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Empowering each individual to reach their full potential in their educational and career goals NASDAQ: ATAI INVESTOR PRESENTATION JUNE 2017

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Page 1: Empowering each individual to reach their full potential ...content.equisolve.net/_cb93c14a86bacc8f9a3c1795b49... · • FY 2017 net loss attributable to ATA Inc. of RMB9.7 million

Empowering each individual to reach their full potential in their educational and career goals

NASDAQ: ATAIINVESTOR PRESENTATION

JUNE 2017

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SAFE HARBOR

• This presentation may contain forward-looking statements, and management may make additional forward-looking statements in response to your questions. Such written and oral disclosures are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995.

• All statements other than statements of historical fact in this presentation are forward-looking statements, including but not limited to, the Company’s ability to raise additional capital to finance the Company’s activities; the effectiveness, profitability, and the marketability of its services; the Company’s ability to protect its proprietary information; general economic and business conditions; the volatility of the Company’s operating results and financial condition; the Company’s ability to attract or retain qualified senior management personnel and research and development staff; and other risks detailed in the Company’s filings with the Securities and Exchange Commission. Although we believe our expectations expressed in such forward looking statements are reasonable, we cannot assure you that they will be realized. Investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from the anticipated results, and therefore we refer you to a more detailed discussion of the risks and uncertainties in the Company’s filings with the Securities & Exchange Commission.

• This presentation was developed by ATA and is intended solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy the Company’s securities. This presentation is based upon information available to the public, as well as other information from sources which management believes to be reliable, but is not guaranteed by the Company as being accurate nor does it purport to be complete. The forward-looking statements contained in this presentation are made only of this date, and ATA is under no obligation to revise or update these forward-looking statements.

2www.atai.net.cn

Note: All U.S. dollar amounts in this presentation, relating to the Company’s fiscal fourth quarter and year ended March 31, 2017, financial results, are converted from RMB using anexchange rate of 6.8832 RMB:1 USD. All historical conversions are accurate as of the time reported, unless otherwise noted. The Company reports its financial results under U.S.GAAP in RMB, and all percentages calculated in the presentation are based on RMB unless otherwise noted.

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ATA BY THE NUMBERS

www.atai.net.cn 3

• 18-year history (founded in 1999)

ATA is China’s market leader in advanced

testing technologies and related services.

• 3,000+ test centers in 360 cities in China

• 10+ million CBT exam annual capacity

• 88+ million CBT exams delivered in its history

• 5x growth in net revenues since FY 2008

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OVERVIEW

ATA is China’s market leader in advanced testing technologies and related services.

www.atai.net.cn 4

Since 1999, has provided large-scale, computer-based exam services for professional certification

and skills assessment in China

Provides technologies for learning institutes/recruiters to improve overall

learning/hiring efficiency and effectiveness

ATA estimates approx. 200 million exams are delivered annually in China’s testing market.

ATA At-A-Glance

Ticker NASDAQ: ATAI

IPO January 2008 (Underwriters: Merrill Lynch, Piper Jaffray)

Auditor KPMG (since IPO)

Fiscal Year End March 31 (Transition to December 31)

Recent Stock Price $3.55 (as of 5/31/2017)

Market Cap $81 million (as of 5/31/2017)

ADSs Outstanding 22.9 million

Book Value Per ADS $2.49

All information as of 3/31/2017 unless otherwise noted.

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INVESTMENT HIGHLIGHTS• Since its inception in 1999, ATA has delivered more than 88.4 million billable tests for its large

customer base. • Recognized leader in education/assessment technology and innovation• Dedicated psychometric team with 15+ years of experience in research and consulting on core

competence model, set up item bank, benchmarking and data analysis• Close relationships with blue-chip clients in various industries (e.g. Chinese Institute of Certified

Public Accountants, China Banking Association, Huawei, Ericsson)

www.atai.net.cn 5

Leader in China’s Testing Technologies and Services Market

Profitable and Scalable Business

Model

• Focused on high-growth markets, such as employment and professional certification/licensure• Proprietary, scalable test delivery technologies provide large-scale testing capabilities that are

simultaneous, consistent, secure and cost-effective to clients• Growth primarily driven by:

o Additional industry penetration and increasing acceptance of computer-based testing

o Increasing brand recognition

o New business partnerships

o Expanding existing client relationships

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INVESTMENT HIGHLIGHTS• Record net revenues of RMB472.4 million ($68.6 million) for FY 2017, a 13.2% increase from RMB417.1

million in FY 2016• FY 2017 net loss attributable to ATA Inc. of RMB9.7 million ($1.4 million), compared to net income

attributable to ATA Inc. of RMB26.1 million in FY 2016, due to RMB22.6 million accrual in dividend withholding taxes, as well as RMB32.5 million impairment loss and increased investment losses associated with the Company’s investee companies

• $32.3 million in cash and cash equivalents as of 3/31/2017

www.atai.net.cn 6

Solid Financials, Well Capitalized

Growth Strategy

• Strengthen ATA’s leadership position and brand recognition in China’s testing and assessment market• Expand existing client relationships• Assist students and professionals in their job search and career path (online education/training and

recruitment)• Leverage test data – collect, analyze, and execute on test data to help employers identify the most

qualified talent

Guidance for Nine-month Transition Period 2017(in millions RMB) Low High

Net Revenue 490.0 510.0

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90.4

158.9

213.1

278.2

339.5 359.9

381.4

350.2

417.1

472.4

0

50

100

150

200

250

300

350

400

450

500

FY08 FY09 FY10 FY11 FY12 FY13 FY 14 FY 15 FY 16 FY 17

www.atai.net.cn 7

ATA’S HISTORY

FY10 – Test centers reach 1,988. Provides Cambridge Young

Learner’s English programFY08 – IPO on NASDAQ,

ticker ATAI

FY09 –Introduces HR Select

FY11 – The 4 large state-owned banks become HR Select

customers.3.6 million

billable tests

5.1 million billable tests

5.8 million billable tests

6.9 million billable tests

Net Revenues(in millions RMB)

8.0 million billable tests

8.7 million billable tests

FY13 –Administers first computer-based China CPA exam

Note: Net revenues presented in this chart exclude revenues contributed from NTET, which was discontinued after FY 2010, and the Ministry of Education.

9.4 million billable tests

FY14 – Develops and rolls out MTS, signs contract with Cambridge English

8.8 million billable tests

FY15 – Launches various consumer

initiatives, expanding business into K-12, study abroad, and

recruitment technologies markets

10.3 million billable tests

FY16 –Administers several new exams for government sector and private sector clients

FY12 – Administers first computer-based National

Customs Declarer certification exam

in 175 cities

12.1 million billable tests

FY17 –Administers first computer-based Ministry of Housing and Urban-Rural Development exam and National Tour Guide Qualification Exam

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OUR BUSINESS MODEL

Fulfilling the Market Need

8

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WHAT IS ATA?

www.atai.net.cn 9

Most flexible model for a variety of markets

• ETX – Large-scale testing• MTS – Specialized, flexible testing (e.g.

Cambridge English)• EZ TEST – Online testing

Highest level of exam security and confidentialityCSRC Listing Sponsors Exam• Maximum, top-of-the-line security measures• A concern prioritized by central regulatory

authorities and community

The largest number of computer-based exams delivered in a single weekendNational Unified CPA Exam• 33 provinces, Hong Kong and Macau• 900+ test centers• 9,500+ exam rooms• More than 2.2 million tests administered

The world’s leading testing technologies and a professional psychometric institute

• Proprietary technologies such as ATAML and DST (Dynamic Simulation Testing)

• ATA’s psychometric institute consists of an experienced and dedicated team of experts/faculty

A vertically integrated, leading provider of advanced proprietary testing technologies and related services in China

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ATA’S ADVANTAGES

www.atai.net.cn 10

STRONG, STABLE OPERATIONS

POWERFUL DATA ANALYSIS CAPABILITIES

CLEAR COMPETITIVE ADVANTAGES

• Clients in various industries• Long-term customer

relationships• Extensive nationwide test

center network

Psychometric team dedicated to research and consulting on core competence model, set up item bank, benchmarking and data analysis

VETERAN, ALIGNED LEADERSHIP

18 years of proven, scalable delivery technologies for consistent, secure, and cost-effective large-scale testing and education tools

ATA’s Core Competency

Experienced management team with a long-term vision

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BLUE-CHIP CLIENT BASE

www.atai.net.cn 11

Reputable Banks and Insurance Companies in China ATA Clients for 5+ years

PROMINENT CORPORATE CUSTOMERSCLOSE RELATIONSHIPS WITH TOP-TIER CLIENTS

中国注册税务师协会THE CHINA CERTIFIED TAX AGENTS

ASSOCIATIONClient since 2015Client since 2002

Client since 2015

Client since 2006 PRC Ministry of Human Resources and Social Security

Client since 1999

中国注册会计师协会THE CHINESE INSTITUTE OF CERTIFIED PUBLIC

ACCOUNTANTSClient since 2012

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Data Acquisition

ATA’S LONGSTANDING COMMITMENT TO DEVELOPING ASSESSMENT TECHNOLOGY

www.atai.net.cn 12

ETXLarge-scale testing

Content creation

Registration fees

Data hosting

MTSSpecialized, flexible testing

Test taker services

Test center facilitation

Institution promotion

EZ TESTOnline testing

Scoring Certificate services

Data analysis

Products

Services

Industry Associations Corporations

NEW TECHNOLOGIES

Government Organizations

Core competencies

1. Testing services and operational capabilities: registration/test administration/test center management, risk management, etc.

2. Assessment technology platforms: mainframe test systems, test performance technology, secure technology3. Proprietary data analysis system

Clients

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CHINA’S TESTING MARKET: TRENDS

www.atai.net.cn 13

More people seeking licensing and certification• The only fair access to opportunity• Scarcity of desirable jobs

Launch of nationwide testing for licensing• Right person – right job• Raising the bar in each industry for increased sustainability

Computer-based testing continues to gain acceptance• Scalability, cost-saving, reliability, flexibility• Level of security• Government policy to use technology

New labor law• Cost of wrong hire increases significantly

Demand for outsourced testing services• Sponsor to focus on content/regulation• Commercial provider (ATA) to focus on service

MORE TEST TAKERS

NEW TEST TITLES

INCREASED OUTSOURCING

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ATA’S MARKET SHARE

Out of China’s estimated 200 million exams delivered each year, ATA possesses about 5% market share.

www.atai.net.cn 14

5%

95%

ATA’s current market share (based on 2012 data)

Source: Weipu Chinese Testing Market Database, Enterprise Testing Market Scale Analysis Model and Weipu Analysis

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Growth Strategy

ATA’s Core CompetencyStrengthen leadership

position in China’s testing/assessment

market

Expand client relationships

Continued Education/Training

Using core competency in test assessment to assist

students and professionals in their learning and career

development

Recruitment/Job Matching Collect, analyze, and

execute on data to help candidates find their career

and employers identify qualified talent

GROWTH STRATEGY

www.atai.net.cn 15

Future Growth Catalysts Future Growth Catalysts

Provide solutions to develop talent

Lay a foundation in big data analysis for future business

development

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DEVELOP MODEL THAT BROADENS LEARNING AND EMPLOYMENT OPPORTUNITIES

Develop assessment + learning + employment services growth model to help users take advantage of education/job prospects

www.atai.net.cn 16

Learning(Online) Employment

Screen talent recommend talent

Data utilization

Assessment

Data analysis helps users better understand their strengths and weaknesses

Evaluation results enhance learning

efficiency

Promote precise matching

Talent-position matching services for employers vs. job seekers

Continued Education

K-12

Study Abroad

Academic Education

Test Preparation

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TARGET B AND C MARKETSATA plans to provide high-quality assessment and data services to the B market, which will in turn build its C market and career development network

www.atai.net.cn 17

Education/training institutions

Government Agencies/Associations Corporations

• Provide test evaluation services for universities and training institutions

• Utilize the best learning resources to enhance learning efficiency

• Provide efficient large-scale testing services

• Enhance continuing education and online training learning efficiencies

• Match businesses with suitable human resources

• Help job seekers enhance employability and competitiveness, develop plans for career path

Students Trainees Job/Promotion Seekers

B Market

C Market

Train Assess Recruit

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INVESTMENT CONCLUSIONS

www.atai.net.cn 18

LEADING PROVIDER OF ADVANCED TESTING TECHNOLOGIES AND RELATED SERVICES IN CHINA

• Close relationships with top-tier clients• Successfully working with government

organizations and corporations, now building recognition among consumers

LEVERAGING STATE-OF-THE-ART TECHNOLOGIES AND DATA

COLLECTION/ANALYSIS CAPABILITIES WITH FOCUS ON HIGH-GROWTH EDUCATION AND RECRUITMENT

MARKETS

PROVEN TRACK RECORD OF LARGE-SCALE TEST DELIVERY

THAT IS SIMULTANEOUS, CONSISTENT, SECURE, AND

COST-EFFECTIVE

MULTI-PRONGED GROWTH STRATEGY

• Strengthen leadership position in China’s testing/assessment market

• Expand into online education/training and recruitment markets

• Leverage big data to aid different audiences• Expand existing client relationships

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At ATA Inc.Amy Tung, CFO

+86 (10) 6518 1122 x [email protected]

Investor Relations Counsel: The Equity Group

Carolyne Y. Sohn(415) 568-2255

[email protected]

Adam Prior(212) 836-9606

[email protected]

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APPENDIX AOperations

20

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ATA’S COMPUTER-BASED TESTING PROCESS

www.atai.net.cn 21

Raw test questions from sponsor

Test content creation

Test authoring tools

CBT item bank

Pre-test services

Registration Fee collection

CBT delivered through e-testing platform

Test centers

Test facilitation

Post-test services

Scoring Data storage

Results analysis

Items in red are services that ATA provides.

*CBT stands for computer-based testing.

ATA’S VALUE-ADD• Proprietary computer-based testing platform• Proven and secure administration of testing• Broad, simultaneous geographic coverage in China• Timely scoring and analysis of test results

IMPORTANT TO NOTE:• ATA clients own the raw content for the majority of

exams, others are licensed for use by ATA• ATA rents test centers only for the time needed –

cost-effective• Everything else in the chain is owned by ATA

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ATA’S PSYCHOMETRIC INSTITUTE

Established in 2000 as an institution dedicated to research and consulting on core competence model, set up item bank, benchmarking and data analysis

Consists of experienced and dedicated team of experts/faculty

Partners with reputable associations and universities to promote talent assessment, such as Association of Test Publishers, Beijing Normal University and Nanjing University

Serves as the foundation upon which ATA operates

www.atai.net.cn 22

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EXTENSIVE NETWORK OF TEST CENTERS

• Simultaneous, large-scale test deliveryo Nationwide network of 3,147 test centers (as of

3/31/2017) covers every province in mainland China

o No competitor with comparable network size in China

o Each test center requires average of 3-6 months to develop

o Asset-light business model

www.atai.net.cn 23

90

20

16

158

91

73

87

18

258

9254

105

38

69

36 87

119

88

125

154

275

214

11755

162

99

64

57

59

130

136

1

Xinjiang

Tibet

Qinghai

Inner Mongolia

Heilongjiang

Jilin

Liaoning

BeijingTianjin

HebeiShandongShanxiNingxia

HenanGansuShaanxi

Jiangsu

Anhui Shanghai

ZhejiangHubei

Chongqing

Sichuan

Yunnan

Guizhou HunanJiangxi

Fujian

GuangxiGuangdong

Macau

Hainan

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PROVEN MANAGEMENT TEAM W/ EXTENSIVE EXPERIENCE

www.atai.net.cn 24

Execution

Kevin Ma Amy Tung Alex Tong Jianmin Ding Shuqiu Zhao

Co-founder, Chairman and CEO Chief Financial Officer Vice President of

Business Development President, ATA Online Executive Vice President, ATA Online

• Nearly 20 years in IT and IT-related education sectors

• Pioneer in commercializing China’s testing industry

• Professional entrepreneur since 1996

• 20+ years in finance and accounting experience

• Served in a variety of financial and operational positions within ATA over the past 11 years, including Acting CFO in 2010

• With ATA since 2006

• Manages overseas business development projects

• Senior executive with Thomson Prometric and Pearson NCS

• In the testing industry since 1994

• With ATA since 2005

• Manages marketing and business development within mainland China

• Government relations

• With ATA since 2001

• With ATA Online since July 2015

• Manages marketing and business development within mainland China

• Oversees test delivery services

• With ATA since 2000

• With ATA Online since July 2015

Industry experience

Technological expertise

Financial prudence

Corporate governance

Business Development Team with Average Tenure of 10+ Years

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APPENDIX BFinancials

25

Note: All U.S. dollar amounts in this presentation, relating to the Company’s fiscal fourth quarter and year ended March 31, 2017, financial results, are converted from RMB using anexchange rate of 6.8832 RMB:1 USD. All historical conversions are accurate as of the time reported, unless otherwise noted. The Company reports its financial results under U.S.GAAP in RMB, and all percentages calculated in the presentation are based on RMB unless otherwise noted.

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REVENUE BREAKDOWN• Testing Services is ATA’s core business offering large-scale, computer-based testing across

China, ~74.4% of revenues in Q4 FY 2017.• Online Education Services for continued professional development

26

38,212 27,507

384,800 430,057

259 392

4,897

7,462

6,266 9,050

27,443

34,867

-

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

500,000

Q4 FY 2016 Q4 FY 2017 FY 2016 FY 2017

Testing Services Online Education Services Other Revenue

417,140

RMB in 000s

44,737 36,949

472,386

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SUMMARY FINANCIAL RESULTS – FISCAL YEAR

www.atai.net.cn 27

In 000s except margin and per share data FY 2016 FY 2017 FY 2016 FY 2017

RMB USD

Net Revenues 417,140 472,386 $61,155 $68,629

Cost of Revenue 208,017 239,852 $30,496 $34,846

Gross Profit 209,123 232,533 $30,658 $33,783

Gross Margin 50.1% 49.2% 50.1% 49.2%

Operating Expenses 157,388 160,726 $23,074 $23,350

Income from Operations 51,735 71,807 $7,584 $10,432

Net Income (Loss) Attributable to ATA Inc. 26,051 (9,716) $3,819 ($1,412)

Diluted Earnings (Losses) Per ADS Attributable to

ATA Inc.1.14 (0.42) $0.18 ($0.06)

Fiscal Year Gross Margin

Fiscal Year Net Revenues

(in 000s RMB)

417,140 472,386

0

100,000

200,000

300,000

400,000

500,000

FY 2016 FY 2017

50.1% 49.2%

0.0%10.0%20.0%30.0%40.0%50.0%60.0%

FY 2016 FY 2017

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SUMMARY FINANCIAL RESULTS – FOURTH QUARTER

www.atai.net.cn 28

In 000s except margin and per share data

Q4 FY 2016

Q4 FY 2017

Q4 FY 2016

Q4 FY 2017

RMB USD

Net Revenues 44,737 36,949 $6,938 $5,368

Cost of Revenue 23,850 20,967 $3,699 $3,046

Gross Profit 20,887 15,982 $3,239 $2,322

Gross Margin 46.7% 43.3% 46.7% 43.3%

Operating Expenses 35,676 39,884 $5,533 $5,794

Loss from Operations (14,789) (23,902) ($2,294) ($3,472)

Net Loss Attributable to ATA Inc. (15,371) (53,694) ($2,384) ($7,801)

Diluted Losses per ADS Attributable to ATA Inc. (0.68) (2.34) ($0.10) ($0.34)

Fourth Quarter Gross Margin

Fourth Quarter Net Revenues

(in 000s RMB)

44,737 36,949

0

10,000

20,000

30,000

40,000

50,000

Q4 FY 2016 Q4 FY 2017

46.7%43.3%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

Q4 FY 2016 Q4 FY 2017

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REVENUE BREAKDOWN – SEASONAL TRENDS

Quarterly seasonal pattern – fiscal Q1 and Q3 typically have higher net revenues than Q2 and Q4 because tests from which ATA derives substantial revenues are mostly delivered during these quarters

www.atai.net.cn 29

(In RMB millions)

(In RMB millions)

0.0

50.0

100.0

150.0

200.0

250.0

300.0

350.0

400.0

450.0

500.0

FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017

245.0

303.9

352.1 366.7384.7

350.2

417.1

472.4

Revenues by Year

0

50

100

150

200

250

300

Q4FY14

Q1FY15

Q2FY15

Q3FY15

Q4FY15

Q1FY16

Q2FY16

Q3FY16

Q4FY16

Q1FY17

Q2FY17

Q3FY17

Q4FY17

58.7

84.3102.5

123.0

40.3

97.5

53.4

221.4

44.7

96.8

65.1

273.5

36.9

Revenues by Quarter

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BALANCE SHEET

www.atai.net.cn 30

Balance Sheet Highlights

$32.3 million in cash and cash equivalents as of 3/31/2017

3/31/2016 3/31/2017 3/31/2016 3/31/2017

In 000s RMB USD

Cash and Cash Equivalents 247,668 222,448 $38,410 $32,318

Total Current Assets 320,152 295,945 $49,651 $42,995

Total Assets 470,461 519,840 $72,962 $75,523

Total Current Liabilities 74,352 103,030 $11,531 $14,968

Total Liabilities 76,231 127,383 $11,822 $18,506

Shareholders’ Equity 394,231 392,457 $61,140 $57,017

Total Liabilities & Shareholders’ Equity 470,461 519,840 $72,962 $75,523