empirical study talk may 19 2012

7/29/2019 Empirical Study Talk May 19 2012

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ARJUN CHAKRAVERTI

ofMANAGEMENT

EMPIRICAL STUDY

ARJUN CHAKRAVERTI

GREAT LAKES INSTITUTE


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ARJUN CHAKRAVERTI

BACKGROUND ARJUN CHAKRAVERTI

PGDM (IIMC) 1983-85

Primary Specialization in Marketing.

Secondary Specialization - Finance


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ARJUN CHAKRAVERTI

LEARNINGS AT IIMC THRU PROJECTS

Behavioral Science Project

Organizational Behavior Project

Marketing Management Project

Sales and Distribution Management Project

Market Research Project

Summer Project


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ARJUN CHAKRAVERTI

BENEFITS TO SELF AND PARTNERS FROM

THESE PROJECTS

Understood immediately how concepts learned inclassroom worked in the real world.

Learned how to write reports and make recommendations.

Learned to present. How to argue a case.

More importantly, how to accept criticism and improve.Learned how to think originally.

DID NOT LEARN TEAMWORK PROPERLY. IIMs are notgeared for this.

If any of you have pretensions to consulting, projectwork is not just invaluable. It is imperative.


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MOST IMPORTANT BENEFIT - PLACEMENT

How do people who come for placement interviews judgeyou?

They are scarcely likely to ask you academic questions:

They may not think these relevant.

They would have forgotten their academic fundas.

Fundas change over time.

The best way to judge is to ask/speak about projects asthese deal with the real world.

In all my interviews, projects played a very valuable part.


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THE THREE QUESTIONS RECRUITERS HAVE

Can he/she do the job?

Will he/she love his/her job?

Will he/she hit it off with the organization and the otheremployees?


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CAN YOU DO THE JOB?

Generally, students tend to wish to change streams aftertheir MBA.

How is the potential recruiter to know that you can do thenew job?

Even if you wish to stick to the same stream, Eg., SupplyChain Management, how is the recruiter to know that youhave increased in value after GLIM and therefore, deservea higher salary?


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WILL YOU LOVE YOUR JOB?

How is the potential recruiter to judge whether you lovethe job and career concerned?

How is he supposed to judge your passion?

How is he to judge your depth of knowledge and

understanding?How is he to judge your commitment to his organization?


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WILL YOU HIT IT OFF WITH ORGANIZATION

EMPLOYEES?

Are you a team player at all?

Do you fit the organization culture?

Do people in the organization like you?

Is there a slot ready for you in the organization?


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WHAT ABOUT YOU?

How many projects do you get to do?How much interest do you take?

How much do you learn/know about the subject/issue?

How well do you present your views?

How original is your thinking?How do you compensate for lack of originality?


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EMPIRICAL STUDY

Your best opportunity to showcase your own quality interms of:

Subject Knowledge.

Analytical Ability.

Workability

Presentation Skills

Career Interest.


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HOW TO SELECT A TOPIC

First and foremost, you must have a very deep interest in thetopic concerned.

Ideally, it must be connected to the career you plan to make.

You should either know something or else be prepared to learn.

You must NOT know too much about the topic. If you do, what

will you learn?

The topic must enable you to showcase yourself to your mostdesired companies.

Remember, the Empirical Study is not a general write-up. It hasa specific format that needs to be respected.

Ideally, the project should be sponsored by a company.

Ideally, the company should be one you would wish to work for.


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ARJUN CHAKRAVERTI

INDIVIDUAL OR GROUP?

In the 5 years that I have mentored students for theEmpirical Study, I have found that individual projectsubmissions are far, far better than group projects.

Where submissions are required to be presented to anaudience, quality is far better.

There are other exercises which might help develop groupactivity.


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QUALITY STANDARD

It should be something that IBM, Accenture or say, Yale orHarvard would be proud to showcase as their work.

Please read the projected project submission of KalaRavindran to get some idea of the standard we would belooking for.

Kalas submission is being shared on the understanding

that it will not be used directly in your project.

empirical study talk may 19 2012

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