emerging trends in food and beverage provision · food trends and demographic demand’ all...
TRANSCRIPT
Emerging trends in
food and beverage
provision
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The future of meetings…
James Nichols
(Russell Partnership Consultancy)
@Russell_Prtnshp
Trends Over Time#foodtrends
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Transition
Noughties Today
Decaf
Soft
Drinks
Cupcakes Low
carb
Wellness
your wayEthical
eatingEat
clean
FOOD
CONSIDERED
SIMPLY ‘FUEL’
FOR THE BODY
SOURCE OF
HEALING, MENTAL
CLARITY, STRESS
REDUCTION
HOME GROWN TALENTS NATIONAL
CELEBRITIES WELLNESS
Social Media - (including food blogs and global video sites)
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#foodtrends
Inspirational platforms delivering
information, motivation and ideas
Used for discussion
and global news
MICE Target Market
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#foodtrends
• Tech-savvy minds
• Digital world upbringing
• Online communication channels
Food trends and generally
diet attitudes are driven by
these online influencers
• Shouldn’t be overlooked
• Remain a key MICE
demographic
• Traditional protein based
palate
• Opportunities exist to develop
provisions further to suit
today’s greener lifestyle
MILLENIALS want to live better, live longer and optimise their mind and body in order to look lean, feel energised and excel in their professional and personal lives
#foodtrends
What’s the strategy?
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Underlying Principles of a ‘Wellness Based’ Food and Beverage Strategy…
REFLEXIVE ADAPTIVE INCLUSIVE
Ensuring provisions
can be personalised.
E.g. salad and deli
bars, self serve
environment
Aligning provision
with current trends
and demographic
demand
Provisions to suit
diets of all e.g.
paleo, vegan,
lactose-free
Key Considerations
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#foodtrends
DATA
FROM FOOD
TRENDS
ADHERE
TO KEY
PARADIGMS
NUTRIENT
DENSE AND
NATURAL
Examples :• Sustainability
• Nutrient dense
• Brand appropriate
• Day part applicable
At the core of
provisions are ‘national
food trends and
demographic demand’
All demographic groups desire
food as close to its natural state
as possible, delivered in an
appetising way.
• Social media
• Blogs
• Market research
(e.g. The Food People and Mintel)
FOCUS – fruits, vegetables, seeds, nuts, sustainably
sourced meet, fatty fish, unrefined oils
ELIMINATE – processed foods, ready made meals,
low fat alternatives, refined carbohydrates
‘Strategic Fit’
Benefits for MICE Sector
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#foodtrends
PAST PRESENT FUTURE
• Refined carbohydrates and high in sugar foods
• Delivers high glycemic load, followed by sugar crash
• Consumer lethargic, irritable and rarely satisfied
• Lower dwell time, decreased experience potential and fewer engagement opportunities
• Event offers become reflexive, adaptive and inclusive,
which in turn generates;
- Higher dwell times
- Increased consumer engagement
- Improved experience perceptions
- Greater engagement through energy levels
- Increased consumer longevity
#foodtrends
Wellness-centered provision examples
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