Testimonial Team International University of Applied Sciences Bad Honnef • Bonn

THE ONLY WAY TO FORESEE THE FUTURE IS TO CREATE ITAs participants of the EMCup 2014, we are proud to share our thoughts and experiences about the competition in Amsterdam. The European Mise en Place Cup provides a unique and exciting opportunity to get in touch with professionals from the industry and students from other universities. It

is the perfect opportunity for you to create and extend a strong business network for your future career. Being able to develop and exchange innovative ideas for the hospitality industry and to encounter the most interesting personalities, in a competitive environment full of fun and energy is an experience no one of us will ever forget.

In our opinion, the essential success factor at the EMCup is not purely focusing on victory, but the networks you build, the integrity of your team and the people you meet. Those might accompany and support you to reach your goals and in the last part shape your future career. It is about the passion you put into making those contacts and, of course, your passion for the hospitality indus-try, which clearly is a people’s business. Nevertheless our key to victory most likely was the diversity of our team. Being a group of four completely different characters with their own strengths and weaknesses enabled us to act as a dynamic and flexible team which could rely on each other. Still, preparation is half the job. Putting intense effort in our research and a strong social media campaign did the trick in the pre-assignments which gave us a head start to begin with.

Throughout the whole competition we had a lot of fun producing the introduction video of our group, improving our presentation skills for the competition days and working on the assignments in Amsterdam. We got into contact with interesting and supportive people who joined us on our way and we are thankful to everyone who supported us throughout these busy weeks. Foremost we would like to mention our fellow students, friends, families and tutors, but also our university who supported our cause and mission.

Our tip for you for this competition:Stay bold and foolish, build your networks & Get out of your comfort zone!

Nikolaus Brandl, Marlen Krause, David Klein and Torben Kock

Testimonial Team The Institut für Tourismus-Management, FHWien der WKW

International event, meeting students from all over Europe and speaking to people working in the hospitality industry. Before we came to Holland we did not really know what to expect, but we went there with an open mind. Our coach was very helpful and he did not put us under any pressure. That way we were able to perform relaxed and without thinking about the outcome. The assignments we had to work on were not complicated but

complex and had to be looked at from different perspectives. Our team was formed out of four very different but team oriented personalities, a perfect match to carry out the EMCup tasks. Due to our light-hearted but focused attitude we ended up at second place and got to take home not only the trophy but memories we would not want to miss and will never forget.

Sophie-Charlotte Marunge, Philipp Matzer, Barbara Neudorfer and Magdalena Putz

Testimonial Team Turisme i Direcció Hotelera - Autònoma de BarcelonaOur adventure started when we saw for the first time the announcement of the EMCUP Competition. Without hesitating we signed up and we were cho-sen to represent our university school Turisme i Direcció Hotelera - Autònoma de Barcelona in this European competition. When we were selected we didn’t think we were able to win so we took it as an rewarding challenge. However, each member of our team worked hard and we did our best in all the pre-liminary stages. We really enjoyed making the video; it was fun to plan every

single detail we wanted to show. For instance, we decided to have a common theme made of colours so that each of us could be identified with one of them in the competition but also each color had a meaning related to the topic chosen in the competition: yellow for energy, blue for water, red for food and green for nature.The first day of the competition we woke up very early as we had our flight the same morning. Actually, we didn’t mind because we were really motivated and we couldn’t wait to be there. Once we arrived in Amsterdam and we got our accreditations, we were ready to roll! We didn’t know what to expect, whether the competition was going to be too formal. We were pleasantly surprised when we found out that it was going to be more fun than anything. The point was not really to win but to meet new people and widen our personal networks. We spent two perfect days doing a lot of activi-ties and learning from each other; we danced, we created a statue made of marshmallows and raw spaghetti, we played blackjack, we went on a boat tour and suchlike. The EMCup organisation was very welcoming and outgoing and they made us feel at home. Because of that we didn’t feel under pressure and we could enjoy ourselves in a relaxed and friendly atmosphere. To sum up, we spent two days full of positive energy and happiness.Eventually, the time of the award ceremony arrived at the end of the second day. At that time, we were especially nervous because we knew we had a great chance to win going by the ranking shown the day before. They started announcing the list from the bottom to the top and when they finally named our university we couldn’t believe we were in third place! Such an amazing feeling! We went up on stage and we received a trophy and a fantastic prize: a digital camera! We felt that all our efforts had been rewarded. Unfortunately and unbelievably, the championship was over. We realized that when you are having fun time goes fast. But well, then we could enjoy some days visiting Amsterdam. We definitely recommend it to everyone because it was an unforgettable experience! And now, a few months later, we are still in touch with some members of the organisation and competitors.

Núria Reguero, Sarah Samsó, Valèria Muscatelo and Marta López

Insights of The Agenda for the Future by the EMCup teams

1 st place

2 nd place

3 rd place

A sub pillar between changing markets and health

& care called Community

Go back to basics; we want a hotel with

no technology and stress Recycling e-waste

The missing piece is people. We are the future, we are the people

From our point of view the future of health tourism is very promising. If we compare the current situation with what we expect for the future,

the trend of health will move towards a combi-nation of preventive and medical actions.

Centro Superior de Hostelería de Galicia (CSHG)

Consumers consider it the role of hospitality to help them eat healthy with 70% of people

surveyed by Consensus Action on Salt & Health (2013) thinking chefs should be responsible for

helping them eat less salt.Bournemouth University

We would like to offer our guests a modularity to create their own individual health-package.

Our health-coaches will support the guests with their choice and give advices for what theyneed. Our guests can choose from different

kinds of categories for example, nutrition, exer-cise and relaxation.... because we are worth it!

Hotelfachschule Hannover

it seems odd that hospitals – normally considered the place where health is improved - are not considered desirable institutions to be in by

patients, but in actuality this should be the most desirable place to be when you aim to improve

your health: a place where the patient is satisfied.Stenden University of

Applied Sciences

It is unlikely that people will work less in the future. On the contrary, perhaps they will be required to work even harder and longer. This

presents an opportunity for the tourism industry to develop a rich catalogue of products and hospitality services which focus on providing people who feel overworked, stressed and fatigued the opportunity to recharge their

batteries and gain a new perspective on life and work before it’s too late.

Institut für Tourismus-Management, FHWien der WKW

”Hospitals and hotels have the same etymology. The word “hospital” comes from

the Latin word “hospes” (host), which also is the root for the English words “hospice,” “hotel,” “hostel”, and “hospitality”. Although the link

between healthcare and hospitality is not new, remarkable improvements in the industry

have not been made yet.Staatliche Gewerbeschule

Gastronomie und Ernährung - Hotelfachschule Hamburg

If hotels want to have the best unification of health and hospitality they need to seek out the best of both worlds. The more hotels forcefully spoon-feed health to guests the more they will push away. No longer will

this health trend be a decoration for hotels, but exude an authentic healthy lifestyle from within. This will save hotels from creating large investments and having the misfortune to keep up with sudden changes the next generation will surely create. The future will be totally integrated. Why then, knowing this will hotels keep play-ing the game of catch up and instead, be there ready to catch the future before they change their minds.

Saxion Hospitality Business School

Guests are getting increasingly health conscious and due to an all-time high of stress levels caused by technology advancements in both work and leisure, guests seek a quick relief from the feverish pace of everyday life more and more often (Yesawich, 2007). This has led to spas surpassing restaurants as top

attracting facilities in the eyes of guests; both leisure and business.Glion Institute of Higher Education

Due to the current technology people are always connected, resulting in a decrease of social skills. We need a space in the hotel to disconnect and go

back to basics.

Self-sufficient hotel & restaurant

Isabell Hodgson, Council for Hospitality Management Education: I have thoroughly enjoyed my involvement with the EMCup competition and further on the Advisory Board. My first attendance at the

competition was as a Head of Department accompanying a group of my students who participated in the competition. It was not just the participation which the students enjoyed but networking with many

other students from across Europe - they gained a valuable insight into working and competing in a mixed cultural environment. Furthermore, they met and interacted with key business leaders from the hospitality sector, contacts who have proved valuable for their future careers. I too gained a great deal from sitting on the Advisory Council and appreciated the effort, enthusiasm and commitment from my fellow board members to ensure the competition was a learning and challenging but also enjoyable experience for everyone. I would recommend the competition to all hotel schools and their students - winning is secondary to the experience and participation.

Power: a waitress walks more or less 5000 steps per

shift. Is the solution under our feet? The longest journey

starts with the first step.

Go to the next step inraising

green awareness

We take care of the care takers

QstaffWhat a great experience to host the European Mise en Place Cup! We learned a lot from the young enthousiastic, but most of all talented students, who participated. This new generation showed us simply that they know best and that they should decide on our common future. In return we got to exchange some of our knowledge. Through an interactive workshop the students got more insight in the behaviour of themselves and others. This to strenghten the cooperation in their teams and to know how to influence the jury in their favour. Rewarding to see how they continued to work with this behavioural model throughout the competition. As we like to develop talents, it was perfect to train and coach students at some of the schools after the EMCup.

What we will remember above all is the amazing energy of the teams. The fun and sillyness combined with eagerness to win made a cocktail for success. We had a great time, so are we hosting your team the upcomming edition? We are looking forward to do so!

Flashback

During the EMCup 2014 there were 23 Hotel Management Schools from 11 countries competing against each other, all targeted on winning this prestigious competition. The theme of the competition was “The Agenda for the Future: There is no Time to Waste!”. All students got acqainted with the topic by preparing their pre-assignments; writing a paper, making an introduction movie and creating as much ‘Rumour around the Brand’ as possible.

The competition days took place in the Mövenpick Hotel Amsterdam City Centre, Doubletree by Hilton Amsterdam Centraal Station and RAI Amsterdam on the 15th and 16th of January 2014. The first day was all about getting to know each other in an informal setting. The jurymembers and advisory council members were introduced. The students presented themselves by their introduction movies. Furthermore they had to pitch the findings of their paper for which they received a grade. Also a usefull training about MEPS was given by Qstaff including a nice get-to-know eachother game. The day ended at the HotelloTOP networking drink.

The 2nd day is known as the official competition day. The teams had to work on a case related to the theme, and present their findings in a pitch to the jury. On this day there was also enough time to network with the jury and advisory council, by a chat roulette game. The day ended with the award ceremony on the exhibition floor of the Horecava trade show. University of Applied Sciences Bad Honnef Bonn (Germany) won the EMCup 2014. They were followed by Institut für Tourismus-Management FHWien der WKW (Austria) and Turisme i Direcció Hotelera - Autònoma de Barcelona (Spain).

EMCup 2014EMCup 2014

Last year’s Business JurySponsored byExclusive Partner

Hosts

Theme Partners

Hospitality Partners

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Participants 2014University of Applied Sciences Bad Honnef Bonn (DE) • Wirtschaftsschulen für Hotellerie und Gastronomie (WIHOGA) (DE) • Hotelfachschule Hannover (DE) • Staatliche Gewerbeschule Gastronomie und Ernährung Hotelfachschule Hamburg (DE) • Institut für Tourismus-Management, FHWien der WKW (AU) • Saxion University of Applied Sciences, Apeldoorn (NL) • Hotelschool The Hague (NL) • Hotel Management School Maastricht (NL) • Stenden University of Applied Sciences (NL) • NHTV Academy of Hotel and Falicity Management Breda (NL) • Shannon College of Hotel Management (IE) • Norwegian School of Hotel Management, University of Stavanger (NO) • Plymouth University (UK) • London School of Hospitality and Tourism, University of West London (UK) • Bournemouth University (UK) • Manchester Metropolitan University (UK) • Westminster Kingsway College (UK) •Insitut Paul Bocuse (FR) •Glion Institute of Higher Education (CH) • Centro Superior de Hostelería de Galicia (ES) • Turisme i Direcció Hotelera - Autònoma de Barcelona (ES) • International University College Albena (BG) • American Hotel Academy (RO)

For a brighter tomorrow!Glion Institute of Higher Education, Switzerland

Robert Gallicano, Hotel School Den Haag: The EMCup 2014 has made a truly inspirational impact and I believe that the event pushed out the barriers for both students, coaches and jury members – professionally and personally. The EMCup continues to evolve dynamically each year, becoming more challenging intellectually, informative regarding career opportunities for our students and thought provoking in light of the trends and developments in the hospitality industry. I can only encourage those who have been present in 2014 and in the past to continue to participate and as well to recruit new colleagues – we all always walk away with a special message and an extraordinarily memorable experience.

Leeds Metropolitan University

University of Surrey

Hotel Management School Maastricht

Vatel International Business School Hotel & Tourism Management, Bordeaux

Hotelfachschule Berlin

Hotelfachschule Hannover

Ecole Hôtelière de Lausanne

Hotel Institute Montreux

Internationale Schule für Touristik Zürich

Escola Superior de Hotelaria e Turismo do Estoril (ESHTE) Oxford School of Hospitality Management

The Norwegian School of Hotel Management, University of Stavanger

International University College

Lycée Technique Hôtelier Alexis Heck

Bournemouth University

Ecole Supérieure d’Hôtellerie London

Escola de Hotelaria e Turismo do Porto

Stenden University of Applied Sciences

Université d’Angers

Hotelfachschule Heidelberg-Fritz-Gabler-Schule

Schweizerische Hotelfachschule Luzern SHL

Tourismusschulen Bad Gleichenberg

Sheffield Hallam University

HAAGA-HELIA University of Applied Sciences

Copenhagen Hospitality College

CETT Escuela de Hoteleria y Turismo UB

Les Roches International School of Hotel Management, Marbella

Turisme i Direcció Hotelera - Autònoma de Barcelona

Shannon College of Hotel Management

American College Dublin

Glion Institute of Higher Education, Bulle

University College Birmingham HLA Baden

City Unity College Hospitality & Tourism Management Department

IAL Scuola Alberghiera Friuli Venezia Giulia

Haute Ecole de la Province de Namur

Bremerhaven University of Applied Sciences

Ege University Çesme School of Tourism and Hospitality Management

University of West London

Erasmushogeschool Brussel

How would you like to leave the world?Hotel Management School

MaastrichtThe only way to foresee the future is to create itInternational University of Applied Sciences Bad Honnef • Bonn

Lillebaelt Academy of Professional Higher Education