enabling asset security and management slw.0707.01p expanding opportunities with satellite and gprs...

Enabling Asset Security and ManagementSLW.0707.01P

Expanding Opportunities with Satellite and GPRS

Using SkyWave SureLinx 8100 integrated D+ and GPRS


Agenda

Where satellite is used today Satellite and GPRS opportunities Values and benefits of integrated satellite

and GPRS SkyWave SureLinx 8100 Summary


Fixed/SCADA

Marine (VMS, SSAS, LRIT, etc.)Land Mobile

(tracking, security, Hazmat, etc.)

Aeronautical Maintenance Scheduling

Uses of Satellite Communications

Environmental & Fishing buoys

Truck container monitoring

Government, Military & Defense

Satellite communication is used in wide range of applications, on land, at sea and in air.

SkyWave D+ satellite communications is an industry leader


D+/GPRS Creates Opportunities

Challenges Opportunities Coverage limitations affect

quality of service Enable seamless availability of

services

Reliability of wireless network during emergency or security situations

“Back-up” network coverage for emergency situations increases overall reliability and reduces risk

Cost of communications limits deployments

Broaden market by 10x

Cost of implementation and maintenance

Faster, simplified implementation for greater profitability

Length of time to implement solution affects profitability

Faster deployment, increased return on investment


Agenda




Hazmat Application

Opportunity North America: $16 million

annually

Business drivers Hazardous Materials (Hazmat)

transport vs. national security High value, high priority

Challenges Coverage in unpopulated areas Cost of communications

Solution SureLinx 8100 D+/GPRS

• 2.7 million1 HazMat truck drivers USA• Assume 1% truck deployment• $50/month

Green = GSM Coverage

1 – CNN, January 2005


Truck Security Application

Opportunity South America: $165 million

annually

Business drivers Cargo & trucks are high risk Better logistics improves

operating margin

Challenges Coverage in dangerous areas Cost of communications Thieves defeating tracking

systems


• 5 million trucks in South America1

• Assume a 10% take rate• $30/month

1 – based on independent study and BR = 10% of GDP South America



VMS Application

Opportunity Global: $145 million annually

Business drivers Fishing vessel must report trip

& catch information Vessel must have safety alert

system

Challenges Coverage at sea Cost of communications Environmental


• 3,000 vessels >40 GRT Malaysia• Global est. 600,000 similar vessels• $20/month


1 – UN Food & Agriculture, 20012 – Malaysia production = 0.5% global


Agenda




GPRS Coverage Map

(Source: GSM World)

GSM coverage indicated by orange shading GPRS coverage may be less than GSM

Much of the world remains uncovered (primary resource and transportation routes)


Example of Combined Coverage Map

(Sources: GSM World, Inmarsat)

Satellite provides ‘back-up’ network coverage for increased reliability & reduced risk

SkyWave D+ offers global coverage to 75° latitude


Cost Benefits of D+/GPRS

GPRS Only D+ Satellite Only Integrated D+/GPRS

$20 cost per month$10 cost per month $15 cost per month

• Out-of-cell violations:

• Security anywhere

• Safety anywhere

• Exception-based reports

• Status queries

• Canned text messages



• Safety anywhere


• Status queries


• Free-form text messages

• Logistics details

• Detailed status and history


• Status queries


• Free-form text messages

• Logistics details

• Detailed status and history



• Safety anywhere

Secure,Reliable

andEconomical


Designed for Enhanced Security

Integrated satellite and GPRSExposed terminal may

increases risk to assets, cargo and human safety

“Stealth” installation Compact size Multiple antennas


Implementation Issues

Non-integrated Satellite and GPRS Integrated Satellite and GPRS

VS.

• Two step programming• Greater chance of error• 2 Products: steeper learning curve• Brute force routing• Higher total cost

• Single step programming• Results in higher quality• Simplified cabling, support• Intelligent routing• Low total cost of ownership


Cost Savings

Integrated solutions have lower total cost: 17% with SkyWave D+/GPRS

Assumptions:• Units in service growth:

year 1: 100%year 2: 15%year 3: 10%

• 3 month delay for Separate GPRS and D+

• Typical market pricing on equipment and airtime

AVL/Security Solution: 3 year COST PER UNIT

0

0.2

0.4

0.6

0.8

1

Separate GPRS and D+ SkyWave Integrated D+/GPRS

Rel

ativ

e C

ost

per

Un

it

SG&AAirtime CostInstall + Maintenance CostHardware CostIntegration/Support Cost


Benefits

8x better chance of successReduced integration hasslesAccelerated sales; increased revenue

Cost-efficient messaging1/3 operations support costLowest-cost message routingTotal cost savings improves bottom line

Faster problem resolutionMore accountability

Faster time to market

Significant cost savings

Higher end-user satisfaction

Increased Profitability


Summary of Requirements

Satellite provides back-up communications for GPRS

Integrated satellite and GPRS provides: Seamless availability of communications service; Cost improvements; Access to a broader market of opportunities; Faster, simplified integration & deployment; and Greater profitability, increased ROI.


Agenda




SkyWave SureLinx 8100

SkyWave’s D+/GPRS integrated wireless controller

Leverage D+ knowledge to create new opportunities with GPRS

Intelligent, least-cost message routing Single-step programming Short learning curve Low TCO


Agenda




Summary

Combine D+ with GPRS To maintain a critical lifeline to mobile & remote assets; To enhance reliability for existing applications; To build new applications.

SureLinx 8100 D+/GPRS Increase security with small footprint; Simplify integration; Simplify message handling; Leverage existing D+ expertise; Lower total solution cost.


Contact Us

For more information on expanding your business opportunities with Satellite and GPRS, or on the

SureLinx 8100 and other SkyWave products:

SkyWave Mobile Communications

Tel: +1 613-836-4844

Email: [email protected]

Web: www.SkyWave.com

enabling asset security and management slw.0707.01p expanding opportunities with satellite and gprs...

Documents

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