energiers - kids of the world franchise presentation

Athens, September 2015

ENERGIERS is a European kids fashion Retailer producing and distributing kids fashion productsworldwide.

The company is part of ENERGIERS GROUP of companies – based in Europe.

Today, ENERGIERS is considered to be among the leading children's fashion companies in Europeand one of the strongest on the Greek market.

It is increasingly recognized as an international kids fashion brand representing latest fashiontrends and quality products.

Set up in Thessaloniki – Greece in 1981 by Athanasios Knis, it was initially a family businessaiming to address the needs of the Greek Market. The rapid development and expansion of thecompany to international markets forced the company to create new lines and brandedcollections.

Today, ENERGIERS Group consists of the Brands “ENERGIERS”, “in time” and “Boutique”, as wellas a separate kids swimwear line – “swimmy” and an active- and sportswear line “G_SPORT”targeting also teenagers above 16 y.

ENERGIERS Group proudly claims a track record of almost 35 creative & successful years in theworld of children’s fashion!

ENERGIERS has gained firm foundations and a strong reputation, thanks to the excellentcombination of top quality, its unique service and its optimal price policy.

ENERGIERS never stops, sits back, rests or remains inert. It continuously pioneers, innovates,stands out and sets new targets, always aiming at its customers’ best service.

ENERGIERS spirit is to fully meet every single need of its customers.

Along with the development of its own retail network, the company has designed and applied amodern franchise system, capable to support and promote serious collaborations of commercialperspective & guarantee the continuous supply of quality products & services for profitablebusiness relations & satisfy many more generations of happy clients.

Brief history of Company

ENERGIERS creates, design, produces and distributes qualityKids’ Collections in clothing & accessories for children 0-16years.

We employ 180 highly specialized, skilled & well trained staffand experienced managers, all of them dedicated to thecontinuous evolution of the babies and kids fashion collectionsand the marketing strategies and actions, committed to ourcustomers’ satisfaction.

Comfortable and practical outfits, following the latest fashiontrends, suitable for all occasions, complimented by trendyaccessories, creating original ideas for complete, contemporary,trendy appearances.

Our product range covers all stages of a child's growth - frombaby to pre teen.

Who we are

Country of Origin: EUROPE - Greece

Date established: 1981

Company-owned Stores: 14

Franchised Stores: 7

Shop in Shop: 8

Expansion Plans: Worldwide

Average Store Size: ranges between 120-180 sqm

Average Investment per Store in EURO:

• Shop- Layout – Decoration etc.: ~200-300€ / sqm

• Initial Products: 40 pcs / sqm = 40-50.000€

TOTAL Estimated INVESTMENT: 65.000€ - 90.000€

Type of Cooperation available:

• Exclusive Area Development Rights

• Exclusive Master Franchise License (sub-franchise rights included)

• Franchise Agreement (Single Unit Licenses)

• Distributorship/Wholesale opportunities available

License Fees: Depending on the Area – Country – Type of cooperation

Duration of the Agreement: 5-12 years

Minimum Advertising / Marketing Expenses: 2%

Royalties: 0%

Facts & Figures

ENERGIERS today boasts 3 main branded Collections:

• ENERGIERS• In Time and• Boutique

and 2 supplementary collection SWIMMY and G-SPORT.

The Group cooperates with more than 850 children’s fashionstores in Greece and is presented in 8 Corners (shop-in-a-shop) in the most distinguished department stores in Greece.

The company exports to 17 countries in Europe, the MiddleEast, Central Asia and the Americas and is rapidly expandingits international network with exclusive distribution channelsall over the world.

Producing more than 2.400 styles per season the ENERGIERSkids fashion is offered in prime market locations in all marketsaround the globe.

In a pleasant and friendly environment with ambience, theENERGIERS fully organized retail network offers consumers anexciting shopping experience.ENERGIERS offers total – look and trendy kids fashionproposals with a modern look, character and functionality.

The Network

The Infrastructure

R&D, Logistics & Production planning. A sophisticated logisticsand production planning, model design, choice of the mostappropriate fabrics, development of new technologies withimplementation of the latest IT infrastructure, as well asensuring the perfect quality and elegance of our products, incombination with attractive prices, is a must for ENERGIERS.

Marketing, imports, exports, sales and e-commerce operationsare based on geographical distribution and lie under the dutiesand the responsibility of the S&M department.For quickest possible customer service, there are sixexperienced account managers available, looking after theneeds of our clients.In addition to this, a separate EXPORT and FRANCHISE SUPPORTDepartment is in place to ensure prompt service to ourinternational business partners.

ENERGIERS is based in Northern Greece, in Thessaloniki, in twocompany owned buildings, covering an overall area of morethan 8.000 sqm and one building of 550 sqm in Athens, whichoperates as the international development center and as theshow room covering the needs of Central and Southern Greece.All in all, the company is proud to have more than 180 qualifiedemployees on its payrolls and to cooperate with certifiedsuppliers all over the world.

ENERGIERS aim to maintain a leading position in Greece andachieve a substantial and leading position on the internationalmarket of children’s fashion offering clothing of high qualityand esthetics at satisfactory prices.

ENERGIERS is continuously pursuing every opportunity for itsadvancement believing in its capabilities and strengths andrespecting the sensitivities and needs of children.

ENERGIERS is actively aiming at a leading position on theEuropean kids fashion sector investing in innovation as well asinternational expansion.

The company is seeking profitable results, building onrelationships of mutual benefit and interest with itsassociates, providers as well as with its business partners,franchisees, distributors and agents all around the world.

ENERGIERS is putting trust in the people who work with themand tries to ensure their development and prosperity.

Showing respect to the natural environment in which WEoperate and trying actively to contribute to the developmentof the respective communities is a major goal in its SocialResponsibility Policy.

In general, ENERGIERS Group tries to promote fairness andsincerity in all its activities.

Aim and Philosophy

The ethical foundation of ENERGIERS is based on corporatesocial responsibility. As a responsible business the companyhas adopted its role in the communities in which it operates.

Ecology and Quality

ENERGIERS commits to the principle of producing productsharmless to the human ecology.This includes, apart from a carefully selected choice of raw-material and fabrics suppliers worldwide and the continuouscontrol of crucial ecological parameters by independent andcertified international laboratories and authority boards.

Environmental protection

Environmental protection and nature preservation as well asthe responsible use of natural resources play an important rolein all corporate decisions.As part of its environmental policy, ENERGIERS not onlyensures that energy is used sparingly in all its divisions but alsore-uses residual materials and waste at all its sites.

Social responsibility

Vision

KIDS OF THE WORLD is emphasized in the newlogo symbolizing the strategy of priority forinternational development and global dominance.

KIDS OF THE WORLD• Dominant position in Greece and Europe,• Global expansion and a leading position as a key-

player on the international kids fashion market.

The collections are designed by in-house design teams consisting today of 14 full time employed designers, three Head- Designers and oneArt- Director who ensure each garment has its distinctive signature.

The collections offer a wide selection of designed items and patterns, permitting parents to choose among a wide variety of styles andcolors, depending on their personal style but always putting the comfort and safety of the children in the first place.

Every little KING / QUEEN, PRINCE or PRINCESS is valuable and deserves to be treated as a unique personality.

ENERGIERS goal is to have collections, with international adaptable character, which reflect children’s taste and like and give them manychoices to evolve and express themselves through their own style.

R&D and Designing

The quality of our clothes is our primary goal. The clothes areproduced according to safety standards and certified throughTUV Austria, whereas the fabrics and colors undergo qualitycontrols and are accompanied by special certificates.

For the continuous improvement of the quality of our clotheswe co-operate with the International House of QualityControl, INTERTEK.

ENERGIERS is also certified according to ISO 9001: 2008 byTUV co-operation.

Focus on Quality

Production is mainly made in Europe but also in cooperation with internationalsuppliers. Selection of foreign manufacturers is based on infrastructure, skills,security, quality and cost. Long-term business relationships with suppliers helpachieving quality expectations and results.

An effective internal infrastructure and the ability to develop new business andcooperation systems for emerging and new markets help ENERGIERS to increasethe growth of the business.

The distribution and logistics center of 8,000 sqm is based in Thessaloniki inNorthern Greece, serving daily all Point of Sales and the international network.The center receives, picks, packs and distributes approximately 18,000 pieces perday.

New technology recently implemented helps the Company work with flexibilitywhich is a must working in the clothing industry.Thus the new system enables us to connect all parts in the production chain fromdesign, manufacture, distribution, sales and accounting, minimizing the lead timefrom design to shelve.

Supply Chain

In 2011, the companywas assessed by ICAPand awarded with thecertificate nominatingENERGIERS as one ofthe strongest companyin Greece.

OUR COLLECTION

During the last 30 years, ENERGIERS has dressed hundreds of thousands of KIDS OF THE WORLDwith clothes distinguished for their quality, hygiene and latest fashion design.

ENERGIERS is proud to be able to offer children clothes of high aesthetics and fashion that makethem feel special, beautiful and comfortable.

The company is proud to be able to offer children clothes in prices well-balanced with quality anddesign.The fact that children and their parents trust the Brands ENERGIERS, In Time and Boutique is agreat achievement gained over time.

The collections offer a wide selection of in-house designed items which permit parents to choosedepending on their personal style.

The collections ENERGIERS and In Time are total-look collections that cater for children’s dailydressing needs and cover all clothing categories and many accessories.

They are addressed to boys and girls from the age of 0 to 16 years old and they include more than1.400 different styles. ENERGIERS considers the great variety of the collections as a significantcompetitive advantage which allows associates to fully cover their needs in all the categories ofkids fashion clothing.

The Boutique collection consists of high fashion designs combining elegance at a reasonable price.Boutique covers children’s needs for a formal attire without overlooking their need for comfort!

The collections are created and presented within 3 different age groups, representing design andtechnical requirements of each group.

1st Age Group: 0-18 months old2nd Age Group: 1-5 years old3rd Age Group: 6-16 years old

Collection

Clothing’s created and manufacturedwith extra care and utmost attentionto the very last detail, ensuringmaximum comfort & hygiene for theinfants.

The Infant Collection is created inorder to provide solutions andanswers to the special needs of thebaby’s daily routine that requiresattention, understanding, love,affection and imagination.

All products under this collection aremade of very carefully selectedmaterials, always in accordance withthe highest standards of quality andhygiene.

This collection is composed of allbasic garments the baby will needduring the first 18 month of its life.

ENERGIERS Infant Collection (0 to 18 months)

One of the most demanding ages concerning the quality ofclothing’s. Knowing this ENERGIERS responds with a wonderfulcollection of very comfortable sets complimented by smartaccessories.

ENERGIERS invests extra care in creating durable articles,without compromising comfort and freedom of movement andmobility of the young ones.

ENERGIERS Baby & Kids Collection (1 to 5 years)

Respecting the natural drive of children reaching theiradolescence, when they start making their own choices alsoconcerning their look and their favourite clothes, ENERGIERSoffers funky and fashionable articles, well designed and easy towear.

Comfortable, trendy and practical outfits, suitable for alloccasions, complimented by trendy accessories, giving originalideas for total look and special appearances.

ENERGIERS Child Collection (6 to 16 years)

ENERGIERS / In time Summer Prices per category Category From Up to

BERMUDA / SHORTS SIZES 1-5 KNITTED 3,75 € 5,65 €

BERMUDA / SHORTS SIZES 6-16 KNITTED 3,75 € 6,90 €

BERMUDA / SHORTS SIZES 1-5 WOVEN 7,25 € 14,90 €

BERMUDA / SHORTS SIZES 6-16 WOVEN 7,25 € 18,25 €

INFANT SETS FOR BOYS KNITTED 8,50 € 10,00 €

INFANT SETS FOR BOYS KNIT + WOVEN 8,75 € 19,40 €

INFANT SETS FOR GIRLS KNITTED 8,50 € 10,00 €

INFANT SETS FOR GIRLS KNIT + WOVEN 10,00 € 17,50 €

INFANT DRESSES 9,25 € 19,50 €

INFANT JACKETS 14,90 € 15,65 €

INFANT ROMPERS 6,65 € 16,25 €

INFANT BLOUSES/CARDIGANS 4,75 € 10,00 €

INFANT PANTS 8,75 € 13,40 €

INFANT SHIRTS 7,50 € 12,50 €

PULLOVERS/ CARDIGANS 1-5 7,65 € 20,40 €


BLOUSES 1-5 / CARDIGANS KNITTED 4,75 € 16,25 €


JACKETS / COATS 1-5 16,90 € 28,75 €

JACKETS / COATS 6-16 21,00 € 37,40 €

PANTS 1-5 5,75 € 14,40 €

PANT 6-16 7,90 € 16,15 €

SHIRT 1-5 9,90 € 14,90 €

SHIRT 6-16 10,40 € 20,50 €

DRESS / SKIRTS 1-5 6,25 € 18,75 €

DRESS / SKIRTS 6-16 7,75 € 20,00 €

2PCS BOYS SET KNIT TOP + WOVEN BOTTOM 1-5 8,50 € 22,25 €

2PCS BOYS SET KNIT TOP + WOVEN BOTTOM 6-16 9,90 € 19,40 €

2PCS GIRLS KNITTED SET WITH ELASTIN 1-5 7,90 € 10,65 €

2PCS GIRLS KNITTED SET WITH ELASTIN 6-16 9,40 € 15,90 €

2 PCS KNITTED SETS (BOYS/GIRLS) 1-5 7,15 € 8,65 €

2 PCS KNITTED SETS (BOYS/GIRLS) 6-16 8,65 € 11,15 €

SWIMWEAR GIRLS 1-5 5,90 € 9,00 €

SWIMWEAR GIRLS 6-16 5,15 € 10,75 €

SWIMWEAR BOYS 1-5 7,90 € 8,25 €

SWIMWEAR BOYS 6-16 8,65 € 9,00 €

Category From Up to INFANT SETS FOR BOYS KNITTED 5,90 € 13,15 €

INFANT SETS FOR BOYS KNIT+WOVEN 13,65 € 27,40 €

INFANT SETS FOR GIRLS KNITTED 5,90 € 13,15 €

INFANT SETS FOR GIRLS KNIT+WOVEN 13,65 € 26,00 €



INFANT ROMPERS 4,75 € 13,00 €

INFANT BLOUSES/CARDIGANS 5,25 € 13,50 €

INFANT SWEATERS/PULLOVERS 14,40 € 16,75 €

INFANT PANTS 6,90 € 13,15 €






JACKETS / COATS 1-5 16,90 € 28,75 €

JACKETS / COATS 6-16 21,00 € 37,40 €

PANTS 1-5 5,75 € 14,40 €

PANT 6-16 7,90 € 16,15 €

SHIRT 1-5 9,90 € 14,90 €

SHIRT 6-16 10,40 € 20,50 €

DRESS / SKIRTS 1-5 6,25 € 18,75 €

DRESS / SKIRTS 6-16 7,75 € 20,00 €

FLEECE TRACKSUITS 1-5 7,75 € 17,50 €

FLEECE TRACKSUITS 6-16 10,15 € 21,65 €

2 PCS KNITTED GIRLS SETS 1-5 11,65 € 15,25 €

2 PCS KNITTED GIRLS SETS 6-16 14,15 € 19,75 €

ENERGIERS / In time Winter

Prices per category

Boutique summer

Category From Until

BERMUDA / SHORTS SIZES 1-5 14,15 € 18,75 €

BERMUDA / SHORTS SIZES 6-16 16,25 € 19,75 €

INFANT SETS FOR BOYS 17,00 € 27,90 €

INFANT SETS FOR GIRLS 18,75 € 23,65 €





BLOUSES 1-5 7,40 € 8,25 €

BLOUSES 6-16 9,00 € 17,50 €

JACKETS / COATS 1-5 21,90 € 35,65 €

JACKETS / COATS 6-16 24,15 € 38,15 €

PANTS 1-5 18,15 € 19,40 €

PANT 6-16 18,75 € 20,00 €

SHIRT 1-5 15,65 € 16,25 €

SHIRT 6-16 16,90 € 17,50 €

DRESS / SKIRTS 1-5 13,50 € 23,65 €

DRESS / SKIRTS 6-16 13,65 € 23,75 €

Category From Until

INFANT PANTS 13,25 € 15,25 €






BLOUSES 1-5 7,00 € 8,75 €

BLOUSES 6-16 11,00 € 21,65 €

JACKETS / COATS 1-5 23,65 € 54,50 €

JACKETS / COATS 6-16 26,00 € 57,15 €

PANTS 1-5 18,25 € 19,25 €

PANT 6-16 15,25 € 19,00 €

SHIRT 1-5 17,25 € 18,15 €

SHIRT 6-16 18,25 € 18,75 €

DRESS / SKIRTS 1-5 15,00 € 25,15 €

DRESS / SKIRTS 6-16 15,65 € 23,25 €

Boutique winter

SETS23%

BABYWEAR15%

OVECOAT5%

JACKETS1%TROUSERS

8%

SHORTS6%

LEGGINGS2%

SKIRT2%

SHIRT4%

BLOUSE17%

KNITTED BLOUSE3%

DRESS8%

SWIMMING SUITS2%

PYZAMAS1%

SPORTWEAR1%

ACCESSORIES3%

Product mix

HP

HQ

LQJOYCE

LP

EVITA

OVS

H&M

OKAIDI

ZARA Kids

ENERGIERS

NEXT

SAM 0-13

ORCHESTRA

CARTER’S

GAPMARASIL

FUN&FUN

MONNALISA

MISS GRANT

LAPIN House

VINGINO

MAYORAL

MATOU

BENETTON

BOBOLI

BRUMS

Positioning Chart

MARKETING

Catalogues

ENERGIERS supports its sales through an aggressive marketing policy. For a number of years it stands out as the first company in the fieldof children’s fashion in advertising expenses.

Having a strong in-house marketing department ENERGIERS quick and easy adapts to the different market demands and a nearcommunication with designers increases brand recognition which in end is passed to the final customer.

Each season ENERGIERS produces over 150,000 in-house designed catalogues for its clients.

Marketing

Catalogues

We challenge the customer’s interest playing with the packagingand offering impressive bags, both normal as well as gift bags andspecial packaging.

Packaging

Small surprises like school bags, pencils, crayons, calendars, key-rings and soft toys are hidden in the packaging surprising the youngsters.

Premiums

Having a close communication with our customers, weoften organize fun parties and other local storehappenings with gifts, balloons etc. for the our youngclients.

Parties & Events

Following the trends and principles of modern marketing, we leverage the power of the web to spread our news, to present ourcollection and to promote our style and philosophy, being in constant touch with our fans.

Over the past years ENERGIERS has built up a significant fan - base either through the physical stores or the internet. Thisdatabase is regularly updated to ensure that customer details are always up-to-date, enabling ENERGIERS to communicate on aregular base with them.Direct Marketing procedures are implemented allowing the company to build up, maintain and expand its communicationstrategy with its clients.

Social Media Presence

Web-site Facebook

Cross channel communication on all Social Media Networks is promoted and the company maintains active members on FB Groups, Pages, Twitter, Pinterest, G+, Tumblr, YouTube, Flickr, Foursquare & Swarm, Instagram, Issuu, VK, etc.

Colorful and stunning ads in targeted magazines focuson our customers’ needs and reveal ways to promoteour branded style.

Vivid Printed Ads

In Store Visuals

ENERGIERS delivers full sets of in-store VM materials to be used inside the stores.

The ENERGIERS CLUB has got a huge members’ database and it’s an excellent mechanism ofmarketing actions which substantially supports sales throughout Greece.

Wishing to award the loyalty of our customers, the company created a privilege card thatensures all ENERGIERS members extra purchases in the form of a Bonus.

The ENERGIERS ‘Loyalty Scheme’ is also a great tool to create a data base of extremely usefulinfo of our customers buying behavior, which can be used for direct marketing activities.

ENERGIERS Member’s Card

INVESTMENT OPPORTUNITY

ENERGIERS offers the opportunity to potential business partnersto capitalize on its 30+ years of experience in the kids fashionretail sector.

The company offers a complete turnkey-solution package, whichallow our partners to start a bullet-proof business in theirterritories.

They are expected to choose one of the successful storeconcepts available:

There are three types of ENERGIERS concept stores:• ENERGIERS Concept Stores,• ENERGIERS Shops,• ENERGIERS Shop in Shop / Corners

Depending on to the country, area, city and market location theideal size of an ENERGIERS store, requires a minimum netground floor space of 120 to 150 sqm, while the gross shop floorarea should be between 150-200 sqm with a minimum of 6 to 8meters of shop-front / window.

Depending primarily on the location of the store, its size and itsarchitectural plan, constructional details, as well as any otherrestrictions/limitations and special construction condition of thebuilding, the cost may vary between 250-300€ per sqm, yet, thisis may vary from country to country due to labor costdifferences.

The ground of success!

ENERGIERS stores are perceived by many clients as ashopper's heaven emphasizing the shopping experiencefor all ages.

The look and feel of the stores, the fixtures and fittingsthroughout the stores, the lighting system as well as thewell organized VM reflect the commitment to totalquality that is evident throughout our business.

Having its own in-house design and construction teamenables the company to quickly design, construct andimplement new stores all over the world.

Independent of the size or type of the store, allENERGIERS stores have one thing in common.

They are centrally located, inside shopping malls, onpedestrian roads, on major shopping streets in the veryheart of the market and preferably near to internationalBrands.

ENERGIERS Retail Stores

Multi-level buildings, around 350-500 sqm, with large areas forspecial promotions of products.

ENERGIERS Concept Stores guarantee a unique shopping experiencefor the shoppers and for the kids; with ample parking space theydefinitely are a true ‘destination point’ combining shopping withfun.

A truly wonderful experience not only for the young ones but alsofor the grown ups.

A concept Store is typically the first option for a Master FranchiseOperation.

ENERGIERS Concept Stores

Specialty stand-alone stores catering for all therequirements of babies and kids, with a very functionalselling area of approximately 120 to 250 sqm.

ENERGIERS has developed through its long experience avery practical and highly efficient retail model, utilizingthe available space to its maximum, presenting in a veryclear way all the various sub-collections and themes ofthe ENERGIERS world.

Stores where shoppers identify the different sectionseasily and fast, where the garments and the accessoriesare displayed in exclusively developed display elements,making shopping an easy, as well as a pleasantexperience

ENERGIERS Shops

ENERGIERS corners (S-i-S)

A retail model created to fit insmaller retail areas, either in stand-alone stores or as shop-in-shopunits within department stores.

Normally around 30 to 80 sqm withthe product mix adjusted to localrequirements and conditions, theselling-out speed can be extremelyrewarding.

Each corner is “dressed” with a totalVM package giving it itscharacteristic branding.

A Modular Concept

FRANCHISE

Master Franchising

International expansion is today a necessity for companies with atrue and crystal clear vision.

There are many different types of cooperation opportunitiesavailable.

We are searching for partners–franchisees, who want to grab theopportunity to participate in a successful business concept, that hasalready been fully tested and developed with:

• Your company-owned and operated network ofENERGIERS shops.

• Your franchise network of sub-franchised shops• Shop in shops or corners inside major department

stores.

• Activating wholesales and acting as a Distributor in its territory –country is one of the many additional opportunities the companyprovides to its partners – Master Franchisees.

ENERGIERS is here for you!

ENERGIERS operates a sophisticated franchise support system for its

international partners.

Recognizing that franchisees may need help during the startup phase of their

new ENERGIERS store, but also during their cooperation with ENERGIERS,

the company ensures that they will feel confident and secure at each step of

this journey.

ENERGIERS provides the necessary know-how, the procedures and detailed

manuals to guide Franchisees with ease.

ENERGIERS highly experienced support managers will give franchisees a

helping hand whenever they may need it.

After becoming familiar with the concept, philosophy and products, if youare persuaded that ENERGIERS is the right partner for you, please contactENERGIERS in order to discuss with key managers.

• From your side a research of the proper location where the firstENERGIERS pilot store should be established in your market should bepresented to us.

• If we agree on the location and after signing the franchisee agreement welet our architect prepare a layout of the shop in order to suit theENERGIERS standards.

• ENERGIERS issues its construction manuals with detailed information andguidelines and if needed also provide all details on materials, mannequinsand hangers you will need for the shop.

STEP by STEP Implementation of FRANCHISE COOPERATION

Support systems

Franchise – Master Franchise Agreement

In order to secure a cooperation with ENERGIERS a franchise partnership agreement (Direct

Franchise agreement or Master Franchise agreement) with detailed terms and conditions is

signed between the two parties.

Our Partner - Franchisee

Profile of our Partner

• A successful Retailer, preferably in the fashion sector

• With strong financial background

• Willing to follow the rules of international franchising

• With an outgoing personality and strong business ethics

ENERGIERS Success Support System (3S) is further divided into 5 levels:

1. Business Planning

Together, a detailed franchise business plan is developed according to

the needs of the territory as well as other factors such as evaluation of

local competition, estimated Price positioning, ease of Market

Penetration, necessary Start-up Marketing, etc.

This business plan covers among other things:

the estimated set-up costs, product cost, estimated capital

requirements, gross and net margins as well as P&L, return on

investment (ROI), Break Even Point Analysis, etc.

ENERGIERS tries to analyze all critical business and key performance

indexes in order to ensure viability and profitability for its Franchisees.

The Marketing Plan is prepared in cooperation with ENERGIERS

Marketing Dpt. and includes a detailed Marketing Calendar as well as

an action plan for the first 6 months of operation.

Support systems

2. Initial Store Set-up

During the initial store set-up ENERGIERS assists its Franchisees in

all technical details necessary to implement their ENERGIERS Store

concept.

ENERGIERS architectural team visit the premises of the Franchisee

in order to coordinate local teams and purchases of equipment,

furniture etc. based on the analytical architectural layout plan and

the construction manuals of the company.

They contribute invaluable know-how during the set-up phase

eliminating mistakes which could lead to extensive construction

cost and reducing time.

3. Initial Training Procedures

ENERGIERS uses the system of (3T) – Train the Trainer, passing

over to the Franchisee the initial know-how that he will have to

pass on to its employees and managers.

Initial training takes place in Greece and covers all aspects of

business, administration, management, daily sales, shop operation,

local store marketing, logistics as well as the intro to the

philosophy and the lifestyle of ENERGIERS.

In addition to this, ENERGIERS trains the local Team “on-the-job”

during the soft – opening phase of the new ENERGIERS store.

Support systems

4. Ongoing Procedures & Operation Systems

ENERGIERS provides its franchisees with the necessary procedures

and systems in order to efficiently run their new shop operations.

Apart from detailed manuals and instructions, ENERGIERS has set-

up proven systems and procedures for the day to day operations,

merchandising and visual merchandising, sales and client handling

procedures.

All departments of ENERGIERS are dedicated to supporting the

special needs of its partners – franchisees, either remotely or on-

site, like e.g. the team of merchandisers that visits each

ENERGIERS store on a regular base to ensure the right placement

of garments and a common identifiable corporate identity.

5. Total Franchise Support

Rounding up all the services provided to its Franchisees,

ENERGIERS proudly states that it is operating a highly sophisticated

and successful total franchise support system, a quality and total

satisfaction program, following the strictest and highest quality

rules.

ENERGIERS aims to make its Franchisees feel part of one of the

leading global kids fashion concepts of the world.

Support systems

ENERGIERS takes pride in achieving its company goals, standingnext to its franchisees – its partners, its customers andcontributing to the wellness of the society it is active in.

ENERGIERS promises to keep on doing what made it stand out ofthe crowd and helped it achieving one of the leading positions inchildren’s fashion.

ENERGIERS promises to keep on supporting its partners –franchisees as its invaluable new partner and guide himwhenever needed.

WE ARE ALL PART OF OUR HERITAGE … OURKIDS OF THE WORLD

Become a part ofKIDS OF THE WORLD

ENERGIERS can help you to create the leading elitist retailing operation in the world of babies and children’s wear. We are ready to discuss the various models of co-operation with potential business partners prepared to invest in the creation of exclusive ENERGIERS concept stores all around the world.

Support Office and Distribution CentreAddress: R. Fereou 21, Nea Eukarpia564 29 Thessaloniki - Greece Tel.: +30 2310 686540, Fax: +30 2310 692957

Site: www.energiers.com

Contact

Investor/Franchisee Enquiries: Panos Patronidis+30 6932 916 802Contact: [email protected]

http://www.energiers.com/

mailto:[email protected]?subject=I am interested in cooperating with ENERGIERS