Emerging Technologies in Business

Presenters:

Ginovin Derit

Gaddi Valenzuela

Riky

The human species…

TRANSPORTATION

During the old times…

And in Sydney, this is how they roll…

Okay, listen!

Can you?

Mobile Apps, E-commerce and NFC

Invasion of Smartphones!

Now and then…

So let’s see the difference!

1,386

36

Good news… for us!

R.O.I.

(400,000 “4aud/app*100,000 sold apps” – 170,000aud “assumed total cost of app”)/170,000aud = 135%

Maybe in the future…

• NFC stands for Near Field Communication is a system that allow devices to connect each other in short distances. Using NFC technology, customer can do contactless transactions, access digital content and link with single tap.

• https://www.youtube.com/watch?v=Wim4TqMzgVQ

Advantages to transport industry

• Quick and secure fare payment system

• Improved boarding time

• Replacement of Credit card and paper ticket

• Help an organisation save huge amount money of maintenance previous technology

Impact NFC to transport industry

• Increase the sales

• Improve the services, productivity and building customer trust

• Avoid dissatisfaction from customer

Return of investment

• New marketing programing for Opal is expected to cost estimate $700,000 over the next five years and deliver an additional $950,000. The profit will increase approximately 26%.

• These cost is only estimation cost. Because Sydney train is owned by NSW government so ROI information is not available in public.

Competitive Advantages• Sydney train have gone

through study competitive advantage in order to expend NFC fare payment more efficient and effective sales.

• According online survey base on April and May. Sydney trains receives 15% more sales than before. People in Sydney spent $105 per month since Opal card available. While people in Melbourne still stay as it is.

Customer Convenience• NFC does not create advantages for organisation

only but as well as bring a lot convenience to customer

For Example:

• Customer will no longer have to queue to purchase ticket

•When the fare goes flat, customer can either choose set up auto top up online or top up at station

Demand of Supplier/CustomerBefore an Organisation implement NFC technology,

they have to do marketing which help to identify the potential market and forecast expenses and sales. Once market is identified, starting design the product such as the specification, raw material and cost. Seek and contact supplier for raw material. Manufacturing starts to produce the raw material into goods (Opal Card). Once manufacturing steps is finished. Organisation can start distribute the product to target customer.

Streamline Operation

• Sydney trains encourages customer to buy an Opal card to improve the payment system and providing higher quality services. They realises spending more than 300 million to maintain the paper ticket, they have decided to eliminate paper ticket slowly in order save the cost and unnecessary expenses.

Challenges of Implementing NFC

• Encouraging people to use NFC

• Cost of first implement new technology

• Provides training and customer

• Other Expenses

Future prospectCurrent stage Sydney train are using Opal card which is one of the NFC technology technique. There are still way to improve and expand. I believe this organisation will expand this technology with Smart phone NFC enables in the future.

For Example:

In japan and America started implement NFC on smart phone to do the fare payment option instead of using NFC card.

Conclusion

NFC will replace

E-CommerceThe long lines in the morning and the missed trains started with this.

Benefits of the E-Commerce

• Convenience and Efficiency

• https://www.youtube.com/watch?v=v4VcQODUtPg#t=25

• Faster exchange of information

E-Commerce website

Continued..

Purchasing an Opal Card Online

Reloading Credits

Top up options

Payment methods..

E-Commerce

Makes your life easy

Reference

• https://www.youtube.com/watch?v=Wim4TqMzgVQ

• NFC Forum. (n.d.). NFC in public transport. Retrieved from NFC forum: http://nfc-forum.org/wp-content/uploads/2013/12/NFC-in-Public-Transport.pdf

• Sydney Train. (n.d.). NSW Opal. Retrieved from Opal: https://www.opal.com.au/en/about-opal/

• NFC Forum. (n.d.). NFC in public transport. Retrieved from NFC forum: http://nfc-forum.org/

• Myki Forum (n.d). Myki public transport. Retrieved from NFC forum: http://ptv.vic.gov.au/tickets/myki/

Reference• Fares and Benifits. (2013). Retrieved from Opal:

https://www.opal.com.au/en/fares-and-benefits/

• NSW, T. f. (2014). RailCorp. Retrieved from RailCorp: http://www.transport.nsw.gov.au/railcorp

• Onguardonline. (2014). Understanding Mobile Apps. Retrieved from Onguardonline: http://www.onguardonline.gov/articles/pdf-0004-mobile-apps.pdf

• Trains, S. (2014). Facts and Stats. Retrieved from Transport Sydney Trains: http://www.sydneytrains.info/about/facts

• Transport, N. (2014). Bureau of Transport Statistics. Retrieved from Transport for NSW: http://www.bts.nsw.gov.au/