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Luxembourg Gerhard Zeiler looking at the years ahead France 15 years of Capital United Kingdom A new kind of quiz for the website of The Sun Dawn Airey on a possible merger with Channel 4 Emotional moments of all kinds Luxembourg Gerhard Zeiler looking at the United Kingdom A new kind of quiz for the RTL Group channels start to the new Formula 1 season with some extra power week 14 02 April 2009

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Page 1: Emotional moments of all kinds - RTL Group · 2016-12-22 · event series. Manfred Loppe, Head of Sports at RTL Television, says: “Formula 1 is the perfect choice for people who

Luxembourg

Gerhard Zeiler looking at the years ahead

France

15 years of Capital

United Kingdom

A new kind of quiz for the website of The Sun

Dawn Airey on a possible merger with Channel 4

Emotional moments of all kinds

Luxembourg

Gerhard Zeiler looking at theUnited Kingdom

A new kind of quiz for the

RTL Group channels start to the new Formula 1 season with some extra power

week 14

02 April 2009

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COVER:Montage with different impressions from the Formula 1

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Germany - 2 April 2009

After another thrilling final last season,Formula 1 is still TV’s most-watched sportingevent series. Manfred Loppe, Head of Sports atRTL Television, says: “Formula 1 is the perfectchoice for people who love suspense, high-tech, racing, competition and emotionalmoments of all kinds. The changes to the rulesand the technology will invigorate the sport.”

In the new season, the sport unveils its new,exciting look. Not only do the race cars them-selves look different, numerous far-reachingchanges to the rules promise more passingmanoeuvres, greater equality of opportunity,and more sensational images. The return ofslicks, and the complete aerodynamic overhaulof the cars mark the opening of an entirely newchapter in Formula 1 history.

“Each new development always harbourspotential risk,” says Loppe. “But the new rulesaren’t aimed at further increasing the distancesin Formula 1 – on the one hand they aim toreduce costs, and on the other to give smallerteams a chance to catch up. This developmenttakes us 100 per cent in the right direction.”Not only have the rules of Formula 1 changed:just in time for the new season, RTL Televisionalso presents a new layout for its F1 coverage.The overall presentation, including graphics,animations and fade-ins, has been changedand is now more comprehensible and clearer.“In terms of content, we want to take the vie-wers by the hand even more and lead them intothe backstage areas of this top sport,” saysLoppe. “If the teams deliver on the promisesthey made to us, we will now be able to share

new insights and impressions, for examplefrom the garages and buses, as well as the kit-chens and the physio department. In this waywe’ll get closer to the drivers and the previous-ly secret places of Formula 1 than ever before.”

Meanwhile, Formula 1 is also adapting to thegeneral trend towards environmental protectionand social responsibility by prescribing a rigo-rous austerity programme this season. And RTLTelevision has also adapted to the trend andintroduced a new production regime. “We reco-

“Recognising the signs of the times”Last Sunday the 2009 Formula 1 season began in Melbourne, Australia. RTL Television, RTL 7and RTL Klub broadcast comprehensive covera-ge of the sporting event – with RTL Televisionusing a new design and new production techno-logy.

Manfred Loppe, Head of Sports at RTL Television

Christian Danner (left) and Heiko Waßer

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gnised the signs of the times early on and tookmeasures accordingly, to be able to maintainour high levels of quality at a lower cost,” saysLoppe. “We made savings in production engi-neering and logistics, which the viewers, howe-ver, will not notice.” Because the races takeplace worldwide, it is particularly important thatthe setup of local production facilities proceedsquickly and smoothly. For this reason, thechannel has developed a new container systemespecially for the overseas races into which thefull technical units are compressed, fully wired,and can be flown with any airline. “So oncethey’ve arrived, the units only have to be hoo-ked up to the power supply,” says Loppe. “Asa result we are more flexible, we save weight,time, manpower, and hence costs.”

For RTL Television in Germany, Melbourne isthe 19th Formula 1 year in succession – with aproven team: former world champion driverNiki Lauda joins presenter Florian König to pro-vide concise expert analysis of the races. HeikoWaßer and ex-Formula 1 driver ChristianDanner provide commentary, with pit reporterKai Ebel completing the RTL quintet. “After along break you always look forward to the newseason, of course. Especially as right now therules have changed to an almost unpreceden-ted extent in Formula 1,” says Ebel. “That’s whyit’s a bit like poker: you don’t actually know howstrong your own hand is as long as you don’tknow how good the others are.” And that’sexactly what happened with Brawn GP’s victo-ry last weekend. A total of 3.65 million peoplein Germany watched the opening race onSunday morning, equivalent to a total audienceshare of 50.7 per cent.

In the Netherlands, RTL 7 broadcastsFormula 1 races as part of RTL GP, the chan-nel’s motorsport magazine. Olav Mol is the faceof Formula 1 at RTL 7, having presented theprogramme and provided race commentary for

several years now. The opening race lastSunday was watched by 63.6 per cent of vie-wers in the target group of men aged 20 to 49.The race also achieved a total market share of50.7 per cent – despite it being shown so earlyon Sunday morning. In addition to Formula 1,RTL GP also broadcasts races from A1, WorldTouring Car Championship, Moto GP and theDakar Rally. Viewers are offered additional infoon the RTLGP.nl website. There is also a printmagazine, a game, an RTL GP collection and atour operator, RTL GP Travel, which organisestravel to various motorsport events.

Olav Mol, the face of Formula 1 at RTL 7

Florian König and Niki Lauda (right)

Brawn GP’s car in Melbourne

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In Hungary, RTL Klub has been broadcastingFormula 1 races live for over eight years. Onracing weekends, fans of motor racing canwatch the qualifying races on Saturdays andthe races on Sundays. If due to the time diffe-rence the race is too early in the morning,RTL Klub repeats it in the evening, so that noone has to miss it – just as RTL Television andRTL 7 do.

The qualifying race and the race itself are eachaccompanied by a studio discussion with thepresenter Balázs Gyulai and one or two guests.There are also two commentators – GyulaCzollner and László Palik – who follow theevents from the studio in Budapest and aninterpreter who translates the interviews withthe winners at the post-race press conferen-ces. An on-site reporter, Zoltán Szujó, is res-ponsible for conducting exclusive behind-the-scenes interviews and reports, to provide vie-wers with additional information on the driversand teams.

The Hungarian Grand Prix is one of the coun-try’s most popular sporting events and alsovery popular on TV, scoring the highest ratings

apart from international football matches andEuropean and World Championship finals. LastSunday’s race attracted 54.9 per cent of the 18to 49-year-old target market, and attained atotal audience share of 44.9 per cent.

Throughout the 2009 season, in addition to17 Grand Prix on Sundays, all three stations willalso broadcast the live qualifying races onSaturdays. The final of the 2009 season takesplace on 1 November with the first-ever AbuDhabi Grand Prix. From a sporting perspective,it is almost impossible to make predictions forthe coming season, because of the new rules –as Brawn GP’s victory on Sunday demonstra-ted.

The next race – in Malaysia – will be broadcaston RTL Television, RTL 5 and RTL Klub on5 April.

Formula 1 on RTL Television: more than 2 billion viewers

25 years ago, on 26 March 1984, the fledgling commercial channel RTL plus cove-red its very first Formula 1 race, the Grand Prix of Brazil – via telephone line atthe time. Until 1988, RTL broadcast the World Cup races live and in full length,after which it showed the pre-qualifying races for two years.

RTL’s Formula 1 success story began ‘for real’ in 1991, when RTL Televisionfinally broadcast a top-league race again, the Grand Prix of France. What noneof the responsible parties at RTL Television and in Formula 1 could know at thetime: RTL Television has never stopped broadcasting the top league of motor sportssince that momentous French Grand Prix. 19 April marks a big anniversary: The GrandPrix of China will be the channel’s 300th consecutive broadcast of a Formula 1 race.

RTL Television has racked up 101,000 minutes of F1 broadcasting, or 70 days, since then.The total number of all viewers who have watched the live races on RTL Television to date isan astronomical 2.022 billion.

RTL Sports Chief Manfred Loppe says: “Formula 1 grew into a brand alongside RTLTelevision here in Germany, and the RTL brand has long since become synonymous withFormula 1, which has added to our reputation and given us great ratings. The two are unitedby a shared success story and a very close partnership.”

Balázs Gyulai, RTL Klub

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A good year, and bleak prospectsAt Bertelsmann’s Top Management Meeting inBerlin, RTL Group CEO Gerhard Zeiler gave anoverview of the company’s situation and took alook at the years ahead.Luxembourg - 30 March 2009

Zeiler began his presentation with a look at the2008 financial year. The company succeeded inincreasing revenue and profit for the seventhyear in a row, he said. In particular, he highligh-ted the outstanding achievements ofMediengruppe RTL Deutschland, the interna-tional production arm FremantleMedia, andGroupe M6 in France. Zeiler pointed out thatthe Group has a net cash position of more thanEUR 900 million, giving it a strong position inthe competitive European environment. Headded that this was particularly noteworthy asin the past three years RTL Group has distribu-ted more than EUR 1.8 billion to shareholders.But Zeiler did not dwell on the past for long.Because, he said “2008 also brought the firstsigns of the crisis.”

And that was just the beginning, according tothe RTL Group CEO. “In 2009 we expect dra-matic losses in the advertising markets acrossEurope, and strong pressure on prices and pro-motional discounts.” Zeiler said it was unclearhow long the crisis would last, or whether themarkets would be able to reach their previouslevels again afterwards. However, he firmly dis-missed notions that RTL Group needed a newstrategy to cope with these challenges.“Building families of channels, diversifying ourbusinesses and pursuing our geographicexpansion puts us right on track, but – and this‘but’ is quite a big one – for 2009 and maybeeven 2010 there is another focus, another prio-rity which we have to acknowledge and this is:

‘cost, cost, cost’”. Zeiler said that thisis essential to prepare RTL Groupfor new growth in a changed futureand to invest resources in thissame future. “But if we are suc-cessful, if we do our homework,we will have the financial power togrow, to acquire and also to conso-lidate the market and we will be –compared to our competitors –in a stronger position after the crisis.”

Because he realised that his description of themarket and the necessary measures would notexactly trigger a wave of enthusiasm, Zeilerended his speech with two positive messages:first, he pointed out that people are watchingmore TV now than ever before. TV consump-tion is growing because of the crisis. Andwhat’s more, he said that all of RTL Group’sflagship channels are growing their audienceshare in this environment of increasing televi-sion consumption. “This is not only good news,it’s excellent news, because it proves, that ourcreative concept is working,” said Zeiler,concluding his overview of RTL Group’s situa-tion.

Zeiler finished off his presentation in Berlin byscreening a short film about a young girl’sdreams and what television can do to makethem come true: the success story ofAlexandra Burke who won The X Factor in2008.

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Gerhard Zeiler

Watch the film on

Backstage

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Bertelsmann Entrepreneur Awards 2008 Hartmut Ostrowski presents the Bertelsmann Entrepreneur Awards 2008 to eightoutstanding entrepreneurs – four of them of RTL Group companies.Luxembourg - 31 March 2009

One of the key messages of the one-day TopManagement Meeting in Berlin was thatBertelsmann is well-equipped for the currenteconomic crisis and will find the right answersto the challenges of the coming months. Apartfrom the group’s structural and cultural advan-tages, this assertion is also based on last year’sperformance. On 26 March, the best of the bestwere given the Bertelsmann EntrepreneurAward 2008.

They all fulfilled a list of strict criteria, reviewedmeticulously by Günter Grüger, Executive VicePresident Corporate Controlling and Strategy,and his team, which remained the same despi-te the unfolding economic crisis already hittingsome countries and businesses in 2008.Corporate HR chief Immanuel Hermreck gave abrief recap of these criteria on Thursday. Theyinclude an operating EBIT of more thanEUR 30 million, a return on sales significantlyabove market level and a positive BVA. Eventougher criteria apply to all those who havealready won the award in the past and aim towin it again the following year.

The current crop of prize winners includes abusinesswoman who has already won theBertelsmann Entrepreneur Award an astoni-shing six times: Anke Schäferkordt, CEO ofMediengruppe RTL Deutschland. In his intro-duction, the Corporate HR chief said she is res-ponsible for Bertelsmann’s largest and mostprofitable profit center and had expanded itssuccess on every level last year. Schäferkordt’ssuccess seems to be infectious: the secondEntrepreneur Award went to her close collea-gue Frank Hofmann. As Managing Director ofVox he is responsible for the continuous advan-cement of the channel in the audience andadvertising markets. Hofmann received histhird Entrepreneur Award this year.

The next two winners are also repeat winnersand also come from the ranks of RTL Group, ormore precisely from its strong global produc-tion arm FremantleMedia: Tony Cohen andCécile Frot-Coutaz. Frot-Coutaz also acceptedher third award this year, for her long-runningsuccess at the helm of FremantleMedia NorthAmerica. A further award for FremantleMediaCEO Tony Cohen underscored how extraordi-narily well the production businesses are doingaround the world. Cohen had also won theaward in 2006, and Hermreck described Cohenas an “organic growth champion” atBertelsmann, who has given his company animmensely creative momentum.

The four award winners from RTL Group werejoined by four more winners from the Arvatodivision.

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Hartmut Ostrowski, David Liess, Ulrich Bongartz, Tony Cohen,Anke Schäferkordt, Frank Hoffmann and Immanuel Hermreck

(from left to right)

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15 years of exciting businessIn business, virtually nothing has remained thesame over the past 15 years. In France, one TVmagazine has accompanied and covered allthese upheavals and transitions: Capital.France - 30 March 2009

When Capital first went on air in spring of 1994,the bricks-and-mortar retail sector was flouri-shing and there was no apparent need toconsider the Internet as an economic factor, letalone as serious competition. The first fewgenerations of mobile phones were too bulky tobe truly mobile, and the stock markets led a lar-gely unobserved life of their own. That was 15years ago. And today? Since well before theeruption of the worldwide economic crisis,business has come home to living rooms andkitchen tables, and is heatedly discussed inplaces ranging from bar rooms to parliament.

M6’s Capital reflects this development. Againand again, the magazine addresses hot topicsor stimulates public discourse with its covera-ge. Its most successful programmes, each dra-wing six million viewers or more, have dealtwith such topics as the work of debt collectorsor the real revenues and profit margins in retail.The most-watched episode in the history ofCapital was on 20 January 2008, when 6.4 mil-lion people tuned in to learn more about buyingpower. The runner-up was an edition devotedto the status symbols of the rich, which attrac-ted 6.3 million viewers. But the business maga-zine also gets excellent market shares for pro-grammes that deal with topics from the vie-wers’ own daily lives and provide helpful hintsand information.

In the 2006/07 and 2007/08 TV seasons,Capital averaged 4.3 million viewers per episo-de, reflecting a slight upturn in its long-termviewer figures. Market shares most recentlycame to 17.5 percent of total audience, or 19.9percent among housewives under the age of 50years, the main target demographic for theFrench advertising industry.

On 29 March, from 20:40 to 23:45, GuyLagache, who took over as presenter fromEmmanuel Chain in 2003, reviewed the majorchanges in the global economy over the past15 years, and their implications for all of ourlives. The anniversary special of Capital, like theregular editions, strived to present complexbusiness contexts in an edifying, easily unders-tood way. This, after all, has been the show’srecipe for success since 1994. 4.2 million vie-wers tuned in to the special edition of Capital,presented by Guy Lagache, on 29 March. Thatmade M6 the second most-watched channel interms of overall audiences with a total audien-ce share of 20.8 per cent. The magazine hadalso had a great start to the new year: all theshows broadcast in January 2009 attainedmore than 4 million viewers.

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Increasing ratingsFor the fourth consecutive month, M6 is theonly major channel whose ratings have increa-sed. W9 is proud to see the highest ratingsincrease among French channels for the sixthconsecutive month. France - 1 April 2009

In an increasingly competitive world (with thegrowth of DTT and ADSL equipment), M6 is theonly major channel whose ratings have increa-sed from one year to the next with an 11.1 percent total audience share in March 2009 (com-pared to 10.9 per cent in March 2008). M6’sratings have also increased in comparison tothe month of February 2009 (+0.2 percentagepoints).

In March 2009, M6 multiplied its gains in everytype of programme. The news magazineCapital drew 4.9 million viewers (on 15 March),the talent show Nouvelle Star drew 4.8 million(on 24 March), the American crime seriesBones 4.8 million as well (on 20 March), theculinary docu-reality Un dîner presque parfaitchampions special 4.3 million (2 March 2009),the film The Sixth Sense 4.1 million (on26 March) and finally the UEFA Cup footballmatch between Ajax Amsterdam andOlympique de Marseille, which captivated 3.7million viewers (on 18 March).

In March 2009, the digital sister channel W9registered a total audience share of 2.3 percent. With an increase of 0.7 percentage pointscompared to 1.6 per cent in March 2008, W9shows the highest ratings increase among allthe French channels in one year.

The film Mr & Mrs Smith posted the highestDTT audience rating ever on 9 March with 1.4million viewers. With an average of 600,000 vie-wers in the month of March, W9 is the mostwatched DTT channel in the early-evening seg-ment. It is also the most watched DTT channelby viewers under the age of 50 with an audien-ce share of 6 per cent of exclusive DTT viewersage 15 to 49.

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Un dîner presque parfait

Bones

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“Commercial TV is not dead”On 31 March, Dawn Airey, Chairman and Chief Executive of Five, speaking at a RoyalTelevision Society dinner, has claimed that theUK Government “has begun to recognise” thepotential value of a merger between Five andChannel 4.United Kingdom - 2 April 2009

“The business model that has sustained com-mercial public service broadcasting in thiscountry for half a century is being devastatedby economic circumstance and new technolo-gies,” Dawn Airey said. “But commercial TV isnot dead and will never be dead and there arethings we can do – and already are doing – toput our own houses in order and sustain publicservice plurality.”

Dawn Airey pointed out that the current climateshould give the permission to think the unthin-kable, which does not just imply to reassessingthe cost base of the TV industry by downsizingand cutting programme budgets.

One of these unthinkable ideas to create syner-gies and save costs could be a possible mergerof Five and Channel 4. “For Five, being a fully-fledged public service broadcaster has been amajor way of building our reputation, gainingthe trust of audiences and building a brand. It’salso why we are enthusiastic participants in theeffort to help find a solution to Channel 4’sfunding gap,” Airey explained and underlined:“The differences we have are also complemen-tary strengths, which is something that theGovernment has begun to recognise.”

Dawn Airey estimated that savings can begenerated that are so substantial they wouldnot only plug Channel 4’s much-talked-aboutfunding gap but ensure the sustained deliveryof public service content across all platforms:“In fact we think that the amount of moneysaved could allow the creation of more not lesspublic service content.” Even though, Aireymentioned that there are still more options onthe table. “A merger between Five andChannel 4 might make ‘industrial logic’, asGerhard Zeiler put it, but whatever happensdon’t underestimate RTL’s commitment toremaining a long-term player in one of the lar-gest television markets in Europe with Five atthe heart of it.”

As she pointed out that Five turned 12 earlierthis week, she said Five is also sustainable onits own backed by RTL Group if a merger ofFive and Channel 4 won’t be possible:“I wouldn’t have come back to Five if I didn’tbelieve it had a future. I want the channel to bethat truculent, lively, annoying, opinionated –but, above all, energetic – teenager.”

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Dawn Airey

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A new kind of quizFremantleMedia and The Sun, one of the UK’s best-selling newspaper, are to launch an innovative new venture that will bring a live,interactive gameshow to The Sun’s websitelater this year.United Kingdom - 2 April 2009

Sun Quiz Live will enable users to play againstone another in real time, and to interact with thepresenter, crew and their fellow players. Theconcept was developed by FremantleMedia’sParticipation Media team and will be broadcastdaily on Thesun.co.uk. It will offer a variety ofword, number and logic puzzles lasting a fewminutes each.

Peter Cassidy, Vice President ParticipationMedia at FremantleMedia, says, “Sun Quiz Livedraws directly on our expertise in gameshowproduction and interactive games. It combineslive video with multiplayer puzzles to create anew entertainment experience – a gameshowwhere the viewers are the contestants.”

Pete Picton, The Sun’s Online Editor, says: “Weare always looking for new ways to engage andentertain our readers, and Sun Quiz Live will doboth. The site is going from strength tostrength, and bringing a live gameshow expe-rience to our audience will enrich it still further.”

The show will initially be scheduled two hoursper day, five days per week. Visitors toThesun.co.uk will be able to watch free, but thegames themselves will be offered on a pay-to-play basis. FremantleMedia will produce theshow, with Illumina Digital as technical partner.Sun Quiz Live is due to launch in summer 2009.

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Peter Cassidy

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Exclusive interview withHillary ClintonDuring the Afghanistan Summit in theNetherlands, US Secretary of State HillaryClinton granted RTL Nieuws an exclusive interview.The Netherlands - 31 March 2009

RTL Nieuws anchorman RickNieman interviewed Hillary Clintonon topics including the US’s newAfghanistan and Pakistan policyand the military and diplomaticrole of the Netherlands inAfghanistan.

The conversation also touched onClinton’s first two months asSecretary of State and the specialrelationship between the UnitedStates and the Netherlands.

Excerpts of the interview wereaired on the RTL Nieuws on 31March at 19:30, with the full interviewbeing broadcast in a special entitled RTLNieuws Extra: Rick Nieman interviews HillaryClinton at 22:15. The full interview attained amarket share of 19 per cent in the target groupof shoppers aged 20 to 49.

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Rick Nieman

Hillary Clinton

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10 billion pairs of earstuned inPhilippe Bouvard’s Les Grosses Têtes is celebrated 33 years of laughter on RTL RadioFrance.France - 1 April 2009

On Wednesday 1 April, Philippe Bouvard, theprogramme’s figurehead since its debut, cele-brated Les Grosses Têtes entering its 33rd yearon the air in a special show with a secret onlyPhilippe Bouvard knows. From 16:00 to 18:00,eight “Grosses Têtes” outdid themselves tooffer listeners a totally outrageous programme.

An unparalleled radio phenomenon and a veri-table temple of laughter, Les Grosses Têtesdraws more than 2.1 million listeners every day,making it the most listened to show in Francebetween 16:00 and 18:00, with a lead of morethan 403,000 listeners (23 per cent) over thenumber two radio station (Source:Médiamétrie). To keep laughing all seven daysof the week, Les Grosses Têtes can also beheard on saturdays and sundays (16:00 to18:00) and now every night from 3:00 to 4:30.The last half hour, Dans la nuit des temps, is acondensation of the best moments in morethan 30 years of the programme.

Les Grosses Têtes with Philippe Bouvard alsorepresents 18,000 hours of broadcasting,1,200,000 Grosses Têtes spectators in RTL’sGrand Studio, 2,000 special guests from everywalk of life, and more than 10 billion pairs ofears that have tuned in. It is also the only RTLRadio show that is broadcast all year round,seven days a week, once a day, once at night –a longevity record for a radio show thatdemonstrates rock-solid loyalty.

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The 1,000th episode at the théâtre des variétés with Jean Yanne,Jacques Martin and Léon Zitrone among others

Philippe Bouvard

The 2,500th episode at the Palais des Congrès

Philippe Bouvard and Rama Yade, Minister of State responsible forforeign affairs and human rights

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60 kg of fish per yearFor the sixth episode of its exploration of theplanet, L’Expédition RTL went to Japan to studythe consequences of overfishing and the futureof marine species.France - 27 March 2009

After Alaska, Mali, India, New Caledonia andthe Aral Sea, RTL Radio France correspondentFranck Antson took listeners to Japan, one ofthe largest producers of ocean products and acountry that often has a finger pointed at it forits role in the rarefaction of species. Today,experts decry the fact that three quarters of theworld have been overexploited.

Japan still continues the practice of whaling,officially for scientific reasons. With fish beingthe traditional basic food of the Japanese, thearchipelago is also the world’s largest importerof ocean products. In fact, a Japanese personconsumes 60 kg of fish per year on average,while his French counterpart consumes twotimes less.

L’Expédition RTL investigated the land of theRising Sun over the course of many reports,and although certain facts are alarming, initiati-ves are proving that the country is experiencinga real crisis of conscience and is attempting tomodify its practices.

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Franck Antson (left)

L’Expédition RTL in JapanTesting the quality of a tuna

RTL Radio France correspondent Franck Antson (right)

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Videos, news and seriesThese last four months have seen RTLTVI.be become the favourite French-languageTV site of Internet users.Belgium - 1 April 2009

From November to February, RTL-TVI’s Website drew an average of 165,000 unique visitorswho looked at more than 2,400,000 pages.Confident of this evolution, the RTLTVI.be siteis offering its Internet users new functionalitiesto further facilitate navigation and increaseinteractivity.

First of all, there are more videos, especiallyone on the home page announcing the eve-

ning’s programme as well as other shows intheir entirety, including Un dîner presque parfaitand Le Grand Quiz des Belges. There is alsogreater visibility (a more ergonomic navigationmenu), more news (emphasising the top story,traffic reports and the horoscope) and moreseries. In fact, every hit series will have its veryown site, full of details such as episode sum-maries, a presentation of the characters and aforum for fans.

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The newly designed RTLTVI.be

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A March of awardsThe month of March again brought numerousawards for RTL Group companies, including a Grimme Preis. There were also a number of nominations to report.Luxembourg - 1 April 2009

Doctor’s Diary – Männer sind die beste Medizinwins an Adolf Grimme Preis 2009 in‘Entertainment’. The awards ceremony will takeplace on 3 April. This is the third award for thepopular series. The doctors’ series, penned byBora Dagtekin and packed with incisive dialo-gues and great emotions, had already won aGerman TV Award for ‘Best Series’ and aGerman Comedy Award for ‘Best Comedy-Series’ in 2008. Polyphon Film- undFernsehgesellschaft is currently producing thesecond season of Doctor’s Diary forRTL Television in and around Berlin. It is sche-duled to go on air this summer.

Die Gustloff by UFA Filmproduktion won aJupiter for ‘Best TV Film’. Its director JosephVilsmaier accepted the award at a gala on27 March. The Jupiter is Germany’s foremostaudience film award.

In Slovakia the FremantleMedia-producedshow Slovensko Ma Talent (Got Talent) wasnamed Format of the Year at the OTO Awards,the country’s foremost TV prize.

On 13 March, the motif ‘Sarkozy’ in N-TV’simage campaign was honoured as Ad of theYear 2008 by Germany’s Zeitungs MarketingGesellschaft (Newspaper MarketingAssociation). The ad ran from November 2008as part of the campaign to launch the newschannel’s new design.

Das Supertalent (Got Talent), a Grundy LightEntertainment production for RTL Television,was the only German production to be nomina-ted for a Rose d’Or in ‘Entertainment’. The jointThe Bill/Soko Leipzig episode co-produced byUFA Fernsehproduktion and Talkback Thamesalso scored a nomination. The episode has notyet been aired in Germany, so the nominationofficially goes to the British half of the produc-tion team.

The nominees for this year’s covetedPromax/BDA Europe Awards include the imageteaser for Domino Day 2008, in ‘BestEntertainment/Music/Variety/Comedy Promo’,the sweeping anniversary campaign ‘25 Yearsof RTL’ in ‘Best Use of an Original MusicComposition in a Promo Image Campaign’, theimage teaser for Alarm für Cobra 11 in ‘BestPromo not using Programme Footage’ and themontage ‘Break Bumpers RTL Paternoster’ in‘Best On-Air Ident (in-house)’.

Sandra Thier, who presents the RTL II News, isup for a Romy, the Austrian TV Award, for ‘MostPopular Presenter’. The big gala takes place inVienna on 25 April. The Romy has been presen-ted by the ‘Kurier’, an Austrian daily, since 1990in memory of the German-Austrian actressRomy Schneider.

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Die Gustloff

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Power and convergenceThe production department of RTL Radio France and Les Echos médias are joining in anew business venture made-to-measure for opinion leaders. France - 30 March 2009

Moving into mobile InternetRTL II and Webmobilisten have jointly launched a new platform for the emergingtopic of ‘Mobile Internet’ called ‘RTL II Mobil’.Germany - 27 March 2009

Why television remains key Seven speakers will look into this question from 10:00 to 17:15 on 5 May at TVWirkungstag 2009 (TV Effectiveness Day).Germany - 30 March 2009

Beauties and nerds go to Thailand On 30 March, RTL 5 started showing the third season of De Beauty & de Nerd. Once again,the show will bring featherbrained, naïve models together with brainy but socially incom-petent geeks.The Netherlands - 30 March 2009

A 90 per cent increase With 2,505,000 unique visitors in February 2009, RTL.fr retains its leading position amongthe French radio Web sites.France - 31 March 2009

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A family trip to Los Angeles to be won To celebrate the release of the new animated film from Dreamworks, Monsters vs. Aliens,opening in Belgium on 1 April, Bel RTL is offering its listeners a fabulous prize: a familytrip to Los Angeles.Belgium - 1 April 2009

One day on the air = 6,000 jobs Just one week after its “Journée pour l'emploi”, RTL Radio France has drawn up an extremely positive report on the operation it initiated. All in all, RTL Radio collected 6.000 job offers. France - 2 April 2009

The German TV market in March Mediengruppe RTL Deutschland’s channels scored 34.4 per cent of the 14- to 49-year-oldtarget audience in March 2009, and continued well ahead of the ProSiebenSat.1 group,which was more than four percentage points behind at 30.0 per cent.Germany - 2 April 2009

Dream parts now available UFA Cinema is joining Yourchance.de and Teufelskicker.de in running a nationwide castingcall for its movie Teufelskicker (Hotshots), from 1 April to 8 May. Germany - 2 April 2009

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People

New Head of RetailGermany - 31 March 2009

Stefanie Engels, 34, has been appointed tomanage the Retail accounts within Super RTL’sMerchandising team.

Engels succeeds Melanie Podgornik as SeniorRetail Manager and will intensify key accountrelationships with retail partners in her newcapacity. She will also work with retail andlicensing partners to draw up sales-orientedconcepts, and further step up the activities topromote Super RTL’s own and licensed brands.

Engels previously served as Category Managerand Retail Manager at Super RTL. She nowreports to Christoph Ahmadi, Head ofMerchandising & Licensing.

Stefanie Engels

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