energy star update · phased in starting april 1. fully enforced by 2012 • taking steps to...
TRANSCRIPT
ENERGY STAR® Update Christopher Kent, U.S. EPA
June 1, 2011
Every federal dollar spent means:•
Reductions in greenhouse gas emissions of 1.0 metric ton of carbon equivalent.
•
Savings for partners and consumers of more than $75 on their energy bills.
•
Private sector investment of more than $15.
•
A net savings of more than $60.
2
Success: 2010 Accomplishments•
Americans with the help of ENERGY STAR prevented 170 million metric tons of GHG emissions in 2010 –
equivalent to 33 million vehicles and saved $18 billion on energy bills
•
More than 17,000 partners•
Nearly 3 billion qualified products sold since 2000•
Over 1 million new homes are ENERGY STAR qualified•
Tens of thousands buildings benchmarked and thousands upgraded
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ENERGY STAR Products•
American purchases about 200 Million ENERGY STAR qualified products in 2010
•
In more than 60 categories
•
Cumulative total of almost 3.5 billion products since 2000
•
Ranging from 20 –
60% more efficient
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ENERGY STAR Homes•
Nearly more than 1.2 million New Homes have earned ENERGY STAR
•
Home Performance with ENERGY STAR expanded with over 35,000 home improved
•
More than 95,000 consumers used Home Energy Yardstick
•
More than 5,200 ENERGY STAR qualified homes were build using HUD HOME program
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ENERGY STAR New Homes •
New specification (version 3.0) –
Phased in starting April 1. Fully enforced by 2012
•
Taking steps to improve quality assurance–
Working with RESNET to adopt ver. 3 checklists and enhance Provider QA
•
Expanding to multi-family high rise–
Launching soon
•
Educating home appraisal, finance, and insurance industry on value of ENERGY STAR homes
•
Working with DOE to align ES “Concept Home”
and Builder Challenge–
Concept Home pilot will test-drive a future version 4.0 specification.
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ENERGY STAR Business
•
More than 6,200 buildings in 2010 (60% increase)
•
150 orgs recognized as ENERGY STAR Leaders
•
National Building Competition to work off Waste
•
More than 200,000 buildings/20 Billion ft2
assessed –
25% of market
•
Expanded Portfolio Manager
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Loyalty is the goal – How are we doing?
SatisfactionSatisfactionDifferential
Value
Differential
Value
RelevanceRelevanceAwarenessAwareness LoyaltyLoyalty
70+% of households recognize the label.
65+% of households that recognized ENERGY STAR feel that “buying ENERGY STAR labeled products helps protect the environment for future generations.”
55+% agree “buying ENERGY STAR labeled products makes me feel like I am contributing to society.”
75% agree that “the ENERGY STAR label indicates superior performance with respect to energy efficiency relative to products without the label.”
80% of knowing purchasers would likely recommend ENERGY STAR to a friend.
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ENERGY STAR is one of the most influential labels in the marketplace
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•
Addressing new challenges and opportunities–
Third-party certification across all product types–
Verification program•
Maintaining strong brand is priority–
More frequent reviews / updates to ENERGY STAR criteria–
Appliances to be reviewed at a minimum every 3 years OR when market share for ENERGY STAR qualifying products reaches about 35%
–
Consumer electronics will be updated about every 2 years, including the use of out-year criteria that anticipate improved efficiency based on market trends
•
Rolling out Top Tier •
Engage with consumers via social media campaigns
•
Reinforce international partnerships
2011 Program Priorities
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More Frequent Spec Revisions
•
25 total specification updates underway in 2011–
growing market share–
new federal standards–
new efficiency opportunities–
opportunity to expand coverage
•
21 expected to be completed in 2011–
Electronics/IT: Computers, Displays, Imaging, Servers, TVs, Chargers–
Appliances: Dishwasher, Refrig, Room AC, Dehum, Water Heaters–
HVAC: Furnaces, Boilers–
Lighting: Lamps–
CFS: Icemakers, Dishwashers, Fryers, Ovens
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IT Spec Overview
2011Battery
Chargers Servers Storage UPS Computers Displays Imaging
J Launch Launched 11/2010
Launched 12/2010
F Launched
M DraftsData
Data Data Launch
A Data Drafts Data
M Drafts Drafts Drafts Drafts
J
J Final Drafts
A Final
S
O Final Final
N Final Final
D Final12
CE Spec Overview2011 Televisions
V6Set Top Box
V3Small
Network Equipment
Telephony
J Final V3 DataFM DraftsAM LaunchJ DraftsJ LaunchA FinalS Effective DraftsOND Final
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Appliances Spec Overview
2011Dishwasher Room Air
ConditionerWater Cooler Red
Refrigerator/Freezer
J Drafts DraftsF
MA
M Final Launch LaunchJJ DraftsA FinalSON FinalD
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HVAC Spec Overview2011 Ceil/Vent Fan Furnace Dehumidifiers Res Water Heater
J Drafts Drafts DraftsFM FinalAM Final LaunchJJAS FinalO EffectiveND Effective
Q1 2012Effective
Q21 2012Final
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CFS Spec Overview2011
Comm Dishwasher
Comm Fryer
Comm HFHC
Comm Ice Machine
Comm Oven
PRSV Lab Grade Ref/Freezer
J Drafts DraftsFMA LaunchM Final Drafts
Launch LaunchJDrafts
DraftsLaunchJ Final EffectiveDraftsA
S Final ON FinalD Effective
Q2 2012Effective Q3 2012
Final
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Misc Spec Overview2011
Luminaires DLS Window Doors
Home Insulation
Pumps
J Drafts DraftsF FinalM DraftsAM LaunchJJ DraftsASOND
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Enhanced ENERGY STAR Marketing Campaign
•
Goal: Sustained behavioral change around energy-efficiency
•
Strategy: Integrated social marketing Campaign–
Enhanced “Change the World, Start with ENERGY STAR”
campaign:
•
Interactive web platform•
Social sharing: Be an ENERGY STAR video challenge
•
Event series: ENERGY STAR Across America
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Building Demand: Outreach Critical to Results•
Specifications are a foundation; People must ACT to achieve environmental benefit
•
EPA devotes substantial resources to outreach with strong results–
Annual outreach strategy–
many FTEs
–
Media reach of 1 billion plus per year–
10 million web visits in 2010
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Changing Behavior and Using Partnerships to Succeed•
Educate Consumer -
Not just changing preferences–
changing behavior–
Second price tag (life cycle costs)–
Environmental choice–
Credible source–
Tools/advice/unbiased information–
Information at transaction points•
Partner with Retailers –
1,000 partners representing 23,000 storefronts–
Bring information to the consumer at point of purchase•
Partner with utility/efficiency program sponsors–
More than 500 utility partners (represent 60% of US customers)–
30 state partners –
Leverage ENERGY STAR platform to extend energy efficiency programs
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Coordinated Outreach Across Program Partners and Key Areas
•
Broad–
PSA –
profiles of real people–
ENERGY STAR Home Energy Advisor–
Change the World, Start with ENERGY STAR
•
HVAC–
Cool your world –
Summer campaign–
DIY Home sealing–
Properly used thermostat•
Office equipment–
Monitor enabling; Low Carbon IT campaign•
New Homes•
Commercial and Industrial –
National Building Competition
Multiple Goals•
Build Awareness
•
Provide value of program partners
•
Promote action
•
Promote growth in product sales
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Engaging People of All Ages
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Change the World, Start with ENERGY STAR
•
Integrated social marketing campaign–
Enhanced “Change the World, Start with ENERGY STAR”
campaign:
•
Interactive web platform•
Social sharing: Be an ENERGY STAR video challenge•
Event series: ENERGY STAR Across America
•
Pledge Driver offerings–
Event Booth Interactive elements
–
Partner Campaign Toolkit•
Partner Meeting–
November 7 –
9, 2011
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Top Tier – Most Efficient•
Goal–
Drive more energy efficient products into the market more quickly.
•
Challenge–
Determine the best strategy for identifying the top, few, most energy efficient products for early adopters without confusing consumers or harming the ENERGY STAR brand.
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R&D•Develops new, more efficient
products / buildings
•Drives more aggressive codes
/ standards
Codes and
Standards
•Leverage market
priming
•Update more
frequently and
expand faster
•Different levels for
new construction vs
retrofit
• Improved savings
through testing /
enforcement
Increasing Energy Efficiency (Metrics)
Num
ber o
f Unit S
ales
Market Priming•
Pulls new products, practices and services into market faster
•
ENERGY STAR•
Top Tier
Top Tier Strategy
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Product Covered in 2011
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Clothes Washers Air source heat pumps Central Air Conditioners
Furnaces Geothermal Heat Pumps Refrigerator-Freezers Televisions
Recognition Criteria
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Category RequirementsClothes Washers Clothes Washer Volume MEF WF
≤
2.5 cubic feet ≥
2.3 ≤
4.5> 2.5 cubic feet ≥
3.0 ≤
3.3Air‐source heat pumps ≥18 SEER, 12.5 EER, & 9.6 HSPF for split systems;
16 SEER, 12 EER & 8 HSPF for packaged systems;
communications, diagnostics and automated configuration
Central air conditioners ≥18 SEER & 12.5 EER for split CAC, 16 SEER & 12 EER for packaged
CAC; communications, diagnostics and automated configuration
Furnaces 97 AFUE; communications, diagnostics and automated configuration.
Geothermal heat pumps Equivalent to Tier 3 levels established in the ENERGY STAR Program
Requirements; communications, diagnostics and automated
configuration
Refrigerator‐freezers ≤422 kWh per year ; at least 30% better than Federal standard
Televisions A < 400: Pmax
= (0.046*A)+13.0400 ≤
A ≤
1068: Pmax
= (0.073*A)+2.0A > 1068: Pmax
= 80Pmax
= max On Mode power consumption;
A = viewable screen area in sq. inches
Change to Third Party Certification
•
Through over 19 years of shared effort, EPA and partners have built something of real value –
the
ENERGY STAR brand•
Maintaining the value of this brand requires ensuring products labeled with the ENERGY STAR deliver on their promise to the consumer
•
Recent developments: Increased scrutiny of voluntary programs–
Inspector General Reports at EPA and DOE–
Government Accountability Office ENERGY STAR Investigation
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Enhanced Qualification and Verification
•
Third Party Certification of ENERGY STAR products effective January 1, 2011
•
Before a product can be labeled with the ENERGY STAR, performance must be certified by an EPA-recognized third-
party based on testing in an EPA-recognized lab•
ENERGY STAR manufacturers must participate in verification testing programs run by the Certification Bodies (CBs).
•
EPA offering technical assistance to CBs to ensure a smooth transition for certifying products
•
As hoped, market response in terms of labs and certifiers stepping up to provide the necessary services has been tremendous.
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Laboratory: Accredited
ENERGY STARManufacturing
Partner
Certification Body (CB)
EPAENERGY STAR
Laboratory:CB Witnessed/
Supervised
Qualification Flowchart
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Current Number of EPA- Recognized Entities
•
Accreditation Bodies: 26•
Laboratories: 282*
•
Certification Bodies: 21
*As of May 2011
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Website: www.energystar.gov/testingandverificationEmail: [email protected]
2011 International Objectives•
Engaged with partner countries on US ENERGY STAR efforts with enhanced testing and verification
•
Enhance existing ENERGY STAR relationships –
substantively contributing to high-profile international energy efficiency projects.
–
sharing successful approaches and best practices.
•
Continue to pursue test procedure harmonization–
providing in-depth coordination with countries that are developing new/revised product standards.
•
Interest from many countries to recognize international-based certification programs
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Questions / Comments
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