Engaging Justice: Engaging Justice: Advocacy Skills Advocacy Skills

Training for Social Training for Social ChangeChange

Kelly BenkertKelly Benkert

Seattle UniversitySeattle University

Center for Service & Community Center for Service & Community EngagementEngagement

AgendaAgenda

►Context and HistoryContext and History►Overview of TrainingOverview of Training►Nuts and Bolts of the TrainingNuts and Bolts of the Training►Sample Modules: Identifying a Problem Sample Modules: Identifying a Problem

& Messaging& Messaging► Issues in ImplementationIssues in Implementation►Q & AQ & A

Two Feet of JusticeTwo Feet of Justice Charity

Direct Social Services

Help individuals meet their present needs:

- Serve in shelters, food banks, meal programs

- Sponsor a refugee family

- Mentor and tutor

- Donate food, clothing, money

Justice

Social Change

Correct long-term or root problems in communities:

- Participate in community self-help projects

- Advocate for just public policies

- Develop local community enterprises

History & ContextHistory & Context

►Catholic Relief Services – 2 year Catholic Relief Services – 2 year partnershippartnership

► In house trainingsIn house trainings►Participants Participants ►FacilitatorsFacilitators►On campus partnerships:On campus partnerships:

Office of the ProvostOffice of the Provost Magis: Alumni Committed for MissionMagis: Alumni Committed for Mission Center for Service and Community EngagementCenter for Service and Community Engagement Faculty Faculty

Learning OutcomesLearning Outcomes

► By the end of the training, the participant will By the end of the training, the participant will be able to:be able to: Understand the dynamics of political power, how to change Understand the dynamics of political power, how to change

those dynamics, and determine how and where to engage in those dynamics, and determine how and where to engage in policy change for social justicepolicy change for social justice

Identify and analyze problemsIdentify and analyze problems Use tools and processes for contextual and problem analysisUse tools and processes for contextual and problem analysis Apply research, planning, and organizing strategies to Apply research, planning, and organizing strategies to

engage and empower citizens and grassroots groupsengage and empower citizens and grassroots groups Understand and be able to apply different influence and Understand and be able to apply different influence and

engagement strategies and activities used in advocacy, and engagement strategies and activities used in advocacy, and understand which strategies work best and whenunderstand which strategies work best and when

Apply the basics of communication and persuasion for Apply the basics of communication and persuasion for advocacyadvocacy

Agenda – Day 1 (Saturday)Agenda – Day 1 (Saturday)

8:00 – 9:00 – Breakfast, Welcome, & Introductions8:00 – 9:00 – Breakfast, Welcome, & Introductions

9:00 – 10:00 – Defining Advocacy & Power9:00 – 10:00 – Defining Advocacy & Power

10:00 – 10:30 – Establish Interest Groups10:00 – 10:30 – Establish Interest Groups

10:30 – 11:30 – Contextual Analysis10:30 – 11:30 – Contextual Analysis

11:30 – 12:15 – Lunch11:30 – 12:15 – Lunch

12:15 – 1:30 – Identifying and Analyzing Problems 12:15 – 1:30 – Identifying and Analyzing Problems

1:30 – 3:15 – Targeting & Mapping Power plus 1:30 – 3:15 – Targeting & Mapping Power plus Choosing Strategies and Tactics Choosing Strategies and Tactics

3:15 – 3:30 – Break 3:15 – 3:30 – Break

3:30 – 5:30 – Developing Effective Messages 3:30 – 5:30 – Developing Effective Messages

5:30 – 5:45 – Wrap-Up & Evaluation 5:30 – 5:45 – Wrap-Up & Evaluation

Agenda – Day 2 (Sunday)Agenda – Day 2 (Sunday)

9:00 – 9:30 – Breakfast9:00 – 9:30 – Breakfast

9:30 – 10:15 – Recap of yesterday & Report-9:30 – 10:15 – Recap of yesterday & Report-Outs from yesterday Outs from yesterday

10:15 – 11:15 – Lobbying10:15 – 11:15 – Lobbying

11:15 – 11:30 – Evaluations11:15 – 11:30 – Evaluations

11:30 – 12:00 – Lunch 11:30 – 12:00 – Lunch

12:00 – 1:00 – Coalition Building 12:00 – 1:00 – Coalition Building

1:00 – 1:30 – The Basics of Advocacy 1:00 – 1:30 – The Basics of Advocacy Planning/Getting StartedPlanning/Getting Started

1:30 – 2:00 – Moving into the Future 1:30 – 2:00 – Moving into the Future

Nuts and Bolts of the Nuts and Bolts of the TrainingTraining

► Issue-based Active Learning Issue-based Active Learning ModelModel

►ManualManual►RecruitmentRecruitment►FundingFunding►FacilitationFacilitation►Training trainersTraining trainers

From Issues to Problems…From Issues to Problems…

Human Trafficking

Domestic Violence

Rape

Unequal Pay

Sexual HarassmentGender

Violence

Finding your solutionFinding your solution

Problem: High levels of rape and sexual assault on college campuses

Possible Causes Possible Consequences

Possible Solutions

 Strong patriarchal system

 Gender discrimination and subordination

 Alcohol use Unhealthy expressions

of masculinity Lack of respect for

women Assumptions made

about a person based on their attire

 Assumed obligations - the attacker feels entitled to sex as a result of a date or party

 Marginalization Low self-esteem of

survivor STIs or unplanned

pregnancy Psychological trauma Silencing Culture of blaming the

victim based on attire or actions

 Community feels unsafe

 Low academic performance

 Preventative education for both women and men

 Creating spaces for exploration of healthy masculinity

 Alcohol regulations Tough sanctions for

offenders Changing of cultural

norms around gender , sexism, and rape/assault

 Increased survivor support

 

Effective Advocacy MessagesEffective Advocacy Messages

► Think with your buttThink with your butt► The messenger is importantThe messenger is important► Tell a storyTell a story► 6 important features:6 important features:

Defines the problemDefines the problem Links it with important valuesLinks it with important values A specific ask for a specific audienceA specific ask for a specific audience Specific ‘proofs’ to convince audience (shiny Specific ‘proofs’ to convince audience (shiny

bauble)bauble) Conveys urgency & importanceConveys urgency & importance Slogan or memorable phraseSlogan or memorable phrase

The Girl EffectThe Girl Effect► http://www.girleffect.o

rg/

AnalysisAnalysis

►What is the general issue?What is the general issue?►What is the specific problem they are trying What is the specific problem they are trying

to address with the video?to address with the video?►Who is the video trying to persuade and Who is the video trying to persuade and

what are they trying to get them to do?what are they trying to get them to do?► Is this the right person/right ask?Is this the right person/right ask?►What will happen if people do what the What will happen if people do what the

video wants them to do?video wants them to do?► Can you think of better ways to do it?Can you think of better ways to do it?

Issues in ImplementationIssues in Implementation

►Evaluation & AssessmentEvaluation & Assessment►How much do we train vs. how much How much do we train vs. how much

do we support?do we support?►Use of skills for “nefarious” purposesUse of skills for “nefarious” purposes►What happens after the training?What happens after the training?►SustainabilitySustainability

Kelly Benkert

Seattle University

Center for Service and Community Engagement

benkertk@seattleu.edu

206-296-2327