EMPOWERING

Speaker Salvatore Codawebsite. www.scbn.biz - mobile. 3331475608Date 4 novembre 2016

retail

Retail is transforming from mass merchandising to personal experiences

?

Combine the best of online and in-store

M O B I L E S H O P P I N G

T R A F F I C A N A LY S I S

M O B I L E B E A C O N S

F I T T I N G R O O M

S E A RC H I N GT R E A S U R E H U N T

C L I C K A N D C O L L E C T

B R O W S I N G

Customers demand personal, seamless, and differentiated experiences that make shopping fun and rewarding.

Retailers need a sustainable competitive advantage during

a time of transformation.

The shopping experiences they

love The great customer service

theyexpect

Make it your showroom by enabling the great experiences customers want

The rich information and

choice they craveThe personal

offers they desire

Empowered Retail gives you a sustainable competitive advantage in the digital age

Modernstore

Empowered

workforceCustomercentricity

Customercentricity

Put customers first with technology that learns, predicts, and engages

at a personal level

» Predict what customers want before they tell you

» Engage with customers at the right time, right place with the right offers

» Personalize the customer experience across channels

» Improve loyalty, "share of wallet" through hyper-local assortments and inventory

…into connected,digital-first

experiences

The customer journey has evolved…

M O B I L E E N G A G E M E N T

P E R S O N A L I Z E D D I G I TA L C A M PA I G N S

S O C I A L R E C O M M E N D AT I O N S

D I G I TA L I N T E R A C T I O N I N S T O R E

R E C O M M E N D AT I O N S

C L I E N T E L I N G A N D A S S I S T E D S A L E S

CUSTOMER SERVICECustomer satisfaction & loyalty data

Today we have more data than ever before…

That data is complex and hard to get

SOCIAL CHANNELSCustomer preferences & brand perception

INTERNAL SYSTEMSProfitability & segmentation data

Three components solve these issues:

The cloud Predictive and self-service data analytics

Collaborative tools

Capture & integrate customer data

Derive insight from data

Turn insight into action

Customer Insights

Easily gather and mix together data about customers from multiple internal and external sources.

Use predictive and self-service analytics with the tools you already know to better visualize and understand customer behavior.

Increase profitability and customer retention by sharing insight and creating automated workflows that enhance decision-making.

Customers respond best to offers & experiences that are personal & relevant

Collect and understand customer behaviors and respond with offers and experiences that are personal and engaging.

Gaining real-time risk and operational insight

HanesBrands aggregated its data into a single BI and reporting system that provides more accurate POS and inventory information, for greater efficiency.

JJ Food Service used machine learning, mobile devices, and custom apps to predict customer orders, coordinate drivers, and ensure fresh deliveries.

Making accurate purchase predictions

Pier 1 Imports combined online and in-store transactional and behavioral data to predict what products customers would be most likely to purchase next.

Understanding customers better

McDonald's connected its brand app with a cloud-based analysis and insights system to gather customer data and provide personal, relevant, and contextual content.

Accelerating competitive advantage

Modern store

Providing innovative experiences and meaningful engagements across touch

points

OUR APPROACH: Deliver dynamic and agile systems that support your business today and into the future, with a scalable platform that supports any client and provides mission-critical reliability and security.

Empower your field teams with mobile devices

and apps powerful enough to handle daily

business.

Protect store and employee data & devices against modern security

threats

Turn global complexity into

streamlined execution that

maximizes reach

Great devices for retail

• Choice of device form factor• Thin and light for portability• Digitized stylus for signature capture• Peripheral extensibility• Hardware-based security

Retail scenarios

Assisted selling

Modern point-of-sale

Store operations

Retail execution

Electronic work instruction

Help sales associates improve customer service, boost productivity, and increase sales

Provide a secure, quick purchase experience from anywhere on the sales floor

Help associates and managers maximize operational efficiency

Keep field reps and merchandisers up-to-date with information and tools throughout their day

Replace printed documents with portable, interactive instructions

Empowering people, organizations, and industries in the digital age

Invigorating mobile sales teams

Streamlining global operations

New Belgium Brewing built a custom app for its sales teams to provide them with instant access to customer information on mobile devices, improving sales.

Ashley Furniture replaced its retail management system to provide omni-channel service that improves in-store shopping and reaches a broader demographic.

Providing innovative experiences

GameStop provided a digitally immersive shopping experience within the physical store to engage customers in interactive, informative, and entertaining ways.

Unilever created a private cloud environment that will scale to their growth and help them respond to markets faster and more efficiently.

Implementing seamless commerce

Empowered workforce

Deliver dynamic and agile systems that

support your business today and into the

future, with a scalable platform that empowers all

Employees.

» Enable communication across entire organization

» Empower your teams with tools to handle daily activities

» Increase agility in responding to customers and market changes

» Enable all staff to share ideas and increase engagement

Store communication

Customers are more informedDisengaged employeesStore overwhelmed with email/paperFragmented communication through BYOA

Empower your people

Head Office

Suppliers

Stores

Consumers

Innovate and adapt in a world of constantly changing business needs

Get more done across stores, HQ, partners, suppliers

Bring your intranet to life with social, mobile, and business data

Give your store workers a voice and encourage them to make a difference

Operational Productivity Associate Empowerment

Scenarios: Product & Program Training Issue identification and resolutionInnovation via internal Social (crowdsourcing)Associate recognition /praise

Benefits:Increase employee satisfaction & engagementReduce Staff turnoverSharing of best practicesProduct & Brand ambassadors

Scenarios: HR forms & processesTask managementKey performance indicators

Benefits: Streamline information & communicationAccess to latest info from front of StoreQuick response to market, recalls (tasks)Integration & context around Applications

“The cloud-based communication and collaboration tools in Office 365 help to promote personal mobility and business agility: the foundation Accor needs to compete in today’s global economy.”

— Marc Champsaur, VP Internet, Intranet, Franchise and Mobility, Accor

Digital Workplace - Retail & Hospitality

Our approach: empower a high-quality, committed workforce

Providing more personal service

Rooms To Go freed its sales staff to interact more closely with customers through a touch-based app on mobile devices.

Creating a collaborative workplace

Coles fostered collaboration and productivity with a cloud-based employee portal and enterprise social networking.

Enabling teamwork anywhere on any device

The Carlsberg Group enabled its sales reps to connect and share information anytime and anywhere, enriching the company’s understanding of regional markets.

Combina il meglio di negozi fisici e digitali per fornire esperienze cliente personali, integrate e differenziate.

Sono a tua disposizione per fornirti il supporto per l' applicazione del programma di lavoro - https://goo.gl/pWVu2p - : puoi contattarci al numero +39 333 147 5608 dal lunedì al venerdì, dalle 08:00 alle 20:00.

E' un servizio gratuito!--Salvatore Coda(owner)SCBN | MCP - Google Partner