IntroductionThis is the main homepage to Rockstar Energy. As you can see there is a dark

theme with some vibrant colours to make things stand out more. This promotes the extreme sports featured and gets people

to look at their energy drinks.

Purpose & FunctionThe purpose of the product is

to entertain and inform people about their products. Rockstar now has a variety of energy drinks available, even

though they are the same, but present them in various

ways. Rockstar also encourages action sports

such as BMX Racing, Skating, Snowboarding and Surfing. It also encourages Motorsports like NASCAR and Snowcross.

They show all of the recent news on the homepage, as

well as images, videos, related links and a social feed

where people can interact with each other and talk about events and other

products.

Layout &NavigationThe layout follows a classic Word press style and is very traditional as it shares similar aspects to other popular energy drink sites. The page is filled and there are no void spaces which proves that they have lots of things to offer. Everything is clean and well formatted for the viewer. Nothing is jumbled up and the page is easy to navigate so you can access the content that interests you. There are also plenty of thumbnails for people to click on for quick and easy access to the things that they want. The information that they have to offer is presented to us in order of most importance, which sets a standard for the rest of the website.

The Content and FormatThe content is appropriate to the target audience as the thumbnails selected all show dynamic and exciting images that you can view from free. The producers of this site are using gritty , vibrant and abstract textures. The content reflects the need of the audience, its is exciting, exclusive and friendly. The site contains images of aspirational characters that are carrying out breath-taking stunts and tricks which invites us to culture and ideology of the brand. There are links to social networks so we can spread the word of the community to friends, family and others.

Regulation – The internet is an unregulated Medium, there is no method of policing on the internet and it remains largely unfiltered. There is a difference with this site. It is a commercial site that sells a product to the public/ business market. Therefore, there is a responsibility to

advertise fairly and accurately. Online behaviour advertising is in the remit of ASA as the option to use tracking cookies is now a consumer choice and is heavily regulated by the

authority.

Primary focus, style, and target audience

The website is focused on making grand statements through the

images used. As you can see there is a limited use of text. There are

mainly images which invite you to read on or view the next video/

article. The primary focus for the audience is the daredevil at the top of the page. The audience is

young males from 14-25 and implies that just by drinking

Rockstar Energy, you can carry out these aspirational stunts that

some people can only dream of.

IntroductionWelcome to the Relentless energy drink homepage.

As you can see there is a very specific theme. There is a standard dark black theme but is contrasted with a

vibrant yellow colour that makes this website interesting.

Layout and NavigationThe layout is slightly different from the traditional style that we see for example on the Rockstar homepage. The screen is filled with images that catch the audience’s attention. Everything is neat and well laid out for the audience to navigate to what they want to see. Objects are presented centrally on the page in order of importance. The images include famous artists/ bands that are popular to the public which will entice them to read on. The main image sets the precedence for the rest of the page, and the thumbnails used are there to allow quick access to the content that you want to view.

The content and the formatThe content is appropriate to the target audience as the thumbnails selected all show dynamic and exciting images that you can view from free. The producers of this site are using vibrant and abstract colours to grab the audience’s attention. The content reflects the need of the audience, its is exciting, exclusive and friendly. The images are awe-inspiring to the audience that have been waiting to see their favourite artists for some time and are there so we can tell our friends and family about the events so they can go.

Regulation – The internet is an unregulated Medium, there is no method of policing on the internet and it remains largely unfiltered. There is a

difference with this site. It is a commercial site that sells a product to the public/ business market. Therefore, there is a responsibility to advertise fairly and accurately. Online behaviour advertising is in the remit of ASA

as the option to use tracking cookies is now a consumer choice and is heavily regulated by the authority.

Purpose and FunctionThe purpose of the product is to inform and entertain. Relentless in fairly new and there are a few people who don’t know about it,

however it does have a big following with many ways of

grabbing new attention, such as live gigs, events, meet-ups and

festivals. There are images, videos, reviews and

merchandise to be viewed which all preach their product and

what they have to offer. Everyone is invited to join the

party and the language used is informal and very friendly.

Primary focus, style, and target audience

The website is focused on making grand statements

through the amount of images used. As you can see there is a limited use of text here. There

are mainly images that invite you to read on or view the next

video/ article. The target audience is any young male that loves music. The images make it

seem like just by drinking Relentless, you will change in

some way and become cooler or more tuned into an alternative

lifestyle.

IntroductionThis is the Rip It homepage. As you can see again,

there is a dark, gritty theme to this website, but it is made vibrant through the bright red/ pink colours.

The images promote an alternative lifestyle through extreme events.

Layout and NavigationThe layout is traditional and follows a classic word press style. Objects are sensibly formatted and well laid out for the audience. The grandest and most enticing image is at the top of the page which sets a precedence for the rest of the website. Unfortunately, there is a lot of blank and negative space which makes it seem like they don’t have much to offer. The thumbnail for the main image sets the tone for the rest of the website, as it shows that this brand will try and grab your attention through bright colours which is a lot different from the previous two websites that have been analysed.

The content and formatThe content is appropriate to the target audience as it shows what the brand has to offer with their energy drink, although it seems that this brand is implying that if you buy their energy drink, who will be able to attract girls, as implied by the main image, which seems a bit far-fetched. Although it may be appropriate for the audience, it seems like false advertising.

Regulation – The internet is an unregulated Medium, there is no method of policing on the internet and it remains largely unfiltered. There is a difference with this site. It is a commercial site that sells a

product to the public/ business market. Therefore, there is a responsibility to advertise fairly and accurately. Online behaviour

advertising is in the remit of ASA as the option to use tracking cookies is now a consumer choice and is heavily regulated by the

authority.

Primary focus, style, and target audience

The website is focused on making grand statements

through the amount of images used. As you can see there is a limited use of text here. There

are mainly images that invite you to read on or view the next

video/ article. The target audience is any young male that

loves any sport or any outdoor activities.. The images make it

seem like just by drinking Relentless, you will change in

some way and become cooler or more tuned into an alternative

lifestyle

Purpose and FunctionThe purpose and function of the product is to inform and entertain. Rip It has a variation of flavours and types of energy drinks to offer, but they are a fairly new band and not that many people know about them which is proven by the amounts of content seen on the homepage. They don’t have much to offer apart from their drink which doesn’t seem to be popular. There are images, articles, videos and links to their Facebook page which allows fans to interact with each other and talk about Rip It’s offers.