embracing the consumerization of information technology
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Embracing The Consumerization of Information Technology. The Good Old Days. Enterprise Market. Consumer Market. Clear Delineation. Now, Consumers are Shaping the Market. 51%. 49%. 38%. 62%. Consumer Overtakes Business in 2009. Source: Gartner April ‘10. - PowerPoint PPT PresentationTRANSCRIPT
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Embracing The Consumerization of Information Technology
Copyright © 2011, Intel Corporation. All rights reserved.2
Enterprise Market
The Good Old Days
Clear Delineation
Consumer Market
Copyright © 2011, Intel Corporation. All rights reserved.3
38%
51%
49%
62%
Now, Consumers are Shaping the Market
Source: Gartner April ‘10
Consumer Overtakes Business in 2009
Copyright © 2011, Intel Corporation. All rights reserved.4
How We Define IT Consumerization
THE INTEL IT DEFINITION consumerization n. the increasing influence that our technology experiences in our personal lives, both hardware and applications, have on the technology that we expect to use at work.
I want…
… to bring my own device … access from many devices … to troubleshoot my own
device… to manage my own services
(example: Skype – video)… access to new collaboration
and social media solutions available to me outside work
Copyright © 2011, Intel Corporation. All rights reserved.5
Intel's Corporate Vision
This decade, we will create and extend computing technology to connect and enrich the lives of every person on earth.
Copyright © 2011, Intel Corporation. All rights reserved.6
Intel Employee Environment Overview
Source: http://www.intel.com/Assets/PDF/whitepaper/Transforming_PC_Management_with_Preventative_Client_Health_Strategy.pdf
Highly Mobile Workforce Mobile Business PCs Managed Standard
>Primary device >Standard productivity, security, mgmt suite>80% laptops >7,000 access points
HandheldsEnable Flexibility
>PC Companion~27,000 Handhelds ~15,000 employee owned with access to corporate data
60%6%
12%20%
Extended Work Day From HomeWork 3-5 Full Days/Week at HomeWork 1-2 Full Days/Week at HomeDo Not Work From Home
Mandate: Maximize Productivity and Efficiency
<24 month avg. laptop age
Road Warrior
Office
Engineering
Executives
Factory
Fit Form to FunctionEnable PC Choice
Copyright © 2011, Intel Corporation. All rights reserved.7
• Business Value of IT Consumerization
• Forces Shaping Client Computing
• Future of Client Computing
Agenda
Copyright © 2011, Intel Corporation. All rights reserved.8
Our Journey Started in the 90’s
20101990’s 2007 2008
Move to MobilitySocial Communities(internal + external)
Video Collaboration
Personal Companion Devices
BYO Solutions
2011+
Instant Messaging
EmployeeBlogs
Internal Wikis
2005
Wide-Spread Use Today 2/3 of teams are Geo dispersed - rely
on collaboration tools 62 million online meeting minutes
per month18 million IM’s / month
1 in 4 employees have 2nd device
Copyright © 2011, Intel Corporation. All rights reserved.9
Our Social Experience is Changing the Way We Want to Work
Social Computing Represents a New Normal
500M active Facebook users
30M consumer reviews of hotels can be found on Tripadvisor.com
In 60 days more content has been uploaded to YouTube than has been created by major broadcasters in the past 60 years
25% of search results for the world’s top 20 brands are linked to content created by consumers
Copyright © 2011, Intel Corporation. All rights reserved.10
Embracing Social Media At Intel
2003 The first Intel blog appears on www.intel.com.
2005 Intelpedia, a wiki of information on Intel, launches.
2006 Podcasting appears on podcasting.intel.com
2007 Intel launches Open Port, the public online community for IT.
2008 Intel Facebook page launched. @Intel Twitter handle created.
2010Intel deploys worldwide listening and publishing tools.
2004Paul Otellini launches blog for Intel employees.
2006The Intel Software Network initiates social communications for collaboration with software developers 2007
Blogs@Intel debuts, paving the way for Research@Intel, Technology@Intel, and IT@Intel blogs
2008Intel’s Digital IQ media training launches. Intel’s social media guidelines are posted publically in over 35 languages. 2009
Intel unveils PlanetBlue, an internal social media platform.
2011Intel launches social campaign:• Master of Curiosity• Museum of Me• The Chase• Intel InnovatorsFive million Intel Facebook fans worldwide.
The Evolution of Social Media @ Intel
Copyright © 2011, Intel Corporation. All rights reserved.11
Internal Social Media Use Models
Source: Intel IT whitepaper “Developing and Enterprise Social Computing Strategy”http://www.intel.com/content/www/us/en/enterprise-reliability/intel-it-developing-enterprise-social-computing-strategy-paper.html
Corporate CommunicationsDirect Executive to
Employee communication path
Global Collaboration
Employees leveraging expertise & input from others
IT Technical Support
New Channel for Help Desk +
Proactive Employee Engagement
Internal Social Media Started as Nice-to-Have … Now We See It as Core Business Tool
Copyright © 2011, Intel Corporation. All rights reserved.12
Business Value of Social Media
Learn More Intel IT whitepaper “Developing an Enterprise Social Computing Strategy” http://www.intel.com/content/www/us/en/enterprise-reliability/intel-it-developing-enterprise-social-computing-strategy-paper.html
23% of employees contribute internally, actively sharing information
57% of employees consume this same information
Broad topic coverage with over 1300 groups, over 500 wikis
Majority of Users Reporting Social Media is Beneficial in Achieving Business Objectives
Internal Social Media
External Social Media
Business Value
Connecting Customers to Intel
50+ country specific communitiesOver 72 thousand followersOver 4.1 million likes
Copyright © 2011, Intel Corporation. All rights reserved.13
Video Collaboration & Conferencing
Source: Intel IT, 2010-2011 Annual Intel IT Performance Report: http://www.intel.com/Assets/PDF/general/Intel_IT_2011APR_English_standard.pdf
Avoided 57,000 Travel Hours in 2010• 27% increase in usage from prior year• $26 Million travel savings• Reduced CO2: 22,500 tons
Changing the Pace and Efficiency of Business
Program Status (since 2008)
Business Value (2010 data)
Ever Expanding Set of Tools & Capabilities
Large RoomsFull Immersion
Business to BusinessTeam to Team
Small Room & PC Person to PersonPerson/Team to Team PC VoIP
Copyright © 2011, Intel Corporation. All rights reserved.14
• Anywhere/Anytime access• Device independence• Generation Y mentality• Performance/Productivity
• Controlled network access• More controlled OS• Data security• Predictable configurations
Tension Remains Between Users & IT
End Users Want Freedom, Flexibility
IT Pros Want Security, Manageability
Copyright © 2011, Intel Corporation. All rights reserved.15
• Business Value of IT Consumerization
• Forces Shaping Client Computing
• Future of Client Computing
Agenda
Copyright © 2011, Intel Corporation. All rights reserved.16
The Compute Continuum Vision
Desktops Laptops EmbeddedSmartphonesNetbooks Personal Devices
Smart TVs & Displays
Provide a Seamless, Consistent Experience Across Multiple Devices
Copyright © 2011, Intel Corporation. All rights reserved.17
Client Computing
Mobility and Multiple Devices
Today
Yesterday
Single Device, Connected within
Workplace
Device Independent Computing
Tomorrow
User PerformanceUser Flexibility
Many Use Models
Copyright © 2011, Intel Corporation. All rights reserved.18
Preparing for the Compute Continuum
Source: Intel IT whitepaper “The Future of Enterprise Computing: Prepare for Compute Continuum”, May 2011 http://www.intel.com/content/www/us/en/it-management/intel-it-the-future-of-enterprise-computing-preparing-for-the-compute-continuum-paper.html
Expanding Consumerization
• More devices supported by BYO • More services on more devices
Delivering IT as a Service • Embrace both server and client virtualization • Utilize cloud computing for flexibility, agility
Realizing the Compute Continuum • Client-aware application and data delivery • Refining the enterprise client security & trust model
In 2010, Intel IT established a program to begin evaluating our holistic client strategy and environment
Copyright © 2011, Intel Corporation. All rights reserved.19
As the Boundary Continues to Blur, Our Strategy Is To…
Proactive Approach … Otherwise Users Will Work Around
• Proactively and securely enable consumer devices and services
• Develop the capability to isolate corporate data, enabling coexistence
• Abstract data & apps from devices so they can function in diverse environments
• Use cloud computing as foundation for flexible service delivery
Copyright © 2011, Intel Corporation. All rights reserved.20
IT as a Service - Delivery Options
Source: Intel Desktop Virtualization Planning Guide, June 2011http://www.intel.com/en_US/Assets/PDF/casestudies/dv_desktop_virtualization_planning_guide.pdfMore details on these options and usage model selections in backup
Server Side Virtualization Client Side Virtualization
OS Image Streaming
Application Streaming and Virtualization
Terminal Services
Virtual Hosted Desktop
Client-Side Virtual Containers
Data Center Infrastructure Options:Private – Public – Hybrid - Dedicated
Client Virtualization Options Type 1 or Type 2 Hypervisors
Virtualization is Key… Discovered No One Size Fits All Usage
Copyright © 2011, Intel Corporation. All rights reserved.21
Our Desktop Virtualization Program
Source:Intel IT Whitepaper: Enabling Device Independent Mobility with Dynamic Virtual Clients http://www.intel.com/content/www/us/en/mobile-computing/intel-it-mobile-computing-independent-mobility-dynamic-virtual-clients-paper.html?wapkw=device independent computing Intel IT Executive Insights on Desktop Virtualization: http://www.intel.com/content/dam/doc/white-paper/intel-it-virtualization-embracing-desktop-virtualization-paper.pdf
Intel IT developed methodologies to harness virtualization to reduce TCO, improve service management and support IT consumerization
Identified Many Use Case and Service Delivery Models
Employee Flexibility & Choice
IT Efficiency & Security • Streamlined patching, smaller IT management footprint• Isolates and secures corporate separate from personal • Pool computing and memory resources
• Access to corporate applications and corporate data across many devices, including BYO
• Increased employee say in platform selection • Enables 1:many device flexibility for user
Variety of Business Benefits
Virtualized IT OS
IT Applications
User Corporate Data
Virtualized Personal OS
User Applications
Bios/EFI supporting Intel® vPro™ Technology with Intel® Virtualization Technology
Platform Hardware
User Personal Data
Virtualized IT Service and
Management Layer
Client Native Hypervisor
Flexible Technology Foundation
Copyright © 2011, Intel Corporation. All rights reserved.22
Intel’s Transition to Private Cloud
Source: Intel IT August 2011. More on Intel IT private cloud can be found in the “IT@Intel Executive Insights: Cloud Computing Strategy” http://www.intel.com/content/www/us/en/it-leadership/intel-it-it-leadership-cloud-computing-brief.html
$17M in savingsto date from virtualization and multi-tenancy
< 3 hour new service provisioning time through on-demand availability
Improving the Velocity and Efficiency of IT Services
Intel IT Cloud Journey Started in 2009 Now
>50% virtualized self-service provisioning
wide range of production apps
Future: Secure, elastic, highly automated hybrid (private-public) infrastructure
Copyright © 2011, Intel Corporation. All rights reserved.23
What’s Ahead for Cloud at Intel?
1 Intel IT future state goals – subject to change – as of June 2011
Future Goals¹Current (2011)Past (2009)
DesignGrid
Traditional Office & Enterprise
Public
Distinct Clouds
Public
Federated Clouds
DesignOffice/Enterprise/Services
80% Effective Asset Utilization
Increase Business Velocity
Zero Business Impact
• On-Demand Self-Service the Norm• Provision VMs within Minutes• Innovative Idea to Production <day• External Cloud for Burst Demand• Automated Sourcing Decisions
• Reduce MTTR• Increase Availability• Automated, End-to-End Service-Managed Cloud
• Pervasive Virtualization (75%)• Enterprise App Virtualization• Secure Virtualization
• Larger Pools in Fewer Data Centers
Copyright © 2011, Intel Corporation. All rights reserved.24
Realizing the Compute ContinuumSix Strategic Focus Areas for Intel Capital
Source: Intel IT whitepaper “The Future of Enterprise Computing: Prepare for Compute Continuum”, May 2011 http://www.intel.com/content/www/us/en/it-management/intel-it-the-future-of-enterprise-computing-preparing-for-the-compute-continuum-paper.html
Represents Progressive Exploration & Delivery of New Capabilities
Platforms & Applications Client AwarenessDesire Apps that can discover capabilities of hardware to deliver best user experienceCommon Development FrameworkGoal is to quickly develop applications across a spectrum of OSs and Devices Dynamic Application DeliveryDecide if internal software distribution or application stores are best for each device
Consumer Device Security Security Policy ManagementEvolve policies to comprehend management of more non-IT supported devicesMulti-level Trust ModelDynamically adjust user’s data access privileges as location and device changes Streaming Device SecurityNeed mechanisms to secure data through less cumbersome authentication procedures
Copyright © 2011, Intel Corporation. All rights reserved.25
Summary • Consumerization is Changing IT
• Embracing Consumerization Creates Business Value– Companion Devices: User Flexibility, Satisfaction and Productivity – Social Media: Better Collaboration, Technical Support,
Communications– Cloud Computing: $17M savings, Faster service delivery
• Keys to Success– Understand and innovate to business use models– Be prepared for change (business, IT, user, technology)– Develop and Maintain platform standardization policies with an eye
toward future flexibility and total cost optimizationWe Have Stayed With the Mobile Business PC as Our Core
Standard While Enabling the Compute Continuum