enabling converged services changing the way the world communicates jim dondero vice-president...
TRANSCRIPT
Enabling Converged ServicesChanging the Way the World Communicates
Jim DonderoVice-President Global Solutions Marketing
CANTO, June 21st
2
The Consumer’s World is Changing
Convergence of services into a unified user experience
Becomes one service
> Fixed service
> Mobile service
> Internet service
The Network becomes farmore than just voice or data
> Rich entertainment & content> Worldwide gaming> Security, community, information
The Network surrounds our lives and becomes indispensible
Services available from anywhere
Ubiquity
> Messaging> Information> VoIP> On-line Music> On-line Games
3
105M in 2003
768Min 2008
BroadbandSubscribersWorldwide
Wired+
Wireless
How to capitalize on surging demand for broadband …
20%
16%
34%
22%
8%
0%
5%
10%
15%
20%
25%
30%
35% DefinitelyNo
ProbablyNo
Maybe
ProbablyYes
DefinitelyYes
… & consumer demand for simplicity?
Q: Would you switch phone service provider if offered a single phone number for home, office and wireless?
30% would “probably” or “definitely” switch
The Result Is a Market Opportunity for Convergence
“Tomorrow’s Winners: Those Operators Who Master Service Convergence!”
5
ServiceProviderNetwork
Desperate
Housewives
The End Game: Converged Services Example #1: Ubiquitous Access to Existing Services
AuthorizedSubscriberCurrently
Using CellularVideoQoSHigh
BandwidthLow
Security
PERSONALIZED content delivered where and when you want it
Stored TelevisionProgramming HostedOn Service ProviderNetwork
6
> One device, directory, voicemail & bill
> Improved wireless coverage, voice quality and data service
> Lower cost
> Improved wireless coverage
> Reuse of existing cellular infrastructure
> New multimedia services, day 1
> Reduced network capex/opex
> Single solution to address both residential and enterprise users
User Values
Carrier Values
WirelessWhen on the move
WLANWhen Available
CMS/MCS 5200
The End Game: Converged Services Example #2: Converged Mobility
7
Fixed-Mobile Push-to-Talk (PTT)
> Takes PTT beyond today’s proprietary deployments which are limited by handsets and no inter-working
> Push to Talk between Wireline Broadband and Wireless Clients
Wireline
Mobile
8
• Incoming call information / control using set-top box
• Caller ID Name and Number• Real-time Call Handling• Call Logging
• Listen to voice mail over TV
• Return calls via click-to-call from remote
• Can use existing house phones for voice
• Leverages set-top box / TV for real-time communication services
• Blends TV-based multimedia with flexible voice options
What is It?What is It? >Features>Features
“I’ll listen to my voice mails during the commercial”
TRIAL STAGE
The End Game: iTV CommunicatorExample #3: Converged Applications/Devices
9
Importance of Fixed/Mobile Convergence
> Technology Significance:• Removes artificial and real
boundaries between service providers, access providers, and content providers
• Will create new business models, new providers, and related business entities
> Regulatory/Governance Issues:• Very early in the technology life
cycle• Issues to be determined but will
be huge
10
Convergence Changes the Services ParadigmNew Opportunities for Innovation
Silo ServicesSilo Services Horizontal Services - IMSHorizontal Services - IMS
Network EvolutionNetwork Evolution
Session Based Access Independent Multi-DeviceMultiple Media
Connection Based Device SpecificSingle Media
12
Summary
> Convergence is the trend that changes everything• Convergence of services/applications, devices,
technologies, and all access types
> Consumer touch points to the IP network will exceed anything we’ve yet seen • Behaviors and expectations will radically change
> Regulatory uncertainty greatly limits investment and deployment of new, advanced communication systems
Opportunity Exists for TechnologicalAdvances to Fully Empower the End User