engaging visitors in innovative ways: process, data and participation
TRANSCRIPT
Engaging Visitors in Innovative Ways: Process, Data and Participation (#PDP)
Silvia Filippini-Fantoni@silviaff20@imamuseumDirector of Interpretation, Media, and Evaluation
Process:•New exhibition development
process
Data: •Research and evaluation
Participation:•Participatory in-gallery
experiences• Innovative programming
Visitor-oriented approach: #PDP
• Interdisciplinary core team is created at the start: curator, an interpretation specialist, an evaluator, a designer, and an exhibition manager
• Big idea: identification of the main thesis and learning outcomes to inform checklist, layout, interpretive plan, content, title, etc.
HIGHER VISITORS’ SATISFACTION BETTER COMMUNICATION OF KEY MESSAGES
BETTER INTEGRATION OF INTERPRETIVE TOOLS
40-60% 60% 30-50% 30-50%
n=576
21% 21%
27%
31%
0%
5%
10%
15%
20%
25%
30%
35%
Art DecoAutomobiles
Duesenbergs AutomobileMasterpieces
Concept Cars
Front-End: Automobile Design
Visitors’ interests:
• Artist’s life (30/40)
• Inspiration (30/40)
• Process/technique (26/40)
• Artist’s or other’s explanation about the meaning behind the work (7/40)
Formative: Robert Indiana
Summative: Exhibition Evaluations
•Have learning outcomes been met?
•Are visitors satisfied with their experience?
•How do they engage with the art and interpretive tools?
•What problems do visitors encounter?
•Who visited the exhibition (demographics & psychographics)?
• 3,922: # of drawings submitted
• 30,709: online visits
•3% of drawings with comments
•1,457 votes: Most popular drawing
•Visitors responded to patterns, colors, shape and compositions seen in exhibition
Key Results
• 2,655 drawings left behind
• 23% of exhibition visitors made a drawing
• 77% inspired by the display
• 11% inspired by exhibition
• 75% of visitors looked at the drawings
Draw a Still Life
• 3,706: # of autoportraitsmade
• 40% of exhibition visitors created an autoportrait
• 51% of exhibition visitors looked at other visitors’ autoportraits
•Reinforced the understand that words, numbers, forms, and colors symbolize specific events in Indiana’s life
Key Results
• 71% of exhibition visitors were with other people
• 59% of exhibition visitors 45+ used the app
• 61% of exhibition visitors used the app
• 400+ positive comments“fun”, “engaging”,“easy”
Key Results
Scott Stulen @middlewest@imamuseumCurator of Audience Experiences and Performance
Innovative Programming
• Increasing # of facilitators(who visit to engage in a social experience)
• Increased exhibition attendance (44,000 in 2013 vs. 81,000 in 2014)
• Increased # of members
•Change of perception: visitors have responded positively to the museum willingness to engage people in different ways.