© 2019 CYDigital Confidential: DO NOT DUPLICATE OR DISTRIBUTE

Enabling Consumers to Capture,

Own & Profit from Their Data

• Each US Consumer loses about $2500/year

• Total market: $820B in Consumer Data value

• Consumers generate online data, receive nothing in return

• About 8 in 10 people want online services to collect less data1

• But 6 in 10 people said they were willing to let a 3rd party

collect data in exchange for a benefit2

CONSUMERS ARE GIVING AWAY VALUE

CYDigital will deliver up to 50% of that value back to Consumers

1 https://tdwi.org/articles/2019/01/16/dwt-all-surveys-online-data-privacy-and-accuracy.aspx2 https://www.datainnovation.org/2019/01/americans-willing-to-share-sensitive-biometric-location-and-medical-data-for-benefits-national-survey-finds/

= 0

HOW CONSUMERS CAN CAPTURE DATA & VALUE

• CYDigital’s proprietary DApp is the decentralized solution allowing Consumers to record their digital activity into individual DDRs.

CONSUMERS MONETIZING THEIR DATA, PART 1

InstallsDApp

Data collected to DDR

GrantsCYDigital

access to data

Friends and Family sign up

“So what’s the first

service using this

approach?”

CYDT, CYDigital’s cryptocurrency, is used to reward the Consumer.

CONSUMERS MONETIZING THEIR DATA, PART 2

CYDigital is the next wave….

Search and Social

Advertising

=

The Flip Phone of

Digital Advertising

With their captured data,

Consumers can now negotiate

with Advertisers to receive

offers DIRECTLY, and NOT

through a search or social

platform.

THE CYDIGITAL ADVERTISER OFFER SERVICE (AOS)AKA “CONTROLLED ADVERTISING”

COMPLETING HOW CONSUMERS MONETIZE THEIR DATA

InstallsDApp

Data collected to DDR

GrantsCYDigital

access to data

Friends and Family sign up

Interactwith

Offers

Purchasehigh value

Offers

• As Consumers and

Advertisers join, CYDT

usage increases

• CYDigital will need to

purchase tokens back

from CYDT holders

CONVERTING CYDT TO CASH

$-

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

$6,000,000

$7,000,000

$8,000,000

$9,000,000

$10,000,000

- CYDT

20,000,000 CYDT

40,000,000 CYDT

60,000,000 CYDT

80,000,000 CYDT

100,000,000 CYDT

120,000,000 CYDT

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Buyback Projections

Projected Total Amount of Buyback Projected Total Amount of Buyback in US$*

• Transaction

• Advertiser compensates

CYDigital to query and access

DDRs

• CYDigital shares portion of

compensation with Consumer

“CONTROLLED ADVERTISING” BUSINESS MODEL

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

CUMULATIVE CONSUMERS

-

20

40

60

80

100

120

CUMULATIVE ADVERTISERS

Variable

Avg Frequency Consumer DDR Accessed 5x/month

Avg Price per Access $2/access

Gross Revenue Per Consumer $10/month

Assume 100K Consumers $1MM USD

PROJECTED FINANCIALS

Category Year 1 Year 2 Year 3 Year 4

Total Sales -$ 5,350,661$ 38,744,693$ 163,276,215$

Total Cost of Sales -$ 2,610,765$ 19,986,369$ 70,208,773$

Gross Margin -$ 2,739,896$ 18,758,325$ 93,067,443$

Total Salary and Wages 1,473,555$ 5,338,430$ 9,269,400$ 19,053,083$

Total G&A and CYDT Expenses* 1,449,405$ 8,489,559$ 23,938,359$ 71,897,250$

Taxes -$ -$ -$ 687,529$

Total Other Expenses

Net Income (2,922,960)$ (11,088,093)$ (14,449,434)$ 1,429,581$

Beginning Cash Balance 7,596,342$ 18,418,075$ 12,423,430$ 36,611,323$

Total Cash Inflows -$ 941,909$ 4,561,895$ 18,708,636$

Total Cash Outflows 436,080$ 1,734,226$ 4,008,332$ 14,088,834$

Cash Flow (436,080)$ (792,317)$ 553,563$ 4,619,802$

Ending Cash Balance 7,160,262$ 17,625,758$ 12,976,993$ 41,231,125$

*includes CYDT buyback expenses

COMPETITION

• NOTE: despite the need to change browsers, BAT (Brave) has 20MM active users!

• There are programmatic advertising platforms that are NOT competitors: Kinds Ads, Engagement Token, TAP, Varianda, AXE, Impetus One, Permission.io,

Noiz, Adbank (Blade)

Bra

ve

Dig

i.me

ShopIn

Dat

awal

let

Consumer Focus Only Absolutely Yes Yes No No

Requires Publishers? No way No No No No

Reliance on an Ad Network? Nope No No No No

Positioned as an Ad Platform Nay No No No No

Requires Change in Consumer Behavior Jeez, no Yes Yes No No

Consumer Purchases Required? Negative No No Yes No

Added crypto to an existing business?No, no, and oh by

the way, noNo No No No

Main

Competitors

AOS MARKET SIZING

TAM SAM SOM

ADVERTISERS 60KUS Online Advertisers

31KUS Online B2C Advertisers

200Cumulative Advertisers by end of

4th year

AD SPENDING $241B2019 US Total Media Spending

$82B2019 US Search & Social Advertising Spending

$165MProjected Revenue by end of 4th year

ROADMAP/MILESTONESStart onboarding Consumers Investor CabinetConsumer profilePreferences & Permissions

CYDT rewards (testnet only)CYD permissions (data access)CYDT Sharing

My CYDT (part 1)Black list feature (in process)Adult content blocker

Creation of DDRsCollection of data (local DB)Transfer of data to DDR

Access the DDRIdentity tokens for access and location Browser plugin user permissions

Browser bar (limited)

In Blue: Completed or In Process

TEAM

Held senior technology positions such as: Chief Architect at Vodafone Global, VP Technology at Aplix Corp, and SVP of Products and Innovation for Ubitus Inc. Worked on standards in the Open Mobile Alliance, Open Mobile Terminal Platform, Linux Mobile, Open Services Gateway initiative, and the Java Community Process where he was a two-term executive committee member.

Leader in the marketing technology industry (including as the #3 MarTech Influencer by Onalytica), Joe has been providing MarTech strategy, software, and support guidance to B2B and B2C companies since 2001. Founded OnDialog, a landing page application integrated with Salesforce, and raised $7 million up through Series A (company’s valuation peaked at $25 MM).

Serial entrepreneur, global speaker, venture capitalist and growth hacker. Involved with more than 30 successful start-ups in cybersecurity, fintech, MarTech, CRM and HR. Accomplished public speaker and lectures globally on Blockchain and the Cryptocurrency Ecosystem. A graduate of Columbia University with a degree in Computer Science and Economics

Began his career as an academic researcher, where he studied medical diagnostics, thermoelectric power generation, and completed a physics PhD focused on applied quantum mechanical modeling of lithium ion batteries. Upon witnessing the ways in which data was fundamentally changing culture, Nicholas left the field of physics to focus on data science.

John Rizzo, CTO & Visionaryhttps://www.linkedin.com/in/rizzo

Joe Rizzo, CEO https://www.linkedin.com/in/joemktg

Morgan Pierce, CMO https://www.linkedin.com/in/morgnpierce

Nicholas Lepley, PhD, Data Scientist https://www.linkedin.com/in/nicholas-lepley-

91148915

CYDigital is seeking $650K in seed

investment:

• US Investors: Warrants* or Equity PLUS

30MM CYDT Bonus pool available

• $10MM pre-money valuation

• Non-US Investors: CYDT private sale PLUS

30MM CYDT Bonus pool available

FUNDING

* Accredited US investors can only purchase Warrants convertible to tokens directly from CYDigital. U.S. Investors are prohibited from purchasing CYDT. Investors from Russia, China prohibited.

With seed, CYDigital will conduct a Pre-

sale and Crowdsale from the Cayman Islands

• 1B CYDT

• 345MM CYDT Crowdsale @

$.1159/CYDT BEFORE discounts

• $40MM Hard Cap

john@cyd.digital

415.233.2610

joe@cyd.digital

703.244.8516

CONTACT & RESOURCES

• Read our White Paper:

http://cydigital.io/CYDigital_White_Paper_5.3.pdf

• Read our Lightpaper:

http://cydigital.io/CYDigital_Litepaper.pdf

• See the explainer video:

https://vimeo.com/294950931

• See the demo video: https://vimeo.com/294805757