empowering each individual to reach their full potential...
TRANSCRIPT
Empowering each individual to reach their full potential in their educational and career goals
NASDAQ: ATAIINVESTOR PRESENTATION
JUNE 2017
SAFE HARBOR
• This presentation may contain forward-looking statements, and management may make additional forward-looking statements in response to your questions. Such written and oral disclosures are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995.
• All statements other than statements of historical fact in this presentation are forward-looking statements, including but not limited to, the Company’s ability to raise additional capital to finance the Company’s activities; the effectiveness, profitability, and the marketability of its services; the Company’s ability to protect its proprietary information; general economic and business conditions; the volatility of the Company’s operating results and financial condition; the Company’s ability to attract or retain qualified senior management personnel and research and development staff; and other risks detailed in the Company’s filings with the Securities and Exchange Commission. Although we believe our expectations expressed in such forward looking statements are reasonable, we cannot assure you that they will be realized. Investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from the anticipated results, and therefore we refer you to a more detailed discussion of the risks and uncertainties in the Company’s filings with the Securities & Exchange Commission.
• This presentation was developed by ATA and is intended solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy the Company’s securities. This presentation is based upon information available to the public, as well as other information from sources which management believes to be reliable, but is not guaranteed by the Company as being accurate nor does it purport to be complete. The forward-looking statements contained in this presentation are made only of this date, and ATA is under no obligation to revise or update these forward-looking statements.
2www.atai.net.cn
Note: All U.S. dollar amounts in this presentation, relating to the Company’s fiscal fourth quarter and year ended March 31, 2017, financial results, are converted from RMB using anexchange rate of 6.8832 RMB:1 USD. All historical conversions are accurate as of the time reported, unless otherwise noted. The Company reports its financial results under U.S.GAAP in RMB, and all percentages calculated in the presentation are based on RMB unless otherwise noted.
ATA BY THE NUMBERS
www.atai.net.cn 3
• 18-year history (founded in 1999)
ATA is China’s market leader in advanced
testing technologies and related services.
• 3,000+ test centers in 360 cities in China
• 10+ million CBT exam annual capacity
• 88+ million CBT exams delivered in its history
• 5x growth in net revenues since FY 2008
OVERVIEW
ATA is China’s market leader in advanced testing technologies and related services.
www.atai.net.cn 4
Since 1999, has provided large-scale, computer-based exam services for professional certification
and skills assessment in China
Provides technologies for learning institutes/recruiters to improve overall
learning/hiring efficiency and effectiveness
ATA estimates approx. 200 million exams are delivered annually in China’s testing market.
ATA At-A-Glance
Ticker NASDAQ: ATAI
IPO January 2008 (Underwriters: Merrill Lynch, Piper Jaffray)
Auditor KPMG (since IPO)
Fiscal Year End March 31 (Transition to December 31)
Recent Stock Price $3.55 (as of 5/31/2017)
Market Cap $81 million (as of 5/31/2017)
ADSs Outstanding 22.9 million
Book Value Per ADS $2.49
All information as of 3/31/2017 unless otherwise noted.
INVESTMENT HIGHLIGHTS• Since its inception in 1999, ATA has delivered more than 88.4 million billable tests for its large
customer base. • Recognized leader in education/assessment technology and innovation• Dedicated psychometric team with 15+ years of experience in research and consulting on core
competence model, set up item bank, benchmarking and data analysis• Close relationships with blue-chip clients in various industries (e.g. Chinese Institute of Certified
Public Accountants, China Banking Association, Huawei, Ericsson)
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Leader in China’s Testing Technologies and Services Market
Profitable and Scalable Business
Model
• Focused on high-growth markets, such as employment and professional certification/licensure• Proprietary, scalable test delivery technologies provide large-scale testing capabilities that are
simultaneous, consistent, secure and cost-effective to clients• Growth primarily driven by:
o Additional industry penetration and increasing acceptance of computer-based testing
o Increasing brand recognition
o New business partnerships
o Expanding existing client relationships
INVESTMENT HIGHLIGHTS• Record net revenues of RMB472.4 million ($68.6 million) for FY 2017, a 13.2% increase from RMB417.1
million in FY 2016• FY 2017 net loss attributable to ATA Inc. of RMB9.7 million ($1.4 million), compared to net income
attributable to ATA Inc. of RMB26.1 million in FY 2016, due to RMB22.6 million accrual in dividend withholding taxes, as well as RMB32.5 million impairment loss and increased investment losses associated with the Company’s investee companies
• $32.3 million in cash and cash equivalents as of 3/31/2017
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Solid Financials, Well Capitalized
Growth Strategy
• Strengthen ATA’s leadership position and brand recognition in China’s testing and assessment market• Expand existing client relationships• Assist students and professionals in their job search and career path (online education/training and
recruitment)• Leverage test data – collect, analyze, and execute on test data to help employers identify the most
qualified talent
Guidance for Nine-month Transition Period 2017(in millions RMB) Low High
Net Revenue 490.0 510.0
90.4
158.9
213.1
278.2
339.5 359.9
381.4
350.2
417.1
472.4
0
50
100
150
200
250
300
350
400
450
500
FY08 FY09 FY10 FY11 FY12 FY13 FY 14 FY 15 FY 16 FY 17
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ATA’S HISTORY
FY10 – Test centers reach 1,988. Provides Cambridge Young
Learner’s English programFY08 – IPO on NASDAQ,
ticker ATAI
FY09 –Introduces HR Select
FY11 – The 4 large state-owned banks become HR Select
customers.3.6 million
billable tests
5.1 million billable tests
5.8 million billable tests
6.9 million billable tests
Net Revenues(in millions RMB)
8.0 million billable tests
8.7 million billable tests
FY13 –Administers first computer-based China CPA exam
Note: Net revenues presented in this chart exclude revenues contributed from NTET, which was discontinued after FY 2010, and the Ministry of Education.
9.4 million billable tests
FY14 – Develops and rolls out MTS, signs contract with Cambridge English
8.8 million billable tests
FY15 – Launches various consumer
initiatives, expanding business into K-12, study abroad, and
recruitment technologies markets
10.3 million billable tests
FY16 –Administers several new exams for government sector and private sector clients
FY12 – Administers first computer-based National
Customs Declarer certification exam
in 175 cities
12.1 million billable tests
FY17 –Administers first computer-based Ministry of Housing and Urban-Rural Development exam and National Tour Guide Qualification Exam
OUR BUSINESS MODEL
Fulfilling the Market Need
8
WHAT IS ATA?
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Most flexible model for a variety of markets
• ETX – Large-scale testing• MTS – Specialized, flexible testing (e.g.
Cambridge English)• EZ TEST – Online testing
Highest level of exam security and confidentialityCSRC Listing Sponsors Exam• Maximum, top-of-the-line security measures• A concern prioritized by central regulatory
authorities and community
The largest number of computer-based exams delivered in a single weekendNational Unified CPA Exam• 33 provinces, Hong Kong and Macau• 900+ test centers• 9,500+ exam rooms• More than 2.2 million tests administered
The world’s leading testing technologies and a professional psychometric institute
• Proprietary technologies such as ATAML and DST (Dynamic Simulation Testing)
• ATA’s psychometric institute consists of an experienced and dedicated team of experts/faculty
A vertically integrated, leading provider of advanced proprietary testing technologies and related services in China
ATA’S ADVANTAGES
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STRONG, STABLE OPERATIONS
POWERFUL DATA ANALYSIS CAPABILITIES
CLEAR COMPETITIVE ADVANTAGES
• Clients in various industries• Long-term customer
relationships• Extensive nationwide test
center network
Psychometric team dedicated to research and consulting on core competence model, set up item bank, benchmarking and data analysis
VETERAN, ALIGNED LEADERSHIP
18 years of proven, scalable delivery technologies for consistent, secure, and cost-effective large-scale testing and education tools
ATA’s Core Competency
Experienced management team with a long-term vision
BLUE-CHIP CLIENT BASE
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Reputable Banks and Insurance Companies in China ATA Clients for 5+ years
PROMINENT CORPORATE CUSTOMERSCLOSE RELATIONSHIPS WITH TOP-TIER CLIENTS
中国注册税务师协会THE CHINA CERTIFIED TAX AGENTS
ASSOCIATIONClient since 2015Client since 2002
Client since 2015
Client since 2006 PRC Ministry of Human Resources and Social Security
Client since 1999
中国注册会计师协会THE CHINESE INSTITUTE OF CERTIFIED PUBLIC
ACCOUNTANTSClient since 2012
Data Acquisition
ATA’S LONGSTANDING COMMITMENT TO DEVELOPING ASSESSMENT TECHNOLOGY
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ETXLarge-scale testing
Content creation
Registration fees
Data hosting
MTSSpecialized, flexible testing
Test taker services
Test center facilitation
Institution promotion
EZ TESTOnline testing
Scoring Certificate services
Data analysis
Products
Services
Industry Associations Corporations
NEW TECHNOLOGIES
Government Organizations
Core competencies
1. Testing services and operational capabilities: registration/test administration/test center management, risk management, etc.
2. Assessment technology platforms: mainframe test systems, test performance technology, secure technology3. Proprietary data analysis system
Clients
CHINA’S TESTING MARKET: TRENDS
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More people seeking licensing and certification• The only fair access to opportunity• Scarcity of desirable jobs
Launch of nationwide testing for licensing• Right person – right job• Raising the bar in each industry for increased sustainability
Computer-based testing continues to gain acceptance• Scalability, cost-saving, reliability, flexibility• Level of security• Government policy to use technology
New labor law• Cost of wrong hire increases significantly
Demand for outsourced testing services• Sponsor to focus on content/regulation• Commercial provider (ATA) to focus on service
MORE TEST TAKERS
NEW TEST TITLES
INCREASED OUTSOURCING
ATA’S MARKET SHARE
Out of China’s estimated 200 million exams delivered each year, ATA possesses about 5% market share.
www.atai.net.cn 14
5%
95%
ATA’s current market share (based on 2012 data)
Source: Weipu Chinese Testing Market Database, Enterprise Testing Market Scale Analysis Model and Weipu Analysis
Growth Strategy
ATA’s Core CompetencyStrengthen leadership
position in China’s testing/assessment
market
Expand client relationships
Continued Education/Training
Using core competency in test assessment to assist
students and professionals in their learning and career
development
Recruitment/Job Matching Collect, analyze, and
execute on data to help candidates find their career
and employers identify qualified talent
GROWTH STRATEGY
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Future Growth Catalysts Future Growth Catalysts
Provide solutions to develop talent
Lay a foundation in big data analysis for future business
development
DEVELOP MODEL THAT BROADENS LEARNING AND EMPLOYMENT OPPORTUNITIES
Develop assessment + learning + employment services growth model to help users take advantage of education/job prospects
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Learning(Online) Employment
Screen talent recommend talent
Data utilization
Assessment
Data analysis helps users better understand their strengths and weaknesses
Evaluation results enhance learning
efficiency
Promote precise matching
Talent-position matching services for employers vs. job seekers
Continued Education
K-12
Study Abroad
Academic Education
Test Preparation
TARGET B AND C MARKETSATA plans to provide high-quality assessment and data services to the B market, which will in turn build its C market and career development network
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Education/training institutions
Government Agencies/Associations Corporations
• Provide test evaluation services for universities and training institutions
• Utilize the best learning resources to enhance learning efficiency
• Provide efficient large-scale testing services
• Enhance continuing education and online training learning efficiencies
• Match businesses with suitable human resources
• Help job seekers enhance employability and competitiveness, develop plans for career path
Students Trainees Job/Promotion Seekers
B Market
C Market
Train Assess Recruit
INVESTMENT CONCLUSIONS
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LEADING PROVIDER OF ADVANCED TESTING TECHNOLOGIES AND RELATED SERVICES IN CHINA
• Close relationships with top-tier clients• Successfully working with government
organizations and corporations, now building recognition among consumers
LEVERAGING STATE-OF-THE-ART TECHNOLOGIES AND DATA
COLLECTION/ANALYSIS CAPABILITIES WITH FOCUS ON HIGH-GROWTH EDUCATION AND RECRUITMENT
MARKETS
PROVEN TRACK RECORD OF LARGE-SCALE TEST DELIVERY
THAT IS SIMULTANEOUS, CONSISTENT, SECURE, AND
COST-EFFECTIVE
MULTI-PRONGED GROWTH STRATEGY
• Strengthen leadership position in China’s testing/assessment market
• Expand into online education/training and recruitment markets
• Leverage big data to aid different audiences• Expand existing client relationships
At ATA Inc.Amy Tung, CFO
+86 (10) 6518 1122 x [email protected]
Investor Relations Counsel: The Equity Group
Carolyne Y. Sohn(415) 568-2255
Adam Prior(212) 836-9606
APPENDIX AOperations
20
ATA’S COMPUTER-BASED TESTING PROCESS
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Raw test questions from sponsor
Test content creation
Test authoring tools
CBT item bank
Pre-test services
Registration Fee collection
CBT delivered through e-testing platform
Test centers
Test facilitation
Post-test services
Scoring Data storage
Results analysis
Items in red are services that ATA provides.
*CBT stands for computer-based testing.
ATA’S VALUE-ADD• Proprietary computer-based testing platform• Proven and secure administration of testing• Broad, simultaneous geographic coverage in China• Timely scoring and analysis of test results
IMPORTANT TO NOTE:• ATA clients own the raw content for the majority of
exams, others are licensed for use by ATA• ATA rents test centers only for the time needed –
cost-effective• Everything else in the chain is owned by ATA
ATA’S PSYCHOMETRIC INSTITUTE
Established in 2000 as an institution dedicated to research and consulting on core competence model, set up item bank, benchmarking and data analysis
Consists of experienced and dedicated team of experts/faculty
Partners with reputable associations and universities to promote talent assessment, such as Association of Test Publishers, Beijing Normal University and Nanjing University
Serves as the foundation upon which ATA operates
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EXTENSIVE NETWORK OF TEST CENTERS
• Simultaneous, large-scale test deliveryo Nationwide network of 3,147 test centers (as of
3/31/2017) covers every province in mainland China
o No competitor with comparable network size in China
o Each test center requires average of 3-6 months to develop
o Asset-light business model
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90
20
16
158
91
73
87
18
258
9254
105
38
69
36 87
119
88
125
154
275
214
11755
162
99
64
57
59
130
136
1
Xinjiang
Tibet
Qinghai
Inner Mongolia
Heilongjiang
Jilin
Liaoning
BeijingTianjin
HebeiShandongShanxiNingxia
HenanGansuShaanxi
Jiangsu
Anhui Shanghai
ZhejiangHubei
Chongqing
Sichuan
Yunnan
Guizhou HunanJiangxi
Fujian
GuangxiGuangdong
Macau
Hainan
PROVEN MANAGEMENT TEAM W/ EXTENSIVE EXPERIENCE
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Execution
Kevin Ma Amy Tung Alex Tong Jianmin Ding Shuqiu Zhao
Co-founder, Chairman and CEO Chief Financial Officer Vice President of
Business Development President, ATA Online Executive Vice President, ATA Online
• Nearly 20 years in IT and IT-related education sectors
• Pioneer in commercializing China’s testing industry
• Professional entrepreneur since 1996
• 20+ years in finance and accounting experience
• Served in a variety of financial and operational positions within ATA over the past 11 years, including Acting CFO in 2010
• With ATA since 2006
• Manages overseas business development projects
• Senior executive with Thomson Prometric and Pearson NCS
• In the testing industry since 1994
• With ATA since 2005
• Manages marketing and business development within mainland China
• Government relations
• With ATA since 2001
• With ATA Online since July 2015
• Manages marketing and business development within mainland China
• Oversees test delivery services
• With ATA since 2000
• With ATA Online since July 2015
Industry experience
Technological expertise
Financial prudence
Corporate governance
Business Development Team with Average Tenure of 10+ Years
APPENDIX BFinancials
25
Note: All U.S. dollar amounts in this presentation, relating to the Company’s fiscal fourth quarter and year ended March 31, 2017, financial results, are converted from RMB using anexchange rate of 6.8832 RMB:1 USD. All historical conversions are accurate as of the time reported, unless otherwise noted. The Company reports its financial results under U.S.GAAP in RMB, and all percentages calculated in the presentation are based on RMB unless otherwise noted.
REVENUE BREAKDOWN• Testing Services is ATA’s core business offering large-scale, computer-based testing across
China, ~74.4% of revenues in Q4 FY 2017.• Online Education Services for continued professional development
26
38,212 27,507
384,800 430,057
259 392
4,897
7,462
6,266 9,050
27,443
34,867
-
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
500,000
Q4 FY 2016 Q4 FY 2017 FY 2016 FY 2017
Testing Services Online Education Services Other Revenue
417,140
RMB in 000s
44,737 36,949
472,386
SUMMARY FINANCIAL RESULTS – FISCAL YEAR
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In 000s except margin and per share data FY 2016 FY 2017 FY 2016 FY 2017
RMB USD
Net Revenues 417,140 472,386 $61,155 $68,629
Cost of Revenue 208,017 239,852 $30,496 $34,846
Gross Profit 209,123 232,533 $30,658 $33,783
Gross Margin 50.1% 49.2% 50.1% 49.2%
Operating Expenses 157,388 160,726 $23,074 $23,350
Income from Operations 51,735 71,807 $7,584 $10,432
Net Income (Loss) Attributable to ATA Inc. 26,051 (9,716) $3,819 ($1,412)
Diluted Earnings (Losses) Per ADS Attributable to
ATA Inc.1.14 (0.42) $0.18 ($0.06)
Fiscal Year Gross Margin
Fiscal Year Net Revenues
(in 000s RMB)
417,140 472,386
0
100,000
200,000
300,000
400,000
500,000
FY 2016 FY 2017
50.1% 49.2%
0.0%10.0%20.0%30.0%40.0%50.0%60.0%
FY 2016 FY 2017
SUMMARY FINANCIAL RESULTS – FOURTH QUARTER
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In 000s except margin and per share data
Q4 FY 2016
Q4 FY 2017
Q4 FY 2016
Q4 FY 2017
RMB USD
Net Revenues 44,737 36,949 $6,938 $5,368
Cost of Revenue 23,850 20,967 $3,699 $3,046
Gross Profit 20,887 15,982 $3,239 $2,322
Gross Margin 46.7% 43.3% 46.7% 43.3%
Operating Expenses 35,676 39,884 $5,533 $5,794
Loss from Operations (14,789) (23,902) ($2,294) ($3,472)
Net Loss Attributable to ATA Inc. (15,371) (53,694) ($2,384) ($7,801)
Diluted Losses per ADS Attributable to ATA Inc. (0.68) (2.34) ($0.10) ($0.34)
Fourth Quarter Gross Margin
Fourth Quarter Net Revenues
(in 000s RMB)
44,737 36,949
0
10,000
20,000
30,000
40,000
50,000
Q4 FY 2016 Q4 FY 2017
46.7%43.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
Q4 FY 2016 Q4 FY 2017
REVENUE BREAKDOWN – SEASONAL TRENDS
Quarterly seasonal pattern – fiscal Q1 and Q3 typically have higher net revenues than Q2 and Q4 because tests from which ATA derives substantial revenues are mostly delivered during these quarters
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(In RMB millions)
(In RMB millions)
0.0
50.0
100.0
150.0
200.0
250.0
300.0
350.0
400.0
450.0
500.0
FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017
245.0
303.9
352.1 366.7384.7
350.2
417.1
472.4
Revenues by Year
0
50
100
150
200
250
300
Q4FY14
Q1FY15
Q2FY15
Q3FY15
Q4FY15
Q1FY16
Q2FY16
Q3FY16
Q4FY16
Q1FY17
Q2FY17
Q3FY17
Q4FY17
58.7
84.3102.5
123.0
40.3
97.5
53.4
221.4
44.7
96.8
65.1
273.5
36.9
Revenues by Quarter
BALANCE SHEET
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Balance Sheet Highlights
$32.3 million in cash and cash equivalents as of 3/31/2017
3/31/2016 3/31/2017 3/31/2016 3/31/2017
In 000s RMB USD
Cash and Cash Equivalents 247,668 222,448 $38,410 $32,318
Total Current Assets 320,152 295,945 $49,651 $42,995
Total Assets 470,461 519,840 $72,962 $75,523
Total Current Liabilities 74,352 103,030 $11,531 $14,968
Total Liabilities 76,231 127,383 $11,822 $18,506
Shareholders’ Equity 394,231 392,457 $61,140 $57,017
Total Liabilities & Shareholders’ Equity 470,461 519,840 $72,962 $75,523