate with clients to claim cost variations. Historically, the execution cost of all the fixed-price EMP projects exceeded 15-20% of the budgeted cost and the client had paid for the increase in project cost. Lastly, the cost overruns in the other Middle East jobs are small and not as onerous as Sidra. In the past, cost overruns of `300mn-400mn in Sidra were part of regular costs and when these exceeded or became large then only an onerous entry was passed.

Voltas

Ambit Capital Pvt Ltd 15

Further reduction in our EMP profitability estimates We had earlier modeled moderate profitability recovery in FY15 both in the India and Middle East business. However, we believe that recovery in the Indian and Middle Eastern EMP business has been further delayed owing to the 1QFY14 disappointment in the Middle Eastern business and the macroeconomic slowdown in India. Whilst 1QFY14 order inflow growth was reasonable (at 2% YoY), EBIT margins were a disappointment (at -3.8%).

Key changes to our estimates are:

We have reduced our domestic order inflow by 16% for FY14E and 23% for FY15E due to lack of recovery in buildings capex cycle.

Whilst our FY14 revenues estimates are unchanged (down 6% YoY), we believe the share of Middle Eastern business revenues will increase, as the company has won large orders in the Middle East such as the `2.8bn Qatar stadium order. Voltas is in advanced stage of negotiation for a `5.35bn order in Oman and Qatar. We have significantly reduced India business EMP revenues due to execution delays and payment cycle delays.

We reiterate that the India projects business is profitable at the EBIT level but the Middle East business is still loss-making. In our opinion, the EMP business does not have any leading indicators that suggest a significant improvement in profitability. Thus, we have further reduced our EBITDA estimates by 29% for FY14 and 41% for FY15 in the India EMP business. We expect the Middle East operations to continue to make losses in FY14 and FY15.

Exhibit 26: Further downward revision in EMP estimates (` mn unless specified)

Old New Change

FY13 FY14E FY15E FY14E FY15E FY14E FY15E

EMP order book 37,190 36,374 41,008 34,514 36,915 -5% -10%

India 21,610 24,609 29,460 23,487 26,318 -5% -11%

Middle East 15,580 11,765 11,548 11,027 10,597 -6% -8%

EMP order inflow 26,136 29,358 35,229 27,178 30,469 -7% -14%

YoY growth (%) 12% 20% 4% 12% -800bps -800bps

India 15,712 18,633 22,360 15,712 17,283 -16% -23%

YoY growth (%) 19% 20% 0% 10% -1900bps -1000bps

Middle East 10,424 10,725 12,869 11,466 13,186 7% 2%

YoY growth (%) 3% 20% 10% 15% 700bps -500bps

EMP business revenue 31,866 30,174 30,596 29,855 28,068 -1% -8%

YoY growth (%) -5% 1% -6% -6% -100bps -700bps

India 13,662 15,634 17,510 13,835 14,452 -12% -17%

YoY growth (%) 14% 12% 1% 4% -1300bps -800bps

Middle East 18,204 14,540 13,086 16,019 13,617 10% 4%

YoY growth (%) -20% -10% -12% -15% 800bps -500bps

EMP EBITDA 660 927 1,662 -90 515 N.A. -69%

India 546 782 1,138 551 651 -29% -43%

Middle East 113 145 523 -641 -136 N.A. N.A.

Source: Company, Ambit Capital research

Voltas

Ambit Capital Pvt Ltd 16

Key assumptions Exhibit 27: Key assumptions (` mn, unless specified)

Key assumptions Old estimates New estimates Change in estimates

FY14E FY15E FY14E FY15E FY14E FY15E Comments

Closing Order book 36,374 41,008 34,514 36,915 -5.1% -10.0%

YoY growth (%) -2% 13% -7% 7% -500bps -578bps

Order Addition-total 29,358 35,229 27,178 30,469 -7.4% -13.5%

YoY growth (total) (%) 12% 20% 4% 12% -779bps -789bps

India 18,633 22,360 15,712 17,283 -15.7% -22.7%

India YoY 10% 20% 0% 10% -1000bps -1000bps

Overseas 10,725 12,869 11,466 13,186 6.9% 2.5%

Overseas YoY 15% 20% 10% 15% -500bps -500bps

Overall book to bill 1.2 1.3 1.2 1.3

Previously, we had expected the onset of recovery from FY15. However, leading indicators such as IIP do not reflect a pick up in the Indian capex cycle. Hence, we have cut our India business FY14/15 order inflow estimates owing to a slowdown in the India capex cycle. We have increased our Middle East business order inflow estimates owing to the company’s guidance of winning large projects worth `8bn in the next two quarters.

Revenues 56,480 59,955 54,747 55,360 -3.1% -7.7%

YoY growth (%) 2.1% 6.2% -1.0% 1.1% -313bps -503bps

EMP business 30,174 30,596 29,855 28,068 -1.1% -8.3%

YoY growth -5.7% 1.4% -6.7% -6.0% -100bps -738bps

UCP business 21,110 23,643 19,825 21,807 -6.1% -7.8%

YoY growth 15% 12% 8% 10% -700bps -200bps

We have cut our FY15 revenue estimates due to lower order inflow in FY14/15. We expect a price increase ~15% YoY in FY14 owing to energy ratings change and INR depreciation, which will lead to flat AC volume growth.

EBITDA 3,072 3,854 2,184 2,779 -28.9% -27.9%

EBITDA margin 5.4% 6.4% 4.0% 5.0% -145bps -141bps

EMP business 3.1% 5.4% -0.3% 1.8% -337bps -360bps

UCP business 8.5% 8.0% 8.8% 8.5%

We have decreased our EBITDA margin estimates for the EMP business due to lower-than-expected EBIT margins in 1QFY14.

Adjusted PAT 2,511 3,159 1,654 2,202 -34.2% -30.3%

Net margin 4.5% 5.3% 3.0% 4.0% -143bps -130bps

Adjusted EPS (`) 7.6 9.5 5.0 6.7 -34.2% -30.3%

Core EPS (`) 6.5 8.5 4.4 6.0 -33.4% -28.7%

Our FY14E/15E PAT estimates have been revised downwards due to lower EBITDA and lower other income.

Working capital turnover (x) 3.6 3.6 3.8 3.8

Gross Block turnover (x) 12.0 11.8 11.7 11.0

CFO 2,758 4,360 829 2,346 -70.0% -46.2%

Our CFO estimates have decreased owing to lower EBIT and higher working capital requirements due to delays in the payment cycle.

Source: Company, Ambit Capital research

Ambit vs Consensus

Exhibit 28: Ambit vs consensus (` mn, unless specified)

Consensus Ambit Divergence Comments

Revenue (` mn)

FY14E 55,722 54,747 -1.7%

FY15E 60,097 55,360 -7.9%

Below consensus as we estimate revenues would decline by 6% YoY in FY14 and by 5% YoY in FY15 in the EMP business. We expect moderate revenue growth of 8% YoY in the UCP business.

EBITDA (` mn)

FY14E 2,785 2,184 -21.6%

FY15E 3,521 2,779 -21.1%

Our EBITDA estimates are below consensus estimates, as we estimate EBIT margins of 0% in FY14E and 1.8% in FY15 in the EMP business.

EPS (adjusted) (`)

FY14E 6.5 5.0 -23.0%

FY15E 8.1 6.7 -17.5%

Below consensus due to lower revenue growth and lower EBITDA margins especially in the EMP business.

Source: Company, Bloomberg, Ambit Capital research

Voltas

Ambit Capital Pvt Ltd 17

Relative valuation The project-based MEP business contributes to more than 55% of revenues of both Voltas and Blue Star. We compare the valuations of Voltas with Blue Star and other mid-sized construction/project management companies that have a presence in the MEP business. On a relative valuation basis, Voltas is trading at a discount to the Middle Eastern and international MEP players. Whilst Voltas is trading in line with Blue Star, we believe Voltas should trade at a premium to Blue Star owing to Voltas’ competitive advantages in the UCP business and strong balance sheet. Voltas is a cash surplus company; it has `8.66bn of cash and liquid investments as on 1QFY14, representing 39% of market cap whereas Blue Star’s FY13 debt-to-equity is 1.05x.

Exhibit 29: Business split for comparison with business-wise peers

Mcap EBITDA margin

(%)

PAT margin

(%)

RoE (%)

RoCE (%)

P/E (x)

EV/EBITDA (x) Companies

US$ mn CY12/ FY13

CY12/ FY13

CY11/ FY12

CY12/ FY13

CY11/ FY12

CY12/ FY13

CY13/FY14

CY14/FY15

CY13/FY14

CY14/FY15

Voltas 321 2.1% 1.8% 4.4 6.5 18.5 -1.4 12.8 9.6 9.6 7.1

Blue Star 177 4.7% 1.3% (23.2) 9.8 -31.8 3.5 13.6 9.3 11.1 8.0

Indian pure E&C and project management companies

Engineers India Ltd 661 19.4% 17.0% 27.1 38.0 28.6 19.7 7.8 7.4 3.6 3.5

VA Tech Wabag 177 9.1% 6.3% 12.4 12.2 24.1 14.3 11.2 9.3 5.5 4.6

Middle Eastern MEP companies

Drake and Skull 641 6.0% 2.8% 23.6 3.5 40.1 NA 15.6 12.6 11.0 9.5

Arabtec Holdings 1,863 6.9% 2.5% 23.1 4.8 31.9 9.9 18.2 18.0 12.6 11.2

International MEP players

Emcor – (US) 2,503 4.9% 2.3% 14.2 11.4 25.3 NA 16.5 12.8 6.8 5.3

Comfort systems (US) 577 3.2% 1.0% 11.5 5.0 18.3 NA 26.6 21.8 9.6 8.5

Average 15.3 12.6 8.8 7.3

Source: Company, Industry, Bloomberg, Ambit Capital research. Note: (a) We have used Ambit estimates for Voltas and consensus estimates for other companies (b) Year-end closing for Voltas, Blue Star and pure Indian E&C and project management companies is March, and for Hastie International, year-end is June, and December for others (c) Mcap, P/E and EV/EBITDA data is as on 4 September 2013

Relative valuations for the consumer products business

Large air-conditioner suppliers, such as LG and Samsung, are not listed in India. Therefore, we compare Voltas with other listed players (such as Whirlpool and MIRC Electronics) that have a presence in the air conditioner market and also in the other consumer durables space. Voltas is trading at a premium to smaller players, justified by the superior EBITDA margins of its UCP business and higher RoEs/RoCEs. Further, Voltas trades at a discount to Whirlpool, which is justified by Whirlpool’s superior RoEs.

Exhibit 30: Relative valuations – comparison with other Indian consumer durables companies

M Cap Sales

Growth EBITDA Margin

PAT Margin

RoE (%) RoCE (%) P/E (x) EV/EBITDA (x) Company

USD mn FY13 YoY FY13 FY13 FY12 FY13 FY12 FY13 FY14 FY15 FY14 FY15

Voltas* 322 19.3% 9.6% 3.8% 11.4 13.4 47.4 46.7 12.8 9.6 9.6 7.1

Blue Star* 180 3.5% 9.5% 1.3% -23 9.8 37.2 23.7 13.6 9.4 11.2 8.0

Whirlpool India 297 4.3% 9.0% 6.1% 59.8 59.7 35.2 46.6 15.2 11.9 7.8 6.6

MIRC Electronics 10 -22.0% 3.1% 1.5% 3.0 7.9 8.7 9.4 4.2 3.2 5.0 4.7

Hitachi 43 16.5% 8.0% 3.8% 22.4 36.7 21.8 30.3 -2.0 -14.4 N.A. N.A.

Average 11.5 8.5 8.4 6.6

Source: Ambit Capital research, Company. Note: (a) We have used Ambit estimates for Voltas and consensus estimates for other companies (b) *We have taken Unitary cooling products’ EBITDA margin and RoCE for Voltas and Blue Star (c) Mcap, P/E and EV/EBITDA data is as on 4 September 2013

Voltas

Ambit Capital Pvt Ltd 18

Voltas is trading at a discount to Blue Star on one-year forward EPS/EBITDA multiples

Voltas is trading at a 23% and 40% discount to Blue Star on one-year forward P/E and on one-year forward EV/EBITDA respectively. We agree that Blue Star is a step ahead of Voltas in working capital management in the EMP business. However, we argue that Voltas should at least trade in line with Blue Star, owing to Voltas’ superior balance sheet and strong competitive advantages in the UCP business.

Exhibit 31: Voltas trades at a 23% discount to Blue Star on one-year forward P/E (x) due to …

0

5

10

15

20

Dec

-11

Feb-

12

Apr

-12

Jun-

12

Aug

-12

Oct

-12

Dec

-12

Feb-

13

Apr

-13

Jun-

13

Aug

-13

Blue Star (x) Voltas (x)

Source: Bloomberg, Ambit Capital research

Exhibit 32: … marginally lower RoEs

-30%

-20%

-10%

0%

10%

20%

30%

40%

FY11 FY12 FY13 FY14E FY15E

Voltas RoE Blue Star RoE

Source: Company, Ambit Capital research

Exhibit 33: Voltas trades at a 40% discount to Blue Star on one-year forward EV/EBITDA (x)

0246

8101214

Dec

-11

Feb-

12

Apr

-12

Jun-

12

Aug

-12

Oct

-12

Dec

-12

Feb-

13

Apr

-13

Jun-

13

Aug

-13

Blue Star (x) Voltas (x)

Source: Company, Ambit Capital research

Exhibit 34: …owing to lower RoCEs

-10%

-5%

0%

5%

10%

15%

20%

25%

FY11 FY12 FY13 FY14E FY15E

Voltas RoCE Blue Star RoCE

Source: Company, Ambit Capital research

Exhibit 35: Voltas trades at a discount to Blue Star on one-year forward P/B

0.00.51.01.52.02.53.03.54.0

Dec

-11

Feb-

12

Apr

-12

Jun-

12

Aug

-12

Oct

-12

Dec

-12

Feb-

13

Apr

-13

Jun-

13

Aug

-13

Blue Star Voltas

Source: Company, Bloomberg, Ambit Capital research

Exhibit 36: Whirlpool trading at a premium to historical one-year average forward EV/EBITDA

6

8

10

12

Apr

-12

Jun-

12

Aug

-12

Oct

-12

Dec

-12

Feb-

13

Apr

-13

Jun-

13

Aug

-13

Whirlpool 1 year forward EV/EBITDA (x)

Whirlpool average 1 year forward EV/EBITDA (x)

Source: Company, Bloomberg, Ambit Capital research

Voltas

Ambit Capital Pvt Ltd 19

Key catalysts Improvement in EMP business’ EBIT margins: In our opinion, the key concern for investors is the lower EBIT margins in the EMP business, especially in the Middle East due to cost overruns from execution delays. Hence, market appears to be assigning nil value to Voltas’ EMP business. Thus, a material improvement in margins of the EMP business in India or the Middle East could be a key catalyst for Voltas.

Strong room AC volume growth in 2HFY14 could positively surprise the market: In FY11-13, room AC prices were increased by 7-10% YoY to compensate for higher costs which led to a decline in volume growth in FY12/13. Room AC players are likely to increase prices by 6-12% due to INR depreciation and energy label changes. Hence, most of the room AC players have suggested that volume growth will be sluggish in 2HFY14. Thus, positive volume growth in room ACs in FY14 could drive share prices higher.

Key risks to our BUY stance Continued cost overruns due to execution delays in EMP projects: Voltas is facing several hurdles and delays in closing EMP projects particularly in the Middle East. We estimate margins will recover from FY16E owing to improvement in construction capital expenditure. However, growth and margins would continue to be suppressed if the construction capex recovery were to be further delayed than FY16E.

Lower-than-expected room AC volume growth due to increase in prices: Voltas imports 55-60% of total gross cost for room ACs from China. Thus, Voltas would have to increase room AC prices to pass through higher costs from INR depreciation and potential increase in tariff on imports of non-essential consumer durables. We believe that in a price-sensitive market like India, higher prices could lead to lower-than-expected demand. If Voltas does not increase prices to compensate for INR depreciation then its margins would reduce substantially.

Exhibit 37: Explanation for the flags on the cover page

Field Score Comments

Accounting GREEN

In our accounting analysis of BSE500 companies, we have classified Voltas as an ’engineering and construction (E&C) company‘. Voltas ranks second in our accounting analysis of E&C companies on account of a higher rank in CFO/EBITDA, gross block/gross turnover and capital WIP-gross block.

Predictability AMBER Whilst the company has communicated clearly to clients about the challenging environment especially in the EMP business, cost overruns in the Middle East have increased the volatility in its earnings.

Earnings momentum RED Over the last six months, consensus EPS estimates for FY14 and FY15 have been revised downward by 20-25%.

Source: Company, Ambit Capital research

Voltas

Ambit Capital Pvt Ltd 20

Profit and loss (consolidated)

Y/E March (`` mn) FY12 FY13 FY14E FY15E FY16E

Revenue 51,857 55,310 54,747 55,360 61,947

% growth -0.1% 6.7% -1.0% 1.1% 11.9%

Total expenses 48,493 52,857 52,563 52,581 58,451

Adjusted EBITDA 598 1,497 2,184 2,779 3,496

Adjusted EBITDA margin (%) 1.2% 2.7% 4.0% 5.0% 5.6%

Net depreciation 340 278 251 275 313

Adjusted EBIT 259 1,219 1,933 2,504 3,183

Net interest 253 318 340 171 79

Other income 924 822 715 741 830

Adjusted PBT 930 1,722 2,308 3,074 3,934

Adjusted PAT 627 995 1,662 2,213 2,832

Provision for taxation 571 728 646 861 1,102

Minority Interest 1 (7) 8 11 14

Adj. Consolidated PAT 626 1,002 1,654 2,202 2,818

Adj. consol PAT margin 1.2% 1.8% 3.0% 4.0% 4.5%

Core PAT 384 1,012 1,432 1,984 2,591

Core EPS (`) 1.2 3.0 4.4 6.0 7.9

Source: Company, Ambit Capital research

Balance sheet (consolidated)

Y/E March (`Rs mn) FY12 FY13 FY14E FY15E FY16E

Share capital 331 331 331 331 331

Reserves and surplus 14,448 15,925 16,708 17,942 19,599

Total Net worth 14,778 16,256 17,039 18,273 19,930

Minority Interest 170 118 126 137 152

Loans 2,252 2,612 2,112 1,112 612

Sources of funds 17,219 19,009 19,300 19,546 20,717

Gross Block 4,198 4,505 4,852 5,195 5,576

Net block 2,004 2,110 2,206 2,274 2,342

Capital work-in-progress 46 0 0 0 0

Goodwill on consolidation 890 888 888 888 888

Investments 3,116 4,073 4,573 4,573 4,573

Cash and bank balances 2,710 3,498 2,280 2,470 3,264

Sundry debtors 11,668 13,618 13,799 13,650 15,105

Inventories 8,334 9,784 9,505 9,508 10,409

Loans and advances 3,246 3,159 3,000 3,033 3,225

Total Current Assets 35,268 38,350 36,789 37,003 41,337

Current Liabilities 21,575 23,865 22,358 22,297 25,335

Provisions 2,790 2,792 3,043 3,140 3,334

Current liabilities and provisions 24,365 26,657 25,402 25,438 28,669

Net current assets 10,903 11,693 11,388 11,566 12,668

Application of funds 17,219 19,009 19,300 19,546 20,717

Source: Company, Ambit Capital research

Voltas

Ambit Capital Pvt Ltd 21

Cash flow statement (consolidated)

Y/E March (`` mn) FY12 FY13 FY14E FY15E FY16E

EBIT 3,025 2,174 1,933 2,504 3,183

Depreciation 340 278 251 275 313

Others (1,572) (1,411) (297) (260) (257)

Direct taxes paid (1,199) (870) (646) (861) (1,102)

Change in WC (2,137) (245) (1,165) (85) (502)

CFO (2,063) 949 829 2,346 2,494

Purchase of fixed assets (300) (438) (347) (343) (382)

Interest received 57 77 38 31 29

Others 990 981 (241) 229 229

CFI 747 620 (550) (83) (124)

Net borrowings 871 373 (500) (1,000) (500)

Interest paid (317) (393) (378) (202) (108)

Dividends paid (848) (654) (619) (871) (968)

CFF (270) (674) (1,497) (2,073) (1,576)

Net cash inflow/ (outflow)

(1,587) 895 (1,219) 190 794

Cash at the end 3,303 3,402 2,280 2,470 3,264

Free cash flow (1,832) 1,023 482 2,003 2,112

Source: Company, Ambit Capital research

Key ratios

Y/E March FY12 FY13 FY14E FY15E FY16E

EBITDA Margin (%) 6.5% 4.4% 4.0% 5.0% 5.6%

EBIT Margin (%) 5.8% 3.9% 3.5% 4.5% 5.1%

Net margin 1.2% 1.8% 3.0% 4.0% 4.5%

Debt:Equity 0.2 0.2 0.1 0.1 0.0

Net debt/Equity (0.0) (0.1) (0.0) (0.1) (0.1)

Working capital turnover (x)

4.0 3.9 3.8 3.8 4.0

Gross block turnover (x) 12.5 12.7 11.7 11.0 11.5

ROCE 15.0% 10.4% 8.4% 10.2% 12.0%

ROIC 17.7% 11.5% 9.8% 12.9% 16.3%

ROE 4.4% 6.5% 9.9% 12.5% 14.8%

Source: Company, Ambit Capital research

Valuation parameters

Y/E March FY12 FY13 FY14E FY15E FY16E

Adjusted EPS basic (`) 1.9 3.0 5.0 6.7 8.5

Core EPS basic (Rs) 1.16 3.04 4.35 6.03 7.87

DPS (`) 1.6 1.6 2.3 2.5 3.0

P/E 33.8 21.1 12.8 9.6 7.5

P/B 1.4 1.3 1.2 1.2 1.1

EV/EBITDA 6.2 8.3 9.6 7.1 5.3

Source: Company, Ambit Capital research

Voltas

Ambit Capital Pvt Ltd 22

Institutional Equities Team

Saurabh Mukherjea, CFA CEO, Institutional Equities (022) 30433174 [email protected]

Research

Analysts Industry Sectors Desk-Phone E-mail

Aadesh Mehta Banking / NBFCs (022) 30433239 [email protected]

Achint Bhagat Cement / Infrastructure (022) 30433178 [email protected]

Ankur Rudra, CFA Technology / Telecom / Media (022) 30433211 [email protected]

Ashvin Shetty Automobile (022) 30433285 [email protected]

Bhargav Buddhadev Power / Capital Goods (022) 30433252 [email protected]

Dayanand Mittal Oil & Gas (022) 30433202 [email protected]

Gaurav Mehta Strategy / Derivatives Research (022) 30433255 [email protected]

Karan Khanna Strategy (022) 30433251 [email protected]

Krishnan ASV Banking (022) 30433205 [email protected]

Nitin Bhasin E&C / Infrastructure / Cement (022) 30433241 [email protected]

Nitin Jain Technology (022) 30433291 [email protected]

Pankaj Agarwal, CFA NBFCs (022) 30433206 [email protected]

Pratik Singhania Real Estate / Retail (022) 30433264 [email protected]

Parita Ashar Metals & Mining (022) 30433223 [email protected]

Rakshit Ranjan, CFA Consumer / Real Estate (022) 30433201 [email protected]

Ravi Singh Banking / NBFCs (022) 30433181 [email protected]

Ritika Mankar Mukherjee Economy / Strategy (022) 30433175 [email protected]

Ritu Modi Healthcare (022) 30433292 [email protected]

Shariq Merchant Consumer (022) 30433246 [email protected]

Tanuj Mukhija E&C / Infrastructure (022) 30433203 [email protected]

Utsav Mehta Telecom / Media (022) 30433209 [email protected]

Sales

Name Regions Desk-Phone E-mail

Deepak Sawhney India / Asia (022) 30433295 [email protected]

Dharmen Shah India / Asia (022) 30433289 [email protected]

Dipti Mehta India / USA (022) 30433053 [email protected]

Nityam Shah, CFA USA / Europe (022) 30433259 [email protected]

Parees Purohit, CFA USA (022) 30433169 [email protected]

Praveena Pattabiraman India / Asia (022) 30433268 [email protected]

Sarojini Ramachandran UK +44 (0) 20 7614 8374 [email protected]

Production

Sajid Merchant Production (022) 30433247 [email protected]

Joel Pereira Editor (022) 30433284 [email protected]

E&C = Engineering & Construction

Voltas

Ambit Capital Pvt Ltd 23

Explanation of Investment Rating

Investment Rating Expected return

(over 12-month period from date of initial rating)

Buy >5%

Sell <5%

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