Employ sales-promotion activities to inform or remind customers of business/product

4.04

DESIGN PROGRAM FOR

EVENT

PURPOSES & CONSIDERATIONS IN CREATING AN EVENT PROGRAM

PURPOSES• Provide event/game

information

• PROMOTIONAL TOOL– Keepsake/Souvenir

• Reminds fans of the team and encourage them to attend more games

– Advertisements

CONSIDERATIONS of LAYOUT

• Easy-to-find information about the game

• Contains space for advertisements– Must match theme– Must relate to target market

COMPONENTS of EVENT PROGRAMS• ADVERTISEMENTS– GENERATE MORE REVENUE to

help with program cost

• INFORMATION about the event– Players, coaches– Statistics, rules– Schedule, guests

PROCEDURE IN CREATING AN EVENT PROGRAM

1.Write a List of Contents and Components to include

2.Create Front Cover– Name of the event– Logos or names of main sponsors– Other relevant information (date, venue)

3.Create Back Cover– Trademark Information– Advertisement for future events

4. Decide on STYLE (Font, colors, etc.)

5. Create Contents Page

PROCEDURE IN CREATING AN EVENT PROGRAM

6. Create other pages as Promotional Tools– Articles about performers– History of venue/team/event– Photos of previous events

7. Layout the Advertisements – Match ads to relevant content– For example: Advertise a family restaurant on the same page as the program for

a family-oriented part of your event

8. Proofread/ Edit for error

9. Print

Sooner GameDay Program App

“You Do”In your group, you will create an EVENT PROGRAM for an

event/game of your choice. You need to research what differentprograms look like for your event and follow the guidelines below to

create an tangible program to be turned in for a project grade

1.Write a List of Contents and Components to include2.Create Front Cover3.Create Back Cover4. Decide on STYLE (Font, colors, etc.)5. Create Contents Page6. Create 2 other pages as Promotional Tools7. Layout the Advertisements 8. Proofread/ Edit for error9. Final Creation

CREATE AND ISSUE SCRIPT FOR

GAME-DAY PROMOTIONS

WRITTEN TEXT of a play, movie, radio or television broadcast

WHAT Makes-Up a Script?

• Audio Elements • Video Elements• Promotional Elements

WHY Use a Script?• Communication

– Directions for event presentation staff

• Timing• Programming

– Incorporating audio and visual elements

SCRIPT

CONSIDERATIONS OF SCRIPTS

• Announcers must read script in smooth, professional way– Before the event:

• Script writer and announcer should review script• NEED TO IDENTIFY NAME AND

PRONUNCIATIONS THAT MIGHT BE HARD TO SAY

• Text should be clearly written– Double-spaced– Key points should be bold.

PA Announcer