Emerging Trends in the International Student Market

Dr. Sebastian Fohrbeck- Director -

German Academic Exchange Service New York

AACRAO New Orleans, April 23, 2010

Deutscher AkademischerAustauschDienst

Introduction of DAAD

2C. Bode 03/10

a self-governing organisation of the German institutions of higher education

with 231 member institutionsand 123 student bodies

DAAD Budget and Results

Foreigners(DAAD: 41,700)

Germans(DAAD: 25,300)

Ministry of Foreign Affairs

179 mio € = 45%

EU50 mio € = 14%

Othersources

28 i € 7%

DAAD Budget 2010 (Plan)€ 397m

= US$ 540m

3C. Bode 03/10

20% students60% graduates, PHD20% staff

250 programmes

About 550 professors in 88 selection committees

ERASMUSgrants for Germans(EU: 31,000)

397 mio EUR

Federal Ministry of Education

103 mio € = 26%

Federal Ministry of Economic

Cooperation and Development37 mio € = 9%

28 mio € = 7%

Goals and expenditures of the DAAD (Plan 2010)

Internationalisationof German universities

Increasing the international appeal of German universities

and promotingthe international dimension in

German higher education

€ 70m

Scholarshipsfor foreigners

Supporting future foreign elitesat German universities and

research institutes

€ 89m

Scholarships for Germans

Supporting future GermanLeaders in their studies and

Research abroad (including ERASMUS)

€111m

4C. Bode 03/10

Educational cooperation with

developing countries

Promoting academic, economic,and democratic development

in developing and reform countries

€ 79m

€ 70m

PromotingGerman Studies andthe German language

abroad

Promoting the German language and German Studiesat foreign universities

€ 48m

The DAAD network worldwide

5C. Bode 03/10

Mobility of students world-wide (2007)

2,8 mio international

Asia297,000

North America723,000

Europe1,337 mio

Asia1,061 mio

North America89,000

Europe719,000

6C. Bode 03/10

international Students

South America34,000

AustraliaOceania207,000South America

165,000AustraliaOceania10,000

Africa &ArabianStates

402,000

Africa &ArabianStates

129,000

Source: UNESCO 2007

8,0

10,0

12,0

14,0

16,0

New, fast and cheap.....

7C. Bode 03/10

0,0

2,0

4,0

6,0

1975 1985 1995 2007

Development of the global trade (export) in trillion US$Development of the international mobile students in million

International Students: Host countries

1. USA: World leader in the Education Market: „Open doors“: 670,000 intl. Students: 21% of world market, but only 3% of student population in the US

2. UK: Prime Ministers Initiatives : 13% of world market, 14% of student population

3. AUS: „Our biggest growth industry...“ 7% of world market, but growing rapidly 17% of student population

8C. Bode 03/10

rapidly, 17% of student population

4. Other English speaking countries catching up ( CDN, NZE, IRL)

5. Germany, France, continental EU : 8% and 9% of world market, 11% of student population. Bologna aim - Europe as a first choice for international talents (Western Europe 41% of world market)

6. China: 300,000 international students planned

7. Japan: 300,000 international students by 2020

The Asian “Tigers, Dragons and Elephants”

9C. Bode 03/10

International Students – Why?

• Income generation: In the US alone, international students contributed 17.7 billion dollars to the economy in 2008/09

• Cultural diplomacy

• Promoting innovation and productivity by gaining access to talent

• Promoting campus internationalisation

10C. Bode 03/10

• Promoting campus internationalisation

• Expected future economic gains from graduates returning to their home countries

International Students: How?

• All major countries have launched national recruiting campaigns:

• UK: „Innovative, Individual, Inspirational“, British Council has offices in more than 100 countries

• Australia: „Live, Learn and Grow“, Australia Education International has 25 offices in 17 countries

11C. Bode 03/10

• Germany: „Land of Ideas“, DAAD has 64 offices worldwide

• France: CampusFrance has 100 Offices in 75 countries

• United States: Lacks a coordinated national strategy, institutions recruit individually. But: 450 advising centers in US embassies and consulates

Europe: Mobility

Africa; 14,4

North America; 2,5

South America; 4,6Oceania; 0,5

Unknown; 19,3 Country of origin Absolut %

Africa 245.962 14,4

North America 43.373 2,5

South America 78.193 4,6

Nationalities of foreign students in Europe

12C. Bode 03/10

China; 6,9

Japan; 0,7

Asia, other; 16,1

Europe; 35,1

,

China 117.547 6,9

Japan 12.422 0,7

Asia, other 275.537 16,1

Europe 599.635 35,1

Oceania 7.729 0,5

Unknown 329.377 19,3

EU 27 (Insgesamt) 1.709.775 100,0

Source: Eurostat 2007

Courses taught in English

235

415

774

FI

DE

NL

13C. Bode 03/10

79

90

96

123

FR

PL

DK

SE

uni-assist

Winter term 2009/10:

49,503 applications (77% BA, 23% MA)

19,800 applicants(63% BA, 37% MA)

Master:11,417 applications

(36% Germans)

118 member universities

14C. Bode 03/10

Offers:• Pre-check of applicants• Coordination• Statistics• Clearing/applicant pool

(36% Germans)7,329 applicants

(42% Germans)

21% negative answers (BA+MA)

TestAS – Central standardised aptitude test for foreign students

• Scholastic aptitude test with four subject-specific modules

• TestAS can be taken in licensed test centres worldwide

Economics Engineering

15C. Bode 03/10

11/2009

• TestAS is for free in 2010

• No fees for the universities

• Aim 2010:30 universities, 5,000 participants

Mathematics, Computer Science and

Natural Sciences

Humanities, Cultural Studies and Social

Sciences

Core Test

TestDaF – Test of German as a foreign language

16C. Bode 03/10

Test centres test-takers

DAAD-Marketing Action Fields since 2001

Higher Education Marketing1,256 presentations at Higher Education Fairs, including 178

participations with a German Pavilion in over 80 countries

Research Marketing:90 projects2008/2009:

33 projects in 18 countries

17C. Bode 03/10

GATE Germany further training

Testimonial-Campaign63 testimonials from 32 countries

02/10

108 workshops and training courses

ECOGERMA: Leitmesse Umwelttechnologien, Sao Paulo, März 2009

50 Information Centres worldwide

MarketingStudy in Germany - Land of Ideas

18C. Bode 03/10

Foreign students in Germany I

150.000

200.000

250.000

300.000

19C. Bode 03/10

Source: Wissenschaft Weltoffen 2009

0

50.000

100.000

1975

1977

1979

1981

1983

1985

1987

1989

1991

1993

1995

1997

1999

2001

2003

2005

2007

Foreign students in Germany II

China India Japan Russia Total (all countries)

WS 1996/97 4,980 708 1,745 3,622 151.870

WS 1997/98 5,017 727 1,746 4,182

WS 1998/99 5,355 846 1,788 4,930

WS 1999/00 6,526 1,117 1,949 5,946

WS 2000/01 9,109 1,412 2,023 6,987

20C. Bode 03/10

WS 2001/02 14,070 2,088 2,182 8,383

WS 2002/03 20,141 3,303 2,311 9,601

WS 2003/04 25,284 4,112 2,382 10,814

WS 2004/05 27,129 4,249 2495 11,479

WS 2005/06 27,390 3,988 2,422 11,953

WS 2006/07 27,117 3,780 2,339 12,197

WS 2007/08 25,479 3,527 2,339 11,847 233.606

Mobility Agencies in Europe

21C. Bode 03/10

Thank you!

22C. Bode 03/10