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Empathize and Define II Fernando Allende Morales Chile

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Page 1: Empathize and define ii

Empathize and Define II

Fernando Allende Morales

Chile

Page 2: Empathize and define ii

50 Ideas for Public Transportation in Chile1. Distribución

2. Segregación

3. Recorridos

4. Horarios

5. Contratos

6. Gobierno

7. Voluntad

8. Tarifas

9. Financiamiento

10. Regiones

11. Subsidio

12. Desarrollo

13. Planificación

14. Tecnología

15. Formación

16. Proveedores

17. Parte Interesada

18. Experiencias

19. Marcha Blanca

20. Limpieza

21. Recaudación

22. Capacitación

23. Diseño

24. Urbanización

25. Documentación

26. Información

27. Comunicación

28. Mantención

29. Cadena Suministro

30. Experiencia

31. Retroalimentación

32. Compensación

33. Promoción

34. Publicidad

35. Redes Sociales

36. Garantías

37. Presupuestos

38. Logística

39. Materiales

40. Gerenciamiento

41. Emergencias

42. Plan B

43. Entender

44. Emoción

45. Calidad de Vida

46. Globalidad

47. Reciclaje

48. Cuidado

49. Energía

50. Medioambiente

Page 3: Empathize and define ii

50 Ideas for Public Transportation in ChiledistributionsegregationToursschedulesContractsgovernmentwillRatesfundingpartssubsidydevelopmentplanningtechnologytraining

suppliersInterested PartyexperiencesWhite MarchcleaningcollectiontrainingdesignurbanizationdocumentationinformationcommunicationmaintenanceSupply Chainexperience

FeedbackcompensationpromotionadvertisingSocial NetworksWarrantiesbudgetslogisticsMaterialsmanagementEmergencyPlan BunderstandemotionQuality of Life

globalityrecyclingcareenergyenvironment

Page 4: Empathize and define ii

3 Best Ideas

The most practical idea Information: One of the major causes of transportation problems is the lack of information to users and thus creates confusion.

The most disruptive idea Contracts: It should realizer drastic modification to contracts for bus operators as this may be required to improve the quality of service to users.

My favorite idea Fees: Well would evaluate the concept of paying a fixed monthly fee, regardless of trips to be made during the month, this would encourage evasion avoid that is high in Chile.


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