engaging the social network voter
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TRANSCRIPT
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Millenium Social Media
Presented by Wilma Ariza
Engaging The Social Network Voter
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Millenium Fact
From the viewpoint of someone online, inquiring minds only know what Googlehelps us find or what our Social Network tells us……
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PR FACT
As a political leader: personal brand becomes an essential consideration of how people perceive the campaign, the message and the individual.
Barack Obama Bill Clinton
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Strategic Planning Board
Education (Listening)
Strategy (Collaboration)
Presence (Engagement)
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EDUCATION AND LISTENING
THINK BEFORE BUILDING!
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HOW DO THEY FEEL ?
•About my brand?
•About my message?
•About my community?
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What are they talking about?
Regional Issues?
Cities: Paterson, Clifton, Passaic,
Newark, Bloomfield, Montclair etc.
Counties: Passaic, Bergen, Essex
Neighborhoods: Crime, Schools,
Business, Organizations, Unions (?)
News & Events?
Headlines, City, County & State Events,
City Council and Government Meetings
Individuals?
Supporters, Influencers, Detractors
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WHO IS TALKING ?
1. Are they influencial?
2. What networks are
they involved with?
3. What organizations
do they belong to?
4. How can I engage
them?
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Presence & Engagement
Social Media Branding ? Deciding Where To Go
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1. Rule of Engagement Fact
Every person (including you)
exist in multiple places!
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2. Identify Your Target!
As an example: Everyone building a campaign
wants favorable press coverage. You do too!
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THIS IS JOURNALISM & PRESS COVERAGE 1970’s
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THIS IS JOURNALISM & PRESS COVERAGE 2012
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CONNECT WITH YOUR AUDIENCE
WHEN AND WHERE THEY ARE
You
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PEER ENDORSEMENT
TESTIMONIALS
CERTIFICATIONS
GROUP MEMBERSHIPS
SUCCESS STORIES
INDUSTRY INSIGHT
CUSTOMER SERVICE
PRESENT YOUR BEST FACE
STRATEGY & COLLABORATION
LEVERAGING YOUR NETWORK
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QUESTIONS?
THANK YOU FOR
LEARNING WITH ME
WILMA ARIZA,
Social Media Strategist
EMAIL: [email protected]
www.Linkedin.com/in/wilmacolonariza
FIND ME !